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Compare Act! and HubSpot Sales Hub 
Featured Products
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (60.9% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
$0.00
Act!
Star Rating
(506)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansHubSpot Sales Hub
Star Rating
(13,437)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Act!. Users appreciate its robust automation features, which streamline workflows and enhance productivity, making it easier to manage sales activities.
- Users say that Act! offers a user-friendly interface that simplifies daily operations. Many find its search features particularly helpful, allowing for efficient organization and quick access to information, although it may not match the automation capabilities of HubSpot Sales Hub.
- Reviewers mention that HubSpot Sales Hub's ease of use is a standout feature, with many users highlighting how intuitive the platform is for managing customer information and automating tasks. This contrasts with Act!, where some users have noted challenges in configuration and setup.
- According to verified reviews, HubSpot Sales Hub has a much larger user base, reflected in its total number of reviews. This extensive feedback provides a more reliable insight into its performance and user satisfaction, while Act! has fewer reviews, which may limit the perspective on its capabilities.
- Users highlight that Act! is particularly beneficial for small businesses, with many praising its straightforward setup process. However, HubSpot Sales Hub's comprehensive features and automation tools are often seen as more advantageous for scaling businesses looking to optimize their sales processes.
- Reviewers note that while both platforms offer solid customer support, HubSpot Sales Hub consistently receives higher ratings for its support quality. Users appreciate the timely assistance and resources available, which can be crucial for businesses relying on effective sales management.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Act!
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.2
441
8.6
9,802
Ease of Use
7.9
446
8.7
10,688
Ease of Setup
7.3
238
8.4
4,662
Ease of Admin
7.6
199
8.6
3,131
Quality of Support
7.6
422
8.6
8,826
Has the product been a good partner in doing business?
7.5
189
8.7
3,084
Product Direction (% positive)
5.8
446
8.7
9,382
Features by Category
Sales Force Automation
8.4
303
|
Verified
8.7
6063
|
Verified
Feature Not Available
Feature Not Available
7.4
235
|
Verified
8.5
5921
|
Verified
8.1
291
|
Verified
8.5
6103
|
Verified
6.7
167
|
Verified
7.8
4199
|
Verified
7.5
262
|
Verified
8.5
5063
|
Verified
6.7
167
|
Verified
7.8
3256
|
Verified
6.7
173
|
Verified
7.8
3161
|
Verified
7.9
240
8.2
2455
Marketing Automation
7.2
216
|
Verified
8.7
5386
|
Verified
7.1
191
|
Verified
8.5
5051
|
Verified
7.7
228
|
Verified
8.7
5202
|
Verified
6.6
86
|
Verified
8.1
4439
|
Verified
Customer Support
7.4
197
8.3
3634
|
Verified
7.1
187
8.1
2462
7.6
162
|
Verified
8.4
3296
|
Verified
7.0
176
8.0
3277
|
Verified
7.4
79
8.2
3510
|
Verified
Reporting & Analytics
7.3
244
|
Verified
8.2
5773
|
Verified
7.4
235
|
Verified
8.4
6114
|
Verified
6.8
170
|
Verified
7.9
4286
|
Verified
Mobile & Social
Feature Not Available
8.0
3807
|
Verified
Feature Not Available
8.1
2457
|
Verified
6.5
157
|
Verified
7.7
4125
|
Verified
Platform
7.5
156
|
Verified
8.1
2908
|
Verified
7.2
137
|
Verified
8.3
2530
|
Verified
7.6
149
|
Verified
8.5
2979
|
Verified
6.9
99
|
Verified
8.1
2280
|
Verified
6.3
83
|
Verified
7.5
1974
7.2
132
|
Verified
8.0
2574
|
Verified
7.6
158
|
Verified
8.6
2978
|
Verified
7.3
132
|
Verified
8.0
1663
Integration
7.6
158
|
Verified
8.4
2263
|
Verified
6.7
110
|
Verified
8.2
2367
|
Verified
6.9
99
|
Verified
8.1
2226
|
Verified
Generative AI
5.5
39
7.4
678
Agentic AI - CRM
6.4
15
7.2
215
6.4
15
7.1
213
6.4
15
7.3
212
6.3
15
7.1
214
6.2
15
7.0
213
6.3
15
7.1
213
6.3
15
7.2
213
Email Marketing
8.1
33
|
Verified
Not enough data
8.2
33
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
Online Marketing
7.0
31
|
Verified
Not enough data
7.2
29
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
7.6
26
Not enough data
Lead Management
7.9
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.0
29
|
Verified
Not enough data
7.5
28
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.2
28
|
Verified
Not enough data
Campaign Management
7.0
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
8.4
31
|
Verified
Not enough data
6.9
26
Not enough data
Social
7.1
28
Not enough data
