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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$25.00 1 User Per Month
Act-On
Star Rating
(1,053)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansSalesforce Sales Cloud
Star Rating
(25,302)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Sales Cloud excels in Sales Force Automation, particularly in Opportunity & Pipeline Management with a score of 8.7, while Act-On's capabilities in this area are less robust, leading to a more streamlined sales process for Salesforce users.
- Reviewers mention that Salesforce Sales Cloud offers superior CRM Integration with a score of 8.9, which enhances lead management and tracking, whereas Act-On's integration capabilities are rated lower at 7.8, making it less effective for users who rely heavily on CRM systems.
- G2 users highlight that Act-On shines in Email Marketing, particularly in Sending Outbound Emails with a score of 8.8, which is higher than Salesforce's 8.4, indicating that Act-On may be a better choice for businesses focused on email campaigns.
- Users on G2 report that Salesforce Sales Cloud's Lead Management features, such as Lead Qualification and Lead Follow-up, score 8.8, showcasing its effectiveness in nurturing leads compared to Act-On's lower scores in similar areas.
- Reviewers mention that Act-On provides better Marketing Automation features, particularly in Campaign Management with a score of 8.1, which is competitive against Salesforce's 7.9, making it a strong contender for users focused on marketing strategies.
- Users say that Salesforce Sales Cloud's Quality of Support is rated at 8.1, which is slightly lower than Act-On's 8.6, indicating that users may find Act-On's customer support more responsive and helpful when issues arise.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Salesforce Sales Cloud
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act-On
No trial information availableSalesforce Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.8
13,792
Ease of Use
8.0
898
8.2
17,772
Ease of Setup
7.7
508
7.8
8,737
Ease of Admin
8.2
516
7.9
4,442
Quality of Support
8.7
857
8.1
12,030
Has the product been a good partner in doing business?
8.6
496
8.4
4,405
Product Direction (% positive)
8.1
882
8.2
13,466
Features by Category
Sales Force Automation
Not enough data
8.8
9451
|
Verified
Not enough data
8.3
6390
|
Verified
Not enough data
8.7
9173
|
Verified
Not enough data
8.3
9430
|
Verified
Not enough data
8.0
7312
|
Verified
Not enough data
8.2
7603
|
Verified
Not enough data
8.0
6751
|
Verified
Not enough data
8.1
6651
|
Verified
Not enough data
8.3
7402
|
Verified
Marketing Automation
Not enough data
8.0
6663
|
Verified
Not enough data
8.1
6985
|
Verified
Not enough data
8.5
8012
|
Verified
Not enough data
7.9
5423
Customer Support
Not enough data
8.3
6808
|
Verified
Not enough data
8.1
6381
|
Verified
Not enough data
8.2
6778
|
Verified
Not enough data
8.0
5494
|
Verified
Not enough data
8.2
5984
|
Verified
Reporting & Analytics
Not enough data
8.5
8930
|
Verified
Not enough data
8.5
9117
|
Verified
Not enough data
8.2
7425
|
Verified
Mobile & Social
Not enough data
7.9
5613
|
Verified
Not enough data
7.8
5245
|
Verified
Not enough data
7.7
6093
|
Verified
Platform
Not enough data
8.5
3585
|
Verified
Not enough data
8.5
3592
|
Verified
Not enough data
8.6
3618
|
Verified
Not enough data
8.4
2895
|
Verified
Not enough data
8.5
3168
|
Verified
Not enough data
8.1
3189
|
Verified
Not enough data
8.7
3592
|
Verified
Not enough data
8.1
3023
Integration
Not enough data
8.5
2599
|
Verified
Not enough data
8.5
3051
|
Verified
Not enough data
8.5
2890
|
Verified
Generative AI
Not enough data
7.6
882
Agentic AI - CRM
Not enough data
7.9
244
Not enough data
7.9
244
Not enough data
8.2
241
Not enough data
8.0
238
Not enough data
8.0
236
Not enough data
8.1
238
Not enough data
8.2
240
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
590
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
Not enough data
