Link copied to clipboard # Act-On vs Leadfwd Comparison - What are their main differences? Share [ Export ](/compare/act-on/leadfwd-leadfwd/export.csv) Act-OnLeadfwd[+ Add Product](#) Reviews **Act-On** [ 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews#reviews) **Leadfwd** [ 4.4/5(57) ](https://www.g2.com/products/leadfwd-leadfwd/reviews#reviews) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Leadfwd** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Leadfwd** 1 monthFaster Based on 17 responses Return on Investment **Act-On** 12 months Based on 125 responses **Leadfwd** 10 months2 months sooner Based on 12 responses Perceived Cost **Act-On** $$$$$ **Leadfwd** $$$$$ Average Discount **Act-On** 12%3% more **Leadfwd** 9% ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Leadfwd](https://images.g2crowd.com/uploads/product/hd_favicon/65a07ac8b7b46cae7cfd772df80f0ec9/leadfwd-leadfwd.svg "Leadfwd") G2 offers free advice on this comparison. 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Pros & Cons **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Leadfwd** [ Ease of Use (6) ](https://www.g2.com/products/leadfwd-leadfwd/reviews?filters%5Bsentiment_snippet%5D=1567909&qs=pros-and-cons#reviews)[ Lead Generation (6) ](https://www.g2.com/products/leadfwd-leadfwd/reviews?filters%5Bsentiment_snippet%5D=1568482&qs=pros-and-cons#reviews)[ Slow Performance (2) ](https://www.g2.com/products/leadfwd-leadfwd/reviews?filters%5Bsentiment_snippet%5D=2073558&qs=pros-and-cons#reviews)[ Design Limitations (1) ](https://www.g2.com/products/leadfwd-leadfwd/reviews?filters%5Bsentiment_snippet%5D=2496084&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image") Infor Customer Relationship... ](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Leadfwd** Not enough data Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Leadfwd** No screenshot available Ratings Meets Requirements **Act-On** 8.2 8.2898 **Leadfwd** 8.5 8.548 Ease of Use **Act-On** 8.0 8.0905 **Leadfwd** 8.3 8.348 Ease of Setup **Act-On** 7.7 7.7514 **Leadfwd** 8.4 8.433 Ease of Admin **Act-On** 8.2 8.2519 **Leadfwd** 8.9 8.931 Quality of Support **Act-On** 8.7 8.7864 **Leadfwd** 9.4 9.448 Has the product been a good partner in doing business? **Act-On** 8.6 8.6499 **Leadfwd** 9.2 9.231 Product Direction (% positive) **Act-On** 8.1 8.1887 **Leadfwd** 9.3 9.350 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 764 8.2 40 Email Marketing Building and Personalizing Emails 8.4 709 | Verified 8.8(won by 0.4) 35 | Verified Sending Outbound Emails 8.8 697 | Verified 9.0(won by 0.2) 36 | Verified Manage Email Deliverability 8.3 692 | Verified 8.5(won by 0.2) 35 | Verified Automated Email Responses 8.5 617 | Verified 8.7(won by 0.2) 29 | Verified Online Marketing Landing Pages and Forms 7.9(tied score) 642 | Verified 7.9(tied score) 31 | Verified Dynamic Content 7.8(tied score) 540 | Verified 7.8(tied score) 24 | Verified A/B Testing 7.9(won by 1.0) 518 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 16 | Verified Mobile Optimized 7.9 603 | Verified 8.2(won by 0.3) 29 | Verified Search Tracking and Optimization 7.8 519 | Verified 8.5(won by 0.7) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.1 580 | Verified 8.9(won by 0.8) 26 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Quality Management 8.0 560 | Verified 8.4(won by 0.4) 24 | Verified Segmentation 8.4 626 | Verified 8.5(won by 0.1) 26 | Verified Lead Scoring and Grading 8.2(tied score) 591 | Verified 8.2(tied score) 21 | Verified Lead Nurturing 8.2 575 | Verified 8.7(won by 0.5) 26 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Email Tracking 8.1 572 | Verified 8.4(won by 0.3) 24 | Verified Automated Alerts and Tasks 8.0 515 | Verified 8.5(won by 0.5) 24 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) CRM Lead Integration 8.0 535 | Verified 9.2(won by 1.2) 30 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.1 507 | Verified 8.6(won by 0.5) 27 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Event / Webinar Marketing 7.9 429 | Verified 8.6(won by 0.7) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Calendaring 7.4(won by 0.4) 336 | Verified 7.0 5 | Verified Budgeting 7.3(won by default) 79 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 6.9 306 | Verified 7.5(won by 0.6) 12 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Sharing 7.1 373 | Verified 7.5(won by 0.4) 14 | Verified Social Campaigns 7.0(tied score) 317 | Verified 7.0(tied score) 9 | Verified Social Media Engagement 7.6(won by 0.4) 97 | Verified 7.2 10 | Verified Social Media Advertising 6.8(won by 0.3) 233 | Verified 6.5 8 | Verified Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9 649 | Verified 8.5(won by 0.6) 34 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Web Analytics 7.7 576 | Verified 8.2(won by 0.5) 30 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) ROI Analytics 7.1 411 | Verified 7.8(won by 0.7) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Revenue Analytics 6.9 355 | Verified 7.7(won by 0.8) 17 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) SEO / Keyword Analytics 7.3(won by 0.1) 389 | Verified 7.2 17 | Verified Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 