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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansLeadfwd
Star Rating
(54)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LeadfwdAct-On vs Leadfwd
When assessing the two solutions, reviewers found Leadfwd easier to use, set up, and administer. Reviewers also preferred doing business with Leadfwd overall.
- Reviewers felt that Leadfwd meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Leadfwd is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Leadfwd over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Leadfwd
No pricing availableFree Trial
Act-On
No trial information availableLeadfwd
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.5
48
Ease of Use
8.0
898
8.3
48
Ease of Setup
7.7
508
8.4
33
Ease of Admin
8.2
516
8.9
31
Quality of Support
8.7
857
9.4
48
Has the product been a good partner in doing business?
8.6
496
9.2
31
Product Direction (% positive)
8.1
882
9.3
50
Features by Category
Email Marketing
8.4
707
|
Verified
8.8
35
|
Verified
8.8
697
|
Verified
9.0
36
|
Verified
8.3
692
|
Verified
8.5
35
|
Verified
8.5
615
|
Verified
8.7
29
|
Verified
Online Marketing
7.9
640
|
Verified
7.9
31
|
Verified
7.8
539
|
Verified
7.8
24
|
Verified
7.9
518
|
Verified
6.9
16
|
Verified
7.9
603
|
Verified
8.2
29
|
Verified
7.8
519
|
Verified
8.5
21
|
Verified
Lead Management
8.1
579
|
Verified
8.9
26
|
Verified
8.0
560
|
Verified
8.4
24
|
Verified
8.4
625
|
Verified
8.5
26
|
Verified
8.2
590
|
Verified
8.2
21
|
Verified
8.2
575
|
Verified
8.7
26
|
Verified
8.1
572
|
Verified
8.4
24
|
Verified
8.0
514
|
Verified
8.5
24
|
Verified
8.0
533
|
Verified
9.2
30
|
Verified
Campaign Management
8.1
507
|
Verified
8.6
27
|
Verified
7.9
428
|
Verified
8.6
20
7.4
336
|
Verified
7.0
5
|
Verified
7.3
79
Not enough data
Social
6.9
306
|
Verified
7.5
12
|
Verified
7.1
373
|
Verified
7.5
14
|
Verified
7.0
317
|
Verified
7.0
9
|
Verified
7.6
97
|
Verified
7.2
10
|
Verified
6.8
233
|
Verified
6.5
8
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.5
34
|
Verified
7.7
576
|
Verified
8.2
30
|
Verified
7.1
411
|
Verified
7.8
21
|
Verified
6.9
355
|
Verified
7.7
17
|
Verified
7.3
389
|
Verified
7.2
17
|
Verified
Platform
7.6
377
|
Verified
8.6
22
|
Verified
7.8
337
|
Verified
8.8
24
|
Verified
8.3
398
|
Verified
8.4
24
|
Verified
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
8.5
11
|
Verified
8.3
392
|
Verified
9.0
24
|
Verified
7.7
259
|
Verified
8.7
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
9.1
21
|
Verified
7.8
307
|
Verified
9.7
5
7.4
282
|
Verified
8.2
18
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
7.3
5
|
Verified
8.0
85
|
Verified
7.7
5
|
Verified
8.0
84
|
Verified
8.0
5
|
Verified
8.2
86
|
Verified
8.7
5
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
6.3
5
|
Verified
8.2
106
|
Verified
6.7
6
|
Verified
7.7
73
|
Verified
7.3
5
|
Verified
7.7
78
|
Verified
8.0
5
|
Verified
8.0
74
|
Verified
7.7
5
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Leadfwd are categorized as Marketing Analytics, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, and Transactional Email
Leadfwd is categorized as Account-Based Analytics
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadfwd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
19.2%
Computer Software
17.3%
Financial Services
9.6%
Information Technology and Services
7.7%
Internet
5.8%
Other
40.4%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Leadfwd has no more discussions with answers
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