# Act! vs HubSpot Marketing Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Marketing Hub excels in user-friendliness, with many users appreciating its intuitive interface and AI assistant that simplifies complex tasks. One user noted, "I love how I no longer need to be an expert to use HubSpot Marketing Hub," highlighting the platform's accessibility for all skill levels.
- **Users say** that Act! provides a solid solution for managing customer relationships, particularly for small businesses. Reviewers appreciate the ability to store extensive information related to daily operations, with one user mentioning, "The amount of pertinent information that I can store is easily accessible," which aids in maintaining organized contact records.
- **Reviewers mention** that HubSpot Marketing Hub's support is a standout feature, with many praising the knowledgeable chat support and easy initial setup. One user remarked, "I really like that the support is pretty amazing," indicating that users feel well-supported during their onboarding process.
- **According to verified reviews** , Act! shines in its ability to keep various aspects of business management organized, such as tasks, meetings, and communication history. A user highlighted, "What I like most about Act! is that it keeps contacts, notes, activity history, tasks, meetings, and opportunities organized in one place," showcasing its effectiveness in centralizing information.
- **G2 reviewers report** that HubSpot Marketing Hub offers superior marketing automation features, such as dynamic content and A/B testing capabilities. Users have noted that these features significantly enhance their marketing strategies, with one stating, "The sidebar menu works well and I like the customization options on form styling," which allows for tailored marketing efforts.
- **Users say** that while Act! is effective for basic CRM functions, it may not match the advanced marketing capabilities of HubSpot Marketing Hub. Reviewers have pointed out that Act! lacks some of the more sophisticated marketing tools, which could limit its effectiveness for businesses looking to scale their marketing efforts.



| | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 515 | 14,855 | 
| **Largest Market Segment** | Small-Business (78.7% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $0.00 | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (31 reviews)
- Customer Management (21 reviews)

Cons:
- Integration Issues (13 reviews)
- Missing Features (13 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Email Marketing (908 reviews)

Cons:
- Learning Curve (656 reviews)
- Missing Features (609 reviews)

---
## Ratings Comparison
| Rating | Act! | HubSpot Marketing Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (448 reviews) | 8.5 (9983 reviews) | 
  | **Ease of Use** | 7.9 (453 reviews) | 8.6 (11672 reviews) | 
  | **Ease of Setup** | 7.3 (245 reviews) | 8.1 (7365 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.5 (5035 reviews) | 
  | **Quality of Support** | 7.6 (428 reviews) | 8.7 (9437 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.7 (4953 reviews) | 
  | **Product Direction (% positive)** | 5.8 (452 reviews) | 8.8 (9580 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 354 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Sales Force Automation

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Contact & Account Management** | 8.4 (306 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (234 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.1 (291 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.9 (236 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Email Marketing** | 7.2 (215 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 7.1 (188 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 7.7 (226 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | Not enough data | 
| **Customer Support Portal** | 7.0 (183 reviews) | Not enough data | 
| **Knowledge Base** | 7.6 (161 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (172 reviews) | Not enough data | 
| **Support Analytics** | 7.3 (76 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Reporting** | 7.3 (241 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.4 (232 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | Feature Not Available | Not enough data | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Customization** | 7.5 (158 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 43 |
| **HubSpot Marketing Hub** | 8.0/10 | 7015 |

#### Email Marketing

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | 8.8 (5668 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | 8.9 (5501 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | 8.6 (5426 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | 8.8 (5173 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | 8.5 (5325 reviews) ✓ Verified | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | 8.2 (4589 reviews) ✓ Verified | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | 8.1 (4309 reviews) ✓ Verified | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | 8.1 (4821 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | 8.1 (4471 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | 8.5 (5089 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | 8.1 (4759 reviews) ✓ Verified | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | 8.4 (4900 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | 8.0 (4375 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | 8.4 (4847 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | 8.2 (4556 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | 8.4 (4512 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | 8.4 (4590 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Program Management** | 7.0 (27 reviews) ✓ Verified | 8.2 (4139 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | 7.9 (3696 reviews) ✓ Verified | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | 7.9 (3641 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (25 reviews) | 7.2 (2779 reviews) ✓ Verified | 

