Compare Act! and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Small-Business (78.9% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Starting at $15.00 Per Month
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly reduces manual effort, making it easier to send targeted emails automatically.
- Users say that Act! provides a straightforward and reliable solution for contact management, with features like a unified contact and interaction timeline that helps teams keep track of every touchpoint. This simplicity is particularly appreciated by small businesses looking for effective day-to-day management without unnecessary complexity.
- According to verified reviews, ActiveCampaign's advanced segmentation capabilities stand out, enabling users to create personalized campaigns that resonate with their audience. This level of customization is a key advantage for marketers aiming to enhance engagement and conversion rates.
- Reviewers mention that Act! shines in contact record depth, allowing users to view comprehensive histories of interactions in one place. This feature is crucial for businesses that manage multiple client touchpoints, ensuring that no detail is overlooked.
- G2 reviewers highlight that ActiveCampaign's integrated CRM is a significant asset, as it allows users to track customer journeys and analyze engagement from a single platform. This integration simplifies the marketing process and enhances overall efficiency.
- Users report that while Act! is effective for basic tasks, it may not meet the needs of those requiring more advanced marketing analytics. In contrast, ActiveCampaign offers robust analytics tools that help users measure the success of their campaigns and optimize future efforts.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
Act!
Free Trial is available
ActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.2
444
8.8
11,142
Ease of Use
7.9
449
8.2
11,258
Ease of Setup
7.3
241
8.0
7,191
Ease of Admin
7.6
199
8.4
6,339
Quality of Support
7.6
425
8.5
10,315
Has the product been a good partner in doing business?
7.5
189
8.8
6,197
Product Direction (% positive)
5.8
449
8.2
10,548
Features by Category
Sales Force Automation
8.4
306
|
Verified
8.2
2102
|
Verified
Feature Not Available
7.0
1018
7.4
235
|
Verified
7.9
1764
|
Verified
8.1
292
|
Verified
7.7
1680
|
Verified
6.7
167
|
Verified
7.0
1220
|
Verified
7.5
262
|
Verified
7.6
1431
|
Verified
6.7
167
|
Verified
7.0
1206
|
Verified
6.7
173
|
Verified
6.9
1138
|
Verified
7.9
240
7.3
1280
|
Verified
Marketing Automation
7.2
217
|
Verified
9.0
2316
|
Verified
7.1
191
|
Verified
8.8
2204
|
Verified
7.7
229
|
Verified
8.5
2150
|
Verified
6.6
86
|
Verified
7.8
1483
|
Verified
Customer Support
7.4
197
7.6
1470
|
Verified
7.1
187
7.7
1628
|
Verified
7.7
163
|
Verified
7.9
1762
|
Verified
7.0
176
7.0
1323
|
Verified
7.4
79
7.5
1450
|
Verified
Reporting & Analytics
7.3
244
|
Verified
7.7
1952
|
Verified
7.4
235
|
Verified
7.9
2144
|
Verified
6.8
170
|
Verified
7.1
1289
|
Verified
Mobile & Social
Feature Not Available
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
6.5
157
|
Verified
7.1
1370
|
Verified
Platform
7.5
157
|
Verified
7.8
1983
|
Verified
7.2
137
|
Verified
8.0
1937
|
Verified
7.7
150
|
Verified
8.1
2028
|
Verified
6.9
99
|
Verified
7.3
1452
|
Verified
6.3
83
|
Verified
7.0
1349
|
Verified
7.2
133
|
Verified
Feature Not Available
7.6
158
|
Verified
8.2
2100
|
Verified
7.3
132
|
Verified
7.4
1475
|
Verified
Integration
7.6
158
|
Verified
8.1
1929
|
Verified
6.7
110
|
Verified
8.1
1935
|
Verified
6.9
99
|
Verified
7.8
1635
|
Verified
Generative AI
5.5
40
6.1
644
Agentic AI - CRM
6.4
15
6.5
89
6.4
15
6.4
88
6.4
15
6.7
90
6.3
15
6.3
86
6.2
