# Act-On vs Ortto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in user satisfaction, particularly with its **automated engagement programs** that help businesses reach their target audience effectively. Users appreciate the platform's stress-free setup and the updated email builder that enhances mobile-friendliness.
- **Users say** Ortto stands out for its **ease of learning** and seamless integration with CRM systems, making it a great choice for small businesses. Reviewers highlight its ability to unify customer data and automate personalized marketing journeys across multiple channels.
- **According to verified reviews** , Act-On has a higher overall G2 Score, indicating stronger performance in lead scoring and customer journey mapping. Users specifically mention the platform's robust features for tracking user behavior and managing email deliverability.
- **Reviewers mention** that while Ortto has a slightly higher star rating, it faces challenges in areas like **landing pages and forms** , where users feel Act-On provides a more comprehensive solution. This is crucial for businesses focused on optimizing their marketing funnels.
- **G2 reviewers highlight** Act-On's superior support quality, with users noting the platform's responsive customer service and helpful resources. This contrasts with some feedback for Ortto, where users have expressed a desire for more robust support options.
- **Users report** that both platforms offer valuable features for data analytics, but Act-On's higher scores in **data quality management** and **lead nurturing** suggest it may be better suited for mid-market companies looking for advanced marketing capabilities.



| | Act-On | Ortto | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,069 | 622 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (70.4% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Starting at $199.00 5000 Contacts | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Ortto

Pros:
- Ease of Use (32 reviews)
- Customer Support (26 reviews)

Cons:
- Expensive (13 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | Act-On | Ortto | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.5 (561 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.7 (566 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.6 (313 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.8 (295 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.9 (527 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.9 (286 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.9 (557 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Ortto

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 5000 Contacts

Description: Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.

Key Features:
- 24/6 support (live chat and email) 
- Visual journey builder
-   Drag and drop email builder

[Browse all 3 editions](https://www.g2.com/products/ortto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Ortto** | 7.9/10 | 437 |

#### Email Marketing

| Feature | Act-On | Ortto | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.4 (398 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.9 (383 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.3 (377 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | 9.1 (344 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Ortto | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | 7.0 (197 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 8.2 (210 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.3 (266 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.6 (166 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | Ortto | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.2 (297 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 7.8 (270 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.5 (323 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 7.8 (237 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.8 (320 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.5 (288 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.7 (277 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.3 (261 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Ortto | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 7.9 (217 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.6 (142 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.5 (62 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 7.1 (51 reviews) | 

#### Social

| Feature | Act-On | Ortto | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 6.6 (115 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 7.3 (96 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 7.7 (62 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.5 (55 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 7.8 (102 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.2 (346 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 7.5 (246 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.1 (188 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 6.8 (159 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 6.1 (122 reviews) | 

#### Platform

| Feature | Act-On | Ortto | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 8.1 (199 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.6 (151 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.6 (42 reviews) | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 6.8 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | 8.6 (219 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.4 (93 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (14 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

#### Integration

| Feature | Act-On | Ortto | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.5 (214 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.4 (210 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.9 (170 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Ortto** | N/A | N/A |

#### Administration

| Feature | Act-On | Ortto | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Ortto | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Ortto | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Ortto | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 7.8/10 | 117 |

#### Templates

| Feature | Act-On | Ortto | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.0 (81 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 6.9 (52 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 7.7 (57 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.6 (59 reviews) | 

#### Edit

| Feature | Act-On | Ortto | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (63 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.5 (82 reviews) ✓ Verified | 
| **HTML** | Not enough data | Feature Not Available | 

#### Logistics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Analytics** | Not enough data | 8.1 (82 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.2 (66 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.8 (80 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 7.7 (45 reviews) | 

#### Generative AI

| Feature | Act-On | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (6 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 7.7/10 | 45 |

#### Data Sourcing

| Feature | Act-On | Ortto | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (27 reviews) | 
| **Expandability** | Not enough data | 8.1 (31 reviews) | 
| **Content Marketing** | Not enough data | 8.6 (36 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Act-On | Ortto | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.2 (36 reviews) | 
| **Predictive Modeling** | Not enough data | 6.6 (20 reviews) | 
| **Recommendation Engine** | Not enough data | 6.7 (22 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Ortto** | 8.0/10 | 90 |

#### Platform Basics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | 7.8 (72 reviews) | 
| **Exporting** | 8.5 (19 reviews) | 7.9 (61 reviews) | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | 8.4 (63 reviews) | 
| **Multiple Personas** | 8.6 (14 reviews) | 7.9 (47 reviews) | 
| **Data Analytics ** | 8.6 (7 reviews) | 7.8 (51 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 8.1/10 | 18 |

#### Design and Customization

| Feature | Act-On | Ortto | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.9 (14 reviews) | 
| **Pop-Up Types** | Not enough data | 8.3 (14 reviews) | 
| **No-Code Customization** | Not enough data | 7.7 (13 reviews) | 
| **Mobile Optimized** | Not enough data | 8.7 (10 reviews) | 

#### Campaigns

| Feature | Act-On | Ortto | 
|---|---|---|
| **Targeting** | Not enough data | 9.1 (9 reviews) | 
| **Triggered Campaigns** | Not enough data | 9.1 (13 reviews) | 
| **A/B Testing** | Not enough data | 8.5 (10 reviews) | 
| **Analytics** | Not enough data | 8.1 (13 reviews) | 

