# Act! vs ActiveCampaign Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in **marketing automation** , with users praising its **flexible workflow builder** that allows for detailed customer journeys based on user behavior. This feature significantly reduces manual effort, making it easier to send targeted emails automatically.
- **Users say** that Act! provides a straightforward and reliable solution for **contact management** , with features like a unified contact and interaction timeline that helps teams keep track of every touchpoint. This simplicity is particularly appreciated by small businesses looking for effective day-to-day management without unnecessary complexity.
- **According to verified reviews** , ActiveCampaign's **advanced segmentation** capabilities stand out, enabling users to create personalized campaigns that resonate with their audience. This level of customization is a key advantage for marketers aiming to enhance engagement and conversion rates.
- **Reviewers mention** that Act! shines in **contact record depth** , allowing users to view comprehensive histories of interactions in one place. This feature is crucial for businesses that manage multiple client touchpoints, ensuring that no detail is overlooked.
- **G2 reviewers highlight** that ActiveCampaign's integrated CRM is a significant asset, as it allows users to track customer journeys and analyze engagement from a single platform. This integration simplifies the marketing process and enhances overall efficiency.
- **Users report** that while Act! is effective for basic tasks, it may not meet the needs of those requiring more advanced **marketing analytics**. In contrast, ActiveCampaign offers robust analytics tools that help users measure the success of their campaigns and optimize future efforts.



| | Act! | ActiveCampaign | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 511 | 14,682 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (91.9% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | Starting at $15.00 Per Month | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### ActiveCampaign

Pros:
- Ease of Use (848 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (419 reviews)
- Expensive (403 reviews)

---
## Ratings Comparison
| Rating | Act! | ActiveCampaign | 
|---|---|---|
  | **Meets Requirements** | 8.2 (444 reviews) | 8.8 (11199 reviews) | 
  | **Ease of Use** | 7.9 (449 reviews) | 8.2 (11315 reviews) | 
  | **Ease of Setup** | 7.3 (241 reviews) | 8.0 (7250 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.4 (6346 reviews) | 
  | **Quality of Support** | 7.6 (425 reviews) | 8.5 (10361 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.8 (6204 reviews) | 
  | **Product Direction (% positive)** | 5.8 (449 reviews) | 8.2 (10592 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 349 |
| **ActiveCampaign** | 7.3/10 | 3770 |

#### Sales Force Automation

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Contact & Account Management** | 8.4 (303 reviews) ✓ Verified | 8.2 (2109 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.0 (1019 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (231 reviews) ✓ Verified | 7.9 (1768 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (288 reviews) ✓ Verified | 7.7 (1684 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 7.0 (1221 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 7.6 (1433 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 7.0 (1207 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 6.9 (1139 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | 7.3 (1282 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Email Marketing** | 7.2 (213 reviews) ✓ Verified | 9.0 (2322 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | 8.8 (2209 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 8.5 (2154 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | 7.8 (1484 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 7.6 (1471 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 7.7 (1629 reviews) ✓ Verified | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 7.9 (1763 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 7.0 (1324 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | 7.5 (1452 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 7.7 (1956 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 7.9 (2146 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 7.1 (1290 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | 7.3 (1224 reviews) ✓ Verified | 
| **Social Network Integration** | Feature Not Available | 7.3 (1328 reviews) ✓ Verified | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 7.1 (1371 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | 7.8 (1992 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 8.0 (1944 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 8.1 (2032 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 7.3 (1452 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 7.0 (1349 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.6 (158 reviews) ✓ Verified | 8.2 (2104 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 7.4 (1475 reviews) ✓ Verified | 

#### Integration

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 8.1 (1931 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 8.1 (1935 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 7.8 (1636 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 6.1 (646 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | 6.5 (89 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | 6.4 (88 reviews) | 
| **Cross-system Integration** | 5.3 (11 reviews) | 6.7 (90 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | 6.3 (86 reviews) | 
| **Natural Language Interaction** | 4.8 (11 reviews) | 6.5 (88 reviews) | 
| **Proactive Assistance** | 5.0 (11 reviews) | 6.5 (87 reviews) | 
| **Decision Making** | 5.0 (11 reviews) | 6.6 (88 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 41 |
| **ActiveCampaign** | 7.6/10 | 7444 |

