Introducing G2.ai, the future of software buying.Try now
Compare Act-On and OutboundEngine 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
SmartSites
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
rater8
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$199 per month
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOutboundEngine
Star Rating
(156)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in "Email Deliverability Management" with a score of 8.3, while OutboundEngine falls short with a score of 7.5. Reviewers mention that Act-On's robust tools help ensure emails reach their intended audience effectively.
- Reviewers mention that Act-On's "Automated Email Responses" feature is highly rated at 8.5, compared to OutboundEngine's 7.2. Users say this automation saves time and enhances engagement with leads.
- G2 users highlight Act-On's superior "Lead Generation" capabilities, scoring 8.0 for "Lead Builder" versus OutboundEngine's 7.0. Users report that Act-On's tools provide more comprehensive options for building and nurturing leads.
- Users on G2 note that Act-On's "Quality of Support" is rated at 8.6, significantly higher than OutboundEngine's 7.7. Reviewers say that Act-On's support team is responsive and knowledgeable, which enhances the overall user experience.
- Reviewers mention that Act-On's "Dynamic Content" feature scores 7.8, while OutboundEngine's is lower at 7.0. Users report that Act-On allows for more personalized marketing efforts, which can lead to better engagement rates.
- Users say that Act-On's "Multi-user Access and Collaboration" feature is rated at 9.1, indicating a strong capability for team collaboration, while OutboundEngine's score of 5.0 suggests limitations in this area. Reviewers mention that this feature is crucial for teams working on joint marketing efforts.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Free Trial
Act-On
No trial information availableOutboundEngine
No trial information availableRatings
Meets Requirements
8.2
891
7.3
120
Ease of Use
8.0
898
8.0
119
Ease of Setup
7.7
508
8.2
32
Ease of Admin
8.2
516
8.1
31
Quality of Support
8.7
857
7.7
119
Has the product been a good partner in doing business?
8.6
496
8.1
30
Product Direction (% positive)
8.1
882
6.4
116
Features by Category
Email Marketing
8.4
707
|
Verified
7.2
47
|
Verified
8.8
697
|
Verified
8.0
50
|
Verified
8.3
692
|
Verified
7.5
51
|
Verified
8.5
615
|
Verified
7.3
43
|
Verified
Online Marketing
7.9
640
|
Verified
7.3
42
|
Verified
7.8
539
|
Verified
7.1
47
|
Verified
7.9
518
|
Verified
6.7
27
|
Verified
7.9
603
|
Verified
7.4
40
|
Verified
7.8
519
|
Verified
7.0
37
Lead Management
8.1
579
|
Verified
6.9
41
|
Verified
8.0
560
|
Verified
7.6
40
|
Verified
8.4
625
|
Verified
7.0
33
|
Verified
8.2
590
|
Verified
6.9
37
|
Verified
8.2
575
|
Verified
7.0
35
|
Verified
8.1
572
|
Verified
7.1
33
|
Verified
8.0
514
|
Verified
7.0
34
|
Verified
8.0
533
|
Verified
7.1
21
|
Verified
Campaign Management
8.1
507
|
Verified
6.6
25
|
Verified
7.9
428
|
Verified
6.5
12
7.4
336
|
Verified
7.8
33
|
Verified
7.3
79
6.5
12
Social
6.9
306
|
Verified
5.6
18
7.1
373
|
Verified
7.2
46
|
Verified
7.0
317
|
Verified
7.2
47
|
Verified
7.6
97
|
Verified
6.8
45
|
Verified
6.8
233
|
Verified
6.8
38
|
Verified
Reporting & Analytics
7.9
648
|
Verified
7.5
47
|
Verified
7.7
576
|
Verified
7.2
37
|
Verified
7.1
411
|
Verified
4.5
18
6.9
355
|
Verified
5.2
22
|
Verified
7.3
389
|
Verified
4.8
16
Platform
7.6
377
|
Verified
6.4
14
|
Verified
7.8
337
|
Verified
3.9
6
8.3
398
|
Verified
5.4
8
7.8
206
|
Verified
3.6
6
7.1
204
|
Verified
5.0
7
8.3
392
|
Verified
4.8
7
7.7
259
|
Verified
3.3
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
5.8
11
|
Verified
7.8
307
|
Verified
5.5
10
|
Verified
7.4
282
|
Verified
3.8
8
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3(won by default)
29
Campaign Management
Not enough data
7.8(won by default)
33
Not enough data
7.4(won by default)
31
Not enough data
6.7(won by default)
30
Not enough data
5.6(won by default)
21
Not enough data
6.4(won by default)
23
Not enough data
6.7(won by default)
25
Not enough data
6.4(won by default)
23
Not enough data
6.0(won by default)
19
Not enough data
4.0(won by default)
16
Not enough data
5.6(won by default)
19
Not enough data
5.3(won by default)
19
Not enough data
5.0(won by default)
13
Not enough data
5.3(won by default)
16
Targeting
Not enough data
5.9(won by default)
16
Not enough data
5.7(won by default)
16
Not enough data
5.2(won by default)
14
Not enough data
6.0(won by default)
15
Platform
Not enough data
5.6(won by default)
16
Not enough data
6.4(won by default)
21
Not enough data
7.0(won by default)
23
Not enough data
7.6(won by default)
24
Not enough data
6.2(won by default)
19
Not enough data
6.7(won by default)
23
Not enough data
6.5(won by default)
19
Not enough data
5.6(won by default)
14
Not enough data
7.5(won by default)
23
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and OutboundEngine are categorized as Marketing Automation
Unique Categories
OutboundEngine is categorized as Mobile Marketing, Online Reputation Management, Live Chat, and Social Media Advertising
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
