Compare Act-On and CustomerGauge 
At a Glance
Market Segments
Act-On
Mid-Market (50.5% of reviews)
CustomerGauge
Enterprise (44.2% of reviews)
Entry-Level Pricing
Act-On
$900/monthCustomerGauge
No pricing availableFeatured Products
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Canvs AI
(125)
Feedback Analytics
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Identity Matrix
(22)
Visitor Identification
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Survicate
(171)
Experience Management
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Act-On vs CustomerGauge
- Users report that Act-On excels in email marketing features, particularly in "Sending Outbound Emails" with a score of 8.8, while CustomerGauge shines in "Quality of Support" with an impressive score of 9.6, indicating a more robust support system for users.
- Reviewers mention that Act-On's "Email Segmentation" feature scores 8.2, allowing for effective targeting, whereas CustomerGauge's "Lead Management" capabilities, particularly in "Segmentation," score higher at 8.5, suggesting a more refined approach to managing leads.
- G2 users highlight Act-On's "Ease of Setup" with a score of 7.6, which is lower than CustomerGauge's score of 8.7, indicating that users may find CustomerGauge easier to implement and start using effectively.
- Users on G2 note that Act-On's "Dynamic Content" feature scores 7.8, which is less favorable compared to CustomerGauge's overall higher ratings in customer feedback management, particularly in "Feedback Management" where they score significantly higher.
- Reviewers say that Act-On's "Automated Email Responses" feature scores 8.5, showcasing its strength in automation, while CustomerGauge's "Customer Satisfaction (CSAT) Score" is notably higher, reflecting a stronger focus on customer feedback and satisfaction metrics.
- Users report that Act-On's "Data Import & Export Tools" score of 8.6 is a strong point, but CustomerGauge's overall integration capabilities, particularly in "Email Marketing Integration" scoring 8.0, suggest a more seamless experience when connecting with other platforms.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
CustomerGauge
No pricing availableFree Trial
Act-On
No trial information availableCustomerGauge
No trial information availableRatings
Meets Requirements
8.2
877
8.7
37
Ease of Use
8.0
884
8.8
38
Ease of Setup
7.6
497
8.7
32
Ease of Admin
8.2
509
8.8
32
Quality of Support
8.6
844
9.6
38
Has the product been a good partner in doing business?
8.6
490
9.6
32
Product Direction (% positive)
8.1
868
9.7
37
Features by Category
Email Marketing
8.4
698
|
Verified
Not enough data
8.8
690
|
Verified
Not enough data
8.3
684
|
Verified
Not enough data
8.5
608
|
Verified
Not enough data
Online Marketing
7.9
631
|
Verified
Not enough data
7.8
531
|
Verified
Not enough data
7.8
511
|
Verified
Not enough data
7.9
595
|
Verified
Not enough data
7.8
512
|
Verified
Not enough data
Lead Management
8.1
573
|
Verified
Not enough data
8.0
554
|
Verified
Not enough data
8.4
619
|
Verified
Not enough data
8.2
584
|
Verified
Not enough data
8.2
568
|
Verified
Not enough data
8.2
566
|
Verified
Not enough data
8.0
508
|
Verified
Not enough data
8.0
527
|
Verified
Not enough data
Campaign Management
8.1
501
|
Verified
Not enough data
7.9
421
|
Verified
Not enough data
7.4
330
|
Verified
Not enough data
7.3
73
Not enough data
Social
6.9
300
|
Verified
Not enough data
7.1
367
|
Verified
Not enough data
7.0
311
|
Verified
Not enough data
7.6
91
|
Verified
Not enough data
6.8
227
|
Verified
Not enough data
Reporting & Analytics
7.9
642
|
Verified
Not enough data
7.7
570
|
Verified
Not enough data
7.1
405
|
Verified
Not enough data
6.9
349
|
Verified
Not enough data
7.3
383
|
Verified
Not enough data
Platform
7.6
369
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.8
198
|
Verified
Not enough data
7.0
196
|
Verified
Not enough data
8.3
384
|
Verified
Not enough data
7.6
251
|
Verified
Not enough data
Integration
8.2
386
|
Verified
Not enough data
7.8
299
|
Verified
Not enough data
7.4
274
|
Verified
Not enough data
Administration
7.9
33
Not enough data
7.2
33
Not enough data
7.9
32
Not enough data
8.2
32
Not enough data
6.9
23
Not enough data
7.8
27
Not enough data
Integrations
7.0
23
Not enough data
7.1
21
Not enough data
7.2
22
Not enough data
7.8
27
Not enough data
Platform
7.6
24
Not enough data
7.3
23
Not enough data
7.7
26
Not enough data
7.5
26
Not enough data
7.6
25
Not enough data
7.9
33
Not enough data
7.5
27
Not enough data
7.7
34
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Team
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
17
Not enough data
8.5
18
Not enough data
9.1
16
Not enough data
8.6
13
Not enough data
8.6
6
Not enough data
Platform Basics
7.7
17
Not enough data
7.3
16
Not enough data
Platform Data
7.1
16
Not enough data
6.3
12
Not enough data
7.5
18
Not enough data
6.7
16
Not enough data
Platform Additional Functionality
7.0
14
Not enough data
7.0
16
Not enough data
7.6
14
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Page Customization
7.7
38
Not enough data
7.3
37
Not enough data
7.2
34
Not enough data
7.5
37
Not enough data
Page Optimization
7.1
29
Not enough data
7.2
41
Not enough data
7.3
32
Not enough data
6.6
25
Not enough data
Integrations
5.2
15
Not enough data
8.0
32
Not enough data
7.9
29
Not enough data
Generative AI
Feature Not Available
Not enough data
Feedback Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Intelligence
8.1
125
Not enough data
7.9
132
Not enough data
8.0
132
Not enough data
Lead Management
8.5
138
Not enough data
8.0
121
Not enough data
7.9
123
Not enough data
Marketing Campaigns
7.7
92
Not enough data
7.5
77
Not enough data
7.6
92
Not enough data
7.9
92
Not enough data
7.8
114
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and CustomerGauge are categorized as Customer Journey Analytics
Unique Categories
CustomerGauge is categorized as Experience Management, Customer Revenue Optimization, Customer Advocacy, and Feedback Analytics
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CustomerGauge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.4%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.6%
Information Technology and Services
11.6%
Food & Beverages
11.6%
Computer Software
11.6%
Telecommunications
9.3%
Information Services
4.7%
Other
51.2%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
CustomerGauge
Most Helpful Favorable Review
Mariela M.
Verified User in Food & Beverages
I like that i can ser what oír guest think about us
Most Helpful Critical Review
Verified User in Transportation/Trucking/Railroad
not robust in the data management, the company wants to be looking at Accounts for "their" customers but most of their reporting on accounts is not customizable which is annoying.
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Mariela M.
Verified User in Food & Beverages
I like that i can ser what oír guest think about us
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Verified User in Transportation/Trucking/Railroad
not robust in the data management, the company wants to be looking at Accounts for "their" customers but most of their reporting on accounts is not customizable which is annoying.
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
CustomerGauge has no discussions with answers
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