#### Email Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | 8.7 (6492 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | 8.9 (6330 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | 8.5 (6142 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | 8.8 (5788 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | 7.4 (4393 reviews) ✓ Verified | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | 7.9 (4075 reviews) ✓ Verified | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | 7.8 (3535 reviews) ✓ Verified | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | 8.1 (4865 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | 7.8 (3468 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | 8.3 (4369 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | 8.0 (3962 reviews) ✓ Verified | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | 8.5 (5121 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | 7.9 (3490 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | 8.5 (4359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | 8.1 (4002 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | 8.2 (3795 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | 8.0 (3576 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | 8.0 (3489 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | 7.8 (3104 reviews) ✓ Verified | 
| **Calendaring** | 8.3 (30 reviews) ✓ Verified | 7.2 (2636 reviews) | 
| **Budgeting** | 6.8 (25 reviews) | 6.8 (2335 reviews) ✓ Verified | 

#### Social

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | 6.9 (2321 reviews) ✓ Verified | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | 7.3 (2677 reviews) ✓ Verified | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | 7.3 (2547 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.3 (26 reviews) | 7.1 (2439 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | 7.0 (2397 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | 8.1 (5199 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | 7.6 (3588 reviews) ✓ Verified | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | 7.2 (2918 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | 7.1 (2723 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | 6.9 (2441 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | 7.9 (3725 reviews) ✓ Verified | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | 8.2 (3539 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | 8.3 (3704 reviews) ✓ Verified | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | 7.5 (2399 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | 7.0 (2131 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (25 reviews) ✓ Verified | 8.4 (3730 reviews) ✓ Verified | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | 7.5 (2423 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (221 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (221 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (219 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (218 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (222 reviews) | 
| **Decision Making** | Not enough data | 6.4 (220 reviews) | 

#### Integration

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | 8.1 (3755 reviews) ✓ Verified | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | 8.1 (3656 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | 7.8 (3136 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 6.6/10 | 1884 |

#### Messenger

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Sequencing** | Not enough data | 7.4 (1123 reviews) | 
| **AI** | Not enough data | 5.9 (975 reviews) | 
| **Live Chat** | Not enough data | 6.5 (1001 reviews) | 
| **Customization Interface** | Not enough data | 6.9 (1043 reviews) | 

#### Channels

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (987 reviews) | 
| **Website** | Not enough data | 7.3 (1172 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.0 (914 reviews) | 
| **Voice Assistants** | Not enough data | 5.5 (831 reviews) | 
| **Other** | Not enough data | 6.0 (838 reviews) | 

#### Customers

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Targeting** | Not enough data | 7.6 (1233 reviews) | 
| **Profiles** | Not enough data | 7.4 (1155 reviews) | 
| **Analytics** | Not enough data | 7.6 (1293 reviews) | 
| **Lead Gathering** | Not enough data | 7.6 (1234 reviews) | 
| **Sales Conversion** | Not enough data | 7.2 (1181 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (30 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (30 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.9 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (29 reviews) | 
| **Decision Making** | Not enough data | 6.2 (29 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Lead Generation

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Diagnosis

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 6.9/10 | 860 |

#### Integrated Workflows

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Task Management** | Not enough data | 7.1 (603 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.6 (780 reviews) | 
| **Calls and Voice** | Not enough data | 6.3 (497 reviews) | 
| **Other Outreach Options ** | Not enough data | 6.7 (523 reviews) | 
| **CRM Integration** | Not enough data | 7.6 (630 reviews) | 
| **Calendar** | Not enough data | 6.9 (542 reviews) | 
| **Shared Records** | Not enough data | 6.9 (514 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Content Management** | Not enough data | 7.5 (621 reviews) | 
| **Workflow Management** | Not enough data | 7.5 (619 reviews) | 
| **Workflow Performance** | Not enough data | 7.4 (583 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 6.7 (514 reviews) | 
| **Gamification** | Not enough data | 6.0 (470 reviews) | 

