# Act-On vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in **automation and integration** , with users highlighting its ability to centralize customer engagement across multiple channels. One user noted its "tremendous ability to automate tasks and personalize content," making it a strong choice for businesses looking to streamline their marketing efforts.
- **Users say** that Act-On offers a more **intuitive user experience** , particularly for creating landing pages and setting up email notifications. Reviewers appreciate how easy it is to design campaigns, with one stating, "Just place your text and images and you have a beautiful campaign in a few easy steps."
- **According to verified reviews** , Agentforce Marketing has a higher overall satisfaction score, reflecting its robust features and capabilities. Users have praised its AI and analytical tools for enhancing customer engagement, which contributes to its strong reputation in the market.
- **Reviewers mention** that while Act-On provides excellent support and responsiveness, Agentforce Marketing's support quality is perceived as less favorable. Users have noted that Act-On's support availability and turnaround times are commendable, making it a reliable option for those needing assistance.
- **G2 reviewers highlight** that Agentforce Marketing's pricing is higher than Act-On's, which starts at $900 compared to Agentforce's $1,250. This price difference may influence budget-conscious buyers who are looking for effective marketing solutions without breaking the bank.
- **Users report** that both platforms have similar scores in meeting requirements, but Agentforce Marketing shines in **customer journey mapping** , with a significantly higher score. This feature is crucial for businesses focused on optimizing their customer interactions and experiences.



| | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,070 | 4,629 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

---
## Ratings Comparison
| Rating | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.2 (3299 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 7.6 (3597 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 7.3 (2072 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.8 (1716 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 7.7 (3114 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.0 (1683 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 7.5 (3185 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |

#### Email Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 7.9 (1186 reviews) | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.4 (1177 reviews) | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.1 (1153 reviews) | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 8.2 (1077 reviews) | 

#### Online Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 7.4 (1068 reviews) | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.4 (897 reviews) | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.5 (846 reviews) | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.3 (855 reviews) | 

#### Lead Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.0 (1036 reviews) | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 7.6 (996 reviews) | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.0 (1056 reviews) | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 7.9 (1025 reviews) | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.1 (1028 reviews) | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 7.8 (967 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 7.9 (924 reviews) | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.3 (1042 reviews) | 

#### Campaign Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 7.6 (881 reviews) | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.6 (771 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.1 (670 reviews) | 
| **Budgeting** | 7.3 (79 reviews) | 6.7 (201 reviews) | 

#### Social

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 6.3 (377 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 6.6 (567 reviews) | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 6.9 (217 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.0 (204 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 6.9 (178 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 7.4 (1076 reviews) | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 6.9 (892 reviews) | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 6.6 (772 reviews) | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 6.5 (718 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 6.5 (703 reviews) | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.0 (646 reviews) | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 7.9 (217 reviews) | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.0 (681 reviews) | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.4 (170 reviews) | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.4 (131 reviews) | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 8.0 (673 reviews) | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.8 (141 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.0 (670 reviews) | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 7.7 (544 reviews) | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.4 (500 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Administration

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |

#### Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (29 reviews) | 

#### Agentic AI - Push Notification

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 49 |

#### Segmentation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (39 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (41 reviews) | 

#### Targeting

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |

#### Text Messaging

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (31 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (30 reviews) | 

#### SMS Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.3 (31 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.7 (30 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |

#### Platform Basics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | 8.3 (106 reviews) | 
| **Exporting** | 8.5 (19 reviews) | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | 8.4 (103 reviews) | 
| **Multiple Personas** | 8.6 (14 reviews) | 8.4 (86 reviews) | 
| **Data Analytics ** | 8.6 (7 reviews) | 8.5 (88 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |

#### Attribution Modeling

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.3 (26 reviews) | 
| **Offline Attribution** | Not enough data | 8.7 (27 reviews) | 
| **Custom Attribution** | Not enough data | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.5 (39 reviews) | 
| **B2C Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Marketing Channels** | Not enough data | 8.6 (34 reviews) | 
| **Integrations** | Not enough data | 8.2 (37 reviews) | 

#### Reporting

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | Not enough data | 7.8 (41 reviews) | 
| **Data Visualizations** | Not enough data | 7.6 (39 reviews) | 
| **Custom Reporting** | Not enough data | 7.6 (42 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |

#### Platform Basics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 7.9 (42 reviews) | 
| **Journey Optimization** | 7.5 (17 reviews) | 8.0 (44 reviews) | 

#### Platform Data

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 7.7 (49 reviews) | 
| **Trends Reporting** | 6.4 (13 reviews) | 7.4 (45 reviews) | 
| **Dashboards** | 7.5 (19 reviews) | 7.8 (49 reviews) | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 8.7 (47 reviews) | 
| **Integrations** | 7.1 (17 reviews) | 8.0 (43 reviews) | 
| **Automated Alerts** | 7.8 (15 reviews) | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |

#### Page Customization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 7.6 (47 reviews) | 
| **Templates** | 7.4 (39 reviews) | 7.8 (48 reviews) | 
| **Advanced Customization** | 7.2 (36 reviews) | 7.8 (47 reviews) | 
| **Content Library** | 7.6 (39 reviews) | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.0 (42 reviews) | 
| **Mobile Responsive** | 7.2 (43 reviews) | 7.5 (39 reviews) | 
| **Web Analytics** | 7.3 (34 reviews) | 7.9 (45 reviews) | 
| **SEO** | 6.6 (27 reviews) | 7.4 (36 reviews) | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 7.9 (35 reviews) | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 7.9 (46 reviews) | 
| **Domain Integration** | 7.8 (31 reviews) | 8.0 (40 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |

#### Lead Monitoring

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.9 (48 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.6 (49 reviews) | 

#### Customization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.1 (48 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.2 (46 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |

#### Computing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.9 (6 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.6 (6 reviews) | 
| **Little to No Coding** | Not enough data | 8.0 (10 reviews) | 

#### Experimental Design

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.1 (6 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 65 |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | 9.2 (12 reviews) | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | 9.8 (20 reviews) | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | 9.2 (6 reviews) | 
| **Personalized Content Creation** | Not enough data | 9.5 (11 reviews) | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | 8.3 (9 reviews) | 
| **CRM & CDP Integration** | Not enough data | 9.1 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |

#### Analysis

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (38 reviews) | 

#### Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |

#### Marketing Operations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.0 (92 reviews) | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.5 (111 reviews) | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.1 (103 reviews) | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.7 (106 reviews) | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 7.5 (76 reviews) | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.6 (100 reviews) | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.5 (121 reviews) | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.3 (89 reviews) | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.5 (103 reviews) | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.1 (92 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.9 (74 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (4):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 38.2% | 28.0% | 
| **Mid-Market** | 50.1% | 47.8% | 
| **Enterprise** | 11.7% | 24.2% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (239 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)