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# Act-On vs Klarity by DemandScience Comparison - What are their main differences?

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Act-OnKlarity by DemandScience[+ Add Product](#)

Reviews

**Act-On** [

4.1/5(1,071)

](https://www.g2.com/products/act-on/reviews#reviews)

**Klarity by DemandScience** [

4.3/5(172)

](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews#reviews)

Pricing

**Act-On**
 **Starting at $900.00** Per Month · Professional

**Klarity by DemandScience**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Act-On**
2 months

Based on 184 responses

**Klarity by DemandScience**
\<1 monthFaster

Based on 16 responses

Return on Investment

**Act-On**
12 months

Based on 125 responses

**Klarity by DemandScience**
8 months4 months sooner

Based on 17 responses

Perceived Cost

**Act-On**
$$$$$

**Klarity by DemandScience**
$$$$$

Average Discount

**Act-On**
12%2% more

**Klarity by DemandScience**
10%

 ![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")

 ![Klarity by DemandScience](https://images.g2crowd.com/uploads/product/hd_favicon/88243773467aa0865f62aeaccb9b1143/demandscience-klarity-by-demandscience.svg "Klarity by DemandScience")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Who do you want to talk with?

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 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Act-On**
[
Ease of Use (25)
](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[
Customer Support (17)
](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[
Missing Features (12)
](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[
Learning Curve (8)
](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401343&qs=pros-and-cons#reviews)

**Klarity by DemandScience**
Not enough data

Integrations

**Act-On**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image")

SAP

](https://www.g2.com/products/dm-valid/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image")

Dynamics 365 Marketing

](https://www.g2.com/products/dynamics-365-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image")

Infor Customer Relationship...

](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[
View all
](https://www.g2.com/products/act-on/integrations)

**Klarity by DemandScience**
Not enough data

Screenshots

**Act-On**
 ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png)

**Klarity by DemandScience**
 ![Klarity by DemandScience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1301466/1---build-lists-.jpg)

Ratings

Meets Requirements

**Act-On**

8.2

8.2898

**Klarity by DemandScience**

8.4

8.4143

Ease of Use

**Act-On**

8.0

8.0905

**Klarity by DemandScience**

8.9

8.9144

Ease of Setup

**Act-On**

7.7

7.7514

**Klarity by DemandScience**

9.3

9.369

Ease of Admin

**Act-On**

8.2

8.2519

**Klarity by DemandScience**

9.1

9.168

Quality of Support

**Act-On**

8.7

8.7864

**Klarity by DemandScience**

8.9

8.9137

Has the product been a good partner in doing business?

**Act-On**

8.6

8.6499

**Klarity by DemandScience**

9.0

9.069

Product Direction (% positive)

**Act-On**

8.1

8.1887

**Klarity by DemandScience**

7.8

7.8140

Features

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

7.9

170

8.4

83

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Lead Intelligence

Account-level Insights 

7.9

134

8.3(won by 0.4)

54

Market Insights 

8.1(won by default)

127

Feature Not Available

Lead Analysis 

8.0(won by default)

134

Feature Not Available

Lead Management

Segmentation 

8.5

140

8.6(won by 0.1)

68

Account Identification 

7.9

125

8.4(won by 0.5)

60

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Predictive Scoring 

8.0(won by default)

123

Feature Not Available

Marketing Campaigns

Omni-Channel Tracking 

7.7(won by default)

94

Feature Not Available

Revenue Planning 

7.6(won by default)

79

Feature Not Available

Media Attribution 

7.6(won by default)

94

Feature Not Available

Opportunity Timeline 

7.9(won by default)

94

Feature Not Available

Customization 

7.8(won by default)

116

Feature Not Available

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

Not enough data

Not enough data

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

Not enough data

Not enough data

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

7.7

764

Not enough data

Email Marketing

Building and Personalizing Emails

8.4(won by default)

709

|

Verified

Not enough data

Sending Outbound Emails

8.8(won by default)

697

|

Verified

Not enough data

Manage Email Deliverability

8.3(won by default)

692

|

Verified

Not enough data

Automated Email Responses

8.5(won by default)

