# Act-On, Heap vs Oracle Eloqua Comparison

| | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 1,069 | 1,097 | 626 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Mid-Market (54.1% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Free 10000 Sessions Per Month | $2,000/month  | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.6 (857 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.1 (867 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.5 (315 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.6 (317 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.7 (680 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.8 (299 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.7 (796 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 8.0 (279 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 6.8 (195 reviews) | 

#### Social

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 6.9 (160 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 7.1 (170 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 6.9 (205 reviews) | 

#### Platform

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 7.7 (134 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.3/10 | 564 |
| **Oracle Eloqua** | N/A | N/A |

#### Metrics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (397 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.4 (365 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.3 (327 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 9.0 (398 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.8 (391 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (305 reviews) | Not enough data | 
| **Return** | Not enough data | 8.1 (279 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.7 (347 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.7 (368 reviews) | Not enough data | 

#### Reporting

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.6 (365 reviews) | Not enough data | 
| **Trending** | Not enough data | 8.0 (293 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.7 (330 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.3 (358 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.2 (205 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.4 (225 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (375 reviews) | Not enough data | 

#### Other

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **User Data** | Not enough data | 8.4 (339 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.0 (185 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 7.6 (192 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.2 (214 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.1 (149 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.0 (45 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 7.9 (47 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (274 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.6 (99 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (412 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.7 (388 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Administration

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.3/10 | 118 |
| **Oracle Eloqua** | N/A | N/A |

#### User Identification

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Demographics** | Not enough data | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.5 (68 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | Not enough data | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (56 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 9.1/10 | 85 |
| **Oracle Eloqua** | N/A | N/A |

#### User Behavior

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.4 (83 reviews) | Not enough data | 
| **Mouse Movement ** | Not enough data | 9.0 (73 reviews) | Not enough data | 
| **Frustration Tracking** | Not enough data | 9.0 (69 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (52 reviews) | Not enough data | 
| **Split URL Testing** | Not enough data | 8.9 (24 reviews) | Not enough data | 
| **Data Analysis** | Not enough data | 9.3 (61 reviews) | Not enough data | 
| **Notes** | Not enough data | 9.3 (44 reviews) | Not enough data | 

#### Visitor Information

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **User Identification** | Not enough data | 9.3 (66 reviews) | Not enough data | 
| **Search Box** | Not enough data | 8.9 (61 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.3/10 | 413 |
| **Oracle Eloqua** | N/A | N/A |

#### Product Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | Not enough data | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.2/10 | 95 |
| **Oracle Eloqua** | N/A | N/A |

#### Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Reports** | Not enough data | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | Not enough data | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | Not enough data | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.3 (49 reviews) | Not enough data | 

#### Administration

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Data Storage** | Not enough data | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | Not enough data | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Heap** | 8.9/10 | 36 |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 9.2/10 | 32 |
| **Oracle Eloqua** | N/A | N/A |

#### Generative AI

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Survey Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | Not enough data | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | Not enough data | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Security** | Not enough data | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | Not enough data | 9.3 (14 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | Not enough data | 

#### Discovery

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Heap** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.2/10 | 78 |
| **Oracle Eloqua** | N/A | N/A |

#### Metrics

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (56 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Heap** | 8.4/10 | 80 |
| **Oracle Eloqua** | N/A | N/A |

#### Variation Testing

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | Not enough data | 
| **Conversion Goal** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | Not enough data | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | Not enough data | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | Not enough data | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Segmentation** | Not enough data | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Targeting** | Not enough data | Feature Not Available | Not enough data | 
| **Data Segmentation** | Not enough data | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.9 (63 reviews) | Not enough data | 

---
## Categories

**Unique to Act-On (9):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Heap (8):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Oracle Eloqua (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Heap | Oracle Eloqua | 
|---|---|---|---|
| **Small-Business** | 38.3% | 34.6% | 13.7% | 
| **Mid-Market** | 50.1% | 54.1% | 32.1% | 
| **Enterprise** | 11.6% | 11.3% | 54.1% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2871 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (274 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-heap-vs-oracle-eloqua)