# Act! vs Leadsquared Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act! excels in user-friendliness, with many users appreciating its **intuitive design** and easy navigation. One user highlighted how the software significantly enhances work efficiency, making daily operations smoother.
- **Users say** that Leadsquared Marketing Automation stands out for its robust segmentation capabilities, allowing for targeted campaigns. Reviewers noted that the ability to share emails and track replies saves considerable time, making it a valuable tool for managing leads effectively.
- **According to verified reviews** , Act! has a quicker implementation process, with users mentioning that the initial setup was straightforward and easy. This aspect is particularly beneficial for small businesses looking to get started without extensive training.
- **Reviewers mention** that Leadsquared offers superior support, with many praising the quality of assistance provided. Users highlighted that the automation features are easy to understand and implement, which enhances customer satisfaction and simplifies the sales process.
- **G2 reviewers indicate** that while Act! has a larger number of reviews, its overall satisfaction ratings are lower compared to Leadsquared. Users have expressed concerns about some limitations in meeting specific workflow needs, which could be a drawback for more complex operations.
- **Users report** that Leadsquared's advanced features, such as dynamic content and automated email responses, are highly effective, with many finding them easy to use. This flexibility allows for better engagement with leads, making it a strong contender for businesses focused on marketing automation.



| | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 514 | 234 | 
| **Largest Market Segment** | Small-Business (78.9% of reviews) | Small-Business (45.4% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $400.00 Per Month | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (31 reviews)
- Customer Management (21 reviews)

Cons:
- Integration Issues (13 reviews)
- Missing Features (13 reviews)

### Leadsquared Marketing Automation

Pros:
- Automation Features (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)

---
## Ratings Comparison
| Rating | Act! | Leadsquared Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.2 (447 reviews) | 8.6 (183 reviews) | 
  | **Ease of Use** | 7.9 (452 reviews) | 8.7 (181 reviews) | 
  | **Ease of Setup** | 7.3 (244 reviews) | 8.7 (110 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.5 (106 reviews) | 
  | **Quality of Support** | 7.6 (427 reviews) | 9.0 (180 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.9 (105 reviews) | 
  | **Product Direction (% positive)** | 5.8 (451 reviews) | 9.3 (173 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Leadsquared Marketing Automation

#### Entry-Level Pricing

Plan: BASIC

Price: $400.00 Per Month

Key Features:
- 10,000 contacts
- Automation Workflows
- Website Tracking

[Browse all 3 editions](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 353 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Sales Force Automation

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.9 (236 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | Not enough data | 
| **Customer Support Portal** | 7.0 (183 reviews) | Not enough data | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (172 reviews) | Not enough data | 
| **Support Analytics** | 7.3 (75 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | Feature Not Available | Not enough data | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Customization** | 7.5 (158 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **Leadsquared Marketing Automation** | 8.4/10 | 159 |

#### Email Marketing

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | 8.3 (129 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | 8.4 (126 reviews) ✓ Verified | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | 8.3 (114 reviews) ✓ Verified | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | 7.7 (53 reviews) ✓ Verified | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | 7.8 (112 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | 8.3 (68 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | 8.8 (135 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | 8.5 (127 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | 8.3 (122 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | 8.5 (124 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | 8.9 (102 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | 8.5 (88 reviews) ✓ Verified | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | 8.6 (64 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (25 reviews) | 7.8 (41 reviews) | 

#### Social

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | 8.2 (56 reviews) | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | 8.7 (45 reviews) | 
| **Social Media Engagement** | 6.3 (26 reviews) | 8.6 (45 reviews) | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | 8.2 (56 reviews) | 

#### Reporting & Analytics

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | 8.4 (133 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | 8.3 (107 reviews) ✓ Verified | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | 7.9 (91 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | 8.0 (89 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | 8.1 (55 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | 8.2 (82 reviews) ✓ Verified | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | 8.4 (78 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | 8.3 (84 reviews) ✓ Verified | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | 8.6 (56 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | 8.5 (34 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | 8.4 (86 reviews) ✓ Verified | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | 8.9 (30 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | 8.2 (72 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | 8.1 (65 reviews) ✓ Verified | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act! (1):** [CRM Software](https://www.g2.com/categories/crm)



---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Leadsquared Marketing Automation | 
|---|---|---|
| **Small-Business** | 78.9% | 45.4% | 
| **Mid-Market** | 16.8% | 38.0% | 
| **Enterprise** | 4.3% | 16.7% | 

### By Industry

#### Act!

- **Financial Services:** 9.1%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.6%

#### Leadsquared Marketing Automation

- **Education Management:** 20.7%
- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 10.8%
- **E-Learning:** 7.5%
- **Computer Software:** 7.0%
- **Real Estate:** 4.2%
- **Financial Services:** 3.3%
- **Internet:** 2.8%
- **Higher Education:** 2.8%
- **Consumer Services:** 2.3%
- **Other:** 26.8%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25843 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13860 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3083 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2938 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1435 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1001 reviews)

### Alternatives to Leadsquared Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14843 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3138 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Leadsquared Marketing Automation

- Title: [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) — 1 comment, 1 upvote
  > **Top comment:** "Hi Harish, could you please elaborate on the features that didn't work for you? "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-leadsquared-marketing-automation)