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# Act-On vs eTrigue Comparison - What are their main differences?

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Pricing

**Act-On**

**$900.00** Usage Based Per Month · Professional

**Contact Vendor for Pricing** Usage Based Per Month · Enterprise

**eTrigue**

**$5,000.00** Flat Rate With One-Time Purchase · Basic

**Pricing Insights**
from reviews

Perceived Cost

**Act-On**
$$$$$

**eTrigue**
$$$$$

Average Discount

**Act-On**
12%

**eTrigue**
Not enough reviews yet

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Time to Implement

**Act-On** 6 months
Based on 100 responses

**eTrigue** 6 months
Based on 100 responses

Return on Investment

**Act-On** 6 months
Based on 100 responses

**eTrigue** 6 months
Based on 100 responses

 ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")

 ![eTrigue](https://images.g2crowd.com/uploads/product/hd_favicon/1493401075/etrigue.svg "eTrigue")

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**Pros & Cons**
from reviews

**Act-On**

Ease of Use (27)

Customer Support (18)

Missing Features (14)

Not Intuitive (10)

**eTrigue**

Marketing Automation (3)

Ease of Use (2)

Dashboard Issues (2)

Limited Customization (2)

Integrations

**Act-On**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image")

Amazon Simple Storage...

](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[
View all
](https://www.g2.com/products/act-on/integrations)

**eTrigue**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image")

GoTo Webinar

](https://www.g2.com/products/goto-webinar/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/1228524/large_detail_868c0e239b44e6d79f0d68a871c01af5.jpeg "Product Avatar Image")

Meta for Business

](https://www.g2.com/products/meta-for-business/reviews)[
View all
](https://www.g2.com/products/etrigue/integrations)

Screenshots

**Act-On**
 ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png)

**eTrigue**
 ![eTrigue screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61995/image-_4_.png)

**Ratings**
from reviews

Meets Requirements

**Act-On**

**8.2** /10

Based on 905 responses

**eTrigue**

**8.7** /10

Based on 36 responses

Ease of Use

**Act-On**

**8.0** /10

Based on 912 responses

**eTrigue**

**8.8** /10

Based on 37 responses

Ease of Setup

**Act-On**

**7.7** /10

Based on 521 responses

**eTrigue**

**8.6** /10

Based on 23 responses

Ease of Admin

**Act-On**

**8.2** /10

Based on 521 responses

**eTrigue**

**9.0** /10

Based on 21 responses

Quality of Support

**Act-On**

**8.7** /10

Based on 869 responses

**eTrigue**

**9.2** /10

Based on 34 responses

Has the product been a good partner in doing business?

**Act-On**

**8.6** /10

Based on 501 responses

**eTrigue**

**9.4** /10

Based on 21 responses

Product Direction (% positive)

**Act-On**

**8.1** /10

Based on 891 responses

**eTrigue**

**8.1** /10

Based on 36 responses

**Features**
ratings from reviews

Marketing Automation

**7.7** /10

Based on 771 responses

**8.3** /10

Based on 39 responses

Transactional Email

**7.5** /10

Based on 40 responses

Not enough data

Customer Journey Mapping

**8.7** /10

Based on 22 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Customer Journey Analytics

**7.3** /10

Based on 22 responses

Not enough data

Landing Page Builders

**7.2** /10

Based on 44 responses

Not enough data

Lead Scoring

**7.4** /10

Based on 35 responses

Not enough data

Marketing Account Intelligence

**7.9** /10

Based on 170 responses

Not enough data

Marketing Analytics

**7.8** /10

Based on 118 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
50.1%

Enterprise(\> 1000 emp.)
11.6%

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
50.1%

Enterprise(\> 1000 emp.)
11.6%

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
37.5%

Enterprise(\> 1000 emp.)
12.5%

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
37.5%

Enterprise(\> 1000 emp.)
12.5%

**Reviewers' Industry**

[![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews)
Act-On

Marketing and Advertising
14.5%

Computer Software
13.1%

Information Technology and Services
11.4%

Financial Services
4.8%

Telecommunications
3.0%

Other
53.2%

[![eTrigue](https://images.g2crowd.com/uploads/product/hd_favicon/1493401075/etrigue.svg "eTrigue")](https://www.g2.com/products/etrigue/reviews)
eTrigue

Information Technology and Services
20.5%

Computer Software
17.9%

Marketing and Advertising
10.3%

Computer Hardware
5.1%

Publishing
5.1%

Other
41.0%

Alternatives

**Act-On Alternatives**

 ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation")

[
Constant Contact Advanced...
](/products/constant-contact-advanced-automation/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto")

[
Ortto
](/products/ortto/reviews)

**eTrigue Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation")

[
Constant Contact Advanced...
](/products/constant-contact-advanced-automation/reviews)

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

[
Adobe Marketo Engage
](/products/adobe-marketo-engage/reviews)

## Act-On vs eTrigue FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Act-On vs eTrigue?

eTrigue stands out for higher reviewer satisfaction in setup and support, while Act-On is more widely adopted and praised for ease of use.

| [Act-On](https://www.g2.com/products/act-on/reviews) | [eTrigue](https://www.g2.com/products/etrigue/reviews) |
| --- | --- |
| 4.1/5 (1071 reviews) | 4.3/5 (49 reviews) |
| Mid-Market | Small-Business |
| 7.7 | 8.6 |
| 8.7 | 9.2 |
| Ease of Use (27 all-time mentions) | Lead Scoring Accuracy |

### How do the pricing models of Act-On and eTrigue compare?

eTrigue is rated higher for value, with reviewers expressing greater satisfaction with its pricing.

