Compare Act-On and GreenRope 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $99.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansGreenRope
Star Rating
(226)4.3 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 6 pricing plansAct-On vs GreenRope
When assessing the two solutions, reviewers found Act-On easier to use, set up, and administer. However, reviewers preferred doing business with GreenRope overall.
- Reviewers felt that GreenRope meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that GreenRope is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of GreenRope over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
GreenRope
Starter
Starting at $99.00
Per Month
500 Contacts,
Unlimited Users,
Unlimited Emails,
All Features
- Marketing Suite :: Drag-and-drop email builder, email campaign optimizer, email marketing tracking; Drag-and-drop marketing automation and customer journey mapping with CRM integration; Survey builder with scoring and automation; Drag-and-drop landing page builder with A/B testing and AI-driven optimization, website builder with e-commerce
- Sales Suite :: Complete CRM with opportunity management, automation, and unlimited data fields; Lead scoring and predictive analytics; Fully integrated contact- and company-driven research tools
- Operations Suite :: Support ticketing system; Event management with registration and payments; Knowledge management wiki with knowledge base; Learning management system with courses, modules, and testing
Free Trial
Act-On
No trial information availableGreenRope
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.6
190
Ease of Use
8.0
900
7.4
193
Ease of Setup
7.7
510
7.1
133
Ease of Admin
8.2
516
7.7
132
Quality of Support
8.7
859
9.2
191
Has the product been a good partner in doing business?
8.6
496
9.2
126
Product Direction (% positive)
8.1
884
8.8
190
Features by Category
Sales Force Automation
Not enough data
8.4
106
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
8.1
85
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
7.5
43
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.5
44
|
Verified
Not enough data
7.4
41
|
Verified
Not enough data
7.2
44
|
Verified
Marketing Automation
Not enough data
8.7
110
|
Verified
Not enough data
8.6
92
|
Verified
Not enough data
8.5
91
|
Verified
Not enough data
8.3
67
|
Verified
Customer Support
Not enough data
8.4
70
|
Verified
Not enough data
8.7
70
|
Verified
Not enough data
8.3
74
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.5
57
|
Verified
Reporting & Analytics
Not enough data
8.3
88
|
Verified
Not enough data
8.4
100
|
Verified
Not enough data
7.8
53
|
Verified
Mobile & Social
Not enough data
7.8
55
|
Verified
Not enough data
7.4
56
|
Verified
Not enough data
7.0
54
|
Verified
Platform
Not enough data
7.8
65
|
Verified
Not enough data
8.3
64
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
42
|
Verified
Not enough data
7.0
31
|
Verified
Not enough data
7.9
51
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
7.8
42
|
Verified
Integration
Not enough data
8.1
70
|
Verified
Not enough data
7.3
42
|
Verified
Not enough data
7.0
39
|
Verified
Generative AI
Not enough data
7.6
11
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
8.3
102
|
Verified
8.8
697
|
Verified
8.7
103
|
Verified
8.3
692
|
Verified
8.5
102
|
Verified
8.5
615
|
Verified
8.9
87
|
Verified
Online Marketing
7.9
640
|
Verified
8.0
71
|
Verified
7.8
539
|
Verified
8.0
58
|
Verified
7.9
518
|
Verified
8.4
43
|
Verified
7.9
603
|
Verified
8.0
68
|
Verified
7.8
519
|
Verified
7.8
59
Lead Management
8.1
580
|
Verified
8.5
77
|
Verified
8.0
560
|
Verified
8.3
65
8.4
625
|
Verified
8.6
72
|
Verified
8.2
591
|
Verified
8.3
70
|
Verified
8.2
575
|
Verified
8.5
66
|
Verified
8.1
572
|
Verified
8.4
72
|
Verified
8.0
515
|
Verified
8.6
71
|
Verified
8.0
533
|
Verified
8.6
71
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
51
|
Verified
7.9
428
|
Verified
8.6
53
|
Verified
7.4
336
|
Verified
8.0
64
|
Verified
7.3
79
8.2
21
Social
6.9
306
|
Verified
7.4
40
|
Verified
7.1
373
|
Verified
7.2
45
|
Verified
7.0
317
|
Verified
7.0
41
|
Verified
7.6
97
|
Verified
7.5
38
|
Verified
6.8
233
|
Verified
7.3
31
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.6
91
|
Verified
7.7
576
|
Verified
8.6
69
|
Verified
7.1
411
|
Verified
8.2
43
6.9
355
|
Verified
8.3
40
7.3
389
|
Verified
7.9
38
Platform
7.6
377
|
Verified
8.1
61
|
Verified
7.8
337
|
Verified
8.1
61
|
Verified
8.3
398
|
Verified
8.3
67
|
Verified
7.8
206
|
Verified
8.0
33
|
Verified
7.1
204
|
Verified
7.3
26
|
Verified
8.3
392
|
Verified
8.8
59
|
Verified
7.7
259
|
Verified
7.9
34
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.9
60
|
Verified
7.8
308
|
Verified
8.1
35
|
Verified
7.4
282
|
Verified
6.9
27
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
8.1
8
|
Verified
7.4
39
7.0
9
|
Verified
7.2
36
8.6
7
|
Verified
7.6
39
8.9
6
|
Verified
Page Optimization
7.2
31
Not enough data
7.2
43
6.7
5
|
Verified
7.3
34
8.5
8
|
Verified
6.6
27
8.1
7
|
Verified
Integrations
5.4
17
Not enough data
7.9
34
8.3
6
|
Verified
7.8
31
Not enough data
Generative AI
6.7
10
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Survey Management
Not enough data
9.5
13
Not enough data
9.4
13
Not enough data
9.1
11
Not enough data
9.2
10
Survey Customization
Not enough data
7.8
9
Not enough data
9.9
12
Not enough data
9.3
10
Not enough data
7.1
7
Survey Insights
Not enough data
8.5
13
Not enough data
8.1
8
Not enough data
7.9
13
Not enough data
9.0
12
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and GreenRope are categorized as Landing Page Builders and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GreenRope
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
8.7%
Financial Services
6.4%
Computer Software
6.4%
Non-Profit Organization Management
6.0%
Information Technology and Services
4.6%
Other
67.9%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Why is GreenRope so all-inclusive?
1 Comment
Official Response from GreenRope
We built GreenRope around solving the most common problems that businesses face today. More than just sales, marketing, customer service, HR, and operations,...Read more
No user pricing?
1 Comment
Official Response from GreenRope
GreenRope's subscription pricing is based on the number of active contacts in your account (total contacts minus unsubscribers and bounces). We do this to...Read more
How do you ensure good email deliverability with GreenRope's marketing engine?
1 Comment
Official Response from GreenRope
We have been delivering email for over 17 years for all sizes of companies, from lists in the hundreds to lists in the millions. We are diligent about...Read more
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