#### AI and Automation

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.1 (555 reviews) | 
| **Lead Scoring** | Not enough data | 7.1 (557 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.2 (563 reviews) | 
| **Buyer Intelligence** | Not enough data | 6.6 (496 reviews) | 
| **Machine Learning** | Not enough data | 6.4 (474 reviews) | 

#### Generative AI

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.1 (413 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (35 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (35 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (35 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (35 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (35 reviews) | 
| **Decision Making** | Not enough data | 6.9 (35 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.6/10 | 581 |

#### Visitor Behavior

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Monitoring** | Not enough data | 7.6 (409 reviews) | 
| **Targeting** | Not enough data | 7.9 (399 reviews) | 
| **Guided Selling** | Not enough data | 7.1 (355 reviews) | 

#### Templates

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Library** | Not enough data | 7.3 (411 reviews) | 
| **Customization** | Not enough data | 8.0 (439 reviews) | 
| **Optimization** | Not enough data | 7.8 (411 reviews) | 

#### Personalization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Recommendation** | Not enough data | 7.6 (400 reviews) | 
| **Content** | Not enough data | 7.6 (404 reviews) | 
| **Cart Abandonment** | Not enough data | 7.2 (360 reviews) | 
| **Search** | Not enough data | 7.1 (346 reviews) | 
| **Personalization Engine** | Not enough data | 7.3 (336 reviews) | 
| **Product Recommendations** | Not enough data | 7.1 (324 reviews) | 
| **A/B Testing** | Not enough data | 7.4 (346 reviews) | 
| **Personalized Messaging** | Not enough data | 8.0 (396 reviews) | 

#### Multichannel

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Web** | Not enough data | 7.4 (379 reviews) | 
| **Email** | Not enough data | 8.5 (463 reviews) | 
| **Mobile** | Not enough data | 7.6 (419 reviews) | 

#### Administration 

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.5 (481 reviews) | 
| **Reports & Analytics** | Not enough data | 7.9 (469 reviews) | 
| **User Data** | Not enough data | 7.9 (439 reviews) | 
| **Integrations** | Not enough data | 8.0 (461 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.6 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (13 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.1/10 | 2445 |

#### Templates

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.7 (2020 reviews) | 
| **Stock Images** | Not enough data | 6.3 (1515 reviews) | 
| **Proofing** | Not enough data | 7.0 (1616 reviews) | 
| **Mobile Responsive** | Not enough data | 7.5 (1680 reviews) | 

#### Edit

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (1754 reviews) | 
| **Build** | Not enough data | 8.0 (1968 reviews) | 
| **HTML** | Not enough data | 7.4 (1662 reviews) | 

#### Logistics

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Analytics** | Not enough data | 7.8 (1817 reviews) | 
| **Issues** | Not enough data | 7.0 (1580 reviews) | 
| **Integrations** | Not enough data | 7.8 (1775 reviews) | 
| **Shareable Link** | Not enough data | 7.8 (1543 reviews) | 

#### Generative AI

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (838 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (674 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (109 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (108 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.8/10 | 248 |

#### Text Messaging

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Bulk SMS** | Not enough data | 7.5 (159 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 6.8 (139 reviews) | 
| **Text Scheduler** | Not enough data | 7.6 (153 reviews) | 
| **Automatic Replies** | Not enough data | 7.6 (142 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.3 (130 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 8.2 (169 reviews) | 
| **Transactional SMS** | Not enough data | 7.1 (142 reviews) | 

#### SMS Platform

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Reporting** | Not enough data | 7.7 (154 reviews) | 
| **Automation** | Not enough data | 8.8 (172 reviews) | 
| **White Label** | Not enough data | 7.6 (128 reviews) | 
| **Text-to-Landline** | Not enough data | 6.8 (121 reviews) | 
| **Short Codes** | Not enough data | 7.0 (123 reviews) | 
| **API Integration** | Not enough data | 8.0 (144 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (20 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (20 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (20 reviews) | 
| **Decision Making** | Not enough data | 8.2 (20 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.5/10 | 256 |

