Compare Act-On and Moosend 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (82.6% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Free Trial
Act-On
Star Rating
(1,065)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansMoosend
Star Rating
(732)4.7 out of 5
Market Segments
Small-Business (82.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moosend excels in ease of use, with many users highlighting its user-friendly interface and intuitive design. One user mentioned that Moosend is "the best marketing platform for beginners to learn the automation tools," making it a great choice for those new to email marketing.
- Users say that Act-On provides a solid experience for email marketing, particularly for companies looking to manage multiple email accounts efficiently. Reviewers appreciate its capability for lead capture and automation, noting that it "encompasses all of our lead gen needs."
- According to verified reviews, Moosend's customer support is a standout feature, with users praising the immediate chat support and quick response times. One user shared their positive experience of migrating to Moosend, highlighting the helpfulness of the support team during the transition.
- Reviewers mention that Act-On's customer support is also commendable, with users appreciating the lack of hidden costs and the overall user-friendliness of the software. This makes it a reliable option for marketers who may not be tech-savvy.
- Users report that Moosend offers a better pricing structure, including a free trial, which is particularly appealing for small businesses. In contrast, Act-On's starting price of $900 may be a barrier for smaller teams looking for cost-effective solutions.
- According to recent feedback, while Act-On has a strong focus on lead generation, it faces challenges in areas like e-commerce integration, where users noted lower satisfaction compared to Moosend's robust offerings in this area, which includes better integration options for online stores.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Moosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
Free Trial
Act-On
No trial information availableMoosend
Free Trial is available
Ratings
Meets Requirements
8.2
894
9.1
555
Ease of Use
8.0
901
9.2
560
Ease of Setup
7.6
511
9.1
317
Ease of Admin
8.2
516
9.1
298
Quality of Support
8.7
860
9.2
514
Has the product been a good partner in doing business?
8.6
496
9.2
287
Product Direction (% positive)
8.1
884
9.1
532
Features by Category
Email Marketing
Not enough data
9.1
396
|
Verified
Not enough data
9.0
413
|
Verified
Not enough data
9.0
337
|
Verified
Not enough data
9.1
409
|
Verified
Not enough data
9.2
400
|
Verified
Not enough data
9.0
391
|
Verified
Not enough data
9.0
330
|
Verified
Not enough data
8.7
252
|
Verified
Not enough data
8.4
223
|
Verified
Reporting & Analytics
Not enough data
8.9
264
|
Verified
Not enough data
9.2
381
|
Verified
Generative AI
Not enough data
8.4
125
Not enough data
8.5
124
Agentic AI - Email Marketing
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Integration
Not enough data
9.0
290
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.4
201
Not enough data
8.5
195
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
191
|
Verified
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.7
68
|
Verified
Not enough data
8.8
74
|
Verified
Not enough data
8.6
58
|
Verified
Templates
Not enough data
8.8
82
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
9.0
79
|
Verified
Personalization
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.8
19
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
9.3
67
|
Verified
Multichannel
Not enough data
8.8
63
|
Verified
Not enough data
9.4
86
|
Verified
Not enough data
9.2
85
|
Verified
Administration
Not enough data
9.2
88
|
Verified
Not enough data
9.1
89
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.6
79
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
217
|
Verified
Not enough data
7.8
107
Not enough data
8.6
184
|
Verified
Not enough data
8.8
124
Edit
Not enough data
8.7
189
|
Verified
Not enough data
9.2
214
|
Verified
Not enough data
8.9
183
|
Verified
Logistics
Not enough data
9.1
193
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.7
103
Generative AI
Not enough data
7.8
50
Not enough data
7.9
50
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
9.2
73
|
Verified
7.4
39
8.8
75
|
Verified
7.2
36
8.8
68
|
Verified
7.6
39
8.8
73
|
Verified
Page Optimization
7.2
31
Feature Not Available
7.2
43
9.0
25
7.3
34
8.8
65
|
Verified
6.6
27
8.5
57
|
Verified
Integrations
5.4
17
8.5
57
|
Verified
7.9
34
9.1
67
|
Verified
7.8
31
9.2
63
|
Verified
Generative AI
6.7
10
8.2
31
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Moosend are categorized as Landing Page Builders and Transactional Email
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, Visitor Identification, and Marketing Automation
Moosend is categorized as Email Template Builder, Personalization, E-Commerce Personalization, and Email Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
17.6%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Health, Wellness and Fitness
3.1%
Other
62.7%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
How do you use Moosend?
2 Comments
AS
To create landing pages, collect email addresses, and send automated emails.Read more
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