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Compare Act-On and Maropost Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,059)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAct-On vs Maropost Marketing Cloud
When assessing the two solutions, reviewers found Maropost Marketing Cloud easier to use, set up, and administer. Reviewers also preferred doing business with Maropost Marketing Cloud overall.
- Reviewers felt that Maropost Marketing Cloud meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Maropost Marketing Cloud is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Maropost Marketing Cloud over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Maropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
Act-On
No trial information availableMaropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.2
892
8.7
115
Ease of Use
8.0
899
8.3
115
Ease of Setup
7.7
509
8.4
58
Ease of Admin
8.2
516
8.8
57
Quality of Support
8.7
858
9.0
113
Has the product been a good partner in doing business?
8.6
496
9.2
59
Product Direction (% positive)
8.1
883
8.7
114
Features by Category
Email Marketing
8.4
707
|
Verified
8.4
57
|
Verified
8.8
697
|
Verified
8.9
58
|
Verified
8.3
692
|
Verified
8.3
59
|
Verified
8.5
615
|
Verified
8.6
48
|
Verified
Online Marketing
7.9
640
|
Verified
7.9
33
|
Verified
7.8
539
|
Verified
7.8
40
|
Verified
7.9
518
|
Verified
7.8
47
|
Verified
7.9
603
|
Verified
8.5
45
|
Verified
7.8
519
|
Verified
8.3
32
|
Verified
Lead Management
8.1
579
|
Verified
8.3
32
8.0
560
|
Verified
8.1
38
|
Verified
8.4
625
|
Verified
8.6
49
|
Verified
8.2
590
|
Verified
8.1
25
|
Verified
8.2
575
|
Verified
8.0
28
|
Verified
8.1
572
|
Verified
7.7
28
8.0
514
|
Verified
8.2
27
|
Verified
8.0
533
|
Verified
8.1
33
|
Verified
Campaign Management
8.1
507
|
Verified
8.4
34
7.9
428
|
Verified
8.3
25
7.4
336
|
Verified
8.4
22
7.3
79
8.5
20
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
Feature Not Available
7.0
317
|
Verified
Feature Not Available
7.6
97
|
Verified
Feature Not Available
6.8
233
|
Verified
Feature Not Available
Reporting & Analytics
7.9
648
|
Verified
8.1
54
|
Verified
7.7
576
|
Verified
7.7
37
|
Verified
7.1
411
|
Verified
7.6
24
|
Verified
6.9
355
|
Verified
7.7
25
|
Verified
7.3
389
|
Verified
8.1
20
Platform
7.6
377
|
Verified
8.5
30
|
Verified
7.8
337
|
Verified
8.5
28
|
Verified
8.3
398
|
Verified
8.8
29
|
Verified
7.8
206
|
Verified
8.7
19
7.1
204
|
Verified
8.3
22
|
Verified
8.3
392
|
Verified
8.9
29
|
Verified
7.7
259
|
Verified
8.8
20
|
Verified
Agentic AI - Marketing Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
8.2
395
|
Verified
8.6
26
|
Verified
7.8
308
|
Verified
8.4
29
|
Verified
7.4
282
|
Verified
8.4
21
|
Verified
Administration
8.0
36
9.4
6
7.3
36
9.7
5
8.0
35
9.2
6
8.3
35
9.7
6
6.7
26
9.7
5
7.6
30
9.4
6
Integrations
7.1
26
9.7
5
7.2
24
9.7
5
7.1
25
9.3
5
7.8
30
9.7
6
Platform
7.6
26
9.7
6
7.3
25
9.4
6
7.6
28
9.3
5
7.4
28
9.7
6
7.6
27
9.4
6
7.8
35
9.2
6
7.4
29
9.7
5
7.7
36
9.7
6
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
10
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
7.6
7
Templates
Not enough data
8.0
10
Not enough data
8.2
12
Not enough data
8.5
12
Personalization
Not enough data
7.8
10
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
9
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
8.9
12
|
Verified
Multichannel
Not enough data
8.7
9
|
Verified
Not enough data
9.5
13
|
Verified
Not enough data
7.1
8
|
Verified
Administration
Not enough data
8.6
13
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Feature Not Available
Templates
Not enough data
8.2
19
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
7.9
7
Edit
Not enough data
8.8
15
Not enough data
8.4
24
|
Verified
Not enough data
8.6
22
|
Verified
Logistics
Not enough data
7.9
24
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.3
22
Not enough data
7.5
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.6
21
|
Verified
8.0
85
|
Verified
8.7
22
|
Verified
8.0
84
|
Verified
8.3
21
|
Verified
8.2
86
|
Verified
8.4
20
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.5
23
|
Verified
8.2
106
|
Verified
8.5
25
|
Verified
7.7
73
|
Verified
8.5
21
|
Verified
7.7
78
|
Verified
8.2
18
|
Verified
8.0
74
|
Verified
8.9
22
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Act-On and Maropost Marketing Cloud are categorized as Marketing Analytics, Transactional Email, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, and Visitor Identification
Maropost Marketing Cloud is categorized as Email Template Builder, Personalization, E-Commerce Personalization, and SMS Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Online Media
5.1%
Internet
5.1%
Other
42.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
Maropost Marketing Cloud has no more discussions with answers
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