# Act-On vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Marketing Cloud excels in **multi-channel campaign management** , with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to enhance their **segmentation and personalization** efforts.
- **Users say** that Act-On offers a **stress-free setup** process, making it easy for new users to get started. Reviewers appreciate the updated email builder, which is more **mobile-friendly** and includes features like auto-tagging for analytics, enhancing the overall user experience.
- **According to verified reviews** , Salesforce Marketing Cloud has a strong reputation for its **CRM-driven capabilities** , allowing for deep data integration and personalized customer journeys. Users highlight its powerful tools for managing complex marketing strategies.
- **Reviewers mention** that while Act-On provides solid **automated engagement programs** , it may not match the extensive features of Salesforce Marketing Cloud for larger, more complex marketing needs. However, its ease of use makes it a great choice for smaller teams.
- **Users highlight** that Salesforce Marketing Cloud's **robust analytics** features allow for detailed tracking and reporting, which is crucial for optimizing marketing efforts. This level of insight is often cited as a key advantage for businesses focused on data-driven decision-making.
- **G2 reviewers note** that Act-On shines in **customer support** , with many users appreciating the responsive assistance they receive. This can be a significant factor for teams that require ongoing help and guidance as they navigate their marketing strategies.



| | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,069 | 4,460 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Mid-Market (48.1% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (333 reviews)
- Automation (191 reviews)

Cons:
- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)

---
## Ratings Comparison
| Rating | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.2 (3291 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 7.6 (3468 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 7.3 (1957 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.8 (1714 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 7.7 (3105 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.0 (1680 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 7.5 (3179 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1296 |

#### Email Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 7.9 (1176 reviews) | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.4 (1173 reviews) | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.1 (1152 reviews) | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | 8.2 (1073 reviews) | 

#### Online Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | 7.4 (1065 reviews) | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.4 (892 reviews) | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.5 (843 reviews) | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.3 (854 reviews) | 

#### Lead Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.0 (1034 reviews) | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 7.6 (995 reviews) | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.0 (1046 reviews) | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 7.9 (1025 reviews) | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.1 (1026 reviews) | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 7.8 (966 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 7.9 (923 reviews) | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.3 (1038 reviews) | 

#### Campaign Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 7.6 (877 reviews) | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.6 (771 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.1 (669 reviews) | 
| **Budgeting** | 7.3 (79 reviews) | 6.7 (201 reviews) | 

#### Social

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 6.3 (376 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 6.6 (566 reviews) | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 6.9 (216 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.0 (203 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 6.9 (177 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 7.4 (1071 reviews) | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 6.9 (892 reviews) | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 6.5 (771 reviews) | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 6.5 (717 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 6.5 (703 reviews) | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.0 (636 reviews) | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 7.8 (198 reviews) | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.0 (680 reviews) | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.4 (169 reviews) | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.4 (130 reviews) | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | 8.0 (670 reviews) | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.8 (140 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.0 (668 reviews) | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.4 (499 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Administration

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |

#### Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (28 reviews) | 

#### Agentic AI - Push Notification

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |

#### Segmentation

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (38 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (40 reviews) | 

#### Targeting

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |

#### Text Messaging

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (30 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (28 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (29 reviews) | 

#### SMS Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.2 (28 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.6 (29 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |

#### Platform Basics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | 8.3 (106 reviews) | 
| **Exporting** | 8.5 (19 reviews) | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | 8.4 (103 reviews) | 
| **Multiple Personas** | 8.6 (14 reviews) | 8.4 (86 reviews) | 
| **Data Analytics ** | 8.6 (7 reviews) | 8.4 (86 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (12 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 46 |

#### Attribution Modeling

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.3 (26 reviews) | 
| **Offline Attribution** | Not enough data | 8.7 (27 reviews) | 
| **Custom Attribution** | Not enough data | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.5 (39 reviews) | 
| **B2C Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Marketing Channels** | Not enough data | 8.5 (33 reviews) | 
| **Integrations** | Not enough data | 8.2 (37 reviews) | 

#### Reporting

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | Not enough data | 7.8 (41 reviews) | 
| **Data Visualizations** | Not enough data | 7.6 (39 reviews) | 
| **Custom Reporting** | Not enough data | 7.6 (40 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |

#### Platform Basics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 7.9 (42 reviews) | 
| **Journey Optimization** | 7.5 (17 reviews) | 8.0 (44 reviews) | 

#### Platform Data

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 7.7 (49 reviews) | 
| **Trends Reporting** | 6.4 (13 reviews) | 7.4 (45 reviews) | 
| **Dashboards** | 7.5 (19 reviews) | 7.8 (47 reviews) | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 8.7 (47 reviews) | 
| **Integrations** | 7.1 (17 reviews) | 8.0 (41 reviews) | 
| **Automated Alerts** | 7.8 (15 reviews) | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |

#### Page Customization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 7.6 (46 reviews) | 
| **Templates** | 7.4 (39 reviews) | 7.8 (47 reviews) | 
| **Advanced Customization** | 7.2 (36 reviews) | 7.8 (47 reviews) | 
| **Content Library** | 7.6 (39 reviews) | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.0 (42 reviews) | 
| **Mobile Responsive** | 7.2 (43 reviews) | 7.5 (39 reviews) | 
| **Web Analytics** | 7.3 (34 reviews) | 7.8 (44 reviews) | 
| **SEO** | 6.6 (27 reviews) | 7.4 (36 reviews) | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 7.9 (35 reviews) | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 7.9 (46 reviews) | 
| **Domain Integration** | 7.8 (31 reviews) | 8.0 (40 reviews) | 

#### Generative AI

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |

#### Lead Monitoring

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.8 (46 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.5 (48 reviews) | 

#### Customization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.0 (47 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.1 (45 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |

#### Computing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.7 (5 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.3 (5 reviews) | 
| **Little to No Coding** | Not enough data | 7.9 (7 reviews) | 

#### Experimental Design

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 

#### Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.7 (5 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |

#### Analysis

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 9.1 (37 reviews) | 

#### Campaigns

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 130 |

#### Marketing Operations

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.0 (92 reviews) | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.5 (107 reviews) | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.0 (100 reviews) | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.7 (106 reviews) | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 7.5 (76 reviews) | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.6 (100 reviews) | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.6 (115 reviews) | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.3 (89 reviews) | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.4 (102 reviews) | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.1 (92 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.9 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (4):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 38.3% | 28.6% | 
| **Mid-Market** | 50.1% | 48.1% | 
| **Enterprise** | 11.6% | 23.3% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)