- **Act-On:** Reviewers describe Act-On as "affordable" and "priced well," but some mention it is "expensive" and note the desire for lower costs or more flexible pricing for certain business models.
- **eTrigue:** Reviewers highlight eTrigue as "cost-effective" and appreciate its pricing model, especially for small and mid-market companies.
- **Switching reasons:** Reviewers have switched to Act-On for better CRM integration and to eTrigue for more predictable pricing and lead management efficiency.

### What are the best alternatives to Act-On and eTrigue?

The top three alternatives to Act-On and eTrigue are HubSpot Marketing Hub, Constant Contact Advanced Automation, and Adobe Marketo Engage.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | "Affordable" and "priced well"; some mention high cost | Ease of Use (27 all-time mentions) |
| [eTrigue](https://www.g2.com/products/etrigue/reviews) | 4.3/5 (49 reviews) | Small-Business | "Cost-effective" for SMBs | Lead Scoring Accuracy |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14921 reviews) | Small-Business | — | Comprehensive Marketing Automation |
| [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Email Campaign Management |
| [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3149 reviews) | Mid-Market | — | Enterprise-Grade Automation |

### Which Marketing Automation features should I prioritize when comparing Act-On and eTrigue?

Buyers comparing Act-On and eTrigue should prioritize Ease of Use, Ease of Setup, Quality of Support, Integrations, and Lead Scoring.

- **Ease of Use:** Act-On: 8.0; eTrigue: 8.8
- **Ease of Setup:** Act-On: 7.7; eTrigue: 8.6
- **Quality of Support:** Act-On: 8.7; eTrigue: 9.2
- **Integrations:** Act-On: 15 all-time mentions; eTrigue: 1 recent mention
- **Lead Scoring:** eTrigue is frequently praised for accurate lead scoring and B2B lead gen alignment in recent reviews

### What are the pros and cons of Act-On vs eTrigue?

Act-On's headline strength is ease of use and integrations, while eTrigue excels in lead scoring accuracy and setup simplicity.

- **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Easy Setup (10), Reporting (10)
- **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9)
- **eTrigue strengths:** Lead Scoring Accuracy, Easy Setup, User-Friendly Interface, Automation Efficiency, Seamless Integration (recent reviews)
- **eTrigue trade-offs:** Limited Customization, Dashboard Issues, Limited Integrations, Learning Curve (recent reviews)

### Is Act-On or eTrigue better for small businesses?

eTrigue is the better fit for small businesses, with a higher proportion of small-business reviewers and positive sentiment on ease of use and pricing.

- **Act-On:** Largest segment is Mid-Market; reviewers note ease of use but mention pricing as a concern for smaller companies.
- **eTrigue:** Largest segment is Small-Business; reviewers highlight cost-effectiveness and user-friendly setup for small teams.

### Which Marketing Automation platform has better integrations?

Act-On is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **Act-On:** Integrations are cited in 15 all-time reviews, including NetSuite and Microsoft Dynamics, with frequent positive sentiment on CRM connectivity.
- **eTrigue:** Integrations are mentioned in recent reviews, but with limited customization and fewer integration options noted.

### How do Act-On and eTrigue compare on customer support?

eTrigue leads Act-On in Quality of Support by 0.5 points, a material difference in reviewer satisfaction.

- **Act-On:** Reviewers cite responsive and helpful support, with 18 all-time mentions for customer support and frequent praise for onboarding and troubleshooting.
- **eTrigue:** Reviewers consistently highlight "super responsive" and "fantastic" support, with a 9.2 Quality of Support score and multiple recent mentions of rapid assistance and knowledgeable staff.

### Which is easier to implement, Act-On or eTrigue?

eTrigue is rated higher for Ease of Setup, with a 0.9-point advantage over Act-On.

- **Act-On:** Reviewers describe setup as "easy" and "straightforward" for most, but some note technical challenges and a learning curve for deeper features.
- **eTrigue:** Reviewers consistently praise eTrigue for "easy and simple" setup, step-by-step walkthroughs, and minimal learning curve, especially for non-technical users.

### Which product has better Templates?

Act-On is favored for Templates, with more reviewer-cited strengths and higher all-time mention counts.

- **Act-On:** Templates are cited in multiple recent reviews as "easy to use" and "customizable," with 15 all-time mentions for Email Management and 8 for Customization.
- **eTrigue:** Templates are described as "easy to use" and "fun to work with" in older reviews, but recent feedback notes limited customization and outdated editing options.