Link copied to clipboard # Act-On vs Maropost Marketing Cloud Comparison - What are their main differences? Share [ Export ](/compare/act-on/maropost-marketing-cloud/export.csv) Act-OnMaropost Marketing Cloud[+ Add Product](#) Reviews **Act-On** [ 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews#reviews) **Maropost Marketing Cloud** [ 4.4/5(146) ](https://www.g2.com/products/maropost-marketing-cloud/reviews#reviews) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Maropost Marketing Cloud** Free Trial **$29.00** Per Month · Build **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Maropost Marketing Cloud** 1 monthFaster Based on 30 responses Return on Investment **Act-On** 12 months Based on 125 responses **Maropost Marketing Cloud** 12 months Based on 16 responses Perceived Cost **Act-On** $$$$$ **Maropost Marketing Cloud** $$$$$ Average Discount **Act-On** 12% **Maropost Marketing Cloud** Not enough reviews yet ![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On") ![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Act-On** [ Ease of Use (25) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (17) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (12) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Learning Curve (8) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401343&qs=pros-and-cons#reviews) **Maropost Marketing Cloud** [ Ease of Use (2) ](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1584892&qs=pros-and-cons#reviews)[ Segmentation (2) ](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1584928&qs=pros-and-cons#reviews)[ Copying Issues (1) ](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1585518&qs=pros-and-cons#reviews)[ Difficult Learning (1) ](https://www.g2.com/products/maropost-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=2074213&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image") Infor Customer Relationship... ](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Maropost Marketing Cloud** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd97fe0a9407733a083b2ca4a0f44c9c/1shoppingcart.png "Product Avatar Image") 1ShoppingCart ](https://www.g2.com/products/1shoppingcart/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d0c09a8ecc3946677c11c15e99cda5d2/attentive-ai-attentive.jpg "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive-ai-attentive/reviews)[ View all ](https://www.g2.com/products/maropost-marketing-cloud/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Maropost Marketing Cloud** ![Maropost Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/190282/MMC-homepage.png) Ratings Meets Requirements **Act-On** 8.2 8.2898 **Maropost Marketing Cloud** 8.6 8.6116 Ease of Use **Act-On** 8.0 8.0905 **Maropost Marketing Cloud** 8.3 8.3116 Ease of Setup **Act-On** 7.7 7.7514 **Maropost Marketing Cloud** 8.4 8.459 Ease of Admin **Act-On** 8.2 8.2519 **Maropost Marketing Cloud** 8.8 8.857 Quality of Support **Act-On** 8.7 8.7864 **Maropost Marketing Cloud** 8.9 8.9114 Has the product been a good partner in doing business? **Act-On** 8.6 8.6499 **Maropost Marketing Cloud** 9.2 9.259 Product Direction (% positive) **Act-On** 8.1 8.1887 **Maropost Marketing Cloud** 8.6 8.6115 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 764 8.3 66 Email Marketing Building and Personalizing Emails 8.4(tied score) 709 | Verified 8.4(tied score) 57 | Verified Sending Outbound Emails 8.8(tied score) 697 | Verified 8.8(tied score) 59 | Verified Manage Email Deliverability 8.3(won by 0.1) 692 | Verified 8.2 60 | Verified Automated Email Responses 8.5(tied score) 617 | Verified 8.5(tied score) 49 | Verified Online Marketing Landing Pages and Forms 7.9(tied score) 642 | Verified 7.9(tied score) 33 | Verified Dynamic Content 7.8(tied score) 540 | Verified 7.8(tied score) 40 | Verified A/B Testing 7.9(won by 0.1) 518 | Verified 7.8 47 | Verified Mobile Optimized 7.9 603 | Verified 8.5(won by 0.6) 45 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search Tracking and Optimization 7.8 519 | Verified 8.3(won by 0.5) 32 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.1 580 | Verified 8.3(won by 0.2) 32 Data Quality Management 8.0(won by 0.1) 560 | Verified 7.9 39 | Verified Segmentation 8.4 626 | Verified 8.6(won by 0.2) 49 | Verified Lead Scoring and Grading 8.2(won by 0.1) 591 | Verified 8.1 25 | Verified Lead Nurturing 8.2(won by 0.2) 575 | Verified 8.0 28 | Verified Email Tracking 8.1(won by 0.4) 572 | Verified 7.7 28 Automated Alerts and Tasks 8.0 515 | Verified 8.2(won by 0.2) 27 | Verified CRM Lead Integration 8.0(won by 0.1) 535 | Verified 7.9 34 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.1 507 | Verified 8.4(won by 0.3) 34 Event / Webinar Marketing 7.9 429 | Verified 8.3(won by 0.4) 25 Calendaring 7.4 336 | Verified 8.4(won by 1.0) 22 (There is a greater than 0.5 difference between this product's rating and its competitors) Budgeting 7.3 79 8.5(won by 1.2) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 6.9(won by default) 306 | Verified Feature Not Available Social Sharing 7.1(won by