# Act! vs Bigin by Zoho CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Bigin by Zoho CRM excels in user-friendliness, with many users appreciating its **simple interface** and effective pipeline management features. This makes tracking leads and deals straightforward, which is particularly beneficial for small businesses looking to streamline their processes.
- **Users say** that Act! offers a quick setup and installation process, making it a viable option for those who need to get started without extensive configuration. Reviewers highlight its **affordability** and the platform's ability to help them stay organized with day-to-day tasks.
- **According to verified reviews** , Bigin by Zoho CRM stands out for its automation capabilities, which significantly reduce manual work. Users appreciate how it manages reminders and follow-ups automatically, enhancing workflow efficiency and allowing teams to focus on more strategic tasks.
- **Reviewers mention** that while Act! is effective for relationship management, it sometimes struggles with meeting specific workflow needs, leading to configuration challenges. However, users still find it valuable for segmenting databases and managing sales pipelines.
- **G2 reviewers highlight** that Bigin by Zoho CRM integrates seamlessly with other Zoho applications, which enhances its overall functionality. This integration is particularly praised by users who rely on multiple tools for their business operations, making it a strong contender for those already in the Zoho ecosystem.
- **Users report** that Act! provides responsive customer support, which is a significant advantage for those who may encounter issues. Many users have noted the **user-friendly support** that quickly resolves problems, contributing to a positive overall experience despite some limitations in features compared to Bigin.



| | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 514 | 841 | 
| **Largest Market Segment** | Small-Business (78.9% of reviews) | Small-Business (90.5% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $0.00 | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (31 reviews)
- Customer Management (21 reviews)

Cons:
- Integration Issues (13 reviews)
- Missing Features (13 reviews)

### Bigin by Zoho CRM

Pros:
- Ease of Use (256 reviews)
- Simple (133 reviews)

Cons:
- Missing Features (81 reviews)
- Limited Features (75 reviews)

---
## Ratings Comparison
| Rating | Act! | Bigin by Zoho CRM | 
|---|---|---|
  | **Meets Requirements** | 8.2 (447 reviews) | 8.6 (757 reviews) | 
  | **Ease of Use** | 7.9 (452 reviews) | 9.1 (776 reviews) | 
  | **Ease of Setup** | 7.3 (244 reviews) | 8.8 (670 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.8 (451 reviews) | 
  | **Quality of Support** | 7.6 (427 reviews) | 8.5 (683 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.6 (427 reviews) | 
  | **Product Direction (% positive)** | 5.8 (451 reviews) | 9.4 (737 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Bigin by Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: $0.00

Description: Single user

Key Features:
- Single Pipeline
- 500 Records
- Contacts, Products, and Activity Management

[Browse all 4 editions](https://www.g2.com/products/bigin-by-zoho-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 353 |
| **Bigin by Zoho CRM** | 8.0/10 | 652 |

#### Sales Force Automation

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | 8.8 (500 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | 8.9 (524 reviews) | 
| **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | 8.7 (478 reviews) | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Feature Not Available | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 8.2 (417 reviews) | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 8.2 (407 reviews) | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 7.9 (369 reviews) | 
| **Customer Contract Management** | 7.9 (236 reviews) | Feature Not Available | 

#### Marketing Automation

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 8.0 (400 reviews) | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 7.9 (386 reviews) | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 8.6 (454 reviews) | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 7.6 (376 reviews) | 

#### Customer Support

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 8.0 (390 reviews) | 
| **Customer Support Portal** | 7.0 (183 reviews) | 7.9 (383 reviews) | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 8.0 (375 reviews) | 
| **Call Center Features** | 7.0 (172 reviews) | 7.6 (375 reviews) | 
| **Support Analytics** | 7.3 (75 reviews) | 8.0 (363 reviews) | 

#### Reporting & Analytics

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 8.2 (368 reviews) | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 8.4 (394 reviews) | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 7.9 (331 reviews) | 

#### Mobile & Social

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | 7.7 (342 reviews) | 
| **Social Network Integration** | Feature Not Available | 7.4 (345 reviews) | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 8.2 (355 reviews) | 

#### Platform

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Customization** | 7.5 (158 reviews) ✓ Verified | 8.2 (427 reviews) | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 8.4 (433 reviews) | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.6 (407 reviews) | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 8.0 (368 reviews) | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 8.0 (320 reviews) | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | 8.9 (404 reviews) | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Feature Not Available | 

#### Integration

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 8.4 (346 reviews) | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 8.0 (345 reviews) | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 7.9 (326 reviews) | 

#### Generative AI

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | Feature Not Available | 

#### Agentic AI - CRM

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | 7.5 (69 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | 7.7 (69 reviews) | 
| **Cross-system Integration** | 5.3 (11 reviews) | 7.8 (73 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | 7.5 (68 reviews) | 
| **Natural Language Interaction** | 4.8 (11 reviews) | 7.1 (69 reviews) | 
| **Proactive Assistance** | 5.0 (11 reviews) | 7.6 (69 reviews) | 
| **Decision Making** | 5.0 (11 reviews) | 7.7 (71 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **Bigin by Zoho CRM** | N/A | N/A |

#### Email Marketing

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.0/10 | 191 |

#### Integrated Workflows

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Task Management** | Not enough data | 8.6 (166 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.3 (171 reviews) | 
| **Calls and Voice** | Not enough data | 7.7 (148 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.0 (140 reviews) | 
| **CRM Integration** | Not enough data | 8.7 (160 reviews) | 
| **Calendar** | Not enough data | 8.2 (171 reviews) | 
| **Shared Records** | Not enough data | 8.4 (154 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Content Management** | Not enough data | 8.0 (144 reviews) | 
| **Workflow Management** | Not enough data | 8.5 (156 reviews) | 
| **Workflow Performance** | Not enough data | 8.4 (143 reviews) | 
| **Sales Coaching and Insights** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | 7.0 (137 reviews) | 

