# Act! vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user onboarding and setup, with many users finding it easy to get new team members up to speed. The intuitive interface and automation features are frequently highlighted, making it a favorite for teams looking to streamline their sales processes.
- **Users say** that Act! offers a straightforward approach to contact management, with features like a comprehensive history of touchpoints that are particularly appreciated by those managing multiple client interactions. This depth of information is crucial for users who need to maintain detailed records.
- **Reviewers mention** that HubSpot Sales Hub's customization capabilities stand out, allowing users to tailor unique objects for tracking purposes. This flexibility is often noted as a key advantage for teams with specific workflow needs, despite the initial learning curve.
- **According to verified reviews** , Act! is praised for its reliability in day-to-day operations, with users appreciating features like the autosave function and the ability to manage multiple databases. This makes it a solid choice for small businesses that require a dependable CRM without unnecessary complexity.
- **Users highlight** HubSpot Sales Hub's robust reporting and forecasting tools, which are frequently described as the best in class. The AI note taker feature for recording sales calls is particularly noted for enhancing productivity and ensuring that important details are captured effortlessly.
- **G2 reviewers indicate** that while Act! serves small businesses well, it may not match the advanced capabilities and support options available with HubSpot Sales Hub. Users often express a desire for more comprehensive support and features that can scale with their growing needs.



| | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 511 | 13,778 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (60.9% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $0.00 | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1430 reviews)
- Features (831 reviews)

Cons:
- Missing Features (500 reviews)
- Limited Features (472 reviews)

---
## Ratings Comparison
| Rating | Act! | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (444 reviews) | 8.6 (10002 reviews) | 
  | **Ease of Use** | 7.9 (449 reviews) | 8.7 (10892 reviews) | 
  | **Ease of Setup** | 7.3 (241 reviews) | 8.4 (4849 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.6 (3158 reviews) | 
  | **Quality of Support** | 7.6 (425 reviews) | 8.6 (9007 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.7 (3110 reviews) | 
  | **Product Direction (% positive)** | 5.8 (449 reviews) | 8.7 (9559 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 349 |
| **HubSpot Sales Hub** | 8.0/10 | 7566 |

#### Sales Force Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | 8.4 (303 reviews) ✓ Verified | 8.7 (6141 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (231 reviews) ✓ Verified | 8.6 (6022 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (288 reviews) ✓ Verified | 8.6 (6177 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 7.8 (4202 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 8.5 (5091 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 7.8 (3262 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 7.8 (3170 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | 8.2 (2464 reviews) | 

#### Marketing Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | 7.2 (213 reviews) ✓ Verified | 8.7 (5415 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 8.5 (5060 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 8.7 (5250 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 8.1 (4451 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 8.3 (3634 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 8.1 (2466 reviews) | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 8.4 (3303 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 8.0 (3281 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | 8.2 (3511 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 8.2 (5834 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 8.4 (6148 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 8.0 (4297 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | 8.0 (3811 reviews) ✓ Verified | 
| **Social Network Integration** | Feature Not Available | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 7.7 (4130 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | 8.1 (2952 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 8.3 (2586 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.5 (2987 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 8.1 (2283 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 7.5 (1976 reviews) | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 8.0 (2582 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.6 (158 reviews) ✓ Verified | 8.6 (3012 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 8.0 (1668 reviews) | 

#### Integration

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 8.4 (2268 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 8.2 (2391 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 8.1 (2239 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 7.4 (684 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | 7.2 (218 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | 7.2 (213 reviews) | 
| **Cross-system Integration** | 5.3 (11 reviews) | 7.3 (219 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | 7.1 (214 reviews) | 
| **Natural Language Interaction** | 4.8 (11 reviews) | 7.0 (215 reviews) | 
| **Proactive Assistance** | 5.0 (11 reviews) | 7.1 (214 reviews) | 
| **Decision Making** | 5.0 (11 reviews) | 7.2 (214 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 41 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Email Marketing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (30 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (25 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 837 |