#### Social

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | 7.7 (3736 reviews) ✓ Verified | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | 8.1 (4140 reviews) ✓ Verified | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | 8.1 (4144 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.3 (26 reviews) | 8.0 (3989 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | 7.7 (3213 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | 8.3 (5290 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | 8.0 (4835 reviews) ✓ Verified | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | 7.6 (3992 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | 7.6 (3674 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | 7.7 (4078 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | 7.9 (3572 reviews) ✓ Verified | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | 8.5 (3649 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | 8.7 (3509 reviews) ✓ Verified | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | 8.0 (2476 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | 7.4 (2371 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | 8.6 (3369 reviews) ✓ Verified | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (305 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (290 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (301 reviews) | 
| **Adaptive Learning** | 7.3 (5 reviews) | 6.6 (292 reviews) | 
| **Proactive Assistance** | 7.3 (5 reviews) | 6.6 (296 reviews) | 
| **Decision Making** | Not enough data | 6.7 (296 reviews) | 

#### Integration

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | 8.4 (3542 reviews) ✓ Verified | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | 8.0 (3235 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | 8.1 (3025 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1631 |

#### Lead Intelligence

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (1246 reviews) | 

#### Lead Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | 7.7 (1033 reviews) | 
| **Email Campaigns ** | Not enough data | 8.7 (1407 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2063 |

#### Messenger

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Sequencing** | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Social Media** | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.3 (1620 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | Not enough data | 6.6 (69 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Dashboards** | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 6.9 (24 reviews) | 
| **AI Personalization** | Not enough data | 7.2 (24 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.2 (557 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.5 (639 reviews) | 

#### Platform Reporting

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (655 reviews) | 
| **Dashboards** | Not enough data | 8.6 (698 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 529 |

#### Platform Basics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.1 (430 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (441 reviews) | 

#### Platform Data

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (438 reviews) | 
| **Trends Reporting** | Not enough data | 7.9 (436 reviews) | 
| **Dashboards** | Not enough data | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.0 (424 reviews) | 
| **Integrations** | Not enough data | 8.2 (445 reviews) | 
| **Automated Alerts** | Not enough data | 8.2 (441 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (87 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 1712 |

#### Platform Interoperability

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | Not enough data | 7.3 (67 reviews) | 

#### Social Functionality

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (1331 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (1266 reviews) | 
| **Reach** | Not enough data | 8.2 (1190 reviews) | 
| **Bulk Editing** | Not enough data | Feature Not Available | 
| **Batch Uploading** | Not enough data | Feature Not Available | 
| **Brand Safety** | Not enough data | 8.3 (1085 reviews) | 
| **Fraud Protection** | Not enough data | Feature Not Available | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (1067 reviews) | 
| **In-App Ads** | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Feature Not Available | 

#### Targeting

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (1191 reviews) | 
| **Retargeting** | Not enough data | 8.2 (1110 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (1006 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (983 reviews) | 

#### Platform

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (1163 reviews) | 
| **Custom Reports** | Not enough data | 8.2 (1310 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (1336 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (1183 reviews) | 
| **Customization** | Not enough data | 8.3 (1308 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (1348 reviews) | 
| **Internationalization** | Not enough data | 8.4 (1054 reviews) | 
| **Notifications** | Not enough data | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (24 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | Not enough data | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | Not enough data | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (85 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1125 |

#### Agentic AI - Account-Based Analytics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | 8.3 (827 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (845 reviews) | 

#### Lead Management

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (914 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.7 (782 reviews) | 
| **Account Identification ** | Not enough data | 8.2 (853 reviews) | 

#### Marketing Campaigns

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | 7.6 (720 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | 8.2 (890 reviews) | 
| **Journey Analytics** | Not enough data | 8.1 (831 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 3571 |

#### Marketing Operations

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (2456 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.5 (2480 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (2878 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (3127 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act! (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to HubSpot Marketing Hub (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | HubSpot Marketing Hub | 
|---|---|---|
| **Small-Business** | 78.7% | 51.5% | 
| **Mid-Market** | 16.8% | 42.0% | 
| **Enterprise** | 4.5% | 6.5% | 

### By Industry

#### Act!

- **Financial Services:** 9.1%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.3%
- **Computer Software:** 3.6%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.5%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Internet:** 2.0%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.2%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (29 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3090 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1622 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1442 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1001 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (327 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-hubspot-marketing-hub)