# Act-On vs Zoho Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in providing robust support and frequent software updates, with users highlighting the value of their client success hours and webinars. This commitment to customer service is a significant advantage for organizations seeking ongoing assistance.
- **Users say** that Zoho Marketing Automation offers a seamless integration with WordPress, making it particularly appealing for those managing email campaigns and newsletters. The ease of setup within the Zoho ecosystem is frequently praised, allowing users to quickly get started without extensive technical knowledge.
- **Reviewers mention** that Act-On's ability to customize ads is a standout feature, especially for users in specialized fields like education. This flexibility allows organizations to tailor their marketing efforts based on specific audience insights, enhancing engagement and effectiveness.
- **According to verified reviews** , Zoho Marketing Automation is favored for its user-friendly interface, which simplifies the process of managing campaigns across various channels. Users appreciate the intuitive design that allows them to easily navigate and access campaign information.
- **G2 reviewers highlight** that Act-On has a stronger overall performance in key metrics such as quality of support and ease of administration. Users have noted that the platform's integration with Microsoft Dynamics is particularly effective, making it a preferred choice for businesses that rely on this CRM.
- **Users report** that while Zoho Marketing Automation is effective for small businesses, it may not offer the same depth of features as Act-On for mid-market companies. This distinction is important for buyers to consider based on their organization's size and specific marketing needs.



| | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,070 | 114 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Free Trial | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | Act-On | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.1 (83 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.1 (83 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 7.9 (52 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.0 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.5 (79 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Zoho Marketing Automation** | 8.1/10 | 68 |

#### Email Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 8.7 (49 reviews) | 

#### Online Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 8.3 (46 reviews) | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.9 (44 reviews) | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.9 (43 reviews) | 

#### Lead Management

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Feature Not Available | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.2 (51 reviews) | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.1 (48 reviews) | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.5 (51 reviews) | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.5 (47 reviews) | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.5 (41 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Budgeting** | 7.3 (79 reviews) | 7.5 (40 reviews) | 

#### Social

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 8.0 (40 reviews) | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 8.5 (40 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.3 (50 reviews) | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 8.3 (45 reviews) | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.7 (44 reviews) | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 7.3 (40 reviews) | 

#### Platform

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.6 (42 reviews) | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.5 (37 reviews) | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.8 (31 reviews) | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 8.3 (38 reviews) | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 7.9 (39 reviews) | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.9 (37 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Administration

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (5):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Zoho Marketing Automation (2):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 38.2% | 60.8% | 
| **Mid-Market** | 50.1% | 34.3% | 
| **Enterprise** | 11.7% | 4.9% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 21.9%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 9.4%
- **Financial Services:** 5.2%
- **Retail:** 5.2%
- **Health, Wellness and Fitness:** 3.1%
- **Staffing and Recruiting:** 3.1%
- **Education Management:** 3.1%
- **Construction:** 3.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14866 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (253 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14866 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-zoho-marketing-automation)