Compare Act-On and Upland Adestra 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (47.4% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansUpland Adestra
Star Rating
(102)4.4 out of 5
Market Segments
Small-Business (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Upland AdestraAct-On vs Upland Adestra
When assessing the two solutions, reviewers found Upland Adestra easier to use, set up, and administer. Reviewers also preferred doing business with Upland Adestra overall.
- Reviewers felt that Upland Adestra meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Upland Adestra is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Upland Adestra over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Upland Adestra
No pricing availableFree Trial
Act-On
No trial information availableUpland Adestra
No trial information availableRatings
Meets Requirements
8.2
893
8.9
88
Ease of Use
8.0
900
8.3
94
Ease of Setup
7.7
510
8.3
49
Ease of Admin
8.2
516
8.7
34
Quality of Support
8.7
859
9.2
84
Has the product been a good partner in doing business?
8.6
496
9.4
34
Product Direction (% positive)
8.1
884
8.8
86
Features by Category
Email Marketing
Not enough data
9.0
66
Not enough data
8.8
67
Not enough data
9.3
68
Not enough data
8.7
68
Not enough data
9.2
69
Not enough data
8.6
68
Not enough data
8.9
56
Not enough data
9.0
16
Not enough data
8.9
16
Reporting & Analytics
Not enough data
8.6
60
|
Verified
Not enough data
8.8
67
Generative AI
Not enough data
8.3
12
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.1
36
Not enough data
8.7
30
Not enough data
7.9
27
Not enough data
8.8
12
Not enough data
8.5
12
Not enough data
8.6
12
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
9.3
5
Tracking
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Reporting
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
8.0
5
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
9.6
8
Edit
Not enough data
8.5
8
Not enough data
9.4
8
Not enough data
9.4
8
Logistics
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.6
8
Generative AI
Not enough data
9.2
8
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
9.2
6
8.5
19
9.4
6
9.0
17
9.2
6
8.6
14
7.8
6
8.6
7
9.4
6
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
8.3
9
7.5
17
8.9
9
Platform Data
7.3
17
8.1
9
6.4
13
8.3
9
7.5
19
8.1
9
6.8
17
8.3
9
Platform Additional Functionality
7.1
15
8.1
9
7.1
17
8.3
9
7.8
15
7.8
9
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Upland Adestra are categorized as Customer Journey Mapping and Customer Journey Analytics
Unique Categories
Act-On is categorized as Marketing Account Intelligence, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Adestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
29.9%
Publishing
9.3%
Internet
9.3%
Retail
5.2%
Computer Software
5.2%
Other
41.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Upland Adestra has no more discussions with answers
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