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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,053)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansHigher Logic Thrive
Star Rating
(429)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Higher Logic ThriveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in "Email Deliverability Management" with a score of 8.3, while Higher Logic Thrive shines in "Sending Outbound Emails" with a higher score of 9.0, indicating that users find it easier to send emails effectively through Higher Logic Thrive.
- Reviewers mention that Act-On's "Lead Generation" features, particularly "Data Import & Export Tools," score 8.6, which is slightly lower than Higher Logic Thrive's score of 8.4. However, users on G2 appreciate Act-On's robust integration capabilities, making it easier to manage leads across platforms.
- G2 users highlight that Higher Logic Thrive offers superior "A/B Testing" capabilities with a score of 8.7 compared to Act-On's 7.8, suggesting that users find Thrive's testing features more effective for optimizing campaigns.
- Users say that Act-On's "Multi-user Access and Collaboration" feature scores an impressive 9.1, which is higher than Higher Logic Thrive's 8.4. This indicates that teams using Act-On find it easier to collaborate on marketing efforts.
- Reviewers mention that Higher Logic Thrive's "Quality of Support" is rated at 8.9, surpassing Act-On's 8.6. Users appreciate the responsiveness and helpfulness of Thrive's support team, which can be crucial for resolving issues quickly.
- Users report that Act-On's "Dynamic Content" feature scores 7.8, while Higher Logic Thrive's score of 8.2 indicates a stronger capability in personalizing user experiences, which is essential for effective marketing strategies.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Higher Logic Thrive
No pricing availableFree Trial
Act-On
No trial information availableHigher Logic Thrive
No trial information availableRatings
Meets Requirements
8.2
891
8.5
371
Ease of Use
8.0
898
8.1
373
Ease of Setup
7.7
508
7.8
233
Ease of Admin
8.2
516
8.3
247
Quality of Support
8.7
857
8.9
361
Has the product been a good partner in doing business?
8.6
496
9.0
241
Product Direction (% positive)
8.1
882
9.1
356
Features by Category
Email Marketing
8.4
707
|
Verified
8.7
155
8.8
697
|
Verified
9.0
157
8.3
692
|
Verified
8.6
154
8.5
615
|
Verified
8.4
88
Online Marketing
7.9
640
|
Verified
7.8
87
7.8
539
|
Verified
8.2
86
7.9
518
|
Verified
8.6
108
7.9
603
|
Verified
8.2
128
7.8
519
|
Verified
8.3
78
Lead Management
8.1
579
|
Verified
7.9
58
8.0
560
|
Verified
8.0
68
8.4
625
|
Verified
8.5
77
8.2
590
|
Verified
8.4
42
8.2
575
|
Verified
8.2
42
8.1
572
|
Verified
8.4
65
8.0
514
|
Verified
8.2
42
8.0
533
|
Verified
7.9
52
Campaign Management
8.1
507
|
Verified
Feature Not Available
7.9
428
|
Verified
8.3
61
7.4
336
|
Verified
Feature Not Available
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
Feature Not Available
7.0
317
|
Verified
Feature Not Available
7.6
97
|
Verified
Feature Not Available
6.8
233
|
Verified
Feature Not Available
Reporting & Analytics
7.9
648
|
Verified
8.5
147
7.7
576
|
Verified
Feature Not Available
7.1
411
|
Verified
7.5
57
6.9
355
|
Verified
Feature Not Available
7.3
389
|
Verified
Feature Not Available
Platform
7.6
377
|
Verified
8.2
69
7.8
337
|
Verified
8.0
61
8.3
398
|
Verified
8.7
75
7.8
206
|
Verified
8.1
31
7.1
204
|
Verified
7.5
36
8.3
392
|
Verified
8.7
77
7.7
259
|
Verified
7.7
39
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
8.2
71
7.8
307
|
Verified
8.1
58
7.4
282
|
Verified
7.9
41
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Community Building
Not enough data
6.8
31
Not enough data
7.8
59
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.2
15
Not enough data
8.3
16
Community Improvement
Not enough data
7.9
18
Not enough data
7.4
15
Not enough data
7.3
14
Not enough data
6.7
13
Customer Analytics
Not enough data
7.7
48
Not enough data
8.0
60
Not enough data
7.8
63
Not enough data
7.0
27
Community Management
Not enough data
7.6
47
Not enough data
7.2
50
Not enough data
8.3
15
Community Analytics
Not enough data
8.5
17
Not enough data
7.6
13
Not enough data
8.0
17
Not enough data
8.3
16
Agentic AI - Online Community Management
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Higher Logic Thrive are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Higher Logic Thrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Non-Profit Organization Management
36.1%
Hospital & Health Care
5.7%
Marketing and Advertising
5.0%
Education Management
4.5%
Higher Education
2.9%
Other
45.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
CEO AMA?
1 Comment
JP
Hi Becca! Without a lot of context, we would say an Ask Me Anything (AMA) with the CEO could be a good way to boost engagement, as long as your member base...Read more
What benefits do these users get from the online community?
1 Comment
Official Response from Higher Logic Thrive
We often hear from our association customers that their community has become their members’ number one benefit. In an online member community, your members...Read more
What is an online community platform?
1 Comment
Official Response from Higher Logic Thrive
An online community is a dedicated online space created by an organization where users can connect with each other and with you.Read more
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