# Act! vs Adobe Marketo Engage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers, which enhances flexibility in client interactions. This level of customization is a standout feature that many users appreciate.
- **Users say** that Act! is particularly user-friendly, making it easy for small businesses to manage their contacts and sales pipelines. Reviewers highlight its simplicity and ease of setup, which is crucial for those who need a straightforward CRM solution without a steep learning curve.
- **According to verified reviews** , Adobe Marketo Engage offers robust features for tracking marketing effectiveness, enabling users to tie campaigns directly to revenue. This capability allows marketers to fine-tune their strategies based on what works best, a feature that many find invaluable.
- **Reviewers mention** that while Adobe Marketo Engage has a slightly steeper learning curve, its comprehensive features for email marketing, such as automated responses and dynamic content, provide significant advantages for mid-market companies looking to enhance their marketing efforts.
- **Users highlight** that Act! serves as a reliable hub for relationship management, especially for virtual assistants and small business owners. Its ability to segment databases and run automated marketing campaigns is praised, making it a solid choice for those focused on maintaining organized client records.
- **G2 reviewers note** that while Adobe Marketo Engage has a higher overall satisfaction score, Act! shines in its ease of use and setup, making it a great option for small businesses that prioritize simplicity and quick implementation over extensive features.



| | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 511 | 3,133 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | Contact Us Per Month | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

---
## Ratings Comparison
| Rating | Act! | Adobe Marketo Engage | 
|---|---|---|
  | **Meets Requirements** | 8.2 (444 reviews) | 8.3 (2627 reviews) | 
  | **Ease of Use** | 7.9 (449 reviews) | 7.3 (2688 reviews) | 
  | **Ease of Setup** | 7.3 (241 reviews) | 6.8 (1338 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 7.6 (1176 reviews) | 
  | **Quality of Support** | 7.6 (425 reviews) | 7.5 (2477 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 7.7 (1169 reviews) | 
  | **Product Direction (% positive)** | 5.8 (449 reviews) | 8.0 (2592 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 349 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Sales Force Automation

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Contact & Account Management** | 8.4 (303 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (231 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.1 (288 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.9 (236 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Email Marketing** | 7.2 (213 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | Not enough data | 
| **Customer Support Portal** | 7.0 (183 reviews) | Not enough data | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (172 reviews) | Not enough data | 
| **Support Analytics** | 7.3 (75 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | Feature Not Available | Not enough data | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.6 (158 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 41 |
| **Adobe Marketo Engage** | 7.7/10 | 1971 |

#### Email Marketing

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | 8.3 (1756 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | 8.7 (1744 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | 8.1 (1713 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | 8.5 (1660 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | 7.8 (1698 reviews) ✓ Verified | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | 7.8 (1516 reviews) ✓ Verified | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | 7.9 (1571 reviews) ✓ Verified | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | 7.4 (1570 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | 7.4 (1337 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | 8.5 (1357 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | 7.9 (1250 reviews) ✓ Verified | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | 8.2 (1633 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | 8.2 (1597 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | 8.4 (1656 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | 8.0 (1535 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | 8.3 (1546 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | 8.2 (1604 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | 8.3 (1611 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | 8.3 (1496 reviews) ✓ Verified | 
| **Calendaring** | 8.3 (30 reviews) ✓ Verified | 7.3 (1188 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (25 reviews) | 7.0 (943 reviews) | 

#### Social

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | 7.3 (746 reviews) ✓ Verified | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | 7.5 (797 reviews) ✓ Verified | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | 7.6 (784 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.3 (26 reviews) | 7.5 (752 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | 7.5 (714 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | 7.7 (1650 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | 7.2 (1413 reviews) ✓ Verified | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | 7.2 (1235 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | 7.2 (1161 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | 6.9 (1010 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | 7.7 (904 reviews) ✓ Verified | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | 8.0 (903 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | 8.4 (913 reviews) ✓ Verified | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | 7.7 (635 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | 7.3 (636 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (25 reviews) ✓ Verified | 7.7 (902 reviews) ✓ Verified | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | 7.6 (594 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (62 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (59 reviews) | 
| **Decision Making** | Not enough data | 7.4 (59 reviews) | 

#### Integration

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | 8.0 (912 reviews) ✓ Verified | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | 7.9 (871 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | 8.1 (792 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 8.2/10 | 420 |

#### Lead Intelligence

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (321 reviews) | 
| **Account-level Insights ** | Not enough data | 8.2 (324 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (338 reviews) | 

#### Lead Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (360 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.0 (326 reviews) | 
| **Account Identification ** | Not enough data | 8.2 (336 reviews) | 

#### Marketing Campaigns

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.4 (314 reviews) | 
| **Revenue Planning ** | Not enough data | 8.1 (299 reviews) | 
| **Media Attribution ** | Not enough data | 8.0 (297 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.1 (314 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 8.3 (341 reviews) | 

#### Campaign Execution

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.2 (320 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.1 (310 reviews) | 
| **Trending Accounts ** | Not enough data | 8.1 (300 reviews) | 
| **Email Campaigns ** | Not enough data | 9.0 (160 reviews) ✓ Verified | 

#### Agentic AI - Account Data Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (12 reviews) | 
| **Decision Making** | Not enough data | 7.9 (12 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 7.5/10 | 35 |