#### AI and Automation

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.1 (146 reviews) | 
| **Lead Scoring** | Not enough data | 7.8 (142 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.3 (139 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.4 (142 reviews) | 
| **Machine Learning** | Not enough data | 6.7 (140 reviews) | 

#### Generative AI

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Sales Engagement

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (22 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (22 reviews) | 
| **Decision Making** | Not enough data | 8.1 (24 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.1/10 | 114 |

#### Agentic AI - Sales Performance Management

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (12 reviews) | 

#### Incentives

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Badges** | Not enough data | 7.6 (90 reviews) | 
| **Triggers** | Not enough data | 8.0 (96 reviews) | 
| **Commission Calculator** | Not enough data | 7.0 (92 reviews) | 
| **Leaderboards** | Not enough data | 7.7 (92 reviews) | 

#### Personalization

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (98 reviews) | 
| **Custom Reports** | Not enough data | 8.1 (97 reviews) | 
| **Dashboards** | Not enough data | 8.5 (101 reviews) | 
| **Goal Setting** | Not enough data | 8.2 (94 reviews) | 

#### Administrative

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (94 reviews) | 
| **Employee Structure** | Not enough data | 8.1 (92 reviews) | 
| **Behavior Monitoring** | Not enough data | Feature Not Available | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.6/10 | 109 |

#### Agentic AI - Email Tracking

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | 7.3 (13 reviews) | 

#### Analytics

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Open Rates** | Not enough data | 8.0 (95 reviews) | 
| **Link Activity** | Not enough data | Feature Not Available | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.3 (101 reviews) | 
| **Email Scheduling** | Not enough data | 8.0 (96 reviews) | 
| **Notifications** | Not enough data | 8.3 (100 reviews) | 
| **Email Categorization** | Not enough data | 8.0 (93 reviews) | 
| **Templates** | Not enough data | 8.1 (93 reviews) | 

#### Generative AI

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.0/10 | 155 |

#### Agentic AI - Sales Analytics

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (12 reviews) | 

#### Data Sourcing

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.8 (121 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.3 (120 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.3 (114 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.3 (115 reviews) | 
| **Data Segmentation** | Not enough data | 8.2 (116 reviews) | 

#### Predictive Analytics

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.7 (123 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.7 (122 reviews) | 
| **Risk Analysis** | Not enough data | 7.3 (118 reviews) | 
| **Live Forecasting** | Not enough data | 7.8 (125 reviews) | 

#### Sales Management

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (132 reviews) | 
| **Sales Gamification** | Not enough data | 7.6 (124 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.0 (123 reviews) | 
| **Activity Tracking** | Not enough data | 8.3 (128 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.5/10 | 69 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | 

#### Calling

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Record Calls** | Not enough data | 7.0 (55 reviews) | 
| **Generate Location** | Not enough data | 6.8 (54 reviews) | 
| **Call Types** | Not enough data | 7.3 (55 reviews) | 
| **Click-to-Call** | Not enough data | 7.3 (54 reviews) | 
| **Auto Dialer** | Not enough data | 6.7 (9 reviews) | 

#### Contacts

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Personalization** | Not enough data | 8.2 (59 reviews) | 
| **Information Locater** | Not enough data | 7.8 (56 reviews) | 
| **Record Prospect Data** | Not enough data | 8.1 (58 reviews) | 

#### Insights

| Feature | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (55 reviews) | 
| **Daily Summary** | Not enough data | 8.2 (56 reviews) | 
| **Automated Voicemails** | Not enough data | 6.5 (54 reviews) | 
| **Automated Emails** | Not enough data | 7.6 (59 reviews) | 
| **Sorts Prospects** | Not enough data | 7.8 (54 reviews) | 
| **Automated Note Taking** | Not enough data | 7.2 (9 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Bigin by Zoho CRM (5):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Bigin by Zoho CRM | 
|---|---|---|
| **Small-Business** | 78.9% | 90.5% | 
| **Mid-Market** | 16.8% | 8.3% | 
| **Enterprise** | 4.3% | 1.2% | 

### By Industry

#### Act!

- **Financial Services:** 9.1%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.6%

#### Bigin by Zoho CRM

- **Information Technology and Services:** 10.5%
- **Marketing and Advertising:** 10.0%
- **Computer Software:** 5.8%
- **Consulting:** 5.1%
- **Real Estate:** 4.6%
- **Education Management:** 4.3%
- **Financial Services:** 4.3%
- **Accounting:** 2.8%
- **Construction:** 2.6%
- **Leisure, Travel & Tourism:** 2.4%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13856 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3081 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2937 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1001 reviews)

### Alternatives to Bigin by Zoho CRM

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13856 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3081 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1202 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (664 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Bigin by Zoho CRM

- Title: [Does Bigin integrate with Zoho CRM?](https://www.g2.com/discussions/does-bigin-integrate-with-zoho-crm) — 2 comments, 1 upvote
  > **Top comment:** "Yes it's possible. Make sure to add a user to both Bigin and CRM for the records to be assigned to the same owners after the sync. When the user is not..."
- Title: [What is Zoho Bigin?](https://www.g2.com/discussions/what-is-zoho-bigin) — 2 comments
  > **Top comment:** "It is a CRM, but in a much more simplified version than zohoCRM, yet it is powerful. As a professional experience, I can indicate that it contributes to..."
- Title: [What is Bigin used for?](https://www.g2.com/discussions/what-is-bigin-used-for) — 1 comment
  > **Top comment:** "It is a CRM, a system to improve customer relationships and management, it will facilitate and help you improve follow-up."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-bigin-by-zoho-crm)