Compare Act-On and Wishpond 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$99 per month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansWishpond
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Entry-Level Pricing
$99 per month
Browse all 2 pricing plansAct-On vs Wishpond
When assessing the two solutions, reviewers found Act-On easier to use, set up, and administer. Reviewers also preferred doing business with Act-On overall.
- Reviewers felt that Act-On meets the needs of their business better than Wishpond.
- When comparing quality of ongoing product support, reviewers felt that Act-On is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Act-On over Wishpond.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Wishpond
Pro
$99
per month
- Leads 2,500
- Users 5
- Integrations (Mailchimp, Salesforce & more.) Import, Export & Sync
Free Trial
Act-On
No trial information availableWishpond
Free Trial is available
Ratings
Meets Requirements
8.2
893
7.4
144
Ease of Use
8.0
900
7.3
141
Ease of Setup
7.7
510
7.4
60
Ease of Admin
8.2
516
7.1
48
Quality of Support
8.7
859
7.6
146
Has the product been a good partner in doing business?
8.6
496
7.2
52
Product Direction (% positive)
8.1
884
6.6
140
Features by Category
Email Marketing
8.4
707
|
Verified
7.4
40
8.8
697
|
Verified
7.4
37
8.3
692
|
Verified
7.4
35
8.5
615
|
Verified
7.9
37
Online Marketing
7.9
640
|
Verified
8.6
43
7.8
539
|
Verified
7.9
35
7.9
518
|
Verified
8.0
28
7.9
603
|
Verified
8.2
44
7.8
519
|
Verified
Feature Not Available
Lead Management
8.1
580
|
Verified
7.5
40
8.0
560
|
Verified
7.4
34
8.4
625
|
Verified
6.9
29
8.2
591
|
Verified
7.3
23
8.2
575
|
Verified
7.6
29
8.1
572
|
Verified
7.3
30
8.0
515
|
Verified
7.5
26
8.0
533
|
Verified
7.0
26
Campaign Management
8.1
507
|
Verified
Feature Not Available
7.9
428
|
Verified
6.9
24
7.4
336
|
Verified
6.1
17
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
Feature Not Available
7.0
317
|
Verified
8.0
35
7.6
97
|
Verified
7.8
34
6.8
233
|
Verified
Feature Not Available
Reporting & Analytics
7.9
648
|
Verified
7.5
42
7.7
576
|
Verified
7.3
28
7.1
411
|
Verified
Feature Not Available
6.9
355
|
Verified
Feature Not Available
7.3
389
|
Verified
Feature Not Available
Platform
7.6
377
|
Verified
7.5
28
7.8
337
|
Verified
7.9
28
8.3
398
|
Verified
7.4
26
7.8
206
|
Verified
7.5
19
7.1
204
|
Verified
Feature Not Available
8.3
392
|
Verified
7.8
24
7.7
259
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.6
24
7.8
308
|
Verified
7.3
20
7.4
282
|
Verified
6.9
18
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
7.8
24
Not enough data
7.8
28
Not enough data
8.3
20
Not enough data
7.8
23
Campaigns
Not enough data
7.8
21
Not enough data
7.7
18
Not enough data
7.9
18
Not enough data
7.3
23
Integrations
Not enough data
6.8
17
Not enough data
8.1
13
Not enough data
7.4
19
Not enough data
7.5
21
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
6.9
23
|
Verified
7.4
39
7.4
24
|
Verified
7.2
36
7.1
24
|
Verified
7.6
39
6.7
22
|
Verified
Page Optimization
7.2
31
6.9
20
|
Verified
7.2
43
6.8
21
|
Verified
7.3
34
6.9
24
|
Verified
6.6
27
6.8
19
|
Verified
Integrations
5.4
17
6.9
23
|
Verified
7.9
34
7.1
23
|
Verified
7.8
31
7.2
26
|
Verified
Generative AI
6.7
10
5.6
6
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Wishpond are categorized as Landing Page Builders and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Wishpond is categorized as Pop-Up Builder and Sweepstakes
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wishpond
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
16.4%
Health, Wellness and Fitness
11.9%
Retail
9.0%
Apparel & Fashion
5.6%
Leisure, Travel & Tourism
3.4%
Other
53.7%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Litigation
1 Comment
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Wishpond has no more discussions with answers
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