# Act!, Act-On vs Zoho CRM Comparison

| | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 514 | 1,070 | 2,931 | 
| **Largest Market Segment** | Small-Business (78.9% of reviews) | Mid-Market (50.1% of reviews) | Small-Business (61.6% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | Starting at $900.00 Per Month | Free | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (33 reviews)
- Customer Management (21 reviews)

Cons:
- Missing Features (14 reviews)
- Integration Issues (13 reviews)

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Zoho CRM

Pros:
- Ease of Use (271 reviews)
- Features (172 reviews)

Cons:
- Learning Curve (112 reviews)
- Limited Features (71 reviews)

---
## Ratings Comparison
| Rating | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (446 reviews) | 8.2 (898 reviews) | 8.4 (2486 reviews) | 
  | **Ease of Use** | 7.9 (451 reviews) | 8.0 (905 reviews) | 8.3 (2506 reviews) | 
  | **Ease of Setup** | 7.3 (243 reviews) | 7.7 (514 reviews) | 8.0 (1276 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 8.2 (519 reviews) | 8.0 (1022 reviews) | 
  | **Quality of Support** | 7.6 (426 reviews) | 8.7 (864 reviews) | 7.6 (2278 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 8.6 (499 reviews) | 8.0 (997 reviews) | 
  | **Product Direction (% positive)** | 5.8 (450 reviews) | 8.1 (887 reviews) | 8.0 (2413 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: Free

Description: With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.

Key Features:
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities

[Browse all 5 editions](https://www.g2.com/products/zoho-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 351 |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.1/10 | 1972 |

#### Sales Force Automation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Contact & Account Management** | 8.4 (304 reviews) ✓ Verified | Not enough data | 8.5 (1662 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 8.3 (876 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | Not enough data | 8.2 (1575 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | Not enough data | 8.2 (1637 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Not enough data | 7.8 (1185 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | Not enough data | 8.4 (671 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | Not enough data | 7.9 (1216 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | Not enough data | 8.0 (1208 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.9 (236 reviews) | Not enough data | 8.2 (1322 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | Not enough data | 8.1 (1348 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | Not enough data | 7.9 (1304 reviews) ✓ Verified | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | Not enough data | 8.4 (1546 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | 7.9 (1128 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Case Management** | 7.4 (194 reviews) | Not enough data | 8.0 (1202 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | Not enough data | 7.9 (1204 reviews) ✓ Verified | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | Not enough data | 7.9 (1236 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | Not enough data | 7.8 (1068 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | Not enough data | 8.0 (1112 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | Not enough data | 8.2 (1514 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | Not enough data | 8.2 (1565 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | Not enough data | 8.1 (1054 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 8.1 (1082 reviews) ✓ Verified | 
| **Social Network Integration** | Feature Not Available | Not enough data | 8.0 (1091 reviews) ✓ Verified | 
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | Not enough data | 8.0 (1201 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | Not enough data | 8.1 (872 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | Not enough data | 8.2 (842 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | Not enough data | 8.4 (859 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | Not enough data | 8.1 (649 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Not enough data | 7.8 (548 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Not enough data | 8.1 (719 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | Not enough data | 8.4 (854 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Not enough data | 8.1 (662 reviews) ✓ Verified | 

#### Integration

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | Not enough data | 8.3 (651 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | Not enough data | 8.1 (645 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | Not enough data | 8.0 (605 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | Not enough data | 8.2 (180 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 8.0 (67 reviews) | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 8.3 (65 reviews) | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 8.1 (69 reviews) | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 8.1 (67 reviews) | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 8.3 (66 reviews) | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 8.3 (66 reviews) | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 8.3 (66 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **Act-On** | 7.7/10 | 764 |
| **Zoho CRM** | N/A | N/A |

#### Email Marketing

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | 8.5 (617 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | 7.9 (642 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | 8.3 (393 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 7.7/10 | 121 |

#### Configuration - cpq

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Product Catalog** | Not enough data | Not enough data | Feature Not Available | 
| **Guided Selling** | Not enough data | Not enough data | Feature Not Available | 
| **Configuration Rules** | Not enough data | Not enough data | 8.3 (59 reviews) | 
| **Price Configuration** | Not enough data | Not enough data | 8.3 (55 reviews) | 
| **Visual Configuration** | Not enough data | Not enough data | 8.4 (60 reviews) | 