#### Lead Facilitation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (526 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (623 reviews) | 
| **Lead Follow-up** | Not enough data | 8.9 (651 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (658 reviews) | 

#### Organization

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (679 reviews) | 
| **Data Entry** | Not enough data | 8.8 (666 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (603 reviews) | 

#### Performance Analysis

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (556 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (668 reviews) | 

#### Sales Analysis

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (620 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (156 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (155 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (19 reviews) | 
| **Decision Making** | Not enough data | 8.2 (19 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1882 |

#### Integrated Workflows

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1638 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.0 (1687 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (1439 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (1336 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (1526 reviews) | 
| **Calendar** | Not enough data | 8.7 (1388 reviews) | 
| **Shared Records** | Not enough data | 8.5 (1302 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (1478 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (1550 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (1522 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (1393 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### AI and Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (1246 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (1211 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.1 (1202 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.8 (1083 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (1030 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (494 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (180 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (180 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (181 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (180 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (181 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (181 reviews) | 
| **Decision Making** | Not enough data | 7.1 (183 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 387 |

#### Call Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (304 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (270 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (279 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (244 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (112 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 10 |

#### Responses

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (10 reviews) | 
| **Route To Human** | Not enough data | 8.5 (10 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (10 reviews) | 

#### Automation - AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.1 (9 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (9 reviews) | 
| **Feedback Collection** | Not enough data | 8.8 (8 reviews) | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (10 reviews) | 
| **Integration** | Not enough data | 8.3 (10 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.9 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.8 (9 reviews) | 
| **Task Execution** | Not enough data | 8.0 (9 reviews) | 
| **Problem Solving** | Not enough data | 7.6 (9 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 9.1 (9 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 773 |

#### Integrations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (524 reviews) | 
| **Email Integration** | Not enough data | 9.0 (722 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (589 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (579 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (488 reviews) | 

#### Branding & Customizatio

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (629 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (649 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (570 reviews) | 

#### Automatic Rules & Configurations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (623 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (632 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (589 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1388 |

#### Agentic AI - Sales Performance Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1100 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2526 |

#### Agentic AI - Email Tracking

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (118 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (118 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (118 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (118 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (117 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (118 reviews) | 
| **Decision Making** | Not enough data | 6.9 (119 reviews) | 

#### Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2098 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2084 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2137 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2136 reviews) | 
| **Notifications** | Not enough data | 8.8 (2233 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2212 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (485 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1858 |

#### Agentic AI - Sales Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (105 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (103 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (101 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (103 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (102 reviews) | 

#### Data Sourcing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (1357 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (1545 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (1387 reviews) | 

#### Predictive Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (1302 reviews) | 
| **Risk Analysis** | Not enough data | 7.7 (1131 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (1553 reviews) | 
| **Sales Gamification** | Not enough data | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.4 (1407 reviews) | 
| **Activity Tracking** | Not enough data | 8.9 (1619 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1508 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (60 reviews) | 

#### Calling

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1192 reviews) | 
| **Generate Location** | Not enough data | 8.1 (983 reviews) | 
| **Call Types** | Not enough data | 8.6 (1151 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1182 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (70 reviews) | 

#### Contacts

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1257 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1100 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1160 reviews) | 

#### Insights

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1347 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1188 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1092 reviews) | 
| **Automated Note Taking** | Not enough data | 7.5 (66 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1025 |

#### Agentic AI - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (805 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (800 reviews) | 

#### Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (884 reviews) | 
| **Alerts** | Not enough data | 8.4 (884 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (827 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (801 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to HubSpot Sales Hub (12):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 78.8% | 60.9% | 
| **Mid-Market** | 16.9% | 35.2% | 
| **Enterprise** | 4.3% | 3.9% | 

### By Industry

#### Act!

- **Financial Services:** 9.0%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 3.9%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.7%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (25 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3036 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2925 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (995 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2925 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2033 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (810 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (303 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-hubspot-sales-hub)