Compare Act-On and Agentforce Sales (formerly Salesforce Sales Cloud) 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$25.00 1 User Per Month
Act-On
Star Rating
(1,061)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansAgentforce Sales (formerly Salesforce Sales Cloud)
Star Rating
(25,598)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Sales excels in automation and customization, with users highlighting its powerful automation features and customizable dashboards that streamline sales pipeline management and enhance customer relationship handling.
- Users say that Act-On is particularly user-friendly, making it a great choice for marketers who may not be tech-savvy. Reviewers appreciate its ease of use, which allows for effective communication with customers through email marketing without the need for extensive technical knowledge.
- According to verified reviews, Agentforce Sales has a significantly higher overall satisfaction score, reflecting its robust capabilities in lead management and pipeline acceleration, which users find essential for driving sales performance.
- Reviewers mention that while Act-On provides solid customer support, Agentforce Sales users have noted that its comprehensive reporting and tracking features help maintain strong relationships with clients, guiding them effectively through the sales process.
- Users highlight that Agentforce Sales offers superior insights and data synchronization, which are crucial for making informed business decisions, whereas Act-On, while effective for lead capture, may not provide the same depth of analytics for pipeline management.
- G2 reviewers indicate that Agentforce Sales has a more favorable entry-level price point compared to Act-On, making it a more accessible option for mid-market companies looking to invest in a powerful sales solution without a hefty upfront cost.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Agentforce Sales (formerly Salesforce Sales Cloud)
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act-On
No trial information availableAgentforce Sales (formerly Salesforce Sales Cloud)
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.8
14,024
Ease of Use
8.0
900
8.2
18,015
Ease of Setup
7.7
510
7.8
8,959
Ease of Admin
8.2
516
7.9
4,492
Quality of Support
8.7
859
8.1
12,237
Has the product been a good partner in doing business?
8.6
496
8.4
4,455
Product Direction (% positive)
8.1
884
8.3
13,682
Features by Category
Sales Force Automation
Not enough data
8.8
9568
|
Verified
Not enough data
8.3
6402
|
Verified
Not enough data
8.7
9290
|
Verified
Not enough data
8.3
9517
|
Verified
Not enough data
8.0
7327
|
Verified
Not enough data
8.2
7622
|
Verified
Not enough data
8.0
6765
|
Verified
Not enough data
8.1
6667
|
Verified
Not enough data
8.3
7418
|
Verified
Marketing Automation
Not enough data
8.0
6682
|
Verified
Not enough data
8.1
7001
|
Verified
Not enough data
8.5
8095
|
Verified
Not enough data
7.9
5434
Customer Support
Not enough data
8.3
6835
|
Verified
Not enough data
8.1
6391
|
Verified
Not enough data
8.2
6793
|
Verified
Not enough data
8.0
5503
|
Verified
Not enough data
8.2
5996
|
Verified
Reporting & Analytics
Not enough data
8.5
9012
|
Verified
Not enough data
8.5
9175
|
Verified
Not enough data
8.2
7470
|
Verified
Mobile & Social
Not enough data
7.9
5630
|
Verified
Not enough data
7.8
5254
|
Verified
Not enough data
7.7
6110
|
Verified
Platform
Not enough data
8.5
3637
|
Verified
Not enough data
8.5
3641
|
Verified
Not enough data
8.6
3635
|
Verified
Not enough data
8.4
2902
|
Verified
Not enough data
8.5
3179
|
Verified
Not enough data
8.1
3198
|
Verified
Not enough data
8.7
3629
|
Verified
Not enough data
8.1
3030
Integration
Not enough data
8.5
2604
|
Verified
Not enough data
8.5
3077
|
Verified
Not enough data
8.5
2904
|
Verified
Generative AI
Not enough data
7.6
893
Agentic AI - CRM
Not enough data
7.9
263
Not enough data
7.9
254
Not enough data
8.2
257
Not enough data
8.0
243
Not enough data
8.0
245
Not enough data
8.1
254
Not enough data