6.8
27
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
6.4
27
Not enough data
6.6
28
|
Verified
Not enough data
Reporting & Analytics
7.7
29
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.4
29
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
Platform
8.2
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
6.8
24
|
Verified
Not enough data
6.2
23
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
6.9
28
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
527
Not enough data
8.6
624
Not enough data
8.8
651
Not enough data
8.9
658
Organization
Not enough data
9.0
680
Not enough data
8.8
666
Not enough data
8.7
604
Performance Analysis
Not enough data
8.3
558
Not enough data
8.8
667
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
619
Generative AI
Not enough data
8.2
157
Not enough data
8.3
157
Agentic AI - AI Sales Assistant
Not enough data
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Integrated Workflows
Not enough data
8.8
1632
Not enough data
9.0
1679
Not enough data
8.3
1438
Not enough data
8.2
1337
Not enough data
8.8
1524
Not enough data
8.7
1384
Not enough data
8.5
1304
Repeatability and Reportability
Not enough data
8.6
1478
Not enough data
8.7
1547
Not enough data
8.6
1518
Not enough data
8.1
1394
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1245
Not enough data
8.1
1212
Not enough data
8.2
1203
Not enough data
7.8
1083
Not enough data
7.7
1030
Generative AI
Not enough data
7.3
495
Agentic AI - Sales Engagement
Not enough data
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Call Analytics
Not enough data
8.2
302
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.5
244
Not enough data
7.7
254
Generative AI
Not enough data
7.7
113
Agentic AI - Conversation Intelligence
Not enough data
7.5
26
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.5
25
Responses
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Platform
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Autonomy - AI Agents
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Generative AI
Not enough data
9.1
9
Not enough data
9.1
9
Integrations
Not enough data
8.3
523
Not enough data
9.0
719
Not enough data
8.3
588
Not enough data
8.4
577
Not enough data
7.7
488
Branding & Customizatio
Not enough data
8.6
628
Not enough data
8.7
648
Not enough data
8.4
570
Automatic Rules & Configurations
Not enough data
8.7
622
Not enough data
8.9
631
Not enough data
8.5
588
Agentic AI - Business Scheduling
Not enough data
7.7
48
Not enough data
7.6
47
Agentic AI - Visitor Identification
Not enough data
6.0
17
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.8
772
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Personalization
Not enough data
8.4
970
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1198
|
Verified
Not enough data
8.5
990
|
Verified
Administrative
Not enough data
8.6
1024
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
859
Agentic AI - Email Tracking
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Analytics
Not enough data
8.7
2094
Not enough data
8.8
2082
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2134
Not enough data
8.9
2133
Not enough data
8.8
2228
Not enough data
Feature Not Available
Not enough data
8.9
2206
Generative AI
Not enough data
7.5
486
Agentic AI - Sales Analytics
Not enough data
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Data Sourcing
Not enough data
8.3
1355
Not enough data
8.4
1425
Not enough data
8.2
1293
Not enough data
8.6
1545
Not enough data
8.4
1388
Predictive Analytics
Not enough data
8.1
1347
Not enough data
8.2
1305
Not enough data
7.8
1133
Not enough data
7.9
1264
Sales Management
Not enough data
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
70
Contacts
Not enough data
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Insights
Not enough data
9.1
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.5
66
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Analytics
Not enough data
8.4
882
Not enough data
8.4
883
Not enough data
8.4
827
Not enough data
8.3
801
Learning Management - Sales Enablement
Not enough data
7.5
40
Not enough data
7.4
39
Not enough data
7.8
41
Revenue Enablement - Sales Enablement
Not enough data
7.4
39
Not enough data
7.2
39
Not enough data
7.5
40
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and HubSpot Sales Hub are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.6%
Computer Software
15.9%
Information Technology and Services
12.1%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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