Compare Act-On and emfluence Marketing Platform 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$1,000.00 Per Month
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansemfluence Marketing Platform
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$1,000.00 Per Month
Browse all 3 pricing plansAct-On vs emfluence Marketing Platform
When assessing the two solutions, reviewers found emfluence Marketing Platform easier to use, set up, and administer. Reviewers also preferred doing business with emfluence Marketing Platform overall.
- Reviewers felt that emfluence Marketing Platform meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that emfluence Marketing Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of emfluence Marketing Platform over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
emfluence Marketing Platform
Small Business
$1,000.00
Per Month
Pricing for active email list size up to 30,000 contacts.
- Unlimited Email Sends
- Unlimited Landing Pages
- Unlimited Support
Free Trial
Act-On
No trial information availableemfluence Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.7
81
Ease of Use
8.0
900
8.5
82
Ease of Setup
7.7
510
8.5
39
Ease of Admin
8.2
516
8.7
37
Quality of Support
8.7
859
9.3
76
Has the product been a good partner in doing business?
8.6
496
9.5
37
Product Direction (% positive)
8.1
884
9.3
80
Features by Category
Email Marketing
8.4
707
|
Verified
8.6
70
|
Verified
8.8
697
|
Verified
9.2
71
|
Verified
8.3
692
|
Verified
8.8
71
|
Verified
8.5
615
|
Verified
8.7
53
|
Verified
Online Marketing
7.9
640
|
Verified
8.4
49
|
Verified
7.8
539
|
Verified
8.2
42
|
Verified
7.9
518
|
Verified
8.6
44
|
Verified
7.9
603
|
Verified
8.4
50
|
Verified
7.8
519
|
Verified
8.5
8
Lead Management
8.1
580
|
Verified
8.0
31
|
Verified
8.0
560
|
Verified
8.0
41
|
Verified
8.4
625
|
Verified
8.5
45
|
Verified
8.2
591
|
Verified
7.9
29
|
Verified
8.2
575
|
Verified
8.4
31
|
Verified
8.1
572
|
Verified
8.0
22
|
Verified
8.0
515
|
Verified
8.2
27
|
Verified
8.0
533
|
Verified
8.0
23
|
Verified
Campaign Management
8.1
507
|
Verified
8.4
40
|
Verified
7.9
428
|
Verified
8.8
31
|
Verified
7.4
336
|
Verified
8.8
38
|
Verified
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
Feature Not Available
7.0
317
|
Verified
8.7
31
|
Verified
7.6
97
|
Verified
Feature Not Available
6.8
233
|
Verified
Feature Not Available
Reporting & Analytics
7.9
648
|
Verified
8.9
59
|
Verified
7.7
576
|
Verified
8.6
39
|
Verified
7.1
411
|
Verified
Feature Not Available
6.9
355
|
Verified
Feature Not Available
7.3
389
|
Verified
Feature Not Available
Platform
7.6
377
|
Verified
8.5
28
|
Verified
7.8
337
|
Verified
Feature Not Available
8.3
398
|
Verified
9.1
32
|
Verified
7.8
206
|
Verified
Feature Not Available
7.1
204
|
Verified
8.4
16
|
Verified
8.3
392
|
Verified
9.3
28
|
Verified
7.7
259
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.5
28
|
Verified
7.8
308
|
Verified
8.0
17
|
Verified
7.4
282
|
Verified
9.2
12
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
emfluence Marketing Platform has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
emfluence Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
20.9%
Banking
4.4%
Insurance
4.4%
Financial Services
4.4%
Food & Beverages
4.4%
Other
61.5%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Do you offer integrations with other software?
1 Comment
Official Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 Comment
Official Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 Comment
Official Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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