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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (47.4% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$600.00 Per Month
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing planseTrigue
Star Rating
(47)4.3 out of 5
Market Segments
Small-Business (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in "Quality of Support" with a score of 8.6, while eTrigue shines in "Quality of Support" with an even higher score of 9.2, indicating that eTrigue may provide more responsive and effective customer service.
- Reviewers mention that Act-On's "Automated Email Responses" feature scores 8.5, which is slightly lower than eTrigue's score of 9.0, suggesting that eTrigue may offer more robust automation capabilities for email marketing.
- G2 users highlight that Act-On's "Email Segmentation" feature scores 8.5, while eTrigue matches this with a score of 8.6, indicating that both platforms provide strong segmentation tools, but eTrigue may have a slight edge in this area.
- Users on G2 report that Act-On's "Lead Nurturing" scores 8.2, whereas eTrigue outperforms with a score of 8.8, suggesting that eTrigue may offer more effective lead nurturing strategies.
- Reviewers say that Act-On's "Dynamic Segmentation" feature scores 7.7, while eTrigue's score is slightly higher at 8.6, indicating that eTrigue may provide more advanced segmentation capabilities for targeted marketing efforts.
- Users report that Act-On's "Campaign Management" feature scores 8.1, while eTrigue excels with a score of 8.9, suggesting that eTrigue may offer more comprehensive tools for managing marketing campaigns effectively.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
Act-On
No trial information availableeTrigue
No trial information availableRatings
Meets Requirements
8.2
891
8.7
35
Ease of Use
8.0
898
8.8
36
Ease of Setup
7.7
508
8.5
22
Ease of Admin
8.2
516
9.0
21
Quality of Support
8.7
857
9.2
33
Has the product been a good partner in doing business?
8.6
496
9.4
21
Product Direction (% positive)
8.1
882
8.0
35
Features by Category
Email Marketing
8.4
707
|
Verified
8.6
30
|
Verified
8.8
697
|
Verified
9.0
29
|
Verified
8.3
692
|
Verified
8.0
29
|
Verified
8.5
615
|
Verified
9.0
24
|
Verified
Online Marketing
7.9
640
|
Verified
8.0
28
|
Verified
7.8
539
|
Verified
7.5
21
|
Verified
7.9
518
|
Verified
7.5
16
|
Verified
7.9
603
|
Verified
7.6
16
|
Verified
7.8
519
|
Verified
8.4
19
|
Verified
Lead Management
8.1
579
|
Verified
8.6
29
|
Verified
8.0
560
|
Verified
8.5
27
|
Verified
8.4
625
|
Verified
8.6
27
|
Verified
8.2
590
|
Verified
8.3
19
|
Verified
8.2
575
|
Verified
8.8
29
|
Verified
8.1
572
|
Verified
8.6
23
|
Verified
8.0
514
|
Verified
8.7
26
|
Verified
8.0
533
|
Verified
7.5
21
|
Verified
Campaign Management
8.1
507
|
Verified
8.9
24
|
Verified
7.9
428
|
Verified
9.1
23
|
Verified
7.4
336
|
Verified
8.1
13
|
Verified
7.3
79
8.0
5
Social
6.9
306
|
Verified
8.5
8
7.1
373
|
Verified
8.5
9
|
Verified
7.0
317
|
Verified
8.8
8
|
Verified
7.6
97
|
Verified
8.3
7
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
8.6
30
|
Verified
7.7
576
|
Verified
8.3
24
|
Verified
7.1
411
|
Verified
7.9
18
|
Verified
6.9
355
|
Verified
7.4
12
|
Verified
7.3
389
|
Verified
7.5
12
|
Verified
Platform
7.6
377
|
Verified
8.2
15
|
Verified
7.8
337
|
Verified
7.8
6
8.3
398
|
Verified
9.0
16
|
Verified
7.8
206
|
Verified
7.6
7
|
Verified
7.1
204
|
Verified
8.5
9
|
Verified
8.3
392
|
Verified
8.9
16
|
Verified
7.7
259
|
Verified
8.5
11
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
8.9
18
|
Verified
7.8
307
|
Verified
8.6
13
|
Verified
7.4
282
|
Verified
7.6
9
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and eTrigue are categorized as Marketing Automation
Unique Categories
eTrigue has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Information Technology and Services
21.1%
Computer Software
15.8%
Marketing and Advertising
10.5%
Publishing
5.3%
Internet
5.3%
Other
42.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
eTrigue has no discussions with answers
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