Compare Act-On and Ontraport 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $29.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOntraport
Star Rating
(224)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansAct-On vs Ontraport
When assessing the two solutions, reviewers found Ontraport easier to use, set up, and administer. Reviewers also preferred doing business with Ontraport overall.
- Reviewers felt that Ontraport meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Ontraport is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ontraport over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
Act-On
No trial information availableOntraport
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.7
164
Ease of Use
8.0
900
8.2
167
Ease of Setup
7.7
510
8.0
93
Ease of Admin
8.2
516
8.4
90
Quality of Support
8.7
859
9.2
163
Has the product been a good partner in doing business?
8.6
496
9.0
88
Product Direction (% positive)
8.1
884
8.4
156
Features by Category
Sales Force Automation
Not enough data
8.9
46
|
Verified
Not enough data
7.8
31
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
7.7
40
|
Verified
Not enough data
7.2
22
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
8.0
23
|
Verified
Marketing Automation
Not enough data
9.0
49
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.1
31
|
Verified
Customer Support
Not enough data
8.2
31
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.8
45
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
8.0
28
|
Verified
Reporting & Analytics
Not enough data
7.9
43
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
6.9
25
|
Verified
Mobile & Social
Not enough data
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
7.6
24
|
Verified
Platform
Not enough data
8.5
34
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
8.9
35
|
Verified
Not enough data
8.0
23
|
Verified
Integration
Not enough data
8.5
32
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
8.2
28
|
Verified
Generative AI
Not enough data
8.3
12
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
8.7
78
|
Verified
8.8
697
|
Verified
9.2
78
|
Verified
8.3
692
|
Verified
8.5
77
|
Verified
8.5
615
|
Verified
9.0
75
|
Verified
Online Marketing
7.9
640
|
Verified
8.8
75
|
Verified
7.8
539
|
Verified
8.6
65
|
Verified
7.9
518
|
Verified
8.7
50
|
Verified
7.9
603
|
Verified
8.3
59
|
Verified
7.8
519
|
Verified
7.9
47
|
Verified
Lead Management
8.1
580
|
Verified
8.9
66
|
Verified
8.0
560
|
Verified
8.6
54
|
Verified
8.4
625
|
Verified
8.9
64
|
Verified
8.2
591
|
Verified
8.6
49
|
Verified
8.2
575
|
Verified
8.8
66
|
Verified
8.1
572
|
Verified
8.7
50
|
Verified
8.0
515
|
Verified
8.8
54
|
Verified
8.0
533
|
Verified
8.5
59
|
Verified
Campaign Management
8.1
507
|
Verified
8.8
53
|
Verified
7.9
428
|
Verified
8.4
54
|
Verified
7.4
336
|
Verified
7.5
35
|
Verified
7.3
79
7.2
27
|
Verified
Social
6.9
306
|
Verified
7.6
28
|
Verified
7.1
373
|
Verified
8.0
33
|
Verified
7.0
317
|
Verified
7.8
27
|
Verified
7.6
97
|
Verified
7.7
27
|
Verified
6.8
233
|
Verified
7.5
29
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.4
66
|
Verified
7.7
576
|
Verified
8.1
46
|
Verified
7.1
411
|
Verified
7.8
40
|
Verified
6.9
355
|
Verified
8.2
41
|
Verified
7.3
389
|
Verified
7.4
32
|
Verified
Platform
7.6
377
|
Verified
9.0
37
|
Verified
7.8
337
|
Verified
9.0
35
|
Verified
8.3
398
|
Verified
8.9
44
|
Verified
7.8
206
|
Verified
8.7
25
|
Verified
7.1
204
|
Verified
8.7
23
|
Verified
8.3
392
|
Verified
9.1
40
|
Verified
7.7
259
|
Verified
8.9
25
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.9
43
|
Verified
7.8
308
|
Verified
8.6
46
|
Verified
7.4
282
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
8.9
38
|
Verified
7.4
39
8.6
43
|
Verified
7.2
36
8.6
32
|
Verified
7.6
39
8.3
33
|
Verified
Page Optimization
7.2
31
8.8
23
|
Verified
7.2
43
8.7
27
7.3
34
8.5
30
6.6
27
8.2
23
Integrations
5.4
17
9.0
25
7.9
34
9.2
41
|
Verified
7.8
31
9.1
36
|
Verified
Generative AI
6.7
10
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Ontraport are categorized as Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Visitor Identification, and Transactional Email
Ontraport is categorized as Shared Inbox, SMS Marketing, Sales Engagement, Online Form Builder, Website Builder, CRM, Subscription Management, and Web Content Management
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Professional Training & Coaching
17.4%
Marketing and Advertising
12.2%
Health, Wellness and Fitness
8.9%
Management Consulting
4.7%
Education Management
4.7%
Other
52.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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