default) 373 | Verified Feature Not Available Social Campaigns 7.0(won by default) 317 | Verified Feature Not Available Social Media Engagement 7.6(won by default) 97 | Verified Feature Not Available Social Media Advertising 6.8(won by default) 233 | Verified Feature Not Available Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9 649 | Verified 8.1(won by 0.2) 54 | Verified Web Analytics 7.7(tied score) 576 | Verified 7.7(tied score) 37 | Verified ROI Analytics 7.1 411 | Verified 7.6(won by 0.5) 24 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Revenue Analytics 6.9 355 | Verified 7.7(won by 0.8) 25 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) SEO / Keyword Analytics 7.3 389 | Verified 8.1(won by 0.8) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 7.6 377 | Verified 8.5(won by 0.9) 30 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.8 338 | Verified 8.5(won by 0.7) 28 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.3 398 | Verified 8.8(won by 0.5) 29 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 206 | Verified 8.7(won by 0.9) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) Sandbox / Test Environments 7.1 204 | Verified 8.3(won by 1.2) 22 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.3 393 | Verified 8.9(won by 0.6) 29 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Output Document Generation 7.7 259 | Verified 8.8(won by 1.1) 20 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Feature Not Available Multi-step Planning Not enough data Feature Not Available Cross-system Integration Not enough data Feature Not Available Adaptive Learning Not enough data Feature Not Available Proactive Assistance Not enough data Feature Not Available Decision Making Not enough data Feature Not Available Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.2 395 | Verified 8.6(won by 0.4) 26 | Verified Integration APIs 7.8 308 | Verified 8.4(won by 0.6) 29 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Breadth of Partner Applications 7.4 282 | Verified 8.4(won by 1.0) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 7.5 40 9.5 6 Administration Template Creation 8.0 37 9.4(won by 1.4) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Preset Template Availability 7.3 36 9.7(won by 2.4) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Unsubscribe 8.0 36 9.2(won by 1.2) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Email Segmentation 8.3 36 9.7(won by 1.4) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Detailed Server Logs 6.7 26 9.7(won by 3.0) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Alerts/Notifications 7.6 30 9.4(won by 1.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks 7.1 26 9.7(won by 2.6) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Event Tracking API 7.2 24 9.7(won by 2.5) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Mail Send API 7.1 25 9.3(won by 2.2) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Spam Filter Testing 7.8 31 9.7(won by 1.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain 7.6 26 9.7(won by 2.1) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Multiple Domains 7.3 25 9.4(won by 2.1) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Dedicated IP 7.6 28 9.3(won by 1.7) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Documentation 7.4 28 9.7(won by 2.3) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Sender Reputation Management 7.6 27 9.4(won by 1.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Tracking & Reporting 7.9 36 9.2(won by 1.3) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 7.4 29 9.7(won by 2.3) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 7.8 37 9.7(won by 1.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 7.8 118 8.5 26 Marketing Operations ROI Tracking 7.7 74 | Verified 8.6(won by 0.9) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Collection 8.0 85 | Verified 8.7(won by 0.7) 22 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customer Insights 8.0 84 | Verified 8.3(won by 0.3) 21 | Verified Multi-User Access 8.2 86 | Verified 8.4(won by 0.2) 20 | Verified Spend Management 6.7(won by default) 35 | Verified Feature Not Available White Label 7.3(won by default) 39 | Verified Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.2 91 | Verified 8.5(won by 0.3) 23 | Verified Reports and Dashboards 8.2 106 | Verified 8.5(won by 0.3) 25 | Verified Campaign Stickiness 7.7 73 | Verified 8.5(won by 0.8) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Multichannel Tracking 7.7 78 | Verified 8.2(won by 0.5) 18 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Optimization 8.0 74 | Verified 8.9(won by 0.9) 22 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Predictive Analytics Feature Not Available Feature Not Available Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Feature Not Available Cross-system Integration Not enough data Feature Not Available Proactive Assistance Not enough data Feature Not Available Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);) Not enough data 8.3 15 Visitor Behavior Monitoring Not enough data 8.2(won by default) 10 | Verified Targeting Not enough data 7.7(won by default) 11 | Verified Guided Selling Not enough data 7.6(won by default) 7 Templates Library Not enough data 8.0(won by default) 10 Customization Not enough data 8.2(won by default) 12 Optimization Not enough data 8.5(won by default) 12 Personalization Recommendation Not enough data 7.8(won by default) 10 | Verified Content Not enough data 8.3(won by default) 11 | Verified Cart Abandonment Not enough data 6.9(won by default) 8 | Verified Personalization Engine Not enough data 7.4(won by default) 9 | Verified Product Recommendations Not enough data 8.1(won by default) 9 | Verified A/B Testing Not enough data 8.5(won by default) 14 | Verified Personalized Messaging Not enough data 8.9(won by default) 12 | Verified Search Not enough data Feature Not Available Multichannel Web Not enough data 8.7(won by default) 9 | Verified Email Not enough data 9.5(won by default) 13 | Verified Mobile Not enough data 7.1(won by default) 8 | Verified Administration Marketing Campaigns Not enough data 8.6(won by default) 13 | Verified Reports & Analytics Not enough data 8.2(won by default) 14 | Verified User Data Not enough data 8.1(won by default) 13 | Verified Integrations Not enough data 8.3(won by default) 13 | Verified Agentic AI - E-Commerce Personalization Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Feature Not Available Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data 8.2 28 Templates Text and Themes Not enough data 8.2(won by default) 19 | Verified Proofing Not enough data 8.2(won by default) 13 Mobile Responsive Not enough data 7.9(won by default) 7 Stock Images Not enough data Feature Not Available Edit Pre-Made Not enough data 8.8(won by default) 15 Build Not enough data 8.4(won by default) 24 | Verified HTML Not enough data 8.6(won by default) 22 | Verified Logistics Analytics Not enough data 7.9(won by default) 24 | Verified Issues Not enough data 7.9(won by default) 22 | Verified Integrations Not enough data 8.3(won by default) 22 Shareable Link Not enough data 7.5(won by default) 6 Generative AI AI Text Generation Not enough data Feature Not Available AI Text Summarization Not enough data Feature Not Available Agentic AI - Email Template Builder Autonomous Task Execution Not enough data Feature Not Available Cross-system Integration Not enough data Feature Not Available Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.7 22 Not enough data Platform Basics Customizable Templates 8.2(won by default) 18 Not enough data Exporting 8.5(won by default) 19 Not enough data Multi-user Access and Collaboration 9.0(won by default) 17 Not enough data Multiple Personas 8.6(won by default) 14 Not enough data Data Analytics 8.6(won by default) 7 Not enough data Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.3 22 Not enough data Platform Basics Dynamic Segmentation 7.9(won by default) 18 Not enough data Journey Optimization 7.5(won by default) 17 Not enough data Platform Data Journey Reporting 7.3(won by default) 17 Not enough data Trends Reporting 6.4(won by default) 13 Not enough data Dashboards 7.5(won by default) 19 Not enough data Advanced Data Filtering 6.8(won by default) 17 Not enough data Platform Additional Functionality Journey Mapping 7.1(won by default) 15 Not enough data Integrations 7.1(won by default) 17 Not enough data Automated Alerts 7.8(won by default) 15 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.2 44 Not enough data Page Customization Drag and Drop 7.8(won by default) 40 Not enough data Templates 7.4(won by default) 39 Not enough data Advanced Customization 7.2(won by default) 36 Not enough data Content Library 7.6(won by default) 39 Not enough data Email Templates Not enough data Not enough data Page Optimization A/B Testing 7.2(won by default) 31 Not enough data Mobile Responsive 7.2(won by default) 43 Not enough data Web Analytics 7.3(won by default) 34 Not enough data SEO 6.6(won by default) 27 Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration 5.4(won by default) 17 Not enough data Third-Party Integrations 7.9(won by default) 34 Not enough data Domain Integration 7.8(won by default) 31 Not enough data Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation 6.7(won by default) 10 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration Not enough data Not enough data Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 7.4 35 Not enough data Agentic AI - Lead Scoring Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Attribution Lead Opportunity 7.5(won by default) 25 Not enough data Lead Assignment 7.4(won by default) 24 Not enough data Pipeline Acceleration 7.0(won by default) 23 Not enough data Discovery Lead Management 7.6(won by default) 26 Not enough data Scoring/Ranking 8.1(won by default) 32 Not enough data Lead Context 7.4(won by default) 24 Not enough data Pipeline Management Not enough data Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Calendar Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Management