Compare Act-On and Informa TechTarget Portal (Priority Engine) 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansInforma TechTarget Portal (Priority Engine)
Star Rating
(452)4.3 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Act-On vs Informa TechTarget Portal (Priority Engine)
When assessing the two solutions, reviewers found Informa TechTarget Portal (Priority Engine) easier to use and set up. Reviewers also felt that Informa TechTarget Portal (Priority Engine) was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Informa TechTarget Portal (Priority Engine) meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Informa TechTarget Portal (Priority Engine) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Informa TechTarget Portal (Priority Engine) over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Informa TechTarget Portal (Priority Engine)
No pricing availableFree Trial
Act-On
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.2
893
8.3
353
Ease of Use
8.0
900
8.4
357
Ease of Setup
7.7
510
8.3
100
Ease of Admin
8.2
516
8.2
48
Quality of Support
8.7
859
8.9
308
Has the product been a good partner in doing business?
8.6
496
8.8
49
Product Direction (% positive)
8.1
884
8.2
336
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Data Availability
Not enough data
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Data Accuracy
Not enough data
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Agentic AI - Sales Intelligence
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Not enough data
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Features
Not enough data
7.8
229
Not enough data
7.4
216
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.0
198
Not enough data
7.9
202
Not enough data
7.0
95
Platform Additional Functionality
Not enough data
7.6
158
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
8.2
122
7.9
134
8.3
125
8.0
134
8.1
123
Lead Management
8.5
140
8.0
113
8.0
123
7.6
111
7.9
125
8.1
114
Marketing Campaigns
7.7
94
7.6
92
7.6
79
Feature Not Available
7.6
94
7.2
89
7.9
94
7.4
89
7.8
116
7.4
88
Data Availability - Marketing Account Intelligence
Not enough data
7.8
23
Data Accuracy - Marketing Account Intelligence
Not enough data
8.1
22
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Informa TechTarget Portal (Priority Engine) are categorized as Marketing Account Intelligence
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers and Sales Intelligence
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Information Technology and Services
38.0%
Computer Software
28.5%
Computer & Network Security
9.0%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
