Compare Act-On and Invoca 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (38.6% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansInvoca
Star Rating
(966)4.5 out of 5
Market Segments
Small-Business (38.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Invoca excels in providing call attribution and conversation intelligence, which allows marketing and sales teams to gain valuable insights into customer interactions. Users appreciate how it helps them optimize their marketing efforts by tracking which channels drive sales.
- Users say that Act-On offers a user-friendly email builder that has been recently updated for better mobile compatibility. Reviewers highlight features like auto-tagging for analytics and the ability to preview emails in dark mode, making it a solid choice for email marketing.
- Reviewers mention that Invoca's quality of support is notably high, with many users praising the responsiveness and helpfulness of the support team. This level of service contributes to a smoother experience when addressing any issues that arise.
- According to verified reviews, Act-On's automated engagement programs are a standout feature, helping users effectively reach their target audience. Many users express satisfaction with how these tools enhance their marketing strategies.
- G2 reviewers highlight that while Act-On has a strong presence in the mid-market segment, Invoca is particularly favored by small businesses, which may indicate a better fit for companies looking for tailored solutions in that space.
- Users report that both platforms have their strengths, but Invoca's overall G2 Score reflects higher user satisfaction, particularly in areas like data collection and customer insights, suggesting it may provide a more comprehensive solution for businesses focused on call tracking and analytics.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Invoca
No pricing availableFree Trial
Act-On
No trial information availableInvoca
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.8
820
Ease of Use
8.0
900
8.4
820
Ease of Setup
7.7
510
8.0
555
Ease of Admin
8.2
516
8.3
537
Quality of Support
8.7
859
9.1
807
Has the product been a good partner in doing business?
8.6
496
9.2
541
Product Direction (% positive)
8.1
884
8.8
805
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
9.0
95
Not enough data
8.5
79
Not enough data
8.6
90
Not enough data
8.3
76
Artificial Intelligence - Conversation Intelligence
Not enough data
8.4
71
Not enough data
8.0
80
Not enough data
Not enough data
Generative AI
Not enough data
8.2
22
Agentic AI - Conversation Intelligence
Not enough data
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.6
12
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.2
35
Agentic AI - Attribution
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Marketing
Not enough data
8.9
25
Not enough data
9.2
27
Not enough data
9.1
35
Not enough data
9.0
37
Reporting
Not enough data
8.8
39
Not enough data
8.3
36
Not enough data
8.2
38
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Generative AI
Not enough data
8.5
8
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
8.8
302
Not enough data
9.2
329
Not enough data
8.5
200
Tracking
Not enough data
8.7
310
Not enough data
8.9
319
Not enough data
8.7
282
Analytics
Not enough data
9.0
338
Not enough data
9.2
315
Not enough data
8.6
317
Not enough data
8.7
161
Call Routing
Not enough data
8.7
253
Not enough data
8.7
195
Not enough data
8.3
163
Administration
Not enough data
8.5
139
Not enough data
9.1
165
Not enough data
9.2
191
Agentic AI - Inbound Call Tracking
Not enough data
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Marketing Operations
7.7
74
|
Verified
8.4
50
8.0
85
|
Verified
9.1
57
8.0
84
|
Verified
8.8
51
8.2
86
|
Verified
9.1
58
6.7
35
|
Verified
8.1
47
7.3
39
|
Verified
7.8
45
Campaign Activity
8.2
91
|
Verified
8.8
59
8.2
106
|
Verified
8.7
64
7.7
73
|
Verified
8.4
52
7.7
78
|
Verified
8.7
56
8.0
74
|
Verified
8.8
51
Feature Not Available
7.9
49
Agentic AI - Marketing Analytics
Not enough data
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Categories
Categories
Shared Categories
Act-On and Invoca are categorized as Marketing Analytics
Unique Categories
Invoca is categorized as Conversation Intelligence, Inbound Call Tracking, Attribution, Speech Analytics, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
27.0%
Hospital & Health Care
9.0%
Financial Services
5.6%
Telecommunications
5.4%
Internet
5.3%
Other
47.6%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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