#### Design and Customization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 7.7 (203 reviews) | 
| **Pop-Up Types** | Not enough data | 7.6 (198 reviews) | 
| **No-Code Customization** | Not enough data | 8.1 (180 reviews) | 
| **Mobile Optimized** | Not enough data | 8.0 (190 reviews) | 

#### Campaigns

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Targeting** | Not enough data | 7.9 (169 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.3 (180 reviews) | 
| **A/B Testing** | Not enough data | 7.9 (147 reviews) | 
| **Analytics** | Not enough data | 7.8 (181 reviews) | 

#### Integrations

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.1 (173 reviews) | 
| **WCM Integrations** | Not enough data | 6.7 (116 reviews) | 
| **E-Commerce Integrations** | Not enough data | 7.9 (131 reviews) | 
| **Social Media Integrations** | Not enough data | 7.3 (144 reviews) | 

#### Generative AI

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.1 (65 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (16 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.3/10 | 348 |

#### Attribution Modeling

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 7.1 (207 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 7.1 (199 reviews) | 
| **Algorithmic Attribution** | Not enough data | 6.8 (190 reviews) | 
| **Cross-Device Attribution** | Not enough data | 6.8 (189 reviews) | 
| **Offline Attribution** | Not enough data | 6.3 (176 reviews) | 
| **Custom Attribution** | Not enough data | 7.0 (190 reviews) | 

#### Agentic AI - Attribution

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (8 reviews) | 

#### Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **B2B Attribution** | Not enough data | 7.2 (199 reviews) | 
| **B2C Attribution** | Not enough data | 7.1 (195 reviews) | 
| **Marketing Channels** | Not enough data | 7.3 (211 reviews) | 
| **Integrations** | Not enough data | 7.9 (250 reviews) | 

#### Reporting

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Dashboards** | Not enough data | 7.5 (283 reviews) | 
| **Data Visualizations** | Not enough data | 7.3 (264 reviews) | 
| **Custom Reporting** | Not enough data | 7.0 (250 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.9/10 | 471 |

#### Platform Interoperability

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.8 (201 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (17 reviews) | 
| **Decision Making** | Not enough data | 7.3 (17 reviews) | 

#### Social Functionality

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Social Functionality** | Not enough data | 7.9 (300 reviews) | 

#### Campaign Management

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.3 (348 reviews) | 
| **Campaign Optimization** | Not enough data | 8.3 (320 reviews) | 
| **Reach** | Not enough data | 8.1 (305 reviews) | 
| **Bulk Editing** | Not enough data | 7.8 (284 reviews) | 
| **Batch Uploading** | Not enough data | 7.9 (273 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (264 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (257 reviews) | 
| **Frequency Capping** | Not enough data | 7.9 (238 reviews) | 
| **Budget Pacing** | Not enough data | 7.7 (230 reviews) | 
| **Creative Optimization** | Not enough data | 7.9 (264 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.8 (238 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (220 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.7 (222 reviews) | 

#### Targeting

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (294 reviews) | 
| **Retargeting** | Not enough data | 8.3 (282 reviews) | 
| **Geo-Targeting** | Not enough data | 7.8 (255 reviews) | 
| **Contextual Targeting** | Not enough data | 8.0 (249 reviews) | 

#### Platform

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (308 reviews) | 
| **Custom Reports** | Not enough data | 8.0 (287 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (300 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (336 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.4 (270 reviews) | 
| **Customization** | Not enough data | 8.3 (302 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (297 reviews) | 
| **Internationalization** | Not enough data | 8.1 (242 reviews) | 
| **Notifications** | Not enough data | 8.1 (286 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.6/10 | 722 |