617

|

Verified

Not enough data

Online Marketing

Landing Pages and Forms

7.9(won by default)

642

|

Verified

Not enough data

Dynamic Content

7.8(won by default)

540

|

Verified

Not enough data

A/B Testing

7.9(won by default)

518

|

Verified

Not enough data

Mobile Optimized

7.9(won by default)

603

|

Verified

Not enough data

Search Tracking and Optimization

7.8(won by default)

519

|

Verified

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

8.1(won by default)

580

|

Verified

Not enough data

Data Quality Management

8.0(won by default)

560

|

Verified

Not enough data

Segmentation

8.4(won by default)

626

|

Verified

Not enough data

Lead Scoring and Grading

8.2(won by default)

591

|

Verified

Not enough data

Lead Nurturing

8.2(won by default)

575

|

Verified

Not enough data

Email Tracking

8.1(won by default)

572

|

Verified

Not enough data

Automated Alerts and Tasks

8.0(won by default)

515

|

Verified

Not enough data

CRM Lead Integration

8.0(won by default)

535

|

Verified

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.1(won by default)

507

|

Verified

Not enough data

Event / Webinar Marketing

7.9(won by default)

429

|

Verified

Not enough data

Calendaring

7.4(won by default)

336

|

Verified

Not enough data

Budgeting

7.3(won by default)

79

Not enough data

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

6.9(won by default)

306

|

Verified

Not enough data

Social Sharing

7.1(won by default)

373

|

Verified

Not enough data

Social Campaigns

7.0(won by default)

317

|

Verified

Not enough data

Social Media Engagement

7.6(won by default)

97

|

Verified

Not enough data

Social Media Advertising

6.8(won by default)

233

|

Verified

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

7.9(won by default)

649

|

Verified

Not enough data

Web Analytics

7.7(won by default)

576

|

Verified

Not enough data

ROI Analytics

7.1(won by default)

411

|

Verified

Not enough data

Revenue Analytics

6.9(won by default)

355

|

Verified

Not enough data

SEO / Keyword Analytics

7.3(won by default)

389

|

Verified

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

7.6(won by default)

377

|

Verified

Not enough data

Workflow Capability

7.8(won by default)

338

|

Verified

Not enough data

User, Role, and Access Management

8.3(won by default)

398

|

Verified

Not enough data

Internationalization

7.8(won by default)

206

|

Verified

Not enough data

Sandbox / Test Environments

7.1(won by default)

204

|

Verified

Not enough data

Performance and Reliability

8.3(won by default)

393

|

Verified

Not enough data

Output Document Generation

7.7(won by default)

259

|

Verified

Not enough data

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.2(won by default)

395

|

Verified

Not enough data

Integration APIs

7.8(won by default)

308

|

Verified

Not enough data

Breadth of Partner Applications

7.4(won by default)

282

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

8.3

103

Additional Functionality

Calendar Sync

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Data Availability

Contact Data Availability

Not enough data

8.2(won by default)

91

Company Data Availability

Not enough data

8.0(won by default)

85

Industry Research Availability

Not enough data

8.3(won by default)

16

Technographic Data Availability

Not enough data

Not enough data

Data Accuracy

Contact Data Accuracy

Not enough data

7.3(won by default)

91

Company Data Accuracy

Not enough data

7.5(won by default)

85

Technographic Data Accuracy

Not enough data

Not enough data

Agentic AI - Sales Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Platform

Internationalization

Not enough data

8.6(won by default)

25

User, Role, and Access Management

Not enough data

9.0(won by default)

30

|

Verified

Performance and Reliability

Not enough data

8.9(won by default)

34

Reporting/Dashboards

Not enough data

7.6(won by default)

11

APIs

Not enough data

8.9(won by default)

20

Mobile User Support

Not enough data

Feature Not Available

Deal Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Features

Lead Builder

Not enough data

8.3(won by default)

71

Integration to CRM/Marketing Automation

Not enough data

7.7(won by default)

46

Data Cleaning/Enrichment

Not enough data

8.3(won by default)

