Compare Act-On, Google Analytics, HubSpot, and LeadLander

Pricing

 
Professional
$900
/month
Marketing Hub Free
$0
 
Enterprise
$2,000
/month
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
LeadLander
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.1
9.0
8.5
7.4
Ease of Use
Ease of Use
7.9
7.7
8.4
8.1
Ease of Setup
Ease of Setup
7.6
7.8
8.0
9.2
Ease of Admin
Ease of Admin
8.1
8.1
8.5
9.5
Quality of Support
Quality of Support
8.6
7.4
8.7
8.0
Ease of Doing Business With
Ease of Doing Business With
8.5
8.2
8.7
9.3
Product Direction (% positive)
Product Direction (% positive)
8.0
8.4
8.6
6.6
Meets Requirements
Act-On
8.1
Google Analytics
9.0
HubSpot
8.5
LeadLander
7.4
Ease of Use
Act-On
7.9
Google Analytics
7.7
HubSpot
8.4
LeadLander
8.1
Ease of Setup
Act-On
7.6
Google Analytics
7.8
HubSpot
8.0
LeadLander
9.2
Ease of Admin
Act-On
8.1
Google Analytics
8.1
HubSpot
8.5
LeadLander
9.5
Quality of Support
Act-On
8.6
Google Analytics
7.4
HubSpot
8.7
LeadLander
8.0
Ease of Doing Business With
Act-On
8.5
Google Analytics
8.2
HubSpot
8.7
LeadLander
9.3
Product Direction (% positive)
Act-On
8.0
Google Analytics
8.4
HubSpot
8.6
LeadLander
6.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.9%
60.6%
55.5%
44.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.9%
27.6%
38.4%
48.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.3%
11.8%
6.1%
8.0%
Act-On
Small-Business
40.9%
Mid-Market
50.9%
Enterprise
8.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%
HubSpot
Small-Business
55.5%
Mid-Market
38.4%
Enterprise
6.1%
LeadLander
Small-Business
44.0%
Mid-Market
48.0%
Enterprise
8.0%

Reviewers' Industry

 
Computer Software
15.6%
Marketing and Advertising
21.9%
Marketing and Advertising
19.0%
Computer Software
39.3%
 
Marketing and Advertising
14.3%
Information Technology and Services
6.8%
Computer Software
14.8%
Information Technology and Services
14.3%
 
Information Technology and Services
12.6%
Computer Software
6.7%
Information Technology and Services
9.8%
Marketing and Advertising
10.7%
 
Financial Services
4.1%
Internet
6.0%
Internet
5.9%
Financial Services
7.1%
 
Hospital & Health Care
3.5%
Higher Education
2.9%
Financial Services
2.8%
Accounting
7.1%
 
Other
50.0%
Other
55.7%
Other
47.7%
Other
21.4%
Act-On
Computer Software
15.6%
Marketing and Advertising
14.3%
Information Technology and Services
12.6%
Financial Services
4.1%
Hospital & Health Care
3.5%
Other
50.0%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
HubSpot
Marketing and Advertising
19.0%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
5.9%
Financial Services
2.8%
Other
47.7%
LeadLander
Computer Software
39.3%
Information Technology and Services
14.3%
Marketing and Advertising
10.7%
Financial Services
7.1%
Accounting
7.1%
Other
21.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

 
Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Screenshots

 
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Videos

 No videos providedNo videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

No videos provided
Act-On
No videos provided
Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

LeadLander
No videos provided

Downloads

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