Compare Act-On and Optimove 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveAct-On vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use, set up, and administer. Reviewers also preferred doing business with Optimove overall.
- Reviewers felt that Optimove meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Act-On
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.2
893
8.7
198
Ease of Use
8.0
900
8.6
199
Ease of Setup
7.7
510
8.0
115
Ease of Admin
8.2
516
8.8
66
Quality of Support
8.7
859
9.3
197
Has the product been a good partner in doing business?
8.6
496
9.1
67
Product Direction (% positive)
8.1
884
9.3
193
Features by Category
Email Marketing
8.4
707
|
Verified
9.2
130
|
Verified
8.8
697
|
Verified
9.3
138
|
Verified
8.3
692
|
Verified
8.9
132
|
Verified
8.5
615
|
Verified
8.7
124
|
Verified
Online Marketing
7.9
640
|
Verified
7.6
94
7.8
539
|
Verified
8.1
113
|
Verified
7.9
518
|
Verified
9.2
137
|
Verified
7.9
603
|
Verified
8.6
116
|
Verified
7.8
519
|
Verified
8.2
96
Lead Management
8.1
580
|
Verified
8.4
106
|
Verified
8.0
560
|
Verified
8.6
111
8.4
625
|
Verified
9.3
135
|
Verified
8.2
591
|
Verified
8.3
101
|
Verified
8.2
575
|
Verified
8.3
102
|
Verified
8.1
572
|
Verified
8.3
103
|
Verified
8.0
515
|
Verified
8.3
103
|
Verified
8.0
533
|
Verified
8.6
113
|
Verified
Campaign Management
8.1
507
|
Verified
8.8
119
|
Verified
7.9
428
|
Verified
8.1
96
7.4
336
|
Verified
8.5
118
|
Verified
7.3
79
7.5
93
Social
6.9
306
|
Verified
7.2
84
7.1
373
|
Verified
7.4
88
7.0
317
|
Verified
7.4
91
7.6
97
|
Verified
7.2
85
6.8
233
|
Verified
7.2
88
Reporting & Analytics
7.9
648
|
Verified
8.9
127
|
Verified
7.7
576
|
Verified
8.1
100
|
Verified
7.1
411
|
Verified
8.4
114
|
Verified
6.9
355
|
Verified
8.5
125
|
Verified
7.3
389
|
Verified
7.2
86
Platform
7.6
377
|
Verified
8.4
106
|
Verified
7.8
337
|
Verified
8.4
96
8.3
398
|
Verified
9.0
104
|
Verified
7.8
206
|
Verified
8.3
86
7.1
204
|
Verified
7.9
89
|
Verified
8.3
392
|
Verified
8.5
101
|
Verified
7.7
259
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
8.2
395
|
Verified
8.2
105
|
Verified
7.8
308
|
Verified
8.0
102
|
Verified
7.4
282
|
Verified
8.0
91
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
9.2
95
|
Verified
7.5
17
9.2
99
|
Verified
Platform Data
7.3
17
8.9
93
|
Verified
6.4
13
8.6
99
|
Verified
7.5
19
8.9
101
|
Verified
6.8
17
9.0
97
|
Verified
Platform Additional Functionality
7.1
15
8.9
89
|
Verified
7.1
17
8.4
92
|
Verified
7.8
15
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.6
92
|
Verified
8.0
85
|
Verified
8.9
98
|
Verified
8.0
84
|
Verified
9.1
98
|
Verified
8.2
86
|
Verified
9.0
92
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
9.1
102
|
Verified
8.2
106
|
Verified
9.1
99
|
Verified
7.7
73
|
Verified
8.7
91
|
Verified
7.7
78
|
Verified
8.9
95
|
Verified
8.0
74
|
Verified
8.3
83
|
Verified
Feature Not Available
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Act-On and Optimove are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, Visitor Identification, and Transactional Email
Optimove is categorized as Customer Data Platform (CDP) and Personalization
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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