27

|

Verified

Data Segmentation/Filtering

Not enough data

8.5(won by default)

77

|

Verified

Search

Not enough data

8.6(won by default)

84

|

Verified

Reporting

Not enough data

8.3(won by default)

18

News/People Alerts

Not enough data

Feature Not Available

Connections

Not enough data

Not enough data

Messaging

Not enough data

Feature Not Available

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

7.5

40

Not enough data

Administration

Template Creation

8.0(won by default)

37

Not enough data

Preset Template Availability

7.3(won by default)

36

Not enough data

Custom Unsubscribe

8.0(won by default)

36

Not enough data

Email Segmentation

8.3(won by default)

36

Not enough data

Detailed Server Logs

6.7(won by default)

26

Not enough data

Alerts/Notifications

7.6(won by default)

30

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

7.1(won by default)

26

Not enough data

Event Tracking API

7.2(won by default)

24

Not enough data

Mail Send API

7.1(won by default)

25

Not enough data

Spam Filter Testing

7.8(won by default)

31

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

7.6(won by default)

26

Not enough data

Multiple Domains

7.3(won by default)

25

Not enough data

Dedicated IP

7.6(won by default)

28

Not enough data

Documentation

7.4(won by default)

28

Not enough data

Sender Reputation Management

7.6(won by default)

27

Not enough data

Tracking & Reporting

7.9(won by default)

36

Not enough data

Enterprise Scalability

7.4(won by default)

29

Not enough data

Performance and Reliability

7.8(won by default)

37

Not enough data

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.7

22

Not enough data

Platform Basics

Customizable Templates

8.2(won by default)

18

Not enough data

Exporting

8.5(won by default)

19

Not enough data

Multi-user Access and Collaboration

9.0(won by default)

17

Not enough data

Multiple Personas

8.6(won by default)

14

Not enough data

Data Analytics 

8.6(won by default)

7

Not enough data

Predictive Analytics

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Customer Journey Mapping

Autonomous Task Execution

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Linking

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

Action Management

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Diagramming

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Storyboarding

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

7.3

22

Not enough data

Platform Basics

Dynamic Segmentation

7.9(won by default)

18

Not enough data

Journey Optimization

7.5(won by default)

17

Not enough data

Platform Data

Journey Reporting

7.3(won by default)

17

Not enough data

Trends Reporting

6.4(won by default)

13

Not enough data

Dashboards

7.5(won by default)

19

Not enough data

Advanced Data Filtering

6.8(won by default)

17

Not enough data

Platform Additional Functionality

Journey Mapping

7.1(won by default)

15

Not enough data

Integrations

7.1(won by default)

17

Not enough data

Automated Alerts

7.8(won by default)

15

Not enough data

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Lead Intelligence[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

8.6

16

Lead Intelligence

Lead Enrichment

Not enough data

7.9(won by default)

13

Lead Quality

Not enough data

8.5(won by default)

14

Lead Analysis

Not enough data

8.6(won by default)

14

Browser Extension

Not enough data

9.4(won by default)

8

Lead Validation

Not enough data

Feature Not Available

Lead Verification

Not enough data

Not enough data

External Data Sourcing

Not enough data

Not enough data

Agentic AI - Lead Intelligence

Cross-system Integration

Not enough data

Not enough data

Artificial Intelligence - Lead Intelligence

Lead Scoring & Prioritization

Not enough data

Not enough data

Intent Signal Analysis

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

7.2

44

Not enough data

Page Customization

Drag and Drop

7.8(won by default)

40

Not enough data

Templates

7.4(won by default)

39

Not enough data

Advanced Customization

7.2(won by default)

36

Not enough data

Content Library

7.6(won by default)

39

Not enough data

Email Templates

Not enough data

Not enough data

Page Optimization

A/B Testing

7.2(won by default)

31

Not enough data

Mobile Responsive

7.2(won by default)

43

Not enough data

Web Analytics

7.3(won by default)

34

Not enough data

SEO

6.6(won by default)

27

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Integrations

E-Commerce Integration

5.4(won by default)

17

Not enough data

Third-Party Integrations

7.9(won by default)

