Compare Act-On, Keyhole, and Marketo

Pricing

 
Professional
$900
/month
PROFESSIONAL
$199
per month
Marketo Solution Bundles
Contact Us
 
Enterprise
$2,000
/month
TEAM
349
per month
 
CORPORATE
$599
per month
 
AGENCY
999
per month
 
ENTERPRISE
Custom pricing
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable
Keyhole
PROFESSIONAL
$199per month
TEAM
349per month
CORPORATE
$599per month
AGENCY
999per month
ENTERPRISE
Custom pricing
Free Trial
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.1
8.5
8.3
Ease of Use
Ease of Use
7.9
8.9
7.1
Ease of Setup
Ease of Setup
7.6
8.6
6.4
Ease of Admin
Ease of Admin
8.2
8.6
7.6
Quality of Support
Quality of Support
8.6
8.5
7.3
Ease of Doing Business With
Ease of Doing Business With
8.5
8.6
7.6
Product Direction (% positive)
Product Direction (% positive)
8.0
7.0
7.9
Meets Requirements
Act-On
8.1
Keyhole
8.5
Marketo
8.3
Ease of Use
Act-On
7.9
Keyhole
8.9
Marketo
7.1
Ease of Setup
Act-On
7.6
Keyhole
8.6
Marketo
6.4
Ease of Admin
Act-On
8.2
Keyhole
8.6
Marketo
7.6
Quality of Support
Act-On
8.6
Keyhole
8.5
Marketo
7.3
Ease of Doing Business With
Act-On
8.5
Keyhole
8.6
Marketo
7.6
Product Direction (% positive)
Act-On
8.0
Keyhole
7.0
Marketo
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.1%
55.1%
17.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.0%
20.4%
57.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.8%
24.5%
24.5%
Act-On
Small-Business
40.1%
Mid-Market
51.0%
Enterprise
8.8%
Keyhole
Small-Business
55.1%
Mid-Market
20.4%
Enterprise
24.5%
Marketo
Small-Business
17.8%
Mid-Market
57.7%
Enterprise
24.5%

Reviewers' Industry

 
Computer Software
14.7%
Marketing and Advertising
34.7%
Computer Software
27.5%
 
Marketing and Advertising
14.4%
Entertainment
10.2%
Information Technology and Services
12.3%
 
Information Technology and Services
13.7%
Public Relations and Communications
6.1%
Marketing and Advertising
12.1%
 
Financial Services
3.9%
Non-Profit Organization Management
6.1%
Internet
6.7%
 
Hospital & Health Care
3.3%
Internet
4.1%
Financial Services
4.1%
 
Other
49.9%
Other
38.8%
Other
37.3%
Act-On
Computer Software
14.7%
Marketing and Advertising
14.4%
Information Technology and Services
13.7%
Financial Services
3.9%
Hospital & Health Care
3.3%
Other
49.9%
Keyhole
Marketing and Advertising
34.7%
Entertainment
10.2%
Public Relations and Communications
6.1%
Non-Profit Organization Management
6.1%
Internet
4.1%
Other
38.8%
Marketo
Computer Software
27.5%
Information Technology and Services
12.3%
Marketing and Advertising
12.1%
Internet
6.7%
Financial Services
4.1%
Other
37.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Matthew S.
Agency

Keyhole is a great solution for hashtag tracking on Twitter and Instagram.

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
GM
Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

GH
Administrator in Higher Education

I don't like that there is only a free trial period and then you have to pay $149/month, which I feel is expensive, because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy...

GM
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
GM
Administrator in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Keyhole
Most Helpful Favorable Review
Matthew S.
Agency

Keyhole is a great solution for hashtag tracking on Twitter and Instagram.

Most Helpful Critical Review
GH
Administrator in Higher Education

I don't like that there is only a free trial period and then you have to pay $149/month, which I feel is expensive, because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy...

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
GM
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Screenshots

 
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Videos

 No videos providedNo videos provided

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Act-On
No videos provided
Keyhole
No videos provided
Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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