# Act-On vs ClickFunnels Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ClickFunnels excels in its all-in-one capabilities, making it a more valuable option for users looking to integrate various marketing tools. Users appreciate the ease of setting up sales pages and autoresponders, which streamlines their marketing efforts.
- **Users say** that Act-On provides a strong platform for targeted advertising, with features like automated engagement programs that help reach specific audiences effectively. Recent feedback highlights the stress-free setup process, making it appealing for those new to marketing automation.
- **Reviewers mention** that ClickFunnels offers a more intuitive drag-and-drop interface, which enhances the user experience. Many users find it straightforward to customize their marketing and website experience, contributing to its higher ratings in usability.
- **According to verified reviews** , Act-On's email builder has received positive remarks for its mobile-friendly updates and features like auto-tagging for analytics. This focus on email marketing tools is a strong point for users who prioritize email campaigns.
- **G2 reviewers highlight** that while Act-On has a solid support quality, ClickFunnels maintains a competitive edge with its comprehensive feature set that includes e-commerce integration and advanced customization options, which are particularly beneficial for small businesses.
- **Users express** that both platforms have their strengths, but ClickFunnels tends to shine in areas like A/B testing and SEO capabilities, which are crucial for optimizing marketing strategies. This makes it a preferred choice for users focused on maximizing their online presence.



| | Act-On | ClickFunnels | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,069 | 417 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (95.3% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $97.00 Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### ClickFunnels

Pros:
- Ease of Use (4 reviews)
- Easy Setup (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Features (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | ClickFunnels | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 9.0 (289 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 8.6 (289 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.2 (110 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.6 (93 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.6 (273 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.8 (93 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.2 (286 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### ClickFunnels

#### Entry-Level Pricing

Plan: Launch

Price: $97.00 Per Month

Key Features:
- 1 Brand Workspaces
- 2 Team Members
- Unlimited Funnels

[Browse all 3 editions](https://www.g2.com/products/clickfunnels/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **ClickFunnels** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **ClickFunnels** | N/A | N/A |

#### Administration

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **ClickFunnels** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **ClickFunnels** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **ClickFunnels** | 8.4/10 | 78 |

#### Page Customization

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 9.0 (58 reviews) ✓ Verified | 
| **Templates** | 7.4 (39 reviews) | 8.8 (62 reviews) ✓ Verified | 
| **Advanced Customization** | 7.2 (36 reviews) | 8.1 (50 reviews) ✓ Verified | 
| **Content Library** | 7.6 (39 reviews) | 8.7 (56 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.6 (45 reviews) | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.9 (48 reviews) ✓ Verified | 
| **Web Analytics** | 7.3 (34 reviews) | 8.1 (44 reviews) ✓ Verified | 
| **SEO** | 6.6 (27 reviews) | 8.1 (42 reviews) ✓ Verified | 

#### Integrations

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 8.1 (37 reviews) ✓ Verified | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 8.9 (54 reviews) ✓ Verified | 
| **Domain Integration** | 7.8 (31 reviews) | 8.9 (58 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 6.9 (17 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | 8.6/10 | 19 |

#### Computing

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **WYSIWYG** | Not enough data | 9.0 (13 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.1 (13 reviews) | 
| **Little to No Coding** | Not enough data | 9.3 (18 reviews) | 

#### Experimental Design

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 9.0 (16 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (14 reviews) | 
| **Mobile Testing** | Not enough data | 8.9 (16 reviews) | 

#### Analytics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.7 (17 reviews) | 
| **Heatmaps** | Not enough data | 7.7 (15 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **ClickFunnels** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **ClickFunnels** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **ClickFunnels** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **ClickFunnels** | 8.9/10 | 140 |

#### Customizations

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Templates** | Not enough data | 9.0 (105 reviews) | 
| **Drag and Drop** | Not enough data | 9.4 (105 reviews) | 
| **HTML Input** | Not enough data | 8.9 (76 reviews) | 
| **Domain Name** | Not enough data | 9.2 (94 reviews) | 

#### Growth

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **SEO** | Not enough data | 8.4 (76 reviews) | 
| **Site Analytics** | Not enough data | 8.9 (76 reviews) | 
| **Marketing Tools** | Not enough data | 9.2 (91 reviews) | 
| **E-Commerce** | Not enough data | 8.8 (81 reviews) | 
| **Hosting** | Not enough data | 9.2 (85 reviews) | 

#### Content

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Email Integrations** | Not enough data | 9.3 (88 reviews) | 
| **Content Management** | Not enough data | 9.2 (77 reviews) | 
| **Permissions** | Not enough data | 9.2 (75 reviews) | 
| **WordPress Tool** | Not enough data | 7.4 (23 reviews) | 

#### Support

| Feature | Act-On | ClickFunnels | 
|---|---|---|
| **Customer Support** | Not enough data | 8.5 (34 reviews) | 

---
## Categories
**Shared Categories (1):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ClickFunnels (2):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | ClickFunnels | 
|---|---|---|
| **Small-Business** | 38.3% | 95.3% | 
| **Mid-Market** | 50.1% | 3.7% | 
| **Enterprise** | 11.6% | 1.0% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### ClickFunnels

- **Marketing and Advertising:** 24.3%
- **Health, Wellness and Fitness:** 10.2%
- **Professional Training & Coaching:** 10.2%
- **E-Learning:** 6.3%
- **Financial Services:** 4.2%
- **Internet:** 3.7%
- **Management Consulting:** 3.4%
- **Information Technology and Services:** 2.1%
- **Retail:** 2.1%
- **Computer Software:** 1.8%
- **Other:** 31.9%

---
## Alternatives

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- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (804 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (804 reviews)

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## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### ClickFunnels

- Title: [Will you ever have an email system integrated into clickfunnels?](https://www.g2.com/discussions/26739-will-you-ever-have-an-email-system-integrated-into-clickfunnels) — 4 comments, 1 upvote
  > **Top comment:** "They do have an email system it's called actionetics. However, you can integrate aweber , mailchimp, sendgrid and convertkit."
- Title: [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) — 1 comment
  > **Top comment:** "Just take the free trail to use it and then if you do like it then you can upgrade your plan after 14 days."
- Title: [Are ClickFunnels worth it?](https://www.g2.com/discussions/are-clickfunnels-worth-it) — 1 comment
  > **Top comment:** "ClickFunnels is generally worth it if you invest in the educational resources also available and really learn or already understand how to build a business. "
- Title: [What do you get with ClickFunnels?](https://www.g2.com/discussions/what-do-you-get-with-clickfunnels) — 1 comment
  > **Top comment:** "You get a full set up of funnels tools so you can lead a customer down a path toward purchase."
- Title: [I have tried many programs, this is day 1, is it true that these funnels turn around most products in converters, or is more of the due diligence of researching the higher searched products that lead the way?](https://www.g2.com/discussions/i-have-tried-many-programs-this-is-day-1-is-it-true-that-these-funnels-turn-around-most-products-in-converters-or-is-more-of-the-due-diligence-of-researching-the-higher-searched-products-that-lead-the-way) — 1 comment, 1 upvote
  > **Top comment:** "The funnel platform, the product, and the offer are separate from each other.

The success of a funnel depends on how well the offer you are making aligns..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-clickfunnels)