# Act-On vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in keeping all sales-related activities organized in one place, making it easy to manage leads, deals, and follow-ups. Users appreciate the automation features that save time by handling repetitive tasks, which enhances daily productivity.
- **Users say** that Act-On offers a robust and intuitive platform, particularly highlighting the ease of creating landing pages and setting up email notifications. This user-friendly approach makes it a strong contender for those looking for straightforward marketing solutions.
- **Reviewers mention** that HubSpot Sales Hub's detailed search and filtering capabilities significantly improve efficiency, allowing users to quickly access information about prospects and deal stages. This level of detail is particularly beneficial for small businesses managing multiple leads.
- **According to verified reviews** , Act-On's integration with CRM systems is a standout feature, enabling automated bidirectional data updates. Users value the support availability and quick turnaround for resolving issues, which contributes to a smoother user experience.
- **G2 reviewers highlight** that while both platforms have strong support, HubSpot Sales Hub's clean interface and AI tools make daily tasks easier and more efficient. Users enjoy the ability to customize business templates and organize them into folders, enhancing their workflow.
- **Users report** that Act-On is particularly effective for mid-market companies, with a focus on listening to user feedback and continuously improving the platform. However, some users feel that it may not fully meet the specific workflow needs compared to the more comprehensive features offered by HubSpot Sales Hub.



| | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,070 | 13,868 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | Act-On | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.6 (10067 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.7 (10959 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.3 (4920 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.6 (3161 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.6 (9067 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.7 (3113 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.7 (9612 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 7639 |

#### Sales Force Automation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.7 (6171 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.6 (6051 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.6 (6207 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.8 (4201 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.5 (5096 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.8 (3263 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.8 (3172 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.2 (2466 reviews) | 

#### Marketing Automation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5428 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.5 (5065 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.7 (5267 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (4452 reviews) ✓ Verified | 

#### Customer Support

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (3634 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (2466 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (3306 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (3283 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.3 (3511 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.2 (5852 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.4 (6164 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.0 (4301 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.0 (3812 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (4133 reviews) ✓ Verified | 

#### Platform

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | Not enough data | 8.0 (2960 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (2608 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (2987 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (2280 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (1975 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.0 (2584 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3032 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (1667 reviews) | 

#### Integration

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (2270 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (2401 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (2251 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (694 reviews) | 

#### Agentic AI - CRM

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (221 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (215 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (224 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (216 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (221 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (218 reviews) | 
| **Decision Making** | Not enough data | 7.2 (216 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Administration

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 840 |

#### Lead Facilitation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (526 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (622 reviews) | 
| **Lead Follow-up** | Not enough data | 8.9 (652 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (657 reviews) | 

#### Organization

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (678 reviews) | 
| **Data Entry** | Not enough data | 8.8 (666 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (603 reviews) | 

#### Performance Analysis

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (555 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (668 reviews) | 

#### Sales Analysis

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (620 reviews) | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (156 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (155 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (20 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 
| **Decision Making** | Not enough data | 8.3 (20 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1888 |

#### Integrated Workflows

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1640 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.0 (1691 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (1440 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (1336 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (1528 reviews) | 
| **Calendar** | Not enough data | 8.7 (1390 reviews) | 
| **Shared Records** | Not enough data | 8.5 (1302 reviews) | 

#### Repeatability and Reportability

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (1478 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (1551 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (1522 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (1393 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### AI and Automation

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (1246 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (1211 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.1 (1203 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.8 (1083 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (1030 reviews) | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (495 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (181 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (181 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (182 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (181 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (182 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (182 reviews) | 
| **Decision Making** | Not enough data | 7.2 (184 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (303 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (269 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (278 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (243 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (111 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.5/10 | 13 |

#### Responses

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.5 (11 reviews) | 
| **Route To Human** | Not enough data | 8.6 (11 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (11 reviews) | 

#### Automation - AI Agents

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.8 (10 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.2 (10 reviews) | 
| **Lead Generation** | Not enough data | 8.8 (10 reviews) | 
| **Document Processing** | Not enough data | 8.5 (10 reviews) | 
| **Feedback Collection** | Not enough data | 8.9 (9 reviews) | 

#### Platform

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.3 (11 reviews) | 
| **Integration** | Not enough data | 8.3 (11 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.0 (10 reviews) | 

#### Autonomy -  AI Agents

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Responses** | Not enough data | 8.0 (10 reviews) | 
| **Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Problem Solving** | Not enough data | 7.8 (10 reviews) | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.2 (10 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (11 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Page Customization

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 771 |

#### Integrations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (720 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (588 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (577 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (627 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (647 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (568 reviews) | 

#### Automatic Rules & Configurations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (621 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (630 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1389 |

#### Agentic AI - Sales Performance Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1101 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2526 |

#### Agentic AI - Email Tracking

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (119 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (119 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (119 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (119 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (118 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (119 reviews) | 
| **Decision Making** | Not enough data | 7.0 (120 reviews) | 

#### Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2097 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2082 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2135 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2135 reviews) | 
| **Notifications** | Not enough data | 8.8 (2231 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2211 reviews) | 

#### Generative AI

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (485 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1862 |

#### Agentic AI - Sales Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (107 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (105 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (103 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (105 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (104 reviews) | 

#### Data Sourcing

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (1357 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (1546 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (1388 reviews) | 

#### Predictive Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (1302 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (1131 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (1553 reviews) | 
| **Sales Gamification** | Not enough data | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.4 (1408 reviews) | 
| **Activity Tracking** | Not enough data | 8.9 (1622 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1507 |

#### Agentic AI - Outbound Call Tracking

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (63 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (61 reviews) | 

#### Calling

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1190 reviews) | 
| **Generate Location** | Not enough data | 8.1 (981 reviews) | 
| **Call Types** | Not enough data | 8.6 (1149 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1180 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (71 reviews) | 

#### Contacts

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1255 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1099 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1158 reviews) | 

#### Insights

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1345 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1186 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1090 reviews) | 
| **Automated Note Taking** | Not enough data | 7.6 (68 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1025 |

#### Agentic AI - Sales Enablement

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (804 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (799 reviews) | 

#### Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (883 reviews) | 
| **Alerts** | Not enough data | 8.4 (883 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (826 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (800 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to HubSpot Sales Hub (12):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 38.2% | 60.8% | 
| **Mid-Market** | 50.1% | 35.2% | 
| **Enterprise** | 11.7% | 4.0% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Health, Wellness and Fitness:** 1.6%
- **Staffing and Recruiting:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14858 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1137 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (243 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (848 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-hubspot-sales-hub)