# Act! vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user experience, with its interface being described as "clearly labelled and easy to navigate." Users appreciate the ability to quickly find deals and leads, making daily tasks more efficient.
- **Users say** that Act! offers a fast and straightforward setup process, which is particularly beneficial for small businesses. Reviewers highlight its affordability and user-friendly customer support, making it a solid choice for those who need quick implementation.
- **Reviewers mention** that HubSpot Sales Hub provides robust analytics and dashboard features, allowing users to easily track trends and workloads. This capability is especially valued by managers who need to monitor team performance at a glance.
- **According to verified reviews** , Act! shines in contact and account management, with users noting its effectiveness in maintaining comprehensive records for each contact. This feature is crucial for virtual assistants and sales professionals who rely on organized data.
- **G2 reviewers highlight** that while Act! has a solid foundation for relationship management, it sometimes struggles with advanced features compared to HubSpot. Users have pointed out that HubSpot's AI interface enhances tracking progress, which is a significant advantage for those looking for more sophisticated tools.
- **Users report** that HubSpot Sales Hub's customer support is highly rated, with features like a ticket system that consolidates all tickets in one view, making it easier to manage customer inquiries compared to Act!'s support experience.



| | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 512 | 13,824 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $0.00 | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (31 reviews)
- Customer Management (21 reviews)

Cons:
- Integration Issues (13 reviews)
- Missing Features (13 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | Act! | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (445 reviews) | 8.6 (10024 reviews) | 
  | **Ease of Use** | 7.9 (450 reviews) | 8.7 (10914 reviews) | 
  | **Ease of Setup** | 7.3 (242 reviews) | 8.3 (4879 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.6 (3156 reviews) | 
  | **Quality of Support** | 7.6 (426 reviews) | 8.6 (9027 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.7 (3108 reviews) | 
  | **Product Direction (% positive)** | 5.8 (449 reviews) | 8.7 (9576 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 350 |
| **HubSpot Sales Hub** | 8.0/10 | 7592 |

#### Sales Force Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | 8.4 (303 reviews) ✓ Verified | 8.7 (6151 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (232 reviews) ✓ Verified | 8.6 (6028 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (289 reviews) ✓ Verified | 8.6 (6185 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 7.8 (4194 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 8.5 (5088 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 7.8 (3256 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 7.8 (3165 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | 8.2 (2460 reviews) | 

#### Marketing Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 8.7 (5410 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 8.5 (5055 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 8.7 (5254 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 8.1 (4445 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 8.3 (3628 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 8.1 (2460 reviews) | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 8.4 (3297 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 8.0 (3276 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | 8.2 (3503 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 8.2 (5834 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 8.4 (6149 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 8.0 (4292 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | 8.0 (3806 reviews) ✓ Verified | 
| **Social Network Integration** | Feature Not Available | 8.1 (2455 reviews) ✓ Verified | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 7.7 (4126 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | 8.0 (2950 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 8.3 (2595 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.5 (2980 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 8.1 (2277 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 7.5 (1970 reviews) | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 8.0 (2577 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.6 (159 reviews) ✓ Verified | 8.6 (3013 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 8.0 (1663 reviews) | 

#### Integration

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 8.4 (2262 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 8.2 (2389 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 8.2 (2242 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 7.4 (684 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | 7.2 (219 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | 7.2 (213 reviews) | 
| **Cross-system Integration** | 5.3 (11 reviews) | 7.4 (221 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | 7.1 (214 reviews) | 
| **Natural Language Interaction** | 4.8 (11 reviews) | 7.0 (219 reviews) | 
| **Proactive Assistance** | 5.0 (11 reviews) | 7.1 (215 reviews) | 
| **Decision Making** | 5.0 (11 reviews) | 7.2 (214 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 41 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Email Marketing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (30 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (25 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 832 |

#### Lead Facilitation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (522 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (618 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (646 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (653 reviews) | 

#### Organization

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (674 reviews) | 
| **Data Entry** | Not enough data | 8.8 (661 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (598 reviews) | 