7.8
307
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Cartography
Not enough data
8.7
39
Not enough data
8.4
35
Not enough data
8.6
39
Not enough data
8.4
39
Analysis
Not enough data
8.4
32
Not enough data
8.5
38
Not enough data
8.5
35
Not enough data
8.5
34
Reporting
Not enough data
8.7
33
Not enough data
8.5
28
Not enough data
8.7
26
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
271
Not enough data
8.8
293
Not enough data
8.8
315
Not enough data
8.6
289
Organization
Not enough data
8.9
350
Not enough data
8.8
341
Not enough data
8.8
335
Performance Analysis
Not enough data
8.4
283
Not enough data
8.8
306
Sales Analysis
Not enough data
8.4
284
Not enough data
8.8
298
Generative AI
Not enough data
8.5
123
Not enough data
8.4
123
Agentic AI - AI Sales Assistant
Not enough data
9.1
26
Not enough data
9.0
26
Not enough data
8.9
25
Not enough data
9.0
24
Not enough data
9.2
25
Not enough data
9.1
25
Not enough data
9.1
25
Integrated Workflows
Not enough data
8.7
519
Not enough data
8.5
511
Not enough data
8.1
467
Not enough data
8.1
462
Not enough data
8.9
521
Not enough data
8.4
470
Not enough data
8.6
483
Repeatability and Reportability
Not enough data
8.4
484
Not enough data
8.7
502
Not enough data
8.7
498
Not enough data
8.4
484
Not enough data
7.8
418
AI and Automation
Not enough data
8.5
463
Not enough data
8.4
470
Not enough data
8.3
429
Not enough data
8.0
433
Not enough data
7.8
415
Generative AI
Not enough data
7.4
269
Agentic AI - Sales Engagement
Not enough data
8.3
89
Not enough data
8.5
90
Not enough data
8.6
87
Not enough data
8.4
89
Not enough data
8.3
89
Not enough data
8.3
89
Not enough data
8.5
88
Call Analytics
Not enough data
8.7
132
Not enough data
8.6
136
Not enough data
8.7
132
Not enough data
8.9
132
Agent Performance Management
Not enough data
8.7
141
Not enough data
8.7
125
Not enough data
8.7
142
Generative AI
Not enough data
8.2
57
Agentic AI - Conversation Intelligence
Not enough data
8.8
12
Not enough data
9.2
13
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
8.8
12
Not enough data
9.1
13
Not enough data
9.1
13
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.6
64
Not enough data
8.4
64
Not enough data
8.8
65
Not enough data
8.5
62
Not enough data
8.4
62
Not enough data
8.3
56
Not enough data
8.2
57
CRM Data Enrichment
Not enough data
8.1
62
Not enough data
8.4
60
Not enough data
8.2
58
Not enough data
8.0
61
Not enough data
8.5
55
Account Management
Not enough data
8.2
62
Not enough data
8.0
62
Not enough data
8.1
59
Not enough data
8.2
58
Not enough data
8.6
54
Not enough data
8.4
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
19
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.0
19
Territory Mapping
Not enough data
8.8
35
Not enough data
8.6
33
Not enough data
8.4
33
Route Planning
Not enough data
9.0
32
Not enough data
9.0
34
Not enough data
9.2
35
Sales Performance Management
Not enough data
8.3
30
Not enough data
8.4
33
Not enough data
9.0
33
Presentation and Forms
Not enough data
8.0
29
Not enough data
8.3
32
Not enough data
8.5
32
Integrations
Not enough data
8.1
156
Not enough data
8.5
157
Not enough data
8.1
157
Not enough data
8.1
156
Not enough data
8.8
157
Branding & Customizatio
Not enough data
8.1
151
Not enough data
8.2
155
Not enough data
8.3
154
Automatic Rules & Configurations
Not enough data
8.4
155
Not enough data
8.3
154
Not enough data
8.0
157
Agentic AI - Business Scheduling
Not enough data
8.5
33
Not enough data
8.3
33
Sales Performance Features - Sales Planning
Not enough data
8.4
175
Not enough data
8.5
165
Not enough data
8.5
170
Not enough data
8.6
171
Not enough data
8.6
169
Not enough data
8.8
168
Not enough data
8.2
165
Territory Management - Sales Planning
Not enough data
8.6
166
Not enough data
8.5
171
Quota & Capacity Management - Sales Planning
Not enough data
8.4
168
Not enough data
8.4
175
Not enough data
8.4
169
Agentic AI - Sales Planning
Not enough data
8.5
57
Not enough data
8.5
56
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