#### Page Customization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.2 (586 reviews) | 
| **Templates** | Not enough data | 7.9 (612 reviews) | 
| **Advanced Customization** | Not enough data | 7.8 (530 reviews) | 
| **Content Library** | Not enough data | 7.6 (552 reviews) | 

#### Page Optimization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (425 reviews) | 
| **Mobile Responsive** | Not enough data | 7.8 (529 reviews) | 
| **Web Analytics** | Not enough data | 7.5 (472 reviews) | 
| **SEO** | Not enough data | 7.2 (413 reviews) | 

#### Integrations

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.5 (405 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.5 (542 reviews) | 
| **Domain Integration** | Not enough data | 8.2 (515 reviews) | 

#### Generative AI

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (166 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.7 (22 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.2/10 | 766 |

#### Customization

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.0 (663 reviews) | 
| **Conditional Logic** | Not enough data | 7.5 (553 reviews) | 
| **Multi-page Forms** | Not enough data | 6.8 (464 reviews) | 
| **Design** | Not enough data | 7.4 (653 reviews) | 

#### Additional Functionality

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.9 (672 reviews) | 
| **Offline Capability** | Not enough data | 5.7 (423 reviews) | 
| **Notifications** | Not enough data | 7.4 (531 reviews) | 
| **Payments** | Not enough data | 6.2 (433 reviews) | 
| **Mobile Forms** | Not enough data | 7.0 (507 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 8.2/10 | 12 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.3 (11 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 7.9 (11 reviews) | 
| **Conversational Messaging** | Not enough data | 8.0 (11 reviews) | 
| **Personalization** | Not enough data | 8.5 (11 reviews) | 
| **Promotional Messages** | Not enough data | 8.0 (11 reviews) | 
| **Automated Replies** | Not enough data | 8.0 (11 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Segmentation** | Not enough data | 8.5 (11 reviews) | 
| **API Integration** | Not enough data | 8.3 (11 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.2 (11 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.6/10 | 600 |

#### Agentic AI - Lead Scoring

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (26 reviews) | 
| **Decision Making** | Not enough data | 7.2 (26 reviews) | 

#### Attribution

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.1 (431 reviews) | 
| **Lead Assignment** | Not enough data | 8.1 (408 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.9 (390 reviews) | 

#### Discovery

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lead Management** | Not enough data | 8.1 (442 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.2 (449 reviews) | 
| **Lead Context** | Not enough data | 8.0 (398 reviews) | 

#### Management

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.0 (383 reviews) | 
| **Workflow** | Not enough data | 8.3 (425 reviews) | 

#### Platform

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.1 (404 reviews) | 
| **Analysis** | Not enough data | 8.0 (433 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | 7.7/10 | 463 |

#### Agentic AI - Sales Analytics

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (19 reviews) | 

#### Data Sourcing

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.8 (285 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 7.9 (313 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 7.8 (269 reviews) | 
| **Interactive Dashboards** | Not enough data | 7.9 (308 reviews) | 
| **Data Segmentation** | Not enough data | 8.1 (330 reviews) | 

#### Predictive Analytics

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.0 (292 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.8 (276 reviews) | 
| **Risk Analysis** | Not enough data | 7.3 (240 reviews) | 
| **Live Forecasting** | Not enough data | 7.4 (266 reviews) | 

#### Sales Management

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.2 (318 reviews) | 
| **Sales Gamification** | Not enough data | 7.6 (181 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.0 (304 reviews) | 
| **Activity Tracking** | Not enough data | 8.3 (349 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Marketing Distribution

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **ActiveCampaign** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act! | ActiveCampaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm)


**Unique to ActiveCampaign (16):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | ActiveCampaign | 
|---|---|---|
| **Small-Business** | 78.8% | 91.9% | 
| **Mid-Market** | 16.9% | 7.2% | 
| **Enterprise** | 4.3% | 0.9% | 

### By Industry

#### Act!

- **Financial Services:** 9.0%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 3.9%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.7%

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (25 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25777 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13789 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3038 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (997 reviews)

### Alternatives to ActiveCampaign

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5419 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-activecampaign)