Compare Act-On and Klarity by DemandScience
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plans
Klarity by DemandScience
Star Rating
(172)4.3 out of 5
Market Segments
Small-Business (57.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Klarity by DemandScience
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in overall user satisfaction, reflected in its higher G2 Score compared to Klarity by DemandScience. Users appreciate the platform's automated engagement programs that help target specific audiences effectively.
- Users say that Act-On's implementation process is notably smooth, with many highlighting the stress-free setup and intuitive onboarding experience, making it easier for teams to get started quickly.
- Reviewers mention that Klarity by DemandScience shines in its ease of use, with users finding the platform clear and straightforward. This is particularly beneficial for teams needing to drill down into specific results and insights.
- According to verified reviews, Act-On's email builder has received positive feedback for its recent updates, including mobile-friendly designs and features like auto-tagging for analytics, which enhance user experience and marketing effectiveness.
- Users highlight that Klarity is a versatile tool for growth marketing, allowing teams to build databases and identify target audiences efficiently. This flexibility is a key advantage for businesses looking to optimize their marketing strategies.
- Reviewers note that while both platforms offer quality support, Act-On's support is particularly praised for its responsiveness, with users appreciating the quality of assistance they receive when facing challenges.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Klarity by DemandScience
No pricing availableFree Trial
Act-On
No trial information availableKlarity by DemandScience
Free Trial is available
Ratings
Meets Requirements
8.2
897
8.4
143
Ease of Use
8.0
904
8.9
144
Ease of Setup
7.7
514
9.3
69
Ease of Admin
8.2
519
9.1
68
Quality of Support
8.7
863
8.9
137
Has the product been a good partner in doing business?
8.6
499
9.0
69
Product Direction (% positive)
8.1
886
7.8
140
Features by Category
Email Marketing
8.4
709
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
616
|
Verified
Not enough data
Online Marketing
7.9
641
|
Verified
Not enough data
7.8
540
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
626
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
535
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
429
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
649
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
338
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Data Availability
Not enough data
8.2
91
Not enough data
8.0
85
Not enough data
8.3
16
Not enough data
Not enough data
Data Accuracy
Not enough data
7.3
91
Not enough data
7.5
85
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.6
25
Not enough data
9.0
30
|
Verified
Not enough data
8.9
34
Not enough data
7.6
11
Not enough data
Feature Not Available
Not enough data
8.9
20
Features
Not enough data
8.3
71
Not enough data
7.7
46
Not enough data
8.3
27
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.3
18
Not enough data
Feature Not Available
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
7.9
13
Not enough data
8.5
14
Not enough data
8.6
14
Not enough data
9.4
8
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Feature Not Available
7.9
134
8.3
54
8.0
134
Feature Not Available
Lead Management
8.5
140
8.6
68
8.0
123
Feature Not Available
7.9
125
8.4
60
Marketing Campaigns
7.7
94
Feature Not Available
7.6
79
Feature Not Available
7.6
94
Feature Not Available
7.9
94
Feature Not Available
7.8
116
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Klarity by DemandScience are categorized as Marketing Account Intelligence
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, Transactional Email, and Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klarity by DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Marketing and Advertising
22.4%
Information Technology and Services
18.2%
Computer Software
15.2%
Internet
4.2%
Management Consulting
3.0%
Other
37.0%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do I need a credit card to sign up?
2 Comments
Official Response from Klarity by DemandScience
Yes, you need a credit card for all plans apart from the enterprise plan which can be paid via invoice.Read more
Can I pay for just one month rather than a monthly subscription?
1 Comment
Official Response from Klarity by DemandScience
All Leadiro plans are monthly recurring plans. If you need Leadiro for just one month, simply sign up for a plan and cancel before your next billing date.Read more
Can I upgrade my plan at any time?
1 Comment
Official Response from Klarity by DemandScience
Upgrading is easy! Just log into your account and message the support team in intercom and we will take care of the rest.Read more
