# Act! vs Infor Customer Relationship Management (CRM) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Act! excels in user satisfaction, boasting a significantly higher overall score compared to Infor Customer Relationship Management. Users appreciate its **easy interface** and **intuitive design** , which enhances daily operations and organization. - **According to verified reviews** , Act! stands out for its quick and straightforward implementation process. Users have highlighted how the initial setup was **easy** , allowing them to get started without extensive training, unlike Infor, which has faced challenges in this area. - **Users say** that Act! provides superior support quality, with many praising the responsiveness and helpfulness of the support team. In contrast, Infor's support has received mixed feedback, indicating room for improvement in this critical area. - **Reviewers mention** that Act! offers robust features for contact and account management, scoring higher in this category. Users find it particularly beneficial for maintaining organization and tracking customer interactions, while Infor's capabilities in this area are seen as less comprehensive. - **According to recent user feedback** , Act! shines in its ease of use, with many users noting that it significantly enhances their work efficiency. Infor, while user-friendly, does not match the same level of usability, which can impact day-to-day operations. - **G2 reviewers highlight** that Act! has a strong presence in the small business market, making it a preferred choice for smaller organizations. In contrast, Infor is more focused on mid-market businesses, which may not align with the needs of smaller companies looking for a CRM solution. | | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Star Rating** | 3.9 out of 5 | 3.3 out of 5 | | **Total Reviews** | 514 | 82 | | **Largest Market Segment** | Small-Business (78.9% of reviews) | Mid-Market (55.4% of reviews) | | **Entry Level Price** | $60.00 1 user/mo | No pricing available | --- ## Top Pros & Cons ### Act! Pros: - Ease of Use (31 reviews) - Customer Management (21 reviews) Cons: - Integration Issues (13 reviews) - Missing Features (13 reviews) ### Infor Customer Relationship Management (CRM) Pros: - Customer Management (1 reviews) - Ease of Use (1 reviews) Cons: - Missing Features (1 reviews) - Slow Loading (1 reviews) --- ## Ratings Comparison | Rating | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Meets Requirements** | 8.2 (447 reviews) | 6.7 (67 reviews) | | **Ease of Use** | 7.9 (452 reviews) | 6.6 (68 reviews) | | **Ease of Setup** | 7.3 (244 reviews) | 5.6 (33 reviews) | | **Ease of Admin** | 7.6 (199 reviews) | 5.5 (32 reviews) | | **Quality of Support** | 7.6 (427 reviews) | 6.3 (55 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 6.9 (26 reviews) | | **Product Direction (% positive)** | 5.8 (451 reviews) | 4.1 (67 reviews) | --- ## Pricing ### Act! #### Entry-Level Pricing Plan: Act! Advantage Ultimate Price: $60.00 1 user/mo Description: Includes everything in Professional, plus: Key Features: - Marketing Automation (includes 50,000 sends/mo) - Online Customer Portal - Custom Industry Tables [Browse all 4 editions](https://www.g2.com/products/act/pricing) #### Free Trial Yes ### Infor Customer Relationship Management (CRM) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Act!** | 6.8/10 | 353 | | **Infor Customer Relationship Management (CRM)** | 6.3/10 | 68 | #### Sales Force Automation | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | 7.4 (54 reviews) ✓ Verified | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 6.9 (28 reviews) | | **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | 6.6 (51 reviews) ✓ Verified | | **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | 6.4 (53 reviews) ✓ Verified | | **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 5.9 (38 reviews) ✓ Verified | | **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 6.3 (52 reviews) ✓ Verified | | **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 6.4 (42 reviews) ✓ Verified | | **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 6.2 (36 reviews) ✓ Verified | | **Customer Contract Management** | 7.9 (236 reviews) | 6.3 (36 reviews) ✓ Verified | #### Marketing Automation | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 6.1 (34 reviews) | | **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 6.4 (35 reviews) | | **Lead Management** | 7.7 (225 reviews) ✓ Verified | 6.8 (38 reviews) ✓ Verified | | **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 6.5 (25 reviews) ✓ Verified | #### Customer Support | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Case Management** | 7.4 (194 reviews) | 7.2 (29 reviews) ✓ Verified | | **Customer Support Portal** | 7.0 (183 reviews) | 6.7 (24 reviews) ✓ Verified | | **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 6.4 (26 reviews) ✓ Verified | | **Call Center Features** | 7.0 (172 reviews) | 6.4 (22 reviews) ✓ Verified | | **Support Analytics** | 7.3 (75 reviews) | 6.7 (26 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Reporting** | 7.3 (240 reviews) ✓ Verified | 6.1 (46 reviews) ✓ Verified | | **Dashboards** | 7.4 (231 reviews) ✓ Verified | 6.6 (43 reviews) ✓ Verified | | **Forecasting** | 6.7 (166 reviews) ✓ Verified | 5.2 (38 reviews) ✓ Verified | #### Mobile & Social | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Social Collaboration Features** | Feature Not Available | 5.4 (23 reviews) ✓ Verified | | **Social Network Integration** | Feature Not Available | 5.8 (24 reviews) ✓ Verified | | **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 6.0 (34 reviews) ✓ Verified | #### Platform | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Customization** | 7.5 (158 reviews) ✓ Verified | 7.2 (24 reviews) ✓ Verified | | **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 5.8 (24 reviews) ✓ Verified | | **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 7.5 (23 reviews) ✓ Verified | | **Internationalization** | 6.9 (98 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | | **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 7.2 (20 reviews) ✓ Verified | | **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 4.8 (22 reviews) | | **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | 6.1 (23 reviews) ✓ Verified | | **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 5.7 (20 reviews) ✓ Verified | #### Integration | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 5.4 (30 reviews) ✓ Verified | | **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 5.5 (17 reviews) ✓ Verified | | **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 4.4 (20 reviews) | #### Generative AI | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **AI Text Generation** | 5.0 (36 reviews) | Not enough data | #### Agentic AI - CRM | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | | **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | | **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | | **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | | **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | | **Decision Making** | 5.0 (11 reviews) | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Act!** | 7.2/10 | 42 | | **Infor Customer Relationship Management (CRM)** | N/A | N/A | #### Email Marketing | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | #### Lead Management | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | | **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | | **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | | **Budgeting** | 6.8 (25 reviews) | Not enough data | #### Social | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Social Listening** | 7.0 (27 reviews) | Not enough data | | **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | | **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | | **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) --- ## Reviewer Demographics ### By Company Size | Segment | Act! | Infor Customer Relationship Management (CRM) | |---|---|---| | **Small-Business** | 78.9% | 27.0% | | **Mid-Market** | 16.8% | 55.4% | | **Enterprise** | 4.3% | 17.6% | ### By Industry #### Act! - **Financial Services:** 9.1% - **Marketing and Advertising:** 5.5% - **Real Estate:** 5.3% - **Construction:** 5.1% - **Insurance:** 4.5% - **Information Technology and Services:** 4.1% - **Computer Software:** 3.7% - **Non-Profit Organization Management:** 2.2% - **Wholesale:** 2.0% - **Health, Wellness and Fitness:** 2.0% - **Other:** 56.6% #### Infor Customer Relationship Management (CRM) - **Computer Software:** 16.2% - **Information Technology and Services:** 10.8% - **Marketing and Advertising:** 5.4% - **Telecommunications:** 4.1% - **Financial Services:** 4.1% - **Hospital & Health Care:** 4.1% - **Machinery:** 4.1% - **Airlines/Aviation:** 2.7% - **Biotechnology:** 2.7% - **Construction:** 2.7% - **Other:** 43.2% --- ## Alternatives ### Alternatives to Act! - [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews) - [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13856 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3081 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2937 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1001 reviews) ### Alternatives to Infor Customer Relationship Management (CRM) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13856 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2937 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1001 reviews) - [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews) - [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews) - [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.3/5 stars (574 reviews) - [Oracle Siebel](https://www.g2.com/products/oracle-siebel/reviews) — 3.5/5 stars (468 reviews) --- ## Top Discussions ### Act! - Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..." - Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote > **Top comment:** "It all comes down to how you want to implement this territory management. You can set security roles for the users and contact entries to enable or..." - Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using." - Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote > **Top comment:** "Hi, we are a partner of Act! in the Philippines. We can assist you in setting up your AMA and other things in Act!. You might want to send me an email..." - Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote > **Top comment:** "Call their technical support. They really are attentive!" ### Infor Customer Relationship Management (CRM) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-infor-customer-relationship-management-crm)