34

Not enough data

Domain Integration

7.8(won by default)

31

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

AI Text Generation

6.7(won by default)

10

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Landing Page Builders

Cross-system Integration

Not enough data

Not enough data

Additional Functionality

Campaign Segmentation

Not enough data

Not enough data

Form Builder

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Website Publishing Options

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Responsive Web Design

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

7.4

35

Not enough data

Agentic AI - Lead Scoring

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Attribution

Lead Opportunity

7.5(won by default)

25

Not enough data

Lead Assignment

7.4(won by default)

24

Not enough data

Pipeline Acceleration

7.0(won by default)

23

Not enough data

Discovery

Lead Management

7.6(won by default)

26

Not enough data

Scoring/Ranking

8.1(won by default)

32

Not enough data

Lead Context

7.4(won by default)

24

Not enough data

Pipeline Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Management

Conversion Viability

6.5(won by default)

20

Not enough data

Workflow

6.9(won by default)

22

Not enough data

Platform

Data Synchronization

8.0(won by default)

28

Not enough data

Analysis

7.4(won by default)

29

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Demographic/Firmographic Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Additional Functionality

Drag & Drop

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Sales Forecasting

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

7.8

118

Not enough data

Marketing Operations

ROI Tracking

7.7(won by default)

74

|

Verified

Not enough data

Data Collection

8.0(won by default)

85

|

Verified

Not enough data

Customer Insights

8.0(won by default)

84

|

Verified

Not enough data

Multi-User Access

8.2(won by default)

86

|

Verified

Not enough data

Spend Management

6.7(won by default)

35

|

Verified

Not enough data

White Label

7.3(won by default)

39

|

Verified

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

8.2(won by default)

91

|

Verified

Not enough data

Reports and Dashboards

8.2(won by default)

106

|

Verified

Not enough data

Campaign Stickiness

7.7(won by default)

73

|

Verified

Not enough data

Multichannel Tracking

7.7(won by default)

78

|

Verified

Not enough data

Brand Optimization

8.0(won by default)

74

|

Verified

Not enough data

Predictive Analytics

Feature Not Available

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Lead Mining[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Lead Mining

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Visitor Identification

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Conversion Rate Optimization

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Site Search Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Time on Site Tracking

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

User Interaction Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Multiple Site Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews)

Act-On

Small-Business(50 or fewer emp.)

38.3%

Mid-Market(51-1000 emp.)

50.0%

Enterprise(\> 1000 emp.)

11.7%

[![Klarity by DemandScience](https://images.g2crowd.com/uploads/product/hd_favicon/88243773467aa0865f62aeaccb9b1143/demandscience-klarity-by-demandscience.svg "Klarity by DemandScience")](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews)

Klarity by DemandScience

Small-Business(50 or fewer emp.)

57.0%

Mid-Market(51-1000 emp.)

35.8%

Enterprise(\> 1000 emp.)

7.3%

Small-Business

(50 or fewer emp.)

38.3%

57.0%

Mid-Market

(51-1000 emp.)

50.0%

35.8%

Enterprise

(\> 1000 emp.)

11.7%

7.3%

Reviewers' Industry

[![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews)
Act-On

Marketing and Advertising

14.5%

Computer Software

13.2%

Information Technology and Services

11.4%

Financial Services

4.8%

Telecommunications

3.1%

Other

53.1%

[![Klarity by DemandScience](https://images.g2crowd.com/uploads/product/hd_favicon/88243773467aa0865f62aeaccb9b1143/demandscience-klarity-by-demandscience.svg "Klarity by DemandScience")](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews)
Klarity by DemandScience

Marketing and Advertising

22.4%

Information Technology and Services

18.2%

Computer Software

15.2%

Internet

4.2%

Management Consulting

3.0%

Other

37.0%

Alternatives

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**Klarity by DemandScience Alternatives**

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 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
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 ![Cognism](https://images.g2crowd.com/uploads/product/hd_favicon/e5c694be072e8acebd318d1412cb05ba/cognism%282%29.svg "Cognism")

[
Cognism
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