When assessing the two solutions, reviewers found Keyhole easier to use, set up, and administer. Reviewers also preferred doing business with Keyhole overall.
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
The ability to track social media impressions through custom hashtags
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
I don't like that there is only a free trial period and then you have to pay $149/month, which I feel is expensive, because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy...