Compare Act-On and Lead Liaison 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$250.00 Per Month
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansLead Liaison
Star Rating
(59)4.6 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in overall user satisfaction, reflected in its higher G2 Score of 48.37 compared to Lead Liaison's 39.42. Users appreciate the platform's automated engagement programs, which help them effectively reach their target audience.
- According to verified reviews, Act-On has a significantly larger number of reviews (1014) compared to Lead Liaison (57), indicating a broader user base and more reliable feedback. This extensive feedback highlights features like the mobile-friendly email builder that users find particularly useful.
- Users say that while Lead Liaison has a slightly higher star rating (4.6 vs. 4.1), it has not received any recent reviews, which raises questions about its current user satisfaction. In contrast, Act-On's recent reviews highlight its stress-free setup process, making it appealing for new users.
- Reviewers mention that Act-On provides a robust set of features for email marketing, including automated email responses and effective email deliverability management, which users find beneficial for their marketing campaigns.
- Users highlight Lead Liaison's strong support quality, scoring 9.4, which is notably higher than Act-On's 8.7. This suggests that Lead Liaison may offer better assistance for users needing help with their marketing strategies.
- According to recent user feedback, both platforms have their strengths, but Act-On's comprehensive features for online behavior tracking and lead nurturing are particularly praised, making it a strong contender for businesses focused on detailed customer engagement.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Lead Liaison
Website Visitor Tracking w/ ProspectVision
$250.00
Per Month
Our Inbound Package offers solutions to generate sales insight and track inbound marketing.
- Track Pages, Documents, Videos, Sales Emails, Email Marketing & More!
- Proactive Visitor Tracking
- Buy Signal Alerts
Free Trial
Act-On
No trial information availableLead Liaison
No trial information availableRatings
Meets Requirements
8.2
897
8.7
50
Ease of Use
8.0
904
8.3
50
Ease of Setup
7.7
514
7.9
32
Ease of Admin
8.2
518
8.5
34
Quality of Support
8.7
863
9.4
50
Has the product been a good partner in doing business?
8.6
498
8.8
34
Product Direction (% positive)
8.1
886
9.0
49
Features by Category
Email Marketing
8.4
709
|
Verified
8.2
35
|
Verified
8.8
697
|
Verified
8.5
36
|
Verified
8.3
692
|
Verified
8.3
34
|
Verified
8.5
616
|
Verified
8.4
32
|
Verified
Online Marketing
7.9
641
|
Verified
8.0
28
|
Verified
7.8
540
|
Verified
7.9
21
|
Verified
7.9
518
|
Verified
7.6
15
|
Verified
7.9
603
|
Verified
8.7
22
|
Verified
7.8
519
|
Verified
8.2
24
|
Verified
Lead Management
8.1
580
|
Verified
8.7
33
|
Verified
8.0
560
|
Verified
8.4
32
|
Verified
8.4
626
|
Verified
8.7
30
|
Verified
8.2
591
|
Verified
8.5
36
|
Verified
8.2
575
|
Verified
8.4
34
|
Verified
8.1
572
|
Verified
9.0
35
|
Verified
8.0
515
|
Verified
8.6
35
|
Verified
8.0
535
|
Verified
8.1
27
|
Verified
Campaign Management
8.1
507
|
Verified
8.5
25
|
Verified
7.9
429
|
Verified
8.3
15
|
Verified
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
7.7
16
|
Verified
7.0
317
|
Verified
7.6
15
|
Verified
7.6
97
|
Verified
7.7
17
|
Verified
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
649
|
Verified
8.4
37
|
Verified
7.7
576
|
Verified
8.3
31
|
Verified
7.1
411
|
Verified
8.2
21
|
Verified
6.9
355
|
Verified
7.9
18
|
Verified
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
8.5
27
|
Verified
7.8
338
|
Verified
8.3
23
|
Verified
8.3
398
|
Verified
8.7
26
|
Verified
7.8
206
|
Verified
7.9
12
|
Verified
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
8.7
26
|
Verified
7.7
259
|
Verified
7.5
16
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.4
22
|
Verified
7.8
308
|
Verified
8.1
20
|
Verified
7.4
282
|
Verified
7.3
15
|
Verified
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Lead Liaison are categorized as Marketing Automation
Unique Categories
Lead Liaison has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead Liaison
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Marketing and Advertising
21.1%
Computer Software
12.3%
Information Technology and Services
8.8%
Events Services
5.3%
Hospital & Health Care
5.3%
Other
47.4%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Lead Liaison has no discussions with answers
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