#### Pricing

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Pricing Flexibility** | Not enough data | Not enough data | 8.1 (62 reviews) | 
| **Discounting** | Not enough data | Not enough data | 7.5 (57 reviews) | 
| **Commerical Rules** | Not enough data | Not enough data | 8.1 (56 reviews) | 
| **Terms and Conditions** | Not enough data | Not enough data | 8.4 (58 reviews) | 
| **Approval Workflow** | Not enough data | Not enough data | 8.6 (58 reviews) | 
| **Renewals** | Not enough data | Not enough data | 8.5 (56 reviews) | 

#### Quoting

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Grouping** | Not enough data | Not enough data | 8.4 (58 reviews) | 
| **Version Control** | Not enough data | Not enough data | 8.4 (52 reviews) | 
| **Quote Document Generation** | Not enough data | Not enough data | 8.4 (53 reviews) | 
| **Ordering** | Not enough data | Not enough data | 8.4 (55 reviews) | 
| **Contracts** | Not enough data | Not enough data | 8.6 (52 reviews) | 

#### Admin

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Configuration Ease of Admin** | Not enough data | Not enough data | 8.2 (89 reviews) | 
| **Pricing Administration** | Not enough data | Not enough data | 7.7 (83 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.3 (86 reviews) | 
| **Document Management** | Not enough data | Not enough data | 8.3 (83 reviews) | 

#### Channels

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 8.1 (57 reviews) | 
| **Channel Partner Support** | Not enough data | Not enough data | 7.7 (52 reviews) | 
| **eCommerce** | Not enough data | Not enough data | 8.0 (49 reviews) | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **CRM Integration** | Not enough data | Not enough data | 8.4 (89 reviews) | 
| **Integration API** | Not enough data | Not enough data | 8.2 (85 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.0 (77 reviews) | 
| **Scalability** | Not enough data | Not enough data | 8.5 (88 reviews) | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 8.4 (90 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 8.6 (20 reviews) | 

#### Generative AI - cpq

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Dynamic Quoting** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Dynamic Pricing** | Not enough data | Not enough data | 7.5 (16 reviews) | 
| **Personalized Sale Recommendations** | Not enough data | Not enough data | 7.7 (16 reviews) | 

### Sales Gamification

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 75 |

#### Competition

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Competition Templates** | Not enough data | Not enough data | 8.7 (58 reviews) ✓ Verified | 
| **Custom Competitions** | Not enough data | Not enough data | 8.7 (57 reviews) ✓ Verified | 
| **Team Competitions** | Not enough data | Not enough data | 8.7 (57 reviews) ✓ Verified | 
| **Simultaneous Competitions** | Not enough data | Not enough data | 8.5 (53 reviews) ✓ Verified | 
| **Competition Adjustments** | Not enough data | Not enough data | 8.5 (55 reviews) ✓ Verified | 
| **Awards and Incentives** | Not enough data | Not enough data | 7.9 (18 reviews) | 

#### Agentic AI - Sales Gamification

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **CRM Integration** | Not enough data | Not enough data | 8.9 (61 reviews) ✓ Verified | 
| **Social Collaboration Integration** | Not enough data | Not enough data | 8.8 (59 reviews) | 
| **TV Streaming** | Not enough data | Not enough data | 8.7 (45 reviews) | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.8 (65 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (64 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.8 (58 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 8.8 (63 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.8 (63 reviews) ✓ Verified | 

#### Employee Features

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **User Profiles** | Not enough data | Not enough data | 8.9 (66 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 8.8 (68 reviews) ✓ Verified | 
| **Mobile** | Not enough data | Not enough data | 8.8 (68 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.5/10 | 40 |
| **Zoho CRM** | N/A | N/A |

#### Administration

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Template Creation** | Not enough data | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | Not enough data | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | Not enough data | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | Not enough data | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | Not enough data | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | Not enough data | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Webhooks** | Not enough data | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | Not enough data | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | Not enough data | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | Not enough data | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | Not enough data | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | Not enough data | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | Not enough data | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | Not enough data | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | Not enough data | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |

#### Lead Generation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 80 |

#### Lead Facilitation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 8.4 (72 reviews) | 
| **Lead Qualification** | Not enough data | Not enough data | 8.8 (73 reviews) | 
| **Lead Follow-up** | Not enough data | Not enough data | 8.8 (73 reviews) | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 8.8 (73 reviews) | 

#### Organization

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 8.6 (74 reviews) | 
| **Data Entry** | Not enough data | Not enough data | 8.4 (73 reviews) | 
| **Integrations / APIs** | Not enough data | Not enough data | 8.6 (73 reviews) | 

#### Performance Analysis

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Coaching ** | Not enough data | Not enough data | Feature Not Available | 
| **Peformance Tracking** | Not enough data | Not enough data | 8.6 (75 reviews) | 

#### Sales Analysis

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 8.4 (69 reviews) | 
| **Sales Forecasting ** | Not enough data | Not enough data | 8.4 (73 reviews) | 

#### Generative AI

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.3 (27 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.2/10 | 170 |

#### Integrated Workflows

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Task Management** | Not enough data | Not enough data | 8.7 (160 reviews) | 
| **Email Tracking/Automation** | Not enough data | Not enough data | 8.8 (156 reviews) | 
| **Calls and Voice** | Not enough data | Not enough data | 8.3 (145 reviews) | 
| **Other Outreach Options ** | Not enough data | Not enough data | 8.2 (141 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 8.9 (154 reviews) | 
| **Calendar** | Not enough data | Not enough data | 8.8 (152 reviews) | 
| **Shared Records** | Not enough data | Not enough data | 8.5 (147 reviews) | 

#### Repeatability and Reportability

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Content Management** | Not enough data | Not enough data | 8.4 (144 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.6 (149 reviews) | 
| **Workflow Performance** | Not enough data | Not enough data | 8.6 (142 reviews) | 
| **Sales Coaching and Insights** | Not enough data | Not enough data | 8.2 (138 reviews) | 
| **Gamification** | Not enough data | Not enough data | 7.9 (120 reviews) | 

#### AI and Automation

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Lead Prioritization** | Not enough data | Not enough data | 8.3 (146 reviews) | 
| **Lead Scoring** | Not enough data | Not enough data | 8.5 (145 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | Not enough data | 8.3 (139 reviews) | 
| **Buyer Intelligence** | Not enough data | Not enough data | 8.1 (133 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 7.8 (125 reviews) | 

#### Generative AI

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (69 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (28 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.8 (26 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (27 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.7 (27 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.0 (27 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.1 (26 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.4/10 | 56 |

#### Customer Requirements

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Quoting** | Not enough data | Not enough data | 8.5 (51 reviews) | 
| **Configuration** | Not enough data | Not enough data | 8.5 (50 reviews) | 
| **Pricing** | Not enough data | Not enough data | 8.5 (52 reviews) | 

#### Contracts

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Creation** | Not enough data | Not enough data | 8.5 (50 reviews) | 
| **Negotiation** | Not enough data | Not enough data | 8.2 (47 reviews) | 
| **Execution** | Not enough data | Not enough data | 8.4 (50 reviews) | 

#### Revenue

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 8.5 (52 reviews) | 
| **Matching** | Not enough data | Not enough data | 8.5 (50 reviews) | 
| **Recognition** | Not enough data | Not enough data | 8.4 (47 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 8.7/10 | 22 |
| **Zoho CRM** | 8.4/10 | 106 |

#### Platform Basics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Templates** | Not enough data | 8.2 (18 reviews) | 8.4 (98 reviews) | 
| **Exporting** | Not enough data | 8.5 (19 reviews) | 8.6 (93 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.0 (17 reviews) | 8.6 (97 reviews) | 
| **Multiple Personas** | Not enough data | 8.6 (14 reviews) | 8.4 (89 reviews) | 
| **Data Analytics ** | Not enough data | 8.6 (7 reviews) | 8.8 (57 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (13 reviews) | 

### Client Portal

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 89 |

#### Content

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Document Collaboration** | Not enough data | Not enough data | 8.9 (79 reviews) | 
| **Versioning** | Not enough data | Not enough data | 8.6 (76 reviews) | 
| **E-Signature** | Not enough data | Not enough data | 8.5 (76 reviews) | 
| **File Request** | Not enough data | Not enough data | 8.7 (77 reviews) | 
| **Feedback** | Not enough data | Not enough data | 8.6 (74 reviews) | 

