Compare Act-On and Brevo Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (84.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansBrevo Marketing Platform
Star Rating
(2,554)4.5 out of 5
Market Segments
Small-Business (84.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in user experience, with a score of 4.5 compared to Act-On's 4.1. Users appreciate Brevo's intuitive interface, stating it is "easy to use and works perfectly without giving me any trouble," making it a strong choice for those seeking a seamless experience.
- According to verified reviews, Act-On is praised for its customer support, with users noting that it is "very easy-to-use software" and that the support team is "really appreciable." This highlights Act-On's commitment to assisting users, particularly those who may not be as tech-savvy.
- Users say that Brevo Marketing Platform offers a more comprehensive set of features for bulk marketing activities, allowing for integration of mail, SMS, and WhatsApp messaging. This versatility is a significant advantage for businesses looking to streamline their marketing efforts across multiple channels.
- Reviewers mention that Act-On provides effective tools for lead capture and email marketing, enabling users to track performance and nurture leads efficiently. One user highlighted its capability to manage multiple email accounts, which enhances operational efficiency for teams.
- G2 reviewers indicate that Brevo Marketing Platform has a higher ease of setup score, making it easier for new users to get started. Users appreciate the straightforward tools that allow them to add images, videos, and clickable buttons, which enhances their data collection efforts.
- According to recent feedback, while Act-On has a solid feature set, it faces challenges in meeting specific workflow needs, with some users reporting configuration difficulties. In contrast, Brevo's higher ratings in customization and integration features suggest it may better accommodate diverse marketing strategies.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Free Trial
Act-On
No trial information availableBrevo Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.2
895
8.9
2,038
Ease of Use
8.0
902
9.0
2,073
Ease of Setup
7.7
512
8.8
1,381
Ease of Admin
8.2
517
9.0
1,135
Quality of Support
8.7
861
8.7
1,833
Has the product been a good partner in doing business?
8.6
497
8.9
1,084
Product Direction (% positive)
8.1
885
8.8
