Compare Act-On and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansWebEngage
Star Rating
(745)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user experience, with a higher overall satisfaction score compared to Act-On. Users appreciate the platform's ability to unify user data and engagement, making segmentation and journey creation straightforward and scalable.
- Users say that Act-On offers a stress-free setup process, with many highlighting the intuitive onboarding experience. Recent feedback mentions the updated email builder, which is more mobile-friendly and includes features like auto-tagging for analytics, enhancing the overall usability for marketing campaigns.
- Reviewers mention that WebEngage's customer support is a strong point, with users noting its responsiveness and helpfulness. This is particularly beneficial for businesses looking for reliable assistance during implementation and ongoing use.
- According to verified reviews, Act-On has a robust feature set for automated engagement programs, which users find effective for reaching target audiences. However, some users feel that it struggles with specific workflow needs, indicating potential configuration challenges.
- G2 reviewers highlight that WebEngage's recent AI enhancements significantly improve its analytics capabilities, making it easier for users to understand customer behavior and optimize their marketing strategies. This feature is particularly appealing for businesses focused on data-driven decision-making.
- Users report that while both platforms cater well to mid-market businesses, WebEngage has a slight edge in terms of ease of use and setup, with higher scores in these areas. This can make a difference for teams looking to quickly implement a solution without extensive training.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Act-On
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.2
893
8.5
629
Ease of Use
8.0
900
8.8
633
Ease of Setup
7.7
510
8.3
406
Ease of Admin
8.2
516
8.7
266
Quality of Support
8.7
859
8.6
621
Has the product been a good partner in doing business?
8.6
496
8.8
266
Product Direction (% positive)
8.1
884
9.6
606
Features by Category
Email Marketing
8.4
707
|
Verified
8.7
342
|
Verified
8.8
697
|
Verified
8.8
332
|
Verified
8.3
692
|
Verified
8.6
329
|
Verified
8.5
615
|
Verified
8.5
305
|
Verified
Online Marketing
7.9
640
|
Verified
8.1
259
7.8
539
|
Verified
8.3
309
|
Verified
7.9
518
|
Verified
8.6
309
|
Verified
7.9
603
|
Verified
8.3
307
|
Verified
7.8
519
|
Verified
Feature Not Available
Lead Management
8.1
580
|
Verified
8.3
298
|
Verified
8.0
560
|
Verified
8.4
295
|
Verified
8.4
625
|
Verified
8.7
327
|
Verified
8.2
591
|
Verified
8.2
271
|
Verified
8.2
575
|
Verified
8.5
282
|
Verified
8.1
572
|
Verified
8.6
301
|
Verified
8.0
515
|
Verified
8.4
288
|
Verified
8.0
533
|
Verified
8.4
280
|
Verified
Campaign Management
8.1
507
|
Verified
8.4
297
|
Verified
7.9
428
|
Verified
Feature Not Available
7.4
336
|
Verified
Feature Not Available
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
7.8
242
7.0
317
|
Verified
Feature Not Available
7.6
97
|
Verified
7.7
247
6.8
233
|
Verified
7.7
245
Reporting & Analytics
7.9
648
|
Verified
8.4
334
|
Verified
7.7
576
|
Verified
8.4
323
|
Verified
7.1
411
|
Verified
8.0
307
|
Verified
6.9
355
|
Verified
8.0
301
|
Verified
7.3
389
|
Verified
7.5
242
Platform
7.6
377
|
Verified
8.5
303
|
Verified
7.8
337
|
Verified
8.6
293
|
Verified
8.3
398
|
Verified
8.9
302
|
Verified
7.8
206
|
Verified
8.1
256
|
Verified
7.1
204
|
Verified
8.2
272
|
Verified
8.3
392
|
Verified
8.6
291
|
Verified
7.7
259
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Integration
8.2
395
|
Verified
8.5
303
|
Verified
7.8
308
|
Verified
8.5
308
|
Verified
7.4
282
|
Verified
8.2
280
|
Verified
Administration
8.0
36
8.6
179
7.3
36
8.1
176
8.0
35
8.2
166
8.3
35
8.7
181
6.7
26
7.9
154
7.6
30
8.4
174
Integrations
7.1
26
8.4
156
7.2
24
8.6
161
7.1
25
8.6
167
7.8
30
8.1
143
Platform
7.6
26
8.3
141
7.3
25
8.3
144
7.6
28
8.2
142
7.4
28
8.3
158
7.6
27
8.2
144
7.8
35
8.5
160
7.4
29
8.3
148
7.7
36
8.5
164
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Text Messaging
Not enough data
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
204
|
Verified
Not enough data
8.8
200
|
Verified
SMS Platform
Not enough data
8.3
224
|
Verified
Not enough data
8.8
225
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
8.2
18
8.0
265
8.5
19
8.2
256
9.0
17
8.6
252
8.6
14
8.2
244
8.6
7
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
7.9
18
8.6
275
|
Verified
7.5
17
8.9
276
|
Verified
Platform Data
7.3
17
8.7
283
|
Verified
6.4
13
8.4
265
|
Verified
7.5
19
8.7
277
|
Verified
6.8
17
Feature Not Available
Platform Additional Functionality
7.1
15
8.8
273
|
Verified
7.1
17
8.7
272
|
Verified
7.8
15
8.4
267
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
50
Not enough data
8.9
51
Not enough data
8.4
50
Not enough data
9.0
49
Not enough data
9.1
50
Not enough data
8.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
49
Not enough data
8.8
50
Not enough data
8.2
48
Not enough data
8.6
51
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
7.7
74
|
Verified
8.3
217
|
Verified
8.0
85
|
Verified
8.6
227
|
Verified
8.0
84
|
Verified
8.6
237
|
Verified
8.2
86
|
Verified
8.9
233
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.7
234
|
Verified
8.2
106
|
Verified
8.5
240
|
Verified
7.7
73
|
Verified
8.4
231
|
Verified
7.7
78
|
Verified
8.6
232
|
Verified
8.0
74
|
Verified
8.3
224
|
Verified
Feature Not Available
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
Act-On and WebEngage are categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Analytics, Transactional Email, and Marketing Automation
Unique Categories
Act-On is categorized as Marketing Account Intelligence, Landing Page Builders, Lead Scoring, and Visitor Identification
WebEngage is categorized as SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Customer Data Platform (CDP), Mobile Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Financial Services
11.6%
Education Management
11.3%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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