# Act-On vs Maropost Marketing Cloud Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in customer support, with users highlighting the platform's commitment to regular updates and client success initiatives. One user noted, "I like that Act-On is constantly updating their software and their support is top-notch, with webinars and regularly scheduled client success hours to address any issues."
- **Users say** Maropost Marketing Cloud offers a user-friendly interface that simplifies campaign management. Reviewers appreciate its omnichannel support, stating, "Easy-to-use interface for campaign management" and praising its powerful automation and journey builder features.
- **According to verified reviews** , Act-On has a strong integration with Microsoft Dynamics, which users find crucial for their operations. One user mentioned, "Act-on has the best integration with Microsoft Dynamics," emphasizing the importance of seamless connectivity for their marketing efforts.
- **Reviewers mention** that Maropost Marketing Cloud shines in customer support, particularly with its 24/7 live chat and dedicated customer success managers. Users have expressed satisfaction with the support, stating, "Support goes above and beyond to help you," which enhances their overall experience with the platform.
- **G2 reviewers highlight** that Act-On has a higher volume of recent reviews, indicating a more active user base and potentially more up-to-date feedback. This suggests that users are currently engaged and satisfied with the platform, which can be a significant factor for prospective buyers.
- **Users report** that while both platforms offer advanced features, Maropost Marketing Cloud's strong deliverability and responsive support make it a compelling choice for businesses looking for reliability in their marketing campaigns. One user noted, "Deliverability is also strong," which is critical for effective email marketing.



| | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,069 | 145 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (69.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Maropost Marketing Cloud

Pros:
- Ease of Use (2 reviews)
- Segmentation (2 reviews)

Cons:
- Copying Issues (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Act-On | Maropost Marketing Cloud | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.7 (115 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.3 (115 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.4 (58 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.8 (57 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 9.0 (113 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 9.2 (59 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.7 (114 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Maropost Marketing Cloud

#### Entry-Level Pricing

Plan: Essentials

Price: Contact Us

Key Features:
- Segmentation
- Journey Builder
- Dynamic Content

[Browse all 3 editions](https://www.g2.com/products/maropost-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Maropost Marketing Cloud** | 8.3/10 | 65 |

#### Email Marketing

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.4 (57 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.9 (58 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.3 (59 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | 8.6 (48 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.8 (40 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.8 (47 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 8.5 (45 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 8.3 (32 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.3 (32 reviews) | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 8.1 (38 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.6 (49 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.0 (28 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 7.7 (28 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.2 (27 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.1 (33 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.4 (34 reviews) | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 8.3 (25 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 8.4 (22 reviews) | 
| **Budgeting** | 7.3 (79 reviews) | 8.5 (20 reviews) | 

#### Social

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Feature Not Available | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Feature Not Available | 

#### Reporting & Analytics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.1 (54 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 7.7 (37 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.6 (24 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 8.1 (20 reviews) | 

#### Platform

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 8.5 (30 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.5 (28 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.8 (29 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 8.7 (19 reviews) | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 8.3 (22 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | 8.9 (29 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 8.8 (20 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Integration

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.6 (26 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.4 (29 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 8.4 (21 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Maropost Marketing Cloud** | 9.5/10 | 6 |

#### Administration

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | 9.4 (6 reviews) | 
| **Preset Template Availability** | 7.3 (36 reviews) | 9.7 (5 reviews) | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | 9.2 (6 reviews) | 
| **Email Segmentation** | 8.3 (36 reviews) | 9.7 (6 reviews) | 
| **Detailed Server Logs** | 6.7 (26 reviews) | 9.7 (5 reviews) | 
| **Notifications** | 7.6 (30 reviews) | 9.4 (6 reviews) | 

#### Integrations

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | 9.7 (5 reviews) | 
| **Event Tracking API** | 7.2 (24 reviews) | 9.7 (5 reviews) | 
| **Mail Send API** | 7.1 (25 reviews) | 9.3 (5 reviews) | 
| **Spam Filter Testing** | 7.8 (31 reviews) | 9.7 (6 reviews) | 

#### Platform

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | 9.7 (6 reviews) | 
| **Multiple Domains** | 7.3 (25 reviews) | 9.4 (6 reviews) | 
| **Dedicated IP** | 7.6 (28 reviews) | 9.3 (5 reviews) | 
| **Documentation** | 7.4 (28 reviews) | 9.7 (6 reviews) | 
| **Sender Reputation Management** | 7.6 (27 reviews) | 9.4 (6 reviews) | 
| **Tracking & Reporting** | 7.9 (36 reviews) | 9.2 (6 reviews) | 
| **Enterprise Scalability** | 7.4 (29 reviews) | 9.7 (5 reviews) | 
| **Performance and Reliability** | 7.8 (37 reviews) | 9.7 (6 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | 8.3/10 | 15 |

#### Visitor Behavior

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (10 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 7.7 (11 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 7.6 (7 reviews) | 

#### Templates

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Library** | Not enough data | 8.0 (10 reviews) | 
| **Customization** | Not enough data | 8.2 (12 reviews) | 
| **Optimization** | Not enough data | 8.5 (12 reviews) | 

#### Personalization

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Recommendation** | Not enough data | 7.8 (10 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.3 (11 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 6.9 (8 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 
| **Personalization Engine** | Not enough data | 7.4 (9 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.1 (9 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (14 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.9 (12 reviews) ✓ Verified | 

#### Multichannel

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Web** | Not enough data | 8.7 (9 reviews) ✓ Verified | 
| **Email** | Not enough data | 9.5 (13 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 7.1 (8 reviews) ✓ Verified | 

#### Administration 

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.6 (13 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.2 (14 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.1 (13 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (13 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | 8.2/10 | 28 |

#### Templates

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.2 (19 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.2 (13 reviews) | 
| **Mobile Responsive** | Not enough data | 7.9 (7 reviews) | 

#### Edit

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.8 (15 reviews) | 
| **Build** | Not enough data | 8.4 (24 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.6 (22 reviews) ✓ Verified | 

#### Logistics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Analytics** | Not enough data | 7.9 (24 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (22 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (22 reviews) | 
| **Shareable Link** | Not enough data | 7.5 (6 reviews) | 

#### Generative AI

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Text Messaging

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Maropost Marketing Cloud** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Maropost Marketing Cloud** | 8.5/10 | 26 |

#### Marketing Operations

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 8.6 (21 reviews) ✓ Verified | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.7 (22 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.3 (21 reviews) ✓ Verified | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.4 (20 reviews) ✓ Verified | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Feature Not Available | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.5 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 8.5 (21 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 8.2 (18 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 8.9 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (6):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Maropost Marketing Cloud (4):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Maropost Marketing Cloud | 
|---|---|---|
| **Small-Business** | 38.3% | 69.8% | 
| **Mid-Market** | 50.1% | 24.5% | 
| **Enterprise** | 11.6% | 5.8% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Maropost Marketing Cloud

- **Marketing and Advertising:** 25.5%
- **Health, Wellness and Fitness:** 16.1%
- **Retail:** 5.8%
- **Internet:** 5.1%
- **Online Media:** 5.1%
- **Media Production:** 3.6%
- **E-Learning:** 3.6%
- **Publishing:** 3.6%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Other:** 27.0%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1069 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Maropost Marketing Cloud

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4492 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7393 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Maropost Marketing Cloud

- Title: [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,..."
- Title: [What is pricing?](https://www.g2.com/discussions/what-is-pricing) — 1 comment, 2 upvotes
  > **Top comment:** "Hey Melodie,

Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.

Cheers,

Ross Andrew"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-maropost-marketing-cloud)