8.2
249
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Cartography
Not enough data
8.8
40
Not enough data
8.5
36
Not enough data
8.6
40
Not enough data
8.5
40
Analysis
Not enough data
8.4
33
Not enough data
8.5
39
Not enough data
8.5
36
Not enough data
8.5
35
Reporting
Not enough data
8.7
34
Not enough data
8.5
29
Not enough data
8.8
27
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
273
Not enough data
8.8
297
Not enough data
8.8
317
Not enough data
8.6
292
Organization
Not enough data
9.0
355
Not enough data
8.8
346
Not enough data
8.8
341
Performance Analysis
Not enough data
8.4
285
Not enough data
8.8
309
Sales Analysis
Not enough data
8.4
285
Not enough data
8.8
303
Generative AI
Not enough data
8.5
126
Not enough data
8.5
126
Agentic AI - AI Sales Assistant
Not enough data
9.2
30
Not enough data
9.2
30
Not enough data
9.0
27
Not enough data
9.0
26
Not enough data
9.3
28
Not enough data
9.1
27
Not enough data
9.3
29
Integrated Workflows
Not enough data
8.7
523
Not enough data
8.5
515
Not enough data
8.1
470
Not enough data
8.1
464
Not enough data
8.9
527
Not enough data
8.4
472
Not enough data
8.6
484
Repeatability and Reportability
Not enough data
8.4
486
Not enough data
8.7
504
Not enough data
8.7
501
Not enough data
8.3
486
Not enough data
7.8
418
AI and Automation
Not enough data
8.5
466
Not enough data
8.4
474
Not enough data
8.3
430
Not enough data
8.0
434
Not enough data
7.8
417
Generative AI
Not enough data
7.4
272
Agentic AI - Sales Engagement
Not enough data
8.3
91
Not enough data
8.5
92
Not enough data
8.6
89
Not enough data
8.5
92
Not enough data
8.4
91
Not enough data
8.3
92
Not enough data
8.6
92
Call Analytics
Not enough data
8.7
131
Not enough data
8.5
135
Not enough data
8.7
131
Not enough data
8.9
132
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
141
Not enough data
8.6
125
Not enough data
Not enough data
Generative AI
Not enough data
8.3
59
Agentic AI - Conversation Intelligence
Not enough data
8.6
12
Not enough data
9.2
14
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
9.0
13
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.7
67
Not enough data
8.5
68
Not enough data
8.8
68
Not enough data
8.6
65
Not enough data
8.5
65
Not enough data
8.3
59
Not enough data
8.2
60
CRM Data Enrichment
Not enough data
8.2
65
Not enough data
8.4
63
Not enough data
8.2
61
Not enough data
8.1
64
Not enough data
8.5
58
Account Management
Not enough data
8.3
65
Not enough data
8.1
65
Not enough data
8.1
62
Not enough data
8.3
61
Not enough data
8.7
57
Not enough data
8.4
58
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.0
22
Not enough data
8.3
22
Not enough data
8.4
22
Not enough data
8.3
22
Not enough data
8.2
22
Territory Mapping
Not enough data
8.8
36
Not enough data
8.7
34
Not enough data
8.5
34
Route Planning
Not enough data
9.0
33
Not enough data
9.0
35
Not enough data
9.3
36
Sales Performance Management
Not enough data
8.4
31
Not enough data
8.6
34
Not enough data
9.1
34
Presentation and Forms
Not enough data
8.1
30
Not enough data
8.4
33
Not enough data
8.6
33
Integrations
Not enough data
8.1
157
Not enough data
8.5
158
Not enough data
8.1
157
Not enough data
8.1
156
Not enough data
8.8
159
Branding & Customizatio
Not enough data
8.1
152
Not enough data
8.2
155
Not enough data
8.3
155
Automatic Rules & Configurations
Not enough data
8.4
156
Not enough data
8.3
156
Not enough data
8.0
157
Agentic AI - Business Scheduling
Not enough data
8.4
33
Not enough data
8.4
35
Sales Performance Features - Sales Planning
Not enough data
8.5
177
Not enough data
8.5
166
Not enough data
8.5
171
Not enough data
8.7
173
Not enough data
8.7
173
Not enough data
8.8
169
Not enough data
8.2
166
Territory Management - Sales Planning
Not enough data
8.6
168
Not enough data
8.5
174
Quota & Capacity Management - Sales Planning
Not enough data
8.4
171
Not enough data
8.4
178
Not enough data
8.4
170
Agentic AI - Sales Planning
Not enough data
8.6
59
Not enough data
8.6
58
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
7.9
57
Not enough data