Conversion Viability 6.5(won by default) 20 Not enough data Workflow 6.9(won by default) 22 Not enough data Platform Data Synchronization 8.0(won by default) 28 Not enough data Analysis 7.4(won by default) 29 Not enough data Sales Trend Analysis Not enough data Not enough data Demographic/Firmographic Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Interaction Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Predictive Analytics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Contact Database Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Email Marketing Not enough data Not enough data Lead Nurturing Not enough data Not enough data Web Forms Not enough data Not enough data Document Storage Not enough data Not enough data Search/Filter Not enough data Not enough data Prospecting Tools Not enough data Not enough data Email Tracking Not enough data Not enough data Sales Forecasting Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Generation Not enough data Not enough data Sales Reports Not enough data Not enough data Lead Distribution Not enough data Not enough data Data Enrichment Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Capture Not enough data Not enough data Reminders Not enough data Not enough data Generative AI Not enough data Not enough data Forecasting Not enough data Not enough data Email Templates Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.9 170 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Lead Intelligence Market Insights 8.1(won by default) 127 Not enough data Account-level Insights 7.9(won by default) 134 Not enough data Lead Analysis 8.0(won by default) 134 Not enough data Lead Management Segmentation 8.5(won by default) 140 Not enough data Predictive Scoring 8.0(won by default) 123 Not enough data Account Identification 7.9(won by default) 125 Not enough data Marketing Campaigns Omni-Channel Tracking 7.7(won by default) 94 Not enough data Revenue Planning 7.6(won by default) 79 Not enough data Media Attribution 7.6(won by default) 94 Not enough data Opportunity Timeline 7.9(won by default) 94 Not enough data Customization 7.8(won by default) 116 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability Not enough data Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy Not enough data Not enough data Show 4 feature categories with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data Not enough data Text Messaging Bulk SMS Not enough data Not enough data Two-Way Text Messaging Not enough data Not enough data Text Scheduler Not enough data Not enough data Automatic Replies Not enough data Not enough data Automatic URL Shortening Not enough data Not enough data MMS Marketing Not enough data Feature Not Available Personalization Not enough data Not enough data Transactional SMS Not enough data Not enough data Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting Not enough data Not enough data Marketing Automation Not enough data Not enough data White Label Not enough data Feature Not Available Text-to-Landline Not enough data Feature Not Available Short Codes Not enough data Feature Not Available API Integration Not enough data Not enough data QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution Not enough data Feature Not Available Multi-step Planning Not enough data Feature Not Available Cross-system Integration Not enough data Feature Not Available Natural Language Interaction Not enough data Feature Not Available Proactive Assistance Not enough data Feature Not Available Decision Making Not enough data Feature Not Available Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Personalization Autonomous Task Execution Not enough data Feature Not Available Cross-system Integration Not enough data Feature Not Available Adaptive Learning Not enough data Feature Not Available Natural Language Interaction Not enough data Feature Not Available Proactive Assistance Not enough data Feature Not Available Decision Making Not enough data Feature Not Available Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data User Insights Reviewers' Company Size [![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% [![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud")](https://www.g2.com/products/maropost-marketing-cloud/reviews) Maropost Marketing Cloud Small-Business(50 or fewer emp.) 70.0% Mid-Market(51-1000 emp.) 24.3% Enterprise(\> 1000 emp.) 5.7% Small-Business (50 or fewer emp.) 38.3% 70.0% Mid-Market (51-1000 emp.) 50.0% 24.3% Enterprise (\> 1000 emp.) 11.7% 5.7% Reviewers' Industry [![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.4% Financial Services 4.8% Telecommunications 3.1% Other 53.1% [![Maropost Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3935604e227eda312b4f71f41f6b5560/maropost-marketing-cloud.png "Maropost Marketing Cloud")](https://www.g2.com/products/maropost-marketing-cloud/reviews) Maropost Marketing Cloud Marketing and Advertising 25.4% Health, Wellness and Fitness 15.9% Retail 6.5% Internet 5.1% Online Media 5.1% Other 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