15
6.5
88
6.3
15
6.5
87
6.3
15
6.6
88
Email Marketing
8.1
33
|
Verified
8.7
6480
|
Verified
8.2
33
|
Verified
8.9
6313
|
Verified
8.2
30
|
Verified
8.5
6141
|
Verified
7.3
28
|
Verified
8.8
5774
|
Verified
Online Marketing
7.0
31
|
Verified
7.4
4388
|
Verified
7.2
29
|
Verified
7.9
4076
|
Verified
6.7
25
|
Verified
7.8
3534
|
Verified
6.9
27
|
Verified
8.1
4865
|
Verified
7.6
26
7.8
3469
|
Verified
Lead Management
7.9
32
|
Verified
8.3
4361
|
Verified
8.2
30
|
Verified
8.0
3962
|
Verified
8.0
29
|
Verified
8.5
5109
|
Verified
7.5
28
|
Verified
8.0
3490
|
Verified
7.9
28
|
Verified
8.5
4356
|
Verified
7.1
27
|
Verified
8.1
3999
|
Verified
7.4
26
|
Verified
8.2
3795
|
Verified
7.2
28
|
Verified
8.0
3574
|
Verified
Campaign Management
7.0
27
|
Verified
8.0
3489
|
Verified
7.1
26
|
Verified
7.8
3105
|
Verified
8.4
31
|
Verified
7.2
2636
6.9
26
6.8
2336
|
Verified
Social
7.1
28
6.9
2322
|
Verified
6.8
27
|
Verified
7.3
2677
|
Verified
6.8
28
|
Verified
7.3
2548
|
Verified
6.4
27
7.1
2441
|
Verified
6.6
28
|
Verified
7.0
2399
|
Verified
Reporting & Analytics
7.7
29
|
Verified
8.1
5190
|
Verified
7.0
28
|
Verified
7.6
3589
|
Verified
6.9
27
|
Verified
7.2
2919
|
Verified
6.4
29
|
Verified
7.1
2724
|
Verified
6.7
27
|
Verified
6.9
2442
|
Verified
Platform
8.2
29
|
Verified
7.9
3720
|
Verified
7.0
27
|
Verified
8.2
3524
|
Verified
7.7
27
|
Verified
8.3
3704
|
Verified
6.8
24
|
Verified
7.5
2401
|
Verified
6.2
23
|
Verified
7.0
2134
|
Verified
7.8
26
|
Verified
8.4
3715
|
Verified
6.9
28
|
Verified
7.5
2425
|
Verified
Agentic AI - Marketing Automation
7.3
5
6.3
219
Not enough data
6.4
222
7.0
5
6.5
221
7.3
5
6.5
219
7.3
5
6.3
221
7.7
5
6.5
222
Integration
7.0
34
|
Verified
8.1
3755
|
Verified
7.1
27
|
Verified
8.1
3652
|
Verified
6.7
25
|
Verified
7.8
3128
|
Verified
Messenger
Not enough data
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Channels
Not enough data
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Customers
Not enough data
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Templates
Not enough data
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Multichannel
Not enough data
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Edit
Not enough data
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Logistics
Not enough data
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Generative AI
Not enough data
6.0
839
Not enough data
6.1
675
Agentic AI - Email Template Builder
Not enough data
6.2
110
Not enough data
6.2
109
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Reporting
Not enough data
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
Not enough data
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Page Optimization
Not enough data
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Integrations
Not enough data
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
660
Not enough data
7.5
552
Not enough data
6.8
464
Not enough data
7.4
653
Additional Functionality
Not enough data
7.9
671
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
Not enough data
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Discovery
Not enough data
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Management
Not enough data
8.0
384
Not enough data
8.3
426
Platform
Not enough data
8.1
405
Not enough data
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Predictive Analytics
Not enough data
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and ActiveCampaign are categorized as Marketing Automation and CRM
Unique Categories
Act! has no unique categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.8%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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