Compare Act! and Act-On 
At a Glance
Market Segments
Small-Business (78.9% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Starting at $900.00 Per Month
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansAct-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in customer support, with users highlighting the quality of assistance they receive. One user mentioned that the platform is a "great tool for marketing," and they appreciate the responsive support team, which enhances their overall experience.
- Users say that Act! offers a user-friendly interface that simplifies daily operations. Reviewers appreciate its intuitive design, noting that it significantly enhances work efficiency and makes organization easier, which is particularly beneficial for small businesses.
- According to verified reviews, Act-On's email marketing capabilities are highly praised, especially the updated email builder that is mobile-friendly and integrates seamlessly with analytics platforms. Users enjoy features like auto-tagging for Google Analytics, which helps them track engagement effectively.
- Reviewers mention that while Act! has a straightforward setup process, it sometimes struggles with customization options compared to Act-On. Users have noted that Act! is easy to implement but may not fully meet complex workflow needs, which can be a limitation for some businesses.
- G2 reviewers highlight that Act-On provides robust automated engagement programs that help users reach their target audience effectively. This feature is particularly beneficial for mid-market companies looking to enhance their marketing strategies.
- Users report that Act! shines in its affordability, with a significantly lower entry-level price compared to Act-On. This makes it an attractive option for small businesses that need essential marketing tools without a hefty investment.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Free Trial
Act!
Free Trial is available
Act-On
No trial information availableRatings
Meets Requirements
8.2
444
8.2
893
Ease of Use
7.9
449
8.0
900
Ease of Setup
7.3
241
7.7
510
Ease of Admin
7.6
199
8.2
516
Quality of Support
7.6
425
8.7
859
Has the product been a good partner in doing business?
7.5
189
8.6
496
Product Direction (% positive)
5.8
449
8.1
884
Features by Category
Sales Force Automation
8.4
306
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
235
|
Verified
Not enough data
8.1
292
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
7.5
262
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
6.7
173
|
Verified
Not enough data
7.9
240
Not enough data
Marketing Automation
7.2
217
|
Verified
Not enough data
7.1
191
|
Verified
Not enough data
7.7
229
|
Verified
Not enough data
6.6
86
|
Verified
Not enough data
Customer Support
7.4
197
Not enough data
7.1
187
Not enough data
7.7
163
|
Verified
Not enough data
7.0
176
Not enough data
7.4
79
Not enough data
Reporting & Analytics
7.3
244
|
Verified
Not enough data
7.4
235
|
Verified
Not enough data
6.8
170
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
157
|
Verified
Not enough data
Platform
7.5
157
|
Verified
Not enough data
7.2
137
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
6.3
83
|
Verified
Not enough data
7.2
133
|
Verified
Not enough data
7.6
158
|
Verified
Not enough data
7.3
132
|
Verified
Not enough data
Integration
7.6
158
|
Verified
Not enough data
6.7
110
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
Generative AI
5.5
40
Not enough data
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
8.4
707
|
Verified
8.2
33
|
Verified
8.8
697
|
Verified
8.2
30
|
Verified
8.3
692
|
Verified
7.3
28
|
Verified
8.5
615
|
Verified
Online Marketing
7.0
31
|
Verified
7.9
640
|
Verified
7.2
29
|
Verified
7.8
539
|
Verified
6.7
25
|
Verified
7.9
518
|
Verified
6.9
27
|
Verified
7.9
603
|
Verified
7.6
26
7.8
519
|
Verified
Lead Management
7.9
32
|
Verified
8.1
580
|
Verified
8.2
30
|
Verified
8.0
560
|
Verified
8.0
29
|
Verified
8.4
625
|
Verified
7.5
28
|
Verified
8.2
591
|
Verified
7.9
28
|
Verified
8.2
575
|
Verified
7.1
27
|
Verified
8.1
572
|
Verified
7.4
26
|
Verified
8.0
515
|
Verified
7.2
28
|
Verified
8.0
533
|
Verified
Campaign Management
7.0
27
|
Verified
8.1
507
|
Verified
7.1
26
|
Verified
7.9
428
|
Verified
8.4
31
|
Verified
7.4
336
|
Verified
6.9
26
7.3
79
Social
7.1
28
6.9
306
|
Verified
6.8
27
|
Verified
7.1
373
|
Verified
6.8
28
|
Verified
7.0
317
|
Verified
6.4
27
7.6
97
|
Verified
6.6
28
|
Verified
6.8
233
|
Verified
Reporting & Analytics
7.7
29
|
Verified
7.9
648
|
Verified
7.0
28
|
Verified
7.7
576
|
Verified
6.9
27
|
Verified
7.1
411
|
Verified
6.4
29
|
Verified
6.9
355
|
Verified
6.7
27
|
Verified
7.3
389
|
Verified
Platform
8.2
29
|
Verified
7.6
377
|
Verified
7.0
27
|
Verified
7.8
337
|
Verified
7.7
27
|
Verified
8.3
398
|
Verified
6.8
24
|
Verified
7.8
206
|
Verified
6.2
23
|
Verified
7.1
204
|
Verified
7.8
26
|
Verified
8.3
392
|
Verified
6.9
28
|
Verified
7.7
259
|
Verified
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
8.2
395
|
Verified
7.1
27
|
Verified
7.8
308
|
Verified
6.7
25
|
Verified
7.4
282
|
Verified
Administration
Not enough data
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Integrations
Not enough data
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Platform
Not enough data
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
7.9
18
Not enough data
7.5
17
Platform Data
Not enough data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Platform Additional Functionality
Not enough data
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Page Optimization
Not enough data
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Integrations
Not enough data
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Generative AI
Not enough data
6.7
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Discovery
Not enough data
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Management
Not enough data
6.5
20
Not enough data
6.9
22
Platform
Not enough data
8.0
28
Not enough data
7.4
29
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Lead Management
Not enough data
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Marketing Campaigns
Not enough data
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Campaign Activity
Not enough data
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Act-On are categorized as Marketing Automation
Unique Categories
Act! is categorized as CRM
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.8%
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 Comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
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