# Act-On vs Informa TechTarget Portal (Priority Engine) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in customization options, particularly for users in specialized fields like education. One user highlighted the ability to tailor ads based on specific criteria, such as grade level and previous school experience, which enhances targeted marketing efforts.
- **Users say** that Informa TechTarget Portal (Priority Engine) stands out for its user-friendly interface. Reviewers appreciate the intuitive dashboard and advanced filtering options, which make it easier to navigate and extract valuable lead insights for data-driven decision-making.
- **According to verified reviews** , Act-On receives high marks for its customer support, with users praising the availability of webinars and client success hours. This commitment to addressing user concerns and implementing feedback is seen as a significant advantage for ongoing user satisfaction.
- **Reviewers mention** that while Informa TechTarget Portal (Priority Engine) offers strong lead insights, some users feel it could improve in providing detailed account-level insights compared to Act-On, which has been noted for its robust account identification features.
- **Users highlight** that Act-On's integration with Microsoft Dynamics is a major selling point, with one user sharing their positive experience after switching back from HubSpot due to integration challenges. This seamless connectivity is crucial for businesses relying on these platforms.
- **G2 reviewers indicate** that while both platforms are generally well-received, Act-On's recent updates and commitment to continuous improvement are seen as a strong differentiator, with users noting that the software evolves to meet their needs effectively.



| | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,070 | 452 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Enterprise (50.5% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Informa TechTarget Portal (Priority Engine)

Pros:
- Intent Data (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Incorrect Information (6 reviews)
- Data Accuracy (5 reviews)

---
## Ratings Comparison
| Rating | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.3 (353 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.4 (357 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.3 (100 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.2 (48 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.9 (308 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.8 (49 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.2 (336 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Informa TechTarget Portal (Priority Engine)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Informa TechTarget Portal (Priority Engine)** | 7.6/10 | 282 |

#### Data Availability

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.1 (265 reviews) | 
| **Company Data Availability** | Not enough data | 8.1 (267 reviews) | 
| **Industry Research Availability** | Not enough data | 7.8 (259 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 8.0 (52 reviews) | 

#### Data Accuracy

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.5 (260 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.0 (263 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.5 (51 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (5 reviews) | 
| **Decision Making** | Not enough data | 7.3 (5 reviews) | 

#### Platform

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Internationalization** | Not enough data | 7.5 (121 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.1 (135 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.4 (141 reviews) | 
| **Reporting/Dashboards** | Not enough data | 7.8 (136 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | Feature Not Available | 
| **APIs** | Not enough data | 7.3 (120 reviews) | 

#### Features

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Lead Builder** | Not enough data | 7.8 (229 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 7.4 (216 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | Feature Not Available | 
| **Data Segmentation/Filtering** | Not enough data | 7.4 (207 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.8 (247 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | Feature Not Available | 
| **Connections** | Not enough data | 7.5 (220 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 7.5 (208 reviews) ✓ Verified | 
| **Messaging** | Not enough data | Feature Not Available | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Administration

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Informa TechTarget Portal (Priority Engine)** | 7.7/10 | 212 |

#### Data Availability

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.0 (198 reviews) | 
| **Account Data Availability** | Not enough data | 7.9 (202 reviews) | 
| **Offline Data** | Not enough data | 7.0 (95 reviews) | 

#### Platform Additional Functionality

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Integrations** | Not enough data | 7.6 (158 reviews) | 
| **Topic Customization** | Not enough data | 7.8 (107 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 7.4 (94 reviews) | 
| **Alerts** | Not enough data | 8.0 (111 reviews) | 
| **Real-time Intent** | Not enough data | 8.0 (114 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Informa TechTarget Portal (Priority Engine)** | 7.8/10 | 135 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | 8.2 (122 reviews) | 
| **Account-level Insights ** | 7.9 (134 reviews) | 8.3 (125 reviews) | 
| **Lead Analysis ** | 8.0 (134 reviews) | 8.1 (123 reviews) | 

#### Lead Management

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | 8.0 (113 reviews) | 
| **Predictive Scoring ** | 8.0 (123 reviews) | 7.6 (111 reviews) | 
| **Account Identification ** | 7.9 (125 reviews) | 8.1 (114 reviews) | 

#### Marketing Campaigns

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | 7.6 (92 reviews) | 
| **Revenue Planning ** | 7.6 (79 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.6 (94 reviews) | 7.2 (89 reviews) | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | 7.4 (89 reviews) | 
| **Customization ** | 7.8 (116 reviews) | 7.4 (88 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (23 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.1 (22 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Informa TechTarget Portal (Priority Engine)** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Informa TechTarget Portal (Priority Engine) (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Informa TechTarget Portal (Priority Engine) | 
|---|---|---|
| **Small-Business** | 38.3% | 9.3% | 
| **Mid-Market** | 50.1% | 40.3% | 
| **Enterprise** | 11.6% | 50.5% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Informa TechTarget Portal (Priority Engine)

- **Information Technology and Services:** 38.0%
- **Computer Software:** 28.5%
- **Computer & Network Security:** 9.0%
- **Telecommunications:** 6.8%
- **Hospital & Health Care:** 1.4%
- **Retail:** 1.1%
- **Consulting:** 1.1%
- **Computer Hardware:** 0.9%
- **Security and Investigations:** 0.9%
- **Internet:** 0.9%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1121 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Informa TechTarget Portal (Priority Engine)

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9099 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1954 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1432 reviews)
- [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) — 4.4/5 stars (157 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1330 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9661 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1655 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2199 reviews)
- [HG Insights](https://www.g2.com/products/hg-insights/reviews) — 4.3/5 stars (429 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Informa TechTarget Portal (Priority Engine)

- Title: [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) — 1 comment, 1 upvote
  > **Top comment:** "Hi Lori. Thanks for your feedback on this. We are working to get this prioritized in future releases."
- Title: [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) — 1 comment, 1 upvote
  > **Top comment:** "We help you map out the account buying team in two critical ways:

1.) Priority Engine automatically identifies the contacts who are part of the research..."
- Title: [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,
Check out the below link for TechTarget's prospect data qualification..."
- Title: [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) — 1 comment, 1 upvote
  > **Top comment:** "Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-informa-techtarget-portal-priority-engine)