# Act-On, ClickFunnels vs Oracle Eloqua Comparison

| | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 1,069 | 417 | 626 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (95.3% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $97.00 Per Month | $2,000/month  | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### ClickFunnels

Pros:
- Ease of Use (4 reviews)
- Easy Setup (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Features (2 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 9.0 (289 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.6 (289 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.2 (110 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.6 (93 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.6 (273 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.8 (93 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.2 (286 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### ClickFunnels

#### Entry-Level Pricing

Plan: Launch

Price: $97.00 Per Month

Key Features:
- 1 Brand Workspaces
- 2 Team Members
- Unlimited Funnels

[Browse all 3 editions](https://www.g2.com/products/clickfunnels/pricing)

#### Free Trial

Yes

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 8.0 (279 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 6.8 (195 reviews) | 

#### Social

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 6.9 (160 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 7.1 (170 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 6.9 (205 reviews) | 

#### Platform

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 7.7 (134 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Administration

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **ClickFunnels** | 8.4/10 | 78 |
| **Oracle Eloqua** | N/A | N/A |

#### Page Customization

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 9.0 (58 reviews) ✓ Verified | Not enough data | 
| **Templates** | 7.4 (39 reviews) | 8.8 (62 reviews) ✓ Verified | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | 8.1 (50 reviews) ✓ Verified | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | 8.7 (56 reviews) ✓ Verified | Not enough data | 

#### Page Optimization

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.6 (45 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.9 (48 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | 8.1 (44 reviews) ✓ Verified | Not enough data | 
| **SEO** | 6.6 (27 reviews) | 8.1 (42 reviews) ✓ Verified | Not enough data | 

#### Integrations

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 8.1 (37 reviews) ✓ Verified | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 8.9 (54 reviews) ✓ Verified | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | 8.9 (58 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 6.9 (17 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | 8.6/10 | 19 |
| **Oracle Eloqua** | N/A | N/A |

#### Computing

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | 9.0 (13 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | 8.1 (13 reviews) | Not enough data | 
| **Little to No Coding** | Not enough data | 9.3 (18 reviews) | Not enough data | 

#### Experimental Design

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 8.7 (14 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 8.9 (16 reviews) | Not enough data | 

#### Analytics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.7 (17 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | 7.7 (15 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | Not enough data | 

#### Discovery

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **ClickFunnels** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | 8.9/10 | 140 |
| **Oracle Eloqua** | N/A | N/A |

#### Customizations

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Templates** | Not enough data | 9.0 (105 reviews) | Not enough data | 
| **Drag and Drop** | Not enough data | 9.4 (105 reviews) | Not enough data | 
| **HTML Input** | Not enough data | 8.9 (76 reviews) | Not enough data | 
| **Domain Name** | Not enough data | 9.2 (94 reviews) | Not enough data | 

#### Growth

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **SEO** | Not enough data | 8.4 (76 reviews) | Not enough data | 
| **Site Analytics** | Not enough data | 8.9 (76 reviews) | Not enough data | 
| **Marketing Tools** | Not enough data | 9.2 (91 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.8 (81 reviews) | Not enough data | 
| **Hosting** | Not enough data | 9.2 (85 reviews) | Not enough data | 

#### Content

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Email Integrations** | Not enough data | 9.3 (88 reviews) | Not enough data | 
| **Content Management** | Not enough data | 9.2 (77 reviews) | Not enough data | 
| **Permissions** | Not enough data | 9.2 (75 reviews) | Not enough data | 
| **WordPress Tool** | Not enough data | 7.4 (23 reviews) | Not enough data | 

#### Support

| Feature | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Customer Support** | Not enough data | 8.5 (34 reviews) | Not enough data | 

---
## Categories

**Unique to Act-On (9):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ClickFunnels (3):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Oracle Eloqua (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | ClickFunnels | Oracle Eloqua | 
|---|---|---|---|
| **Small-Business** | 38.3% | 95.3% | 13.7% | 
| **Mid-Market** | 50.1% | 3.7% | 32.1% | 
| **Enterprise** | 11.6% | 1.0% | 54.1% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### ClickFunnels

- **Marketing and Advertising:** 24.3%
- **Health, Wellness and Fitness:** 10.2%
- **Professional Training & Coaching:** 10.2%
- **E-Learning:** 6.3%
- **Financial Services:** 4.2%
- **Internet:** 3.7%
- **Management Consulting:** 3.4%
- **Information Technology and Services:** 2.1%
- **Retail:** 2.1%
- **Computer Software:** 1.8%
- **Other:** 31.9%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1067 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to ClickFunnels

- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Leadpages](https://www.g2.com/products/leadpages/reviews) — 4.3/5 stars (231 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (807 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (805 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### ClickFunnels

- Title: [Will you ever have an email system integrated into clickfunnels?](https://www.g2.com/discussions/26739-will-you-ever-have-an-email-system-integrated-into-clickfunnels) — 4 comments, 1 upvote
  > **Top comment:** "They do have an email system it's called actionetics. However, you can integrate aweber , mailchimp, sendgrid and convertkit."
- Title: [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) — 1 comment
  > **Top comment:** "Just take the free trail to use it and then if you do like it then you can upgrade your plan after 14 days."
- Title: [Are ClickFunnels worth it?](https://www.g2.com/discussions/are-clickfunnels-worth-it) — 1 comment
  > **Top comment:** "ClickFunnels is generally worth it if you invest in the educational resources also available and really learn or already understand how to build a business. "
- Title: [What do you get with ClickFunnels?](https://www.g2.com/discussions/what-do-you-get-with-clickfunnels) — 1 comment
  > **Top comment:** "You get a full set up of funnels tools so you can lead a customer down a path toward purchase."
- Title: [I have tried many programs, this is day 1, is it true that these funnels turn around most products in converters, or is more of the due diligence of researching the higher searched products that lead the way?](https://www.g2.com/discussions/i-have-tried-many-programs-this-is-day-1-is-it-true-that-these-funnels-turn-around-most-products-in-converters-or-is-more-of-the-due-diligence-of-researching-the-higher-searched-products-that-lead-the-way) — 1 comment, 1 upvote
  > **Top comment:** "The funnel platform, the product, and the offer are separate from each other.

The success of a funnel depends on how well the offer you are making aligns..."

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-clickfunnels-vs-oracle-eloqua)