#### Collaboration

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Billing and Invoicing** | Not enough data | Not enough data | 8.8 (76 reviews) | 
| **Instant Messaging** | Not enough data | Not enough data | 8.5 (78 reviews) | 
| **Project Management** | Not enough data | Not enough data | 9.0 (80 reviews) | 
| **Analytics** | Not enough data | Not enough data | 9.0 (83 reviews) | 
| **Time Tracking** | Not enough data | Not enough data | 8.7 (78 reviews) | 
| **Mobile Application** | Not enough data | Not enough data | 8.7 (75 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.3/10 | 22 |
| **Zoho CRM** | N/A | N/A |

#### Platform Basics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | Not enough data | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.2/10 | 44 |
| **Zoho CRM** | N/A | N/A |

#### Page Customization

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | 7.8 (40 reviews) | Not enough data | 
| **Templates** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | Not enough data | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | Not enough data | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | Not enough data | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | Not enough data | 7.3 (34 reviews) | Not enough data | 
| **SEO** | Not enough data | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | Not enough data | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | Not enough data | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 44 |

#### Lead Monitoring

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Features** | Not enough data | Not enough data | 9.0 (42 reviews) | 
| **Performance** | Not enough data | Not enough data | 8.9 (42 reviews) | 
| **Identification** | Not enough data | Not enough data | 8.7 (42 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (27 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (27 reviews) | 

#### Data Capture

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | 8.3 (42 reviews) | 
| **Websites** | Not enough data | Not enough data | 8.5 (42 reviews) | 
| **Social Media** | Not enough data | Not enough data | 8.1 (42 reviews) | 
| **Data** | Not enough data | Not enough data | 8.3 (42 reviews) | 

#### Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 9.1 (42 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.8 (42 reviews) | 

#### Customization

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Forms** | Not enough data | Not enough data | 8.7 (41 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.6 (41 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.7 (42 reviews) | 
| **Integration** | Not enough data | Not enough data | 8.7 (42 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.4/10 | 35 |
| **Zoho CRM** | 7.9/10 | 23 |

#### Agentic AI - Lead Scoring

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (12 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (12 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.8 (12 reviews) | 

#### Attribution

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (25 reviews) | 8.5 (21 reviews) | 
| **Lead Assignment** | Not enough data | 7.4 (24 reviews) | 8.6 (22 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.0 (23 reviews) | 8.0 (21 reviews) | 

#### Discovery

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Lead Management** | Not enough data | 7.6 (26 reviews) | 8.6 (22 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.1 (32 reviews) | 8.3 (21 reviews) | 
| **Lead Context** | Not enough data | 7.4 (24 reviews) | 8.3 (22 reviews) | 

#### Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Conversion Viability** | Not enough data | 6.5 (20 reviews) | 8.4 (22 reviews) | 
| **Workflow** | Not enough data | 6.9 (22 reviews) | 8.4 (22 reviews) | 

#### Platform

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Data Synchronization** | Not enough data | 8.0 (28 reviews) | 8.4 (22 reviews) | 
| **Analysis** | Not enough data | 7.4 (29 reviews) | 8.3 (21 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.3/10 | 198 |

#### Agentic AI - Sales Performance Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.1 (20 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (21 reviews) | 

#### Incentives

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Badges** | Not enough data | Not enough data | 8.2 (153 reviews) ✓ Verified | 
| **Triggers** | Not enough data | Not enough data | 8.4 (160 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | Not enough data | 8.0 (152 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | Not enough data | 8.4 (161 reviews) ✓ Verified | 

#### Personalization

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Profiles** | Not enough data | Not enough data | 8.5 (177 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | Not enough data | 8.6 (178 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.6 (184 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | Not enough data | 8.4 (171 reviews) ✓ Verified | 

#### Administrative

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | 8.5 (169 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | Not enough data | 8.5 (173 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | Not enough data | 8.4 (161 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.0/10 | 161 |

#### Agentic AI - Email Tracking

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (30 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.5 (29 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (30 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.0 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.0 (30 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (30 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (29 reviews) | 

#### Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 8.3 (138 reviews) | 
| **Link Activity** | Not enough data | Not enough data | 8.3 (143 reviews) | 
| **Attachment Activity** | Not enough data | Not enough data | 8.4 (144 reviews) | 

#### Customizations

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 8.7 (148 reviews) | 
| **Email Scheduling** | Not enough data | Not enough data | 8.8 (145 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.7 (146 reviews) | 
| **Email Categorization** | Not enough data | Not enough data | 8.7 (142 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.6 (147 reviews) | 

#### Generative AI

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.6 (59 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 8.1/10 | 173 |

#### Agentic AI - Sales Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (31 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (30 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (30 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (31 reviews) | 

#### Data Sourcing

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.3 (145 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.4 (149 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.3 (142 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.6 (156 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.5 (147 reviews) | 

#### Predictive Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.5 (147 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.3 (139 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.1 (124 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.2 (130 reviews) | 

#### Sales Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.5 (154 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.3 (131 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.5 (145 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.8 (152 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | 7.8/10 | 12 |

#### Agentic AI - Sales Enablement

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.1 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.1 (6 reviews) | 

#### Content Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Content Import** | Not enough data | Not enough data | 8.2 (10 reviews) | 
| **Content Creation** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.0 (10 reviews) | 
| **Advanced Search** | Not enough data | Not enough data | 8.8 (10 reviews) | 
| **Content Storage** | Not enough data | Not enough data | 8.2 (10 reviews) | 

#### Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 9.0 (10 reviews) | 
| **Alerts** | Not enough data | Not enough data | 8.3 (10 reviews) | 
| **Account-Based Engagement** | Not enough data | Not enough data | 8.3 (10 reviews) | 
| **Content Utilization** | Not enough data | Not enough data | 8.3 (10 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.9/10 | 170 |
| **Zoho CRM** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Market Insights ** | Not enough data | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | Not enough data | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | Not enough data | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Segmentation ** | Not enough data | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | Not enough data | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | Not enough data | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | Not enough data | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | Not enough data | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | Not enough data | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | Not enough data | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act!** | N/A | N/A |
| **Act-On** | 7.8/10 | 118 |
| **Zoho CRM** | N/A | N/A |

#### Marketing Operations

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | Not enough data | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Act! (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act-On (9):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Zoho CRM (15):** [Client Portal Software](https://www.g2.com/categories/client-portal), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Gamification Software](https://www.g2.com/categories/sales-gamification), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [CPQ Software](https://www.g2.com/categories/cpq), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Act! | Act-On | Zoho CRM | 
|---|---|---|---|
| **Small-Business** | 78.9% | 38.2% | 61.6% | 
| **Mid-Market** | 16.9% | 50.1% | 32.4% | 
| **Enterprise** | 4.3% | 11.7% | 6.0% | 

### By Industry

#### Act!

- **Financial Services:** 8.9%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.7%

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Zoho CRM

- **Information Technology and Services:** 16.0%
- **Computer Software:** 9.9%
- **Marketing and Advertising:** 8.9%
- **Financial Services:** 3.5%
- **Real Estate:** 3.5%
- **Education Management:** 3.0%
- **Retail:** 2.1%
- **Internet:** 2.1%
- **Accounting:** 2.0%
- **Management Consulting:** 1.9%
- **Other:** 47.0%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (226 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (29 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25830 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3072 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1434 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Zoho CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25830 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9671 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1434 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (479 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3072 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Zoho CRM

- Title: [What have you found better than ZOHO](https://www.g2.com/discussions/what-have-you-found-better-than-zoho) — 5 comments, 1 upvote
  > **Top comment:** "Zoho One, with over 45 business applications,  all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus..."
- Title: [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) — 4 comments, 5 upvotes
  > **Top comment:** "It free in trail after that you have to pay "
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) — 3 comments, 1 upvote
  > **Top comment:** "Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to..."
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) — 3 comments
  > **Top comment:** "1. Affordable 
2. Flexible and great customisation 
3. Good user friendly interface "
- Title: [can we create segmentation in this](https://www.g2.com/discussions/can-we-create-segmentation-in-this) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes Lavanya,

Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-act-on-vs-zoho-crm)