#### Integrated Workflows

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (33 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.3 (33 reviews) | 
| **Calls and Voice** | Not enough data | 6.9 (25 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.7 (25 reviews) | 
| **CRM Integration** | Not enough data | 7.7 (31 reviews) | 
| **Calendar** | Not enough data | 7.6 (25 reviews) | 
| **Shared Records** | Not enough data | 8.0 (24 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Content Management** | Not enough data | 7.6 (29 reviews) | 
| **Workflow Management** | Not enough data | 7.7 (31 reviews) | 
| **Workflow Performance** | Not enough data | 7.7 (30 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 7.2 (27 reviews) | 
| **Gamification** | Not enough data | 7.6 (23 reviews) | 

#### AI and Automation

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (24 reviews) | 
| **Lead Scoring** | Not enough data | 8.0 (25 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.2 (25 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.1 (26 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (23 reviews) | 

#### Generative AI

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (14 reviews) | 
| **Decision Making** | Not enough data | 6.8 (14 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 7.5/10 | 89 |

#### Agentic AI - Email Tracking

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (24 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Analytics

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Open Rates** | Not enough data | 8.2 (84 reviews) | 
| **Link Activity** | Not enough data | 8.0 (83 reviews) | 
| **Attachment Activity** | Not enough data | 7.8 (46 reviews) | 

#### Customizations

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 7.7 (81 reviews) | 
| **Email Scheduling** | Not enough data | 8.5 (79 reviews) | 
| **Notifications** | Not enough data | 7.8 (45 reviews) | 
| **Email Categorization** | Not enough data | 7.6 (47 reviews) | 
| **Templates** | Not enough data | 7.9 (83 reviews) | 

#### Generative AI

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (40 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 7.3/10 | 20 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (5 reviews) | 

#### Calling

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Record Calls** | Not enough data | 6.9 (18 reviews) | 
| **Generate Location** | Not enough data | 6.9 (18 reviews) | 
| **Call Types** | Not enough data | 6.7 (17 reviews) | 
| **Click-to-Call** | Not enough data | 7.0 (19 reviews) | 
| **Auto Dialer** | Not enough data | 7.7 (5 reviews) | 

#### Contacts

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Personalization** | Not enough data | 7.9 (20 reviews) | 
| **Information Locater** | Not enough data | 7.0 (19 reviews) | 
| **Record Prospect Data** | Not enough data | 7.4 (17 reviews) | 

#### Insights

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Notes** | Not enough data | 6.9 (17 reviews) | 
| **Daily Summary** | Not enough data | 6.9 (18 reviews) | 
| **Automated Voicemails** | Not enough data | 7.3 (8 reviews) | 
| **Automated Emails** | Not enough data | 9.2 (8 reviews) | 
| **Sorts Prospects** | Not enough data | 6.3 (18 reviews) | 
| **Automated Note Taking** | Not enough data | 8.0 (5 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 7.6/10 | 15 |

#### Agentic AI - Sales Enablement

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Content Import** | Not enough data | 6.7 (11 reviews) | 
| **Content Creation** | Not enough data | 6.9 (12 reviews) | 
| **Templates** | Not enough data | 8.3 (12 reviews) | 
| **Advanced Search** | Not enough data | 6.9 (12 reviews) | 
| **Content Storage** | Not enough data | 6.8 (11 reviews) | 

#### Analytics

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (13 reviews) | 
| **Alerts** | Not enough data | 8.1 (12 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.1 (14 reviews) | 
| **Content Utilization** | Not enough data | 7.2 (12 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 8.3/10 | 367 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 

#### Lead Intelligence

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (296 reviews) | 
| **Account-level Insights ** | Not enough data | 8.2 (289 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (310 reviews) | 

#### Lead Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (307 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.1 (294 reviews) | 
| **Account Identification ** | Not enough data | 8.3 (293 reviews) | 

#### Marketing Campaigns

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (276 reviews) | 
| **Revenue Planning ** | Not enough data | 8.1 (257 reviews) | 
| **Media Attribution ** | Not enough data | 8.2 (265 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.2 (274 reviews) | 
| **Customization ** | Not enough data | 8.3 (296 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.9 (33 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.0 (33 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 8.1/10 | 334 |

#### Agentic AI - Account-Based Analytics

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (9 reviews) | 

#### Lead Intelligence

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.2 (258 reviews) | 
| **Account-level Insights ** | Not enough data | 8.1 (262 reviews) | 
| **Lead Analysis ** | Not enough data | 8.1 (274 reviews) | 

#### Lead Management

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (284 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.0 (258 reviews) | 
| **Account Identification ** | Not enough data | 8.1 (264 reviews) | 

#### Marketing Campaigns

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.2 (237 reviews) | 
| **Revenue Planning ** | Not enough data | 8.0 (211 reviews) | 
| **Media Attribution ** | Not enough data | 8.0 (232 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (231 reviews) | 
| **Customization ** | Not enough data | 8.1 (263 reviews) | 
| **Journey Analytics** | Not enough data | 8.3 (124 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Adobe Marketo Engage** | 8.3/10 | 138 |

#### Analysis

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (106 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (116 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.1 (83 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 8.3 (92 reviews) ✓ Verified | 

#### Campaigns

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (102 reviews) | 
| **Push Notifications** | Not enough data | 8.2 (102 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.3 (100 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (98 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 8.7 (98 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.5 (98 reviews) ✓ Verified | 

#### Engagement

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (93 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (112 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (109 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (105 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act! (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Adobe Marketo Engage | 
|---|---|---|
| **Small-Business** | 78.8% | 22.0% | 
| **Mid-Market** | 16.9% | 53.3% | 
| **Enterprise** | 4.3% | 24.7% | 

### By Industry

#### Act!

- **Financial Services:** 9.0%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 3.9%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.7%

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.8/5 stars (26 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (998 reviews)

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9091 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-adobe-marketo-engage)