Link copied to clipboard # Act-On vs Genoo Comparison - What are their main differences? Share [ Export ](/compare/act-on/genoo/export.csv) Act-OnGenoo[+ Add Product](#) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Starting at $2,000.00** Per Month · Enterprise **Genoo** Free Trial **$199.00** per\_feature Per Month · Basic **Pricing Insights** from reviews Perceived Cost **Act-On** $$$$$ **Genoo** $$$$$ Average Discount **Act-On** 12% **Genoo** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Act-On** 6 months Based on 100 responses **Genoo** 6 months Based on 100 responses Return on Investment **Act-On** 6 months Based on 100 responses **Genoo** 6 months Based on 100 responses ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Genoo](https://images.g2crowd.com/uploads/product/hd_favicon/1487565648/genoo.svg "Genoo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Genoo** [ Ease of Use (1) ](https://www.g2.com/products/genoo/reviews?filters%5Bsentiment_snippet%5D=2480029&qs=pros-and-cons#reviews)[ Easy Creation (1) ](https://www.g2.com/products/genoo/reviews?filters%5Bsentiment_snippet%5D=2480045&qs=pros-and-cons#reviews)[ Limited Customization (1) ](https://www.g2.com/products/genoo/reviews?filters%5Bsentiment_snippet%5D=2480038&qs=pros-and-cons#reviews)[ Platform Limitations (1) ](https://www.g2.com/products/genoo/reviews?filters%5Bsentiment_snippet%5D=2480033&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc8ff2aea2b4e848bf406528558cc3e6/infor-crm.jpg "Product Avatar Image") Infor CRM ](https://www.g2.com/products/infor-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Genoo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ View all ](https://www.g2.com/products/genoo/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Genoo** No screenshot available **Ratings** from reviews Meets Requirements **Act-On** **8.2** /10 Based on 902 responses **Genoo** **8.7** /10 Based on 27 responses Ease of Use **Act-On** **8.0** /10 Based on 909 responses **Genoo** **8.8** /10 Based on 27 responses Ease of Setup **Act-On** **7.7** /10 Based on 518 responses **Genoo** **9.2** /10 Based on 18 responses Ease of Admin **Act-On** **8.2** /10 Based on 521 responses **Genoo** **9.3** /10 Based on 14 responses Quality of Support **Act-On** **8.7** /10 Based on 867 responses **Genoo** **8.6** /10 Based on 27 responses Has the product been a good partner in doing business? **Act-On** **8.6** /10 Based on 501 responses **Genoo** **9.3** /10 Based on 15 responses Product Direction (% positive) **Act-On** **8.1** /10 Based on 890 responses **Genoo** **7.7** /10 Based on 25 responses **Features** ratings from reviews Marketing Automation **7.7** /10 Based on 768 responses **8.9** /10 Based on 26 responses Transactional Email **7.5** /10 Based on 40 responses Not enough data Customer Journey Mapping **8.7** /10 Based on 22 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Customer Journey Analytics **7.3** /10 Based on 22 responses Not enough data Landing Page Builders **7.2** /10 Based on 44 responses Not enough data Lead Scoring **7.4** /10 Based on 35 responses Not enough data Marketing Account Intelligence **7.9** /10 Based on 170 responses Not enough data Marketing Analytics **7.8** /10 Based on 118 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.2% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 38.2% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 40.6% Mid-Market(51-1000 emp.) 46.9% Enterprise(\> 1000 emp.) 12.5% Small-Business(50 or fewer emp.) 40.6% Mid-Market(51-1000 emp.) 46.9% Enterprise(\> 1000 emp.) 12.5% **Reviewers' Industry** [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.4% Computer Software 13.1% Information Technology and Services 11.5% Financial Services 4.8% Telecommunications 3.0% Other 53.1% [![Genoo](https://images.g2crowd.com/uploads/product/hd_favicon/1487565648/genoo.svg "Genoo")](https://www.g2.com/products/genoo/reviews) Genoo Marketing and Advertising 19.4% Telecommunications 9.7% Education Management 9.7% Computer Software 6.5% Information Technology and Services 6.5% Other 48.4% Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Genoo Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![Leadsquared Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/d8735f1cef34a978f78090034982b7b4/leadsquared-marketing-automation.svg "Leadsquared Marketing Automation") [ Leadsquared Marketing... ](/products/leadsquared-marketing-automation/reviews) ![Ontraport](https://images.g2crowd.com/uploads/product/hd_favicon/d81889e0b3e43ae6806f44db23c69d24/ontraport.svg "Ontraport") [ Ontraport ](/products/ontraport/reviews) ## Act-On vs Genoo FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Act-On vs Genoo? Genoo stands out for higher reviewer satisfaction on ease of setup and administration, while Act-On is more widely adopted and recognized for its integrations and support. | [Act-On](https://www.g2.com/products/act-on/reviews) | [Genoo](https://www.g2.com/products/genoo/reviews) | | --- | --- | | 4.1/5 (1071 reviews) | 4.3/5 (38 reviews) | | Mid-Market | Mid-Market | | 7.7 | 9.2 | | 8.7 | 8.6 | | Integrations (15 all-time mentions) | Ease of Setup (1 all-time mention) | ### How do the pricing models of Act-On and Genoo compare? Genoo