7.6 377 | Verified 8.6(won by 1.0) 22 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.8 338 | Verified 8.8(won by 1.0) 24 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.3 398 | Verified 8.4(won by 0.1) 24 | Verified Sandbox / Test Environments 7.1 204 | Verified 8.5(won by 1.4) 11 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.3 393 | Verified 9.0(won by 0.7) 24 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Output Document Generation 7.7 259 | Verified 8.7(won by 1.0) 15 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8(won by default) 206 | Verified Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.2 395 | Verified 9.1(won by 0.9) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 7.8 308 | Verified 9.7(won by 1.9) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Breadth of Partner Applications 7.4 282 | Verified 8.2(won by 0.8) 18 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 7.8 118 7.5 6 Marketing Operations ROI Tracking 7.7(won by 0.4) 74 | Verified 7.3 5 | Verified Data Collection 8.0(won by 0.3) 85 | Verified 7.7 5 | Verified Customer Insights 8.0(tied score) 84 | Verified 8.0(tied score) 5 | Verified Multi-User Access 8.2 86 | Verified 8.7(won by 0.5) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Spend Management 6.7(won by default) 35 | Verified Feature Not Available White Label 7.3(won by default) 39 | Verified Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.2(won by 1.9) 91 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.3 5 | Verified Reports and Dashboards 8.2(won by 1.5) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 | Verified Campaign Stickiness 7.7(won by 0.4) 73 | Verified 7.3 5 | Verified Multichannel Tracking 7.7 78 | Verified 8.0(won by 0.3) 5 | Verified Brand Optimization 8.0(won by 0.3) 74 | Verified 7.7 5 | Verified Predictive Analytics Feature Not Available Feature Not Available Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 7.5 40 Not enough data Administration Template Creation 8.0(won by default) 37 Not enough data Preset Template Availability 7.3(won by default) 36 Not enough data Custom Unsubscribe 8.0(won by default) 36 Not enough data Email Segmentation 8.3(won by default) 36 Not enough data Detailed Server Logs 6.7(won by default) 26 Not enough data Alerts/Notifications 7.6(won by default) 30 Not enough data Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks 7.1(won by default) 26 Not enough data Event Tracking API 7.2(won by default) 24 Not enough data Mail Send API 7.1(won by default) 25 Not enough data Spam Filter Testing 7.8(won by default) 31 Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain 7.6(won by default) 26 Not enough data Multiple Domains 7.3(won by default) 25 Not enough data Dedicated IP 7.6(won by default) 28 Not enough data Documentation 7.4(won by default) 28 Not enough data Sender Reputation Management 7.6(won by default) 27 Not enough data Tracking & Reporting 7.9(won by default) 36 Not enough data Enterprise Scalability 7.4(won by default) 29 Not enough data Performance and Reliability 7.8(won by default) 37 Not enough data Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.7 22 Not enough data Platform Basics Customizable Templates 8.2(won by default) 18 Not enough data Exporting 8.5(won by default) 19 Not enough data Multi-user Access and Collaboration 9.0(won by default) 17 Not enough data Multiple Personas 8.6(won by default) 14 Not enough data Data Analytics 8.6(won by default) 7 Not enough data Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.3 22 Not enough data Platform Basics Dynamic Segmentation 7.9(won by default) 18 Not enough data Journey Optimization 7.5(won by default) 17 Not enough data Platform Data Journey Reporting 7.3(won by default) 17 Not enough data Trends Reporting 6.4(won by default) 13 Not enough data Dashboards 7.5(won by default) 19 Not enough data Advanced Data Filtering 6.8(won by default) 17 Not enough data Platform Additional Functionality Journey Mapping 7.1(won by default) 15 Not enough data Integrations 7.1(won by default) 17 Not enough data Automated Alerts 7.8(won by default) 15 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.2 44 Not enough data Page Customization Drag and Drop 7.8(won by default) 40 Not enough data Templates 7.4(won by default) 39 Not enough data Advanced Customization 7.2(won by default) 36 Not enough data Content Library 7.6(won by default) 39 Not enough data Email Templates Not enough data Not enough data Page Optimization A/B Testing 7.2(won by default) 31 Not enough data Mobile Responsive 7.2(won by default) 43 Not enough data Web Analytics 7.3(won by default) 34 Not enough data SEO 6.6(won by default) 27 Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration 5.4(won by default) 17 Not enough data Third-Party Integrations 7.9(won by default) 34 Not enough data Domain Integration 7.8(won by default) 31 Not enough data Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation 6.7(won by default) 10 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration Not enough data Not enough data Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 7.4 35 Not enough data Agentic AI - Lead Scoring Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Attribution Lead Opportunity 7.5(won by default) 25 Not enough data Lead Assignment 7.4(won by default) 24 Not enough data Pipeline Acceleration 7.0(won by default) 23 Not enough data Discovery Lead Management 7.6(won by default) 26 Not enough data Scoring/Ranking 8.1(won by default) 32 Not enough data Lead Context 7.4(won by default) 24 Not enough data Pipeline Management Not enough data Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Calendar Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Management Conversion Viability 6.5(won by default) 20 Not enough data Workflow 6.9(won by default) 22 Not enough data Platform Data Synchronization 8.0(won by default) 28 Not enough data Analysis 7.4(won by default) 29 Not enough data Sales Trend Analysis Not enough data Not enough data Demographic/Firmographic Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Interaction Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Predictive Analytics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Contact Database Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Email Marketing Not enough data Not enough data Lead Nurturing Not enough data Not enough data Web Forms Not enough data Not enough data Document Storage Not enough data Not enough data Search/Filter Not enough data Not enough data Prospecting Tools Not enough data Not enough data Email Tracking Not enough data Not enough data Sales Forecasting Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Generation Not enough data Not enough data Sales Reports Not enough data Not enough data Lead Distribution Not enough data Not enough data Data Enrichment Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Capture Not enough data Not enough data Reminders Not enough data Not enough data Generative AI Not enough data Not enough data Forecasting Not enough data Not enough data Email Templates Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.9 170 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Lead Intelligence Market Insights 8.1(won by default) 127 Not enough data Account-level Insights 7.9(won by default) 134 Not enough data Lead Analysis 8.0(won by default) 134 Not enough data Lead Management Segmentation 8.5(won by default) 140 Not enough data Predictive Scoring 8.0(won by default) 123 Not enough data Account Identification 7.9(won by default) 125 Not enough data Marketing Campaigns Omni-Channel Tracking 7.7(won by default) 94 Not enough data Revenue Planning 7.6(won by default) 79 Not enough data Media Attribution 7.6(won by default) 94 Not enough data Opportunity Timeline 7.9(won by default) 94 Not enough data Customization 7.8(won by default) 116 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability Not enough data Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy Not enough data Not enough data Show 3 feature categories with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Account-Based Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Lead Intelligence Market Insights Not enough data Not enough data Account-level Insights Not enough data Not enough data Lead Analysis Not enough data Not enough data Trend Analysis Not enough data Not enough data Lead Management Segmentation Not enough data Not enough data Predictive Scoring Not enough data Not enough data Account Identification Not enough data Not enough data Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking Not enough data Not enough data Revenue Planning Not enough data Not enough data Media Attribution Not enough data Not enough data Opportunity Timeline Not enough data Not enough data Customization Not enough data Not enough data Journey Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data User Insights Reviewers' Company Size [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% [![Leadfwd](https://images.g2crowd.com/uploads/product/hd_favicon/65a07ac8b7b46cae7cfd772df80f0ec9/leadfwd-leadfwd.svg "Leadfwd")](https://www.g2.com/products/leadfwd-leadfwd/reviews) Leadfwd Small-Business(50 or fewer emp.) 62.3% Mid-Market(51-1000 emp.) 34.0% Enterprise(\> 1000 emp.) 3.8% Small-Business (50 or fewer emp.) 38.3% 62.3% Mid-Market (51-1000 emp.) 50.0% 34.0% Enterprise (\> 1000 emp.) 11.7% 3.8% Reviewers' Industry [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.4% Financial Services 4.8% Telecommunications 3.1% Other 53.1% [![Leadfwd](https://images.g2crowd.com/uploads/product/hd_favicon/65a07ac8b7b46cae7cfd772df80f0ec9/leadfwd-leadfwd.svg "Leadfwd")](https://www.g2.com/products/leadfwd-leadfwd/reviews) Leadfwd Marketing and Advertising 19.2% Computer Software 17.3% Financial Services 9.6% Information Technology and Services 7.7% Accounting 5.8% Other 40.4% FAQs ## Act-On vs Leadfwd FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Act-On vs Leadfwd? Leadfwd stands out for higher reviewer satisfaction on setup and support, while Act-On is more widely adopted and recognized for its ease of use. | [Act-On](https://www.g2.com/products/act-on/reviews) | [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews) | | --- | --- | | 4.1/5 (1,071 reviews) | 4.4/5 (56 reviews) | | Mid-Market | Small-Business | | 7.7 | 8.4 | | 8.7 | 9.4 | | Ease of Use (27 all-time mentions) | Lead Generation (6 all-time mentions) | ### How do the pricing models of Act-On and Leadfwd compare? Leadfwd is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to Act-On. - **Act-On:** Reviewers describe Act-On as "affordable" and "priced well," but some mention that it can be expensive if not all features are used. - **Leadfwd:** Reviewers highlight Leadfwd as a "solid investment" and note its low overall cost, with one reviewer switching from Act-On to Leadfwd for a more affordable and robust integration with SugarCRM. ### What are the best alternatives to Act-On and Leadfwd? HubSpot Marketing Hub, Constant Contact Advanced Automation, and Ortto are the top three alternatives to Act-On and Leadfwd. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1,071 reviews) | Mid-Market | Reviewers describe pricing as affordable but note it can be costly if underutilized | Ease of Use (27 all-time mentions) | | [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews) | 4.4/5 (56 reviews) | Small-Business | Reviewers highlight low overall cost and strong value | Lead Generation (6 all-time mentions) | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | — | | [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | — | | [Ortto](https://www.g2.com/products/ortto/reviews) | 4.4/5 (624 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing Act-On and Leadfwd? Buyers comparing Act-On and Leadfwd should prioritize ease of setup, quality of support, integrations, templates, and automation capabilities. - **Ease of Setup:** Act-On 7.7, Leadfwd 8.4 - **Quality of Support:** Act-On 8.7, Leadfwd 9.4 - **Integrations:** Act-On has 15 all-time mentions for integrations; Leadfwd reviewers highlight easy integration, especially with SugarCRM - **Templates:** Act-On: 15 all-time mentions for email management and templates; Leadfwd: reviewers cite numerous templates and campaign layouts - **Automation:** Act-On: 14 all-time mentions for automation; Leadfwd: 5 all-time mentions for automation ### What are the pros and cons of Act-On vs Leadfwd? Act-On's headline strength is ease of use, while Leadfwd excels in lead generation and automation efficiency. - **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Intuitive (12), Easy Setup (10), Reporting (10) - **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9) - **Leadfwd strengths:** Lead Generation (6 all-time mentions), Automation (5), Easy Setup (5), Email Marketing (4), Customer Support (3), Time-saving (3), Personalization (2), Easy Integration (2) - **Leadfwd trade-offs:** Reviewers note occasional UI clutter and slow load times for large datasets, but no major recurring cons are cited in recent reviews ### Is Act-On or Leadfwd better for small businesses? Leadfwd is better suited for small businesses, with a higher proportion of small-business reviewers and strong satisfaction in that segment. - **Act-On:** Largest reviewer segment is Mid-Market; small-business reviewers note ease of use but mention pricing can be high if not fully utilized. - **Leadfwd:** Largest reviewer segment is Small-Business; reviewers highlight easy setup, automation, and strong value for small teams. ### Which Marketing Automation platform has better integrations? Act-On is favored for integrations, with more reviewer-cited integration experiences and higher all-time mention counts. - **Act-On:** Integrations are cited in 15 all-time reviews, with specific mentions of NetSuite and Microsoft Dynamics. - **Leadfwd:** Reviewers highlight integration with SugarCRM and Gmail, with easy integration noted in recent reviews. ### How do Act-On and Leadfwd compare on customer support? Leadfwd scores materially higher on Quality of Support, with a 0.7-point advantage over Act-On. - **Act-On:** Reviewers consistently praise Act-On's support team for responsiveness and helpful onboarding, with 18 all-time mentions for customer support. - **Leadfwd:** Reviewers describe Leadfwd's support as "very friendly and fast," "top-notch," and "quick to respond," with a 9.4 Quality of Support score. ### Which is easier to implement, Act-On or Leadfwd? Leadfwd is rated higher for Ease of Setup, with a 0.7-point advantage over Act-On. - **Act-On:** Reviewers describe setup as straightforward for marketers, but note a learning curve for non-technical users and some technical requirements for deeper features. - **Leadfwd:** Reviewers highlight intuitive and fast initial setup, with multiple mentions of easy onboarding and a 7.0/7.0 ease of setup score in recent reviews. ### Which product has better Templates? Act-On is more frequently cited for Templates, with higher all-time mention counts and strong reviewer sentiment for its email builder and template library. - **Act-On:** 15 all-time mentions for email management and templates, with reviewers praising the easy-to-use email builder and customizable templates. - **Leadfwd:** Reviewers note a variety of templates and campaign layouts, with positive feedback on template availability and ease of use. Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Leadfwd Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews)