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Compare Act-On and Outgrow 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (81.4% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$14.00
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOutgrow
Star Rating
(329)4.7 out of 5
Market Segments
Small-Business (81.4% of reviews)
Pros & Cons
Entry-Level Pricing
$14.00
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Outgrow excels in user-friendliness, with many praising its conditional logic builder and responsive design. Users appreciate how these features contribute to a seamless experience, making it easy to create engaging quizzes and forms that drive conversions.
- Users say that Act-On provides a solid platform for marketing, particularly highlighting its automated engagement programs which help target specific audiences effectively. However, some users feel it could improve in matching their unique workflow needs.
- Reviewers mention that Outgrow's support team is consistently described as responsive and helpful, which enhances the overall user experience. This level of support is a significant advantage for users who may need assistance during implementation or while using the platform.
- According to verified reviews, Act-On's email builder has received positive feedback for its mobile-friendly updates and features like auto-tagging for analytics. Users find these enhancements beneficial for their marketing efforts, although some still seek more customization options.
- G2 reviewers highlight that while Act-On has a strong presence in the mid-market segment, Outgrow's focus on small businesses allows it to cater effectively to the needs of startups and smaller teams, making it a more accessible option for those just starting out.
- Users report that both platforms have their strengths, but Outgrow's overall higher ratings in areas like ease of setup and quality of support suggest it may be the better choice for users prioritizing a quick and straightforward onboarding experience.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Outgrow
Freelancer Limited
$14.00
3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- 3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- Embed
- Custom Branding - Limited Access
Free Trial
Act-On
No trial information availableOutgrow
Free Trial is available
Ratings
Meets Requirements
8.2
891
9.4
263
Ease of Use
8.0
898
9.3
262
Ease of Setup
7.7
508
9.1
159
Ease of Admin
8.2
516
9.4
144
Quality of Support
8.7
857
9.4
261
Has the product been a good partner in doing business?
8.6
496
9.4
144
Product Direction (% positive)
8.1
882
9.4
246
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
590
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
Not enough data
7.8
307
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.0
5
Templates
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Personalization
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
9.0
5
Multichannel
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Administration
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.0
5
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
9.8
15
Not enough data
9.5
11
Not enough data
9.1
16
Not enough data
9.1
15
Campaigns
Not enough data
9.8
10
Not enough data
9.6
13
Not enough data
9.2
10
Not enough data
9.5
14
Integrations
Not enough data
9.6
15
Not enough data
9.0
13
Not enough data
9.6
12
Not enough data
9.5
14
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
20
Not enough data
8.9
20
Platform Reporting
Not enough data
8.7
19
Not enough data
8.8
21
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
9.1
17
Not enough data
8.6
18
Not enough data
8.9
17
Not enough data
9.3
17
Not enough data
9.3
17
Platform
Not enough data
9.4
18
Not enough data
9.2
17
Not enough data
9.4
16
Not enough data
8.9
18
Not enough data
8.8
18
Not enough data
8.9
18
Not enough data
8.9
18
Generative AI
Not enough data
8.3
14
Not enough data
8.9
14
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
9.0
54
|
Verified
Not enough data
9.0
51
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
20
Not enough data
7.7
20
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
50
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
51
|
Verified
Analytics
Not enough data
8.9
47
Not enough data
8.9
52
|
Verified
Customization
Not enough data
9.0
52
|
Verified
Not enough data
8.6
54
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.7
53
|
Verified
Content Creation
Not enough data
8.7
19
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.9
7
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Optimization
Not enough data
8.9
18
|
Verified
Survey Management
Not enough data
9.0
13
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
9.0
13
Survey Customization
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
9.1
13
Not enough data
7.8
12
Survey Insights
Not enough data
9.1
13
Not enough data
9.2
12
Not enough data
9.1
13
Not enough data
9.0
13
Agentic AI - Survey
Not enough data
8.9
11
Not enough data
8.3
12
Not enough data
8.8
12
Customization
Not enough data
9.1
25
Not enough data
9.2
25
Not enough data
9.3
26
Not enough data
9.4
24
Additional Functionality
Not enough data
9.4
26
Not enough data
7.5
25
Not enough data
9.2
24
Not enough data
8.2
25
Not enough data
9.1
26
Planning
Not enough data
8.8
27
Publishing
Not enough data
8.5
27
Social Media
Not enough data
8.6
26
Planning
Not enough data
8.7
85
Generative AI
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
8.6
21
Not enough data
7.6
26
Not enough data
7.1
22
Agentic AI - Content Creation
Not enough data
7.5
19
Not enough data
8.1
18
Not enough data
8.2
17
Not enough data
8.4
18
Not enough data
7.9
18
Not enough data
8.2
17
Not enough data
8.3
16
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.7
10
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
9.2
12
|
Verified
Process Management
Not enough data
9.8
9
|
Verified
Not enough data
9.1
9
Not enough data
9.3
9
|
Verified
Not enough data
9.2
10
System Management
Not enough data
9.2
11
Not enough data
9.2
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.1
7
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
9.4
27
|
Verified
Not enough data
9.5
31
|
Verified
Not enough data
9.3
28
|
Verified
Not enough data
9.5
24
|
Verified
Data Control
Not enough data
8.9
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.4
24
|
Verified
Publishing
Not enough data
9.3
27
|
Verified
Not enough data
9.6
28
|
Verified
Not enough data
9.5
24
|
Verified
Agentic AI - No-Code Development Platforms
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
9.4
9
Analysis
Not enough data
9.1
25
Not enough data
9.3
25
|
Verified
Not enough data
8.3
23
Not enough data
8.8
24
Campaigns
Not enough data
9.3
23
|
Verified
Not enough data
8.8
23
Not enough data
8.5
22
Not enough data
8.7
22
Not enough data
9.3
25
Not enough data
9.2
24
Engagement
Not enough data
8.7
22
Platform
Not enough data
9.5
25
Not enough data
9.1
23
|
Verified
Not enough data
9.1
23
Agentic AI - Mobile Marketing
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
8.1
9
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Outgrow are categorized as Landing Page Builders
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Outgrow is categorized as Account-Based Web and Content Experiences, Pop-Up Builder, Personalization, Content Experience Platforms, Content Creation, E-Commerce Personalization, Online Form Builder, Chatbots, No-Code Development Platforms, Lead Capture, Mobile Marketing, Enterprise Feedback Management, and Survey
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outgrow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
21.2%
Computer Software
6.5%
Internet
5.9%
Professional Training & Coaching
5.6%
Information Technology and Services
5.6%
Other
55.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Can we integrate the quiz on our website?
2 Comments
MK
Yes, very easily. Either by embedding it or using the entire survey as a landing pageRead more
Can I move a user to a specific path depending on the answer selected in a particular question?
2 Comments
NP
Definitely. I utilized the logic jump twice for my calculator-- so your path can be quite complex!Read more
How likely are you to continue using Outgrows products as you see your company grow over the years?
2 Comments
JB
The company will certainly keep on improving and its pace with the latest technical advances is phenomenal. The scalability and flexibility is inspiring and...Read more
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