Compare Act-On vs Unified Platform

See this
comparison of Act-On vs. Unified Platform
based on data from user reviews. Act-On rates 4.1/5 stars with 732 reviews. Unified Platform rates 3.1/5 stars with 10 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Professional
$900
/month
 
Enterprise
$2,000
/month
 
Free Trial Unavailable
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable
Unified Platform
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.1
7.3
Ease of Use
Ease of Use
7.9
7.3
Ease of Setup
Ease of Setup
7.6
7.8
Ease of Admin
Ease of Admin
8.2
7.7
Quality of Support
Quality of Support
8.7
7.9
Ease of Doing Business With
Ease of Doing Business With
8.5
8.1
Product Direction (% positive)
Product Direction (% positive)
8.0
4.2
Meets Requirements
Act-On
8.1
Unified Platform
7.3
Ease of Use
Act-On
7.9
Unified Platform
7.3
Ease of Setup
Act-On
7.6
Unified Platform
7.8
Ease of Admin
Act-On
8.2
Unified Platform
7.7
Quality of Support
Act-On
8.7
Unified Platform
7.9
Ease of Doing Business With
Act-On
8.5
Unified Platform
8.1
Product Direction (% positive)
Act-On
8.0
Unified Platform
4.2

Features

Reports & Dashboards
Competitor Analysis
Act-On
Not enough data available
Unified Platform
Not enough data available
Follower Analysis
Act-On
Not enough data available
Unified Platform
Not enough data available
Content Engagement Analysis
Act-On
Not enough data available
Unified Platform
Not enough data available
Influencer Identification
Act-On
Not enough data available
Unified Platform
Not enough data available
Paid Campaign Tracking
Act-On
Not enough data available
Unified Platform
Not enough data available
Attribution
Act-On
Not enough data available
Unified Platform
Not enough data available
Report Customizability
Act-On
Not enough data available
Unified Platform
Not enough data available
Report Exporting
Act-On
Not enough data available
Unified Platform
Not enough data available
Platform
Internationalization
Act-On
Not enough data available
Unified Platform
Not enough data available
User, Role, and Access Management
Act-On
Not enough data available
Unified Platform
Not enough data available
Scalability
Act-On
Not enough data available
Unified Platform
Not enough data available
Performance and Reliability
Act-On
Not enough data available
Unified Platform
Not enough data available
API / Integrations
Act-On
Not enough data available
Unified Platform
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.2%
40.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.9%
50.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.9%
10.0%
Act-On
Small-Business
40.2%
Mid-Market
50.9%
Enterprise
8.9%
Unified Platform
Small-Business
40.0%
Mid-Market
50.0%
Enterprise
10.0%

Reviewers' Industry

 
Computer Software
14.8%
Marketing and Advertising
50.0%
 
Marketing and Advertising
14.4%
Retail
10.0%
 
Information Technology and Services
13.8%
Restaurants
10.0%
 
Financial Services
3.8%
Information Technology and Services
10.0%
 
Hospital & Health Care
3.3%
Education Management
10.0%
 
Other
49.9%
Other
10.0%
Act-On
Computer Software
14.8%
Marketing and Advertising
14.4%
Information Technology and Services
13.8%
Financial Services
3.8%
Hospital & Health Care
3.3%
Other
49.9%
Unified Platform
Marketing and Advertising
50.0%
Retail
10.0%
Restaurants
10.0%
Information Technology and Services
10.0%
Education Management
10.0%
Other
10.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Patrick B.
Agency in Marketing and Advertising

Their strong strategic thinking played a heavy part into the success of our account. In addition, the Unified team is extremely personable which made all of the hard work seem easy.

Most Helpful Critical Review
Most Helpful Critical Review
Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Administrator

Not sure the long-term value is there and there are (significantly) less expensive providers that do the same, if not more. Maybe good for agencies or huge brands, but not for medium-sized brands.

 
Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Unified Platform
Most Helpful Favorable Review
Patrick B.
Agency in Marketing and Advertising

Their strong strategic thinking played a heavy part into the success of our account. In addition, the Unified team is extremely personable which made all of the hard work seem easy.

Most Helpful Critical Review
Administrator

Not sure the long-term value is there and there are (significantly) less expensive providers that do the same, if not more. Maybe good for agencies or huge brands, but not for medium-sized brands.

Screenshots

 
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Videos

 No videos provided

Own Your Data! Multiple teams working on one business prevents you from being in control of your data. No More!

Total Transparency - Without direct access to your own data, it's impossible to see what is really going on with your social campaigns. We solve for that.

Better Performance - Decisions based on incomplete information put your investments at risk, making it impossible to get the results you need. We don't just deliver data, we give it context, provide clarity and help you make truly informed decisions to improve your results.

Act-On
No videos provided
Unified Platform

Own Your Data! Multiple teams working on one business prevents you from being in control of your data. No More!

Total Transparency - Without direct access to your own data, it's impossible to see what is really going on with your social campaigns. We solve for that.

Better Performance - Decisions based on incomplete information put your investments at risk, making it impossible to get the results you need. We don't just deliver data, we give it context, provide clarity and help you make truly informed decisions to improve your results.

Ask Act-On a QuestionContact Act-OnAsk Unified Platform a QuestionContact Unified Platform