#### Performance Analysis

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (551 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (663 reviews) | 

#### Sales Analysis

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (615 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (152 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (151 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (19 reviews) | 
| **Decision Making** | Not enough data | 8.2 (19 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1877 |

#### Integrated Workflows

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1632 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.0 (1682 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (1435 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (1332 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (1520 reviews) | 
| **Calendar** | Not enough data | 8.7 (1383 reviews) | 
| **Shared Records** | Not enough data | 8.5 (1297 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (1472 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (1543 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (1515 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (1388 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### AI and Automation

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (1240 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (1205 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.1 (1198 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.8 (1079 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (1026 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (492 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (180 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (180 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (181 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (180 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (181 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (181 reviews) | 
| **Decision Making** | Not enough data | 7.1 (183 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (303 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (269 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (278 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (243 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (111 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 11 |

#### Responses

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (10 reviews) | 
| **Route To Human** | Not enough data | 8.5 (10 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (10 reviews) | 

#### Automation - AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.1 (9 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (9 reviews) | 
| **Feedback Collection** | Not enough data | 8.8 (8 reviews) | 

#### Platform

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (10 reviews) | 
| **Integration** | Not enough data | 8.3 (10 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.9 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.8 (9 reviews) | 
| **Task Execution** | Not enough data | 8.0 (9 reviews) | 
| **Problem Solving** | Not enough data | 7.6 (9 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 9.0 (10 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 770 |

#### Integrations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (719 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (587 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (577 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (627 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (647 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (568 reviews) | 

#### Automatic Rules & Configurations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (621 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (630 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1382 |

#### Agentic AI - Sales Performance Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.8 (766 reviews) | 
| **Triggers** | Not enough data | 8.1 (844 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (715 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (940 reviews) | 

#### Personalization

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (963 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1096 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1195 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (986 reviews) ✓ Verified | 

#### Administrative

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1017 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (898 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (852 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2517 |

#### Agentic AI - Email Tracking

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (118 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (118 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (118 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (118 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (117 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (118 reviews) | 
| **Decision Making** | Not enough data | 6.9 (119 reviews) | 

#### Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2089 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2075 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2129 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2127 reviews) | 
| **Notifications** | Not enough data | 8.8 (2224 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2203 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (481 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1851 |

#### Agentic AI - Sales Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (105 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (103 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (101 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (103 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (102 reviews) | 

#### Data Sourcing

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (1350 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.4 (1419 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (1284 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (1538 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (1381 reviews) | 

#### Predictive Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (1340 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.1 (1296 reviews) | 
| **Risk Analysis** | Not enough data | 7.7 (1125 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (1257 reviews) | 

#### Sales Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (1546 reviews) | 
| **Sales Gamification** | Not enough data | 7.9 (1239 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.4 (1400 reviews) | 
| **Activity Tracking** | Not enough data | 8.9 (1613 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1501 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (60 reviews) | 

#### Calling

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1184 reviews) | 
| **Generate Location** | Not enough data | 8.1 (976 reviews) | 
| **Call Types** | Not enough data | 8.6 (1143 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1174 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (70 reviews) | 

#### Contacts

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1249 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1094 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1153 reviews) | 

#### Insights

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1339 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1181 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1085 reviews) | 
| **Automated Note Taking** | Not enough data | 7.5 (67 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1021 |

#### Agentic AI - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (802 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (810 reviews) | 
| **Content Storage** | Not enough data | 8.3 (798 reviews) | 

#### Analytics

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (881 reviews) | 
| **Alerts** | Not enough data | 8.4 (881 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (825 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (799 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to HubSpot Sales Hub (12):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 78.8% | 60.8% | 
| **Mid-Market** | 16.9% | 35.2% | 
| **Enterprise** | 4.3% | 4.0% | 

### By Industry

#### Act!

- **Financial Services:** 9.0%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.6%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.1%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25813 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3054 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1430 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (999 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25813 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9660 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2041 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (824 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-hubspot-sales-hub)