Compare Act-On and Agentforce Marketing (formerly Salesforce Marketing Cloud) 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $1,250.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansAgentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to enhance their segmentation and personalization efforts.
- Users say that Act-On offers a stress-free setup process, making it easy for new users to get started. Reviewers appreciate the updated email builder, which is more mobile-friendly and includes features like auto-tagging for analytics, enhancing the overall user experience.
- According to verified reviews, Salesforce Marketing Cloud has a strong reputation for its CRM-driven capabilities, allowing for deep data integration and personalized customer journeys. Users highlight its powerful tools for managing complex marketing strategies.
- Reviewers mention that while Act-On provides solid automated engagement programs, it may not match the extensive features of Salesforce Marketing Cloud for larger, more complex marketing needs. However, its ease of use makes it a great choice for smaller teams.
- Users highlight that Salesforce Marketing Cloud's robust analytics features allow for detailed tracking and reporting, which is crucial for optimizing marketing efforts. This level of insight is often cited as a key advantage for businesses focused on data-driven decision-making.
- G2 reviewers note that Act-On shines in customer support, with many users appreciating the responsive assistance they receive. This can be a significant factor for teams that require ongoing help and guidance as they navigate their marketing strategies.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Act-On
No trial information availableAgentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableRatings
Meets Requirements
8.2
893
8.2
3,280
Ease of Use
8.0
900
7.6
3,457
Ease of Setup
7.7
510
7.3
1,945
Ease of Admin
8.2
516
7.8
1,715
Quality of Support
8.7
859
7.7
3,094
Has the product been a good partner in doing business?
8.6
496
8.0
1,680
Product Direction (% positive)
8.1
884
7.5
3,173
Features by Category
Email Marketing
8.4
707
|
Verified
7.9
1174
8.8
697
|
Verified
8.4
1171
8.3
692
|
Verified
8.1
1151
8.5
615
|
Verified
8.2
1069
Online Marketing
7.9
640
|
Verified
7.4
1064
7.8
539
|
Verified
7.4
890
7.9
518
|
Verified
7.5
842
7.9
603
|
Verified
7.2
918
7.8
519
|
Verified
7.3
854
Lead Management
8.1
580
|
Verified
8.0
1033
8.0
560
|
Verified
7.6
995
8.4
625
|
Verified
8.0
1044
8.2
591
|
Verified
7.9
1025
8.2
575
|
Verified
8.1
1025
8.1
572
|
Verified
7.8
965
8.0
515
|
Verified
7.9
923
8.0
533
|
Verified
8.3
1034
Campaign Management
8.1
507
|
Verified
7.6
875
7.9
428
|
Verified
7.6
771
7.4
336
|
Verified
7.1
669
7.3
79
6.7
201
Social
6.9
306
|
Verified
6.3
376
7.1
373
|
Verified
6.6
566
7.0
317
|
Verified
6.9
216
7.6
97
|
Verified
7.0
203
6.8
233
|
Verified
6.9
177
Reporting & Analytics
7.9
648
|
Verified
7.4
1068
7.7
576
|
Verified
6.9
892
7.1
411
|
Verified
6.5
770
6.9
355
|
Verified
6.5
716
7.3
389
|
Verified
6.5
703
Platform
7.6
377
|
Verified
7.0
632
7.8
337
|
Verified
7.8
191
8.3
398
|
Verified
8.0
679
7.8
206
|
Verified
7.4
168
7.1
204
|
Verified
7.4
129
8.3
392
|
Verified
8.0
670
7.7
259
|
Verified
7.8
139
Agentic AI - Marketing Automation
Not enough data
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
8.2
395
|
Verified
8.0
668
7.8
308
|
Verified
7.7
535
7.4
282
|
Verified
7.4
497
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
8.3
106
8.5
19
8.3
106
9.0
17
8.4
103
8.6
14
8.4
86
8.6
7
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
7.9
18
7.9
42
7.5
17
8.0
44
Platform Data
7.3
17
7.7
49
6.4
13
7.4
45
7.5
19
7.8
47
6.8
17
7.9
44
Platform Additional Functionality
7.1
15
8.7
47
7.1
17
8.0
41
7.8
15
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
7.6
46
7.4
39
7.8
47
7.2
36
7.8
47
7.6
39
8.0
43
Page Optimization
7.2
31
8.0
42
7.2
43
7.5
39
7.3
34
7.8
44
6.6
27
7.4
36
Integrations
5.4
17
7.9
35
7.9
34
7.9
46
7.8
31
8.0
40
Generative AI
6.7
10
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
7.7
74
|
Verified
8.0
92
8.0
85
|
Verified
8.5
107
8.0
84
|
Verified
8.0
99
8.2
86
|
Verified
8.7
105
6.7
35
|
Verified
7.5
76
7.3
39
|
Verified
7.9
69
Campaign Activity
8.2
91
|
Verified
8.6
100
8.2
106
|
Verified
8.6
114
7.7
73
|
Verified
8.3
89
7.7
78
|
Verified
8.4
102
8.0
74
|
Verified
8.1
92
Feature Not Available
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Act-On and Agentforce Marketing (formerly Salesforce Marketing Cloud) are categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Marketing Account Intelligence, Lead Scoring, Visitor Identification, and Transactional Email
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Attribution, Conversational Marketing, Lead Capture, Loyalty Management, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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