#### Integrations

| Feature | Act-On | Ortto | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 7.3 (13 reviews) | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | 7.5 (6 reviews) | 
| **Social Media Integrations** | Not enough data | 7.8 (6 reviews) | 

#### Generative AI

| Feature | Act-On | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Ortto** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Ortto | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Ortto | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Ortto** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Ortto | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Ortto | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Ortto | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Ortto | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 8.2/10 | 40 |

#### Lead Monitoring

| Feature | Act-On | Ortto | 
|---|---|---|
| **Features** | Not enough data | 8.5 (31 reviews) | 
| **Performance** | Not enough data | 8.1 (32 reviews) | 
| **Identification** | Not enough data | 7.5 (21 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Act-On | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Act-On | Ortto | 
|---|---|---|
| **Mobile** | Not enough data | 8.6 (23 reviews) | 
| **Websites** | Not enough data | 8.9 (21 reviews) | 
| **Social Media** | Not enough data | 8.2 (17 reviews) | 
| **Data** | Not enough data | 8.4 (24 reviews) | 

#### Analytics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Export/Import** | Not enough data | 8.1 (27 reviews) | 
| **Reporting** | Not enough data | 7.9 (32 reviews) | 

#### Customization

| Feature | Act-On | Ortto | 
|---|---|---|
| **Forms** | Not enough data | 8.4 (27 reviews) | 
| **Personalization** | Not enough data | 8.3 (28 reviews) | 
| **Templates** | Not enough data | 7.9 (29 reviews) | 
| **Integration** | Not enough data | 7.8 (27 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 7.8/10 | 24 |

#### Development 

| Feature | Act-On | Ortto | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 6.7 (21 reviews) | 
| **Custom Connectors** | Not enough data | 7.1 (17 reviews) | 

#### Management 

| Feature | Act-On | Ortto | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (21 reviews) | 
| **Data Mapping** | Not enough data | 7.9 (19 reviews) | 

#### Integration Options

| Feature | Act-On | Ortto | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.0 (11 reviews) | 
| **Accounting Systems** | Not enough data | 8.1 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.8 (20 reviews) | 
| **EDI** | Not enough data | 8.0 (9 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 8.8/10 | 11 |

#### Customization

| Feature | Act-On | Ortto | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.7 (9 reviews) | 
| **Conditional Logic** | Not enough data | 8.9 (9 reviews) | 
| **Multi-page Forms** | Not enough data | 8.3 (6 reviews) | 
| **Design** | Not enough data | 8.8 (8 reviews) | 

#### Additional Functionality

| Feature | Act-On | Ortto | 
|---|---|---|
| **Embedded Forms** | Not enough data | 9.3 (9 reviews) | 
| **Offline Capability** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 8.6 (7 reviews) | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Feature Not Available | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Ortto** | 8.2/10 | 17 |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Ortto | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | 8.6 (13 reviews) | 
| **Lead Assignment** | 7.4 (24 reviews) | 7.4 (12 reviews) | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | 7.4 (11 reviews) | 

#### Discovery

| Feature | Act-On | Ortto | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | 7.7 (13 reviews) | 
| **Scoring/Ranking** | 8.1 (32 reviews) | 8.6 (15 reviews) | 
| **Lead Context** | 7.4 (24 reviews) | 8.6 (12 reviews) | 

#### Management

| Feature | Act-On | Ortto | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | 7.9 (11 reviews) | 
| **Workflow** | 6.9 (22 reviews) | 8.6 (14 reviews) | 

#### Platform

| Feature | Act-On | Ortto | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | 8.6 (16 reviews) | 
| **Analysis** | 7.4 (29 reviews) | 8.3 (15 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Ortto** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Ortto | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Ortto | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Ortto | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Ortto | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Ortto | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Ortto** | 8.5/10 | 31 |

#### Analysis

| Feature | Act-On | Ortto | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (18 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 9.3 (22 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.9 (21 reviews) ✓ Verified | 

#### Campaigns

| Feature | Act-On | Ortto | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (21 reviews) | 
| **Push Notifications** | Not enough data | 8.9 (17 reviews) | 
| **Bulk SMS** | Not enough data | 8.2 (19 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (16 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.3 (25 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (23 reviews) ✓ Verified | 

#### Engagement

| Feature | Act-On | Ortto | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (18 reviews) ✓ Verified | 

#### Platform

| Feature | Act-On | Ortto | 
|---|---|---|
| **Optimization** | Not enough data | 8.7 (23 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (22 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (20 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Ortto** | 8.4/10 | 61 |

#### Marketing Operations

| Feature | Act-On | Ortto | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 7.9 (32 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.6 (43 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.4 (41 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.8 (38 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Feature Not Available | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Act-On | Ortto | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.5 (52 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.5 (52 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.1 (41 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.1 (43 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 8.5 (18 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (5):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Ortto (8):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Ortto | 
|---|---|---|
| **Small-Business** | 38.3% | 70.4% | 
| **Mid-Market** | 50.1% | 27.2% | 
| **Enterprise** | 11.6% | 2.5% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Ortto

- **Marketing and Advertising:** 13.5%
- **Computer Software:** 11.9%
- **Information Technology and Services:** 8.4%
- **Financial Services:** 4.5%
- **Internet:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 2.6%
- **Insurance:** 2.6%
- **Real Estate:** 2.5%
- **E-Learning:** 2.1%
- **Other:** 44.6%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14732 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)

### Alternatives to Ortto

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14732 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Ortto

- Title: [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, Thanks for the question! 

Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google..."
- Title: [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-ortto)