8.3
56
Not enough data
8.0
58
Not enough data
8.1
59
Attribution
7.5
25
8.9
455
7.4
24
8.9
459
7.0
23
8.6
437
Discovery
7.6
26
8.9
463
8.1
32
8.6
456
7.4
24
8.6
434
Management
6.5
20
8.5
422
6.9
22
8.6
444
Platform
8.0
28
8.6
434
7.4
29
8.6
433
Agentic AI - Sales Performance Management
Not enough data
8.5
77
Not enough data
8.7
77
Not enough data
8.5
78
Incentives
Not enough data
8.2
441
Not enough data
8.4
506
Not enough data
8.0
439
Not enough data
8.6
516
Personalization
Not enough data
8.6
487
Not enough data
8.8
563
Not enough data
8.9
596
Not enough data
8.6
539
Administrative
Not enough data
8.7
569
Not enough data
8.5
530
Not enough data
8.4
512
Agentic AI - Email Tracking
Not enough data
8.2
64
Not enough data
8.4
62
Not enough data
8.4
62
Not enough data
8.3
63
Not enough data
8.4
63
Not enough data
8.3
62
Not enough data
8.4
65
Analytics
Not enough data
8.3
570
Not enough data
8.4
579
Not enough data
8.3
593
Customizations
Not enough data
8.7
624
Not enough data
8.5
594
Not enough data
8.6
627
Not enough data
8.4
572
Not enough data
8.4
599
Generative AI
Not enough data
7.5
292
Agentic AI - Sales Analytics
Not enough data
8.3
81
Not enough data
8.6
81
Not enough data
8.4
81
Not enough data
8.4
80
Not enough data
8.3
81
Data Sourcing
Not enough data
8.5
970
Not enough data
8.7
1001
Not enough data
8.4
904
Not enough data
8.7
1032
Not enough data
8.6
964
Predictive Analytics
Not enough data
8.5
948
Not enough data
8.6
962
Not enough data
8.1
857
Not enough data
8.3
898
Sales Management
Not enough data
8.7
987
Not enough data
8.1
860
Not enough data
8.6
984
Not enough data
8.8
1053
Agentic AI - Outbound Call Tracking
Not enough data
8.6
39
Not enough data
8.6
40
Calling
Not enough data
8.5
186
Not enough data
8.4
177
Not enough data
8.7
186
Not enough data
8.7
184
Not enough data
8.6
45
Contacts
Not enough data
8.8
177
Not enough data
8.7
180
Not enough data
8.7
182
Insights
Not enough data
9.1
189
Not enough data
8.9
183
Not enough data
8.3
179
Not enough data
8.5
189
Not enough data
8.4
183
Not enough data
8.7
39
Agentic AI - Sales Coaching
Not enough data
9.1
22
Not enough data
9.0
22
Not enough data
9.2
23
Not enough data
9.3
23
Training
Not enough data
8.8
259
Not enough data
8.8
251
Not enough data
8.5
210
Not enough data
8.5
245
Feedback
Not enough data
8.8
240
Not enough data
8.6
235
Not enough data
8.6
216
Not enough data
8.6
203
Not enough data
8.8
227
Not enough data
8.9
230
Not enough data
8.7
201
Generative AI
Not enough data
7.7
73
Agentic AI - Sales Enablement
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
8.3
35
Content Management
Not enough data
8.3
354
Not enough data
8.1
345
Not enough data
8.2
331
Not enough data
8.5
320
Not enough data
8.3
338
Analytics
Not enough data
8.7
348
Not enough data
8.4
346
Not enough data
8.5
227
Not enough data
8.3
353
Learning Management - Sales Enablement
Not enough data
8.4
28
Not enough data
8.5
28
Not enough data
8.5
28
Revenue Enablement - Sales Enablement
Not enough data
8.4
27
Not enough data
8.3
30
Not enough data
8.9
29
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Agentforce Sales (formerly Salesforce Sales Cloud) are categorized as Lead Scoring
Unique Categories
Agentforce Sales (formerly Salesforce Sales Cloud) is categorized as Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Location Intelligence, Field Sales, Sales Coaching, Sales Enablement, Outbound Call Tracking, Sales Analytics, Email Tracking, Sales Performance Management, CRM, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Sales (formerly Salesforce Sales Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Computer Software
13.6%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
When do you need a CRM?
11 Comments
TF
Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
MD
TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest Read more
What are the features of CRM software?
8 Comments
AP
1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,...Read more
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