Compare Act-On and Dynamics 365 Marketing 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Mid-Market (44.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,065)4.1 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansDynamics 365 Marketing
Star Rating
(162)4.3 out of 5
Market Segments
Mid-Market (44.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingAct-On vs Dynamics 365 Marketing
When assessing the two solutions, reviewers found them equally easy to use. However, Dynamics 365 Marketing is easier to set up and administer. Reviewers also preferred doing business with Dynamics 365 Marketing overall.
- Act-On and Dynamics 365 Marketing both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Act-On is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dynamics 365 Marketing over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Dynamics 365 Marketing
No pricing availableFree Trial
Act-On
No trial information availableDynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.2
895
8.2
116
Ease of Use
8.0
902
8.0
116
Ease of Setup
7.7
512
8.0
55
Ease of Admin
8.2
517
8.5
40
Quality of Support
8.7
861
8.1
112
Has the product been a good partner in doing business?
8.6
497
8.7
36
Product Direction (% positive)
8.1
885
8.5
102
Features by Category
Email Marketing
8.4
708
|
Verified
8.4
58
8.8
697
|
Verified
8.1
57
8.3
692
|
Verified
8.2
56
8.5
615
|
Verified
8.1
53
Online Marketing
7.9
641
|
Verified
8.3
54
7.8
539
|
Verified
8.4
51
7.9
518
|
Verified
7.8
52
7.9
603
|
Verified
7.6
50
7.8
519
|
Verified
8.0
51
Lead Management
8.1
580
|
Verified
8.0
54
8.0
560
|
Verified
8.1
53
8.4
625
|
Verified
8.1
56
8.2
591
|
Verified
7.7
53
8.2
575
|
Verified
7.4
51
8.1
572
|
Verified
7.5
50
8.0
515
|
Verified
7.6
52
8.0
534
|
Verified
8.2
55
Campaign Management
8.1
507
|
Verified
7.8
53
7.9
429
|
Verified
7.8
52
7.4
336
|
Verified
8.2
51
7.3
79
7.8
49
Social
6.9
306
|
Verified
7.4
50
7.1
373
|
Verified
7.5
49
7.0
317
|
Verified
7.7
51
7.6
97
|
Verified
7.5
51
6.8
233
|
Verified
7.5
50
Reporting & Analytics
7.9
648
|
Verified
8.2
52
7.7
576
|
Verified
7.7
49
7.1
411
|
Verified
7.8
50
6.9
355
|
Verified
7.6
51
7.3
389
|
Verified
7.1
48
Platform
7.6
377
|
Verified
7.9
37
7.8
338
|
Verified
8.1
35
8.3
398
|
Verified
8.1
36
7.8
206
|
Verified
8.2
35
7.1
204
|
Verified
8.1
36
8.3
392
|
Verified
7.9
37
7.7
259
|
Verified
7.6
36
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.8
39
7.8
308
|
Verified
7.5
38
7.4
282
|
Verified
7.5
38
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.0
59
8.0
85
|
Verified
8.4
61
8.0
84
|
Verified
8.1
61
8.2
86
|
Verified
8.3
62
6.7
35
|
Verified
7.9
60
7.3
39
|
Verified
7.8
57
Campaign Activity
8.2
91
|
Verified
8.3
62
8.2
106
|
Verified
8.3
62
7.7
73
|
Verified
8.0
61
7.7
78
|
Verified
7.9
61
8.0
74
|
Verified
7.9
61
Feature Not Available
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Dynamics 365 Marketing are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, Visitor Identification, and Transactional Email
Dynamics 365 Marketing has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Information Technology and Services
20.7%
Marketing and Advertising
11.0%
Computer Software
8.3%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
