Compare Act-On and Facebook Pages Manager
See this
side-by-side comparison of Act-On vs. Facebook Pages Manager
based on preference data from user reviews. Act-On rates 4.1/5 stars with 874 reviews. By contrast, Facebook Pages Manager rates 4.2/5 stars with 1,450 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Act-On Optimized for quick response |  Facebook Pages Manager | |
| Star Rating | Act-On | Facebook Pages Manager |
| Market Segments | Act-On Mid-Market (51.0% of reviews) | Facebook Pages Manager Small-Business (70.8% of reviews) |
| Entry Level Price | Act-On $900/month | Facebook Pages Manager $0/ month |
Act-On vs Facebook Pages Manager
When assessing the two solutions, reviewers found Facebook Pages Manager easier to use, set up, and administer. However, reviewers preferred doing business with Act-On overall.
- Reviewers felt that Facebook Pages Manager meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Act-On is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Act-On over Facebook Pages Manager.
Categories
Shared Categories
Act-On and Facebook Pages Manager are categorized as Social Media Management
Unique Categories
Act-On is categorized as Marketing Automation, Social Media Analytics, SEO, Visitor Identification, Marketing Analytics, Marketing Account Intelligence, Employee Advocacy, and Personalization
Facebook Pages Manager has no unique categories
Pricing
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable
Free
$0/ month
‐
Free Trial Unavailable
Ratings
Meets Requirements
Act-On
Responses: 760
Facebook Pages Manager
Responses: 1269
Ease of Use
Act-On
Responses: 764
Facebook Pages Manager
Responses: 1281
Ease of Setup
Act-On
Responses: 440
Facebook Pages Manager
Responses: 715
Ease of Admin
Act-On
Responses: 455
Facebook Pages Manager
Responses: 723
Quality of Support
Act-On
Responses: 732
Facebook Pages Manager
Responses: 1026
Ease of Doing Business With
Act-On
Responses: 439
Facebook Pages Manager
Responses: 653
Product Direction (% positive)
Act-On
Responses: 757
Facebook Pages Manager
Responses: 1261
Features
Content Management
Content Calendar
Act-On
Responses: 9
Facebook Pages Manager
Responses: 50
Content Library
Act-On
Responses: 9
Facebook Pages Manager
Responses: 49
Content Curation
Act-On
Responses: 11
Facebook Pages Manager
Responses: 49
Social Management
Social Analytics
Act-On
Responses: 17
Facebook Pages Manager
Responses: 1034
Social Sharing
Act-On
Responses: 19
Facebook Pages Manager
Responses: 1061
Social Campaigns
Act-On
Responses: 18
Facebook Pages Manager
Responses: 1016
Social Engagement
Act-On
Responses: 19
Facebook Pages Manager
Responses: 1060
Social Ads
Act-On
Responses: 16
Facebook Pages Manager
Responses: 954
Brand Safety
Act-On
Responses: 15
Facebook Pages Manager
Responses: 688
Collaboration
Shared Inbox
Act-On
Responses: 8
Facebook Pages Manager
Responses: 53
Approval Workflows
Act-On
Responses: 9
Facebook Pages Manager
Responses: 47
Users and Permissions
Act-On
Responses: 12
Facebook Pages Manager
Responses: 55
Reviewers' Company Size
Reviewers of Act-On were most often representing companies in the Mid-Market segment, while reviewers for Facebook Pages Manager were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Act-On
Facebook Pages Manager
Mid-Market
(51-1000 emp.)
Act-On
Facebook Pages Manager
Enterprise
(> 1000 emp.)
Act-On
Facebook Pages Manager
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
14.2%
Information Technology and Services
13.4%
Financial Services
4.0%
Hospital & Health Care
3.1%
Other
50.8%
Marketing and Advertising
13.3%
Non-Profit Organization Management
4.7%
Higher Education
4.3%
Education Management
3.9%
Health, Wellness and Fitness
3.5%
Other
70.3%
Reviews
Most Helpful Favorable Review
Joe G.
Administrator in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Daniel J.
Administrator in Computer & Network Security
Pages Manager makes it easy to monitor and post to your Facebook Pages. I use it for our work page and a few of my personal pages as well. It's nice to have them all in once place and be able to manage them all from within the app. The Insights section is...
Most Helpful Critical Review
Administrator in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
User in Wine and Spirits
Missing features that would be nice, like album uploads. Analytics are limited (just use the desktop version).
Top Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
G2
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
NM
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Act-On has no more discussions with answers
I notice that at times there are posts that are more highly viewed than others, and I can't figure out the exact trick. Any suggestions?
3 comments
BE
It can depend on the interaction the post receives. Is anyone clicking, commenting and sharing. Read more
3rd party solutions?
2 comments
JJ
That's great news Eric!
@Jon the top tools I'd recommend are SimplyMeasured, SocialBakers and SproutSocial (though the latter isn't as comprehensive as the...Read more
How can I do better
2 comments
JF
you do batter by mind set. or positive thing. and do not look to other what they are doing. more you in to what you are doing. may it can help you. to
do...Read more
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