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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansFoundry Intent
Star Rating
(144)4.3 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry IntentSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in "Email Marketing" with a strong score of 8.8 for "Sending Outbound Emails," while Foundry Intent offers a slightly lower score of 8.6 in the same category, indicating that Act-On may provide a more robust email marketing experience.
- Reviewers mention that Foundry Intent shines in "Lead Management," particularly with a high score of 9.7 for "Segmentation" and "Lead Scoring and Grading," suggesting that users find it more effective for managing and nurturing leads compared to Act-On's scores of 8.4 and 8.3, respectively.
- G2 users highlight that Act-On's "Data Availability" features, especially "Industry Research Availability" with a score of 9.1, are superior, providing users with valuable insights that Foundry Intent does not match, as it lacks a comparable feature.
- Users on G2 report that Foundry Intent's "Integrations" are a strong point, particularly with a score of 8.8 for "Integration APIs," which indicates a more seamless connection with other tools compared to Act-On's score of 7.8 in the same area.
- Reviewers say that Act-On's "Quality of Support" is consistently rated at 8.6, which is on par with Foundry Intent, but users mention that Act-On's support team is more responsive and helpful, enhancing the overall user experience.
- Users report that Foundry Intent's "Reporting & Analytics" features are particularly strong, with a score of 9.7 for "Web Analytics," suggesting that users find it easier to track and analyze their marketing efforts compared to Act-On's score of 7.7 in the same category.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Foundry Intent
No pricing availableFree Trial
Act-On
No trial information availableFoundry Intent
No trial information availableRatings
Meets Requirements
8.2
891
8.6
107
Ease of Use
8.0
898
8.3
109
Ease of Setup
7.7
508
8.3
60
Ease of Admin
8.2
516
8.3
58
Quality of Support
8.7
857
8.6
100
Has the product been a good partner in doing business?
8.6
496
8.5
57
Product Direction (% positive)
8.1
882
7.7
101
Features by Category
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
590
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
Not enough data
7.8
307
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Data Availability
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Data Accuracy
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Features
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.5
20
Not enough data
8.2
30
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.1
27
Not enough data
8.2
15
Not enough data
7.7
14
Not enough data
7.8
15
Not enough data
7.9
17
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Data collection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segment Trending
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Data Types
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Feature Not Available
7.9
134
Feature Not Available
8.0
134
Feature Not Available
Lead Management
8.5
140
Feature Not Available
8.0
123
Feature Not Available
7.9
125
Feature Not Available
Marketing Campaigns
7.7
94
Feature Not Available
7.6
79
Feature Not Available
7.6
94
Feature Not Available
7.9
94
Feature Not Available
7.8
116
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Foundry Intent are categorized as Marketing Account Intelligence and Visitor Identification
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Transactional Email, and Marketing Automation
Foundry Intent is categorized as IP Address Intelligence, Buyer Intent Data Providers, Market Intelligence, Lead Mining, and Sales Intelligence
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry Intent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
24.6%
Information Technology and Services
21.1%
Marketing and Advertising
11.3%
Computer & Network Security
4.9%
Internet
2.8%
Other
35.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What does KickFire do?
1 Comment
VM
It de-anonymizes your website visitors so you know from which domain your users are visiting your site and which pages. Extremely useful in determining if...Read more
How does LeadSift work?
1 Comment
OK
LeadSift mines the public web and uses research-based intent to find buying signals and provides leads to fuel ad targeting, outbound sales, ABM strategy,...Read more
Foundry Intent has no more discussions with answers
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