# Act-On vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- **Users say** that Act-On provides a robust email marketing experience, with features like an updated email builder that is mobile-friendly and includes auto-tagging for analytics. A recent user noted, "I like the email builder... it has been updated within the last 2 years to be more mobile friendly."
- **Reviewers mention** that Supermetrics offers a straightforward user interface that simplifies data management. One user appreciated its intuitive design, stating, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," which can be a significant advantage for teams looking to minimize onboarding time.
- **According to verified reviews** , Act-On shines in customer support, receiving high praise for its responsiveness and helpfulness. A user remarked, "Customer support is great," which can be crucial for businesses that require timely assistance during their marketing campaigns.
- **G2 reviewers highlight** that while Supermetrics has a slightly lower score in support quality, it compensates with quick and personal service. One user noted, "The support is personal, quick, and excellent," indicating that users can still expect a good level of assistance when needed.
- **Users report** that Act-On's automated engagement programs are particularly effective for targeting specific audiences, with one user stating, "I enjoy the automated engagement programs as they help me get to the customers I want." This feature can significantly enhance marketing efforts for businesses focused on lead generation.



| | Act-On | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,070 | 823 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Act-On | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Supermetrics** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Supermetrics** | N/A | N/A |

#### Administration

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Supermetrics** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 8.0 (161 reviews) | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Supermetrics | 
|---|---|---|
| **Small-Business** | 38.2% | 55.5% | 
| **Mid-Market** | 50.1% | 35.1% | 
| **Enterprise** | 11.7% | 9.4% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
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- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (320 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1646 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3973 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-supermetrics)