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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$900/month
No pricing available
Act-On
Star Rating
(1,053)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
$900/month
Browse all 2 pricing plansIterable
Star Rating
(758)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in email campaign management, particularly with its "Email Campaigns" feature, which received a high score of 9.2, while Iterable's similar feature scored slightly lower at 8.9. This indicates that Act-On may provide a more robust experience for users focused on email marketing.
- Reviewers mention that Iterable shines in "Building and Personalizing Emails," scoring 9.0 compared to Act-On's 8.4. This suggests that Iterable may offer more advanced tools for creating customized email content, which could be crucial for businesses looking to enhance their email marketing strategies.
- G2 users highlight that Act-On's "Lead Generation" capabilities, particularly in "Data Import & Export Tools," scored 8.6, indicating strong performance in managing leads. In contrast, Iterable's score of 7.7 suggests it may not be as effective in this area, which could impact users who prioritize lead management.
- Users on G2 report that Iterable's "Quality of Support" is rated higher at 8.9 compared to Act-On's 8.6. This could be a significant factor for businesses that require reliable customer support and assistance during their marketing operations.
- Reviewers mention that Act-On's "Segmentation" feature scored 8.5, which is slightly lower than Iterable's 8.6. This indicates that Iterable may provide more effective tools for audience segmentation, allowing for more targeted marketing efforts.
- Users say that Act-On's "Campaigns" feature, particularly in "Triggered Notifications," scored 8.5, while Iterable's similar feature scored lower at 7.9. This suggests that Act-On may offer better automation capabilities for triggering notifications based on user behavior, which can enhance engagement.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Iterable
No pricing availableFree Trial
Act-On
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.2
890
8.5
609
Ease of Use
8.0
897
8.4
622
Ease of Setup
7.7
507
7.7
311
Ease of Admin
8.2
515
8.4
231
Quality of Support
8.7
856
8.8
593
Has the product been a good partner in doing business?
8.6
495
9.0
233
Product Direction (% positive)
8.1
881
9.1
602
Features by Category
Email Marketing
8.4
706
|
Verified
8.9
466
|
Verified
8.8
697
|
Verified
9.0
456
|
Verified
8.3
691
|
Verified
8.2
442
|
Verified
8.5
615
|
Verified
8.3
393
|
Verified
Online Marketing
7.9
639
|
Verified
6.2
265
|
Verified
7.8
539
|
Verified
8.3
399
|
Verified
7.9
518
|
Verified
8.4
436
|
Verified
7.9
602
|
Verified
8.1
397
|
Verified
7.8
519
|
Verified
6.9
269
|
Verified
Lead Management
8.1
579
|
Verified
7.3
301
|
Verified
8.0
560
|
Verified
7.4
332
|
Verified
8.4
625
|
Verified
8.6
427
|
Verified
8.2
590
|
Verified
6.8
271
|
Verified
8.2
575
|
Verified
7.7
295
|
Verified
8.1
572
|
Verified
7.1
286
|
Verified
8.0
514
|
Verified
7.3
275
|
Verified
8.0
533
|
Verified
7.4
277
|
Verified
Campaign Management
8.1
507
|
Verified
7.7
292
7.9
428
|
Verified
6.9
264
|
Verified
7.4
336
|
Verified
6.6
241
7.3
79
6.0
222
Social
6.9
306
|
Verified
5.7
204
7.1
373
|
Verified
6.1
210
7.0
317
|
Verified
5.8
210
7.6
97
|
Verified
5.7
210
6.8
233
|
Verified
5.8
220
Reporting & Analytics
7.9
648
|
Verified
7.6
428
|
Verified
7.7
576
|
Verified
6.5
286
|
Verified
7.1
411
|
Verified
6.6
275
|
Verified
6.9
355
|
Verified
6.5
273
|
Verified
7.3
389
|
Verified
5.7
225
|
Verified
Platform
7.6
377
|
Verified
8.0
329
|
Verified
7.8
337
|
Verified
8.4
330
|
Verified
8.3
398
|
Verified
8.5
336
|
Verified
7.8
206
|
Verified
7.4
224
7.1
204
|
Verified
8.0
310
|
Verified
8.3
392
|
Verified
8.3
335
|
Verified
7.7
259
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
8.2
394
|
Verified
7.7
339
|
Verified
7.8
307
|
Verified
8.1
336
|
Verified
7.4
282
|
Verified
7.6
280
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
8.1
37
7.5
17
8.1
37
Platform Data
7.3
17
7.3
38
6.4
13
7.0
37
7.5
19
6.7
37
6.8
17
7.0
36
Platform Additional Functionality
7.1
15
7.3
34
7.1
17
7.3
32
7.8
15
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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