Compare Act-On vs Google Analytics
See this
comparison of Act-On vs. Google Analytics
based on data from user reviews. Act-On rates 4.1/5 stars with 704 reviews. Google Analytics rates 4.5/5 stars with 3,857 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Professional
$900
/month
 
Enterprise
$2,000
/month
 
Free Trial Unavailable
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.1
9.0
Ease of Use
Ease of Use
7.9
7.7
Ease of Setup
Ease of Setup
7.6
7.8
Ease of Admin
Ease of Admin
8.1
8.1
Quality of Support
Quality of Support
8.6
7.4
Ease of Doing Business With
Ease of Doing Business With
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
8.0
8.4
Meets Requirements
Act-On
8.1
Google Analytics
9.0
Ease of Use
Act-On
7.9
Google Analytics
7.7
Ease of Setup
Act-On
7.6
Google Analytics
7.8
Ease of Admin
Act-On
8.1
Google Analytics
8.1
Quality of Support
Act-On
8.6
Google Analytics
7.4
Ease of Doing Business With
Act-On
8.5
Google Analytics
8.2
Product Direction (% positive)
Act-On
8.0
Google Analytics
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.9%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.8%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.3%
11.8%
Act-On
Small-Business
40.9%
Mid-Market
50.8%
Enterprise
8.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Computer Software
15.6%
Marketing and Advertising
21.9%
 
Marketing and Advertising
14.3%
Information Technology and Services
6.8%
 
Information Technology and Services
12.6%
Computer Software
6.7%
 
Financial Services
4.1%
Internet
6.0%
 
Hospital & Health Care
3.5%
Higher Education
2.9%
 
Other
49.9%
Other
55.6%
Act-On
Computer Software
15.6%
Marketing and Advertising
14.3%
Information Technology and Services
12.6%
Financial Services
4.1%
Hospital & Health Care
3.5%
Other
49.9%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
G2 User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Downloads

 No downloads provided
Google Analytics
No downloads provided
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