is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Act-On:** Reviewers describe Act-On as "priced well" and "on par with most competitors," but some note that "there are cheaper alternatives in the market" and that the pricing structure can be challenging for certain business models. - **Genoo:** Genoo is frequently cited as "very reasonable" and "low price," with reviewers highlighting its affordability and value for startups and small businesses. - **Switching reasons:** Reviewers mention switching to Genoo for its lower price and to Act-On for its integrations and support, but cost is a recurring theme in Genoo adoption. ### What are the best alternatives to Act-On and Genoo? The top three alternatives to Act-On and Genoo are HubSpot Marketing Hub, Constant Contact Advanced Automation, and Ortto. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | "priced well"; "on par with most competitors" | Integrations (15 all-time mentions) | | [Genoo](https://www.g2.com/products/genoo/reviews) | 4.3/5 (38 reviews) | Mid-Market | "very reasonable"; "low price" | Ease of Setup (1 all-time mention) | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14921 reviews) | Small-Business | — | Ease of Use | | [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Email Marketing | | [Ortto](https://www.g2.com/products/ortto/reviews) | 4.4/5 (624 reviews) | Small-Business | — | Automation | ### Which Marketing Automation features should I prioritize when comparing Act-On and Genoo? Buyers comparing Act-On and Genoo should prioritize ease of setup, segmentation, integrations, support quality, and automation capabilities. - **Ease of Setup:** Act-On 7.7, Genoo 9.2 - **Segmentation:** Act-On is frequently cited for segmentation (all-time mention count: 8); Genoo is praised for precise contact tagging and segmentation in recent reviews. - **Integrations:** Act-On has 15 all-time mentions for integrations; Genoo reviewers note limited integration options. - **Quality of Support:** Act-On 8.7, Genoo 8.6 - **Automation:** Act-On 14 all-time mentions for automation; Genoo is described as lightweight but practical for automation in recent reviews. ### What are the pros and cons of Act-On vs Genoo? Act-On's headline strength is integrations and support, while Genoo's is ease of setup and affordability. - **Act-On strengths:** Integrations (15 all-time mentions), customer support (18 all-time mentions), email marketing (18 all-time mentions), automation (14 all-time mentions), ease of use (27 all-time mentions). - **Act-On trade-offs:** Missing features (14 all-time mentions), not intuitive (10 all-time mentions), learning curve (9 all-time mentions), email issues (9 all-time mentions). - **Genoo strengths:** Ease of setup (1 all-time mention), affordability and value, precise segmentation and tagging, GDPR/PDPA compliance, helpful support. - **Genoo trade-offs:** Limited customization, platform limitations, basic reporting and analytics, limited integrations, interface can be confusing for new users. ### Is Act-On or Genoo better for small businesses? Genoo is the better fit for small businesses, with reviewers consistently highlighting its affordability and ease of setup. - **Act-On:** Largest reviewer segment is Mid-Market; reviewers note Act-On is user-friendly but mention pricing as a concern for smaller businesses. - **Genoo:** Largest reviewer segment is Mid-Market; reviewers consistently cite Genoo's low price and suitability for startups and small businesses. ### Which Marketing Automation platform has better integrations? Act-On is favored for integrations, with more reviewer-cited integration experiences and higher all-time mention counts. - **Act-On:** Integrations are cited in 15 all-time reviews, with specific mentions of NetSuite and Microsoft Dynamics. - **Genoo:** Reviewers note limited integration options and manual data exports for CRM and analytics tools. ### How do Act-On and Genoo compare on customer support? Act-On and Genoo are rated at parity for Quality of Support, with scores of 8.7 and 8.6 respectively. - **Act-On:** Reviewers highlight responsive and helpful support, with 18 all-time mentions for customer support and frequent praise for onboarding and troubleshooting. - **Genoo:** Reviewers describe support as helpful and fast, with positive experiences in setup and ongoing assistance. ### Which is easier to implement, Act-On or Genoo? Genoo is rated higher for Ease of Setup, with a 1.5-point advantage over Act-On. - **Act-On:** Reviewers describe setup as straightforward for marketers but note a learning curve for non-technical users and some technical requirements for deeper features. - **Genoo:** Reviewers consistently praise Genoo for its easy and efficient setup, with multiple mentions of completing enterprise setup in under a week and a gentle learning curve. ### Which product has better Segmentation? Act-On is more frequently cited for segmentation, but both Act-On and Genoo receive positive feedback for this feature. - **Act-On:** Segmentation is a frequently mentioned strength, with 8 all-time mentions and reviewers highlighting its ease and flexibility. - **Genoo:** Reviewers praise Genoo's precise contact tagging and segmentation, describing it as intuitive and effective for targeted campaigns.