7.8
52
Not enough data
8.2
52
Not enough data
7.9
52
Not enough data
8.0
53
Attribution
7.5
25
8.9
447
7.4
24
8.9
451
7.0
23
8.6
433
Discovery
7.6
26
8.9
454
8.1
32
8.6
449
7.4
24
8.6
431
Management
6.5
20
8.5
419
6.9
22
8.7
437
Platform
8.0
28
8.6
429
7.4
29
8.6
429
Agentic AI - Sales Performance Management
Not enough data
8.5
74
Not enough data
8.6
74
Not enough data
8.6
75
Incentives
Not enough data
8.2
438
Not enough data
8.4
501
Not enough data
8.0
436
Not enough data
8.6
513
Personalization
Not enough data
8.6
482
Not enough data
8.8
559
Not enough data
8.9
591
Not enough data
8.6
536
Administrative
Not enough data
8.8
564
Not enough data
8.5
527
Not enough data
8.4
508
Agentic AI - Email Tracking
Not enough data
8.2
65
Not enough data
8.4
63
Not enough data
8.4
63
Not enough data
8.3
64
Not enough data
8.4
64
Not enough data
8.3
63
Not enough data
8.4
66
Analytics
Not enough data
8.3
570
Not enough data
8.4
578
Not enough data
8.4
592
Customizations
Not enough data
8.7
622
Not enough data
8.5
590
Not enough data
8.6
626
Not enough data
8.4
571
Not enough data
8.4
599
Generative AI
Not enough data
7.5
292
Agentic AI - Sales Analytics
Not enough data
8.3
80
Not enough data
8.6
79
Not enough data
8.3
79
Not enough data
8.3
79
Not enough data
8.3
79
Data Sourcing
Not enough data
8.5
965
Not enough data
8.7
996
Not enough data
8.3
900
Not enough data
8.7
1027
Not enough data
8.6
960
Predictive Analytics
Not enough data
8.4
942
Not enough data
8.6
955
Not enough data
8.1
853
Not enough data
8.3
893
Sales Management
Not enough data
8.7
982
Not enough data
8.1
856
Not enough data
8.6
977
Not enough data
8.8
1045
Agentic AI - Outbound Call Tracking
Not enough data
8.5
38
Not enough data
8.5
39
Calling
Not enough data
8.5
186
Not enough data
8.4
177
Not enough data
8.7
186
Not enough data
8.7
183
Not enough data
8.8
43
Contacts
Not enough data
8.8
177
Not enough data
8.7
180
Not enough data
8.7
182
Insights
Not enough data
9.1
187
Not enough data
8.9
183
Not enough data
8.3
179
Not enough data
8.5
189
Not enough data
8.4
183
Not enough data
8.6
39
Agentic AI - Sales Coaching
Not enough data
9.1
22
Not enough data
9.0
22
Not enough data
9.1
22
Not enough data
9.2
22
Training
Not enough data
8.8
259
Not enough data
8.8
251
Not enough data
8.5
211
Not enough data
8.5
246
Feedback
Not enough data
8.8
239
Not enough data
8.6
236
Not enough data
8.6
216
Not enough data
8.6
204
Not enough data
8.9
228
Not enough data
8.9
229
Not enough data
8.7
202
Generative AI
Not enough data
7.7
73
Agentic AI - Sales Enablement
Not enough data
8.1
32
Not enough data
8.2
32
Not enough data
8.3
32
Content Management
Not enough data
8.3
352
Not enough data
8.2
343
Not enough data
8.2
328
Not enough data
8.5
319
Not enough data
8.3
336
Analytics
Not enough data
8.7
343
Not enough data
8.4
342
Not enough data
8.5
224
Not enough data
8.3
351
Learning Management - Sales Enablement
Not enough data
8.6
25
Not enough data
8.7
25
Not enough data
8.6
25
Revenue Enablement - Sales Enablement
Not enough data
8.5
25
Not enough data
8.5
26
Not enough data
9.1
25
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Salesforce Sales Cloud are categorized as Lead Scoring
Unique Categories
Salesforce Sales Cloud is categorized as Business Scheduling, Field Sales, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching, Sales Enablement, Sales Planning, Sales Analytics, Email Tracking, Sales Performance Management, CRM, Revenue Operations & Intelligence (RO&I), Outbound Call Tracking, and Location Intelligence
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
13.5%
Information Technology and Services
11.7%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
When do you need a CRM?
11 Comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 Comments
MM
1. Customer Management,
2. Employee Day to Day Activity tracking,
3. Make your business process smooth
4. Automated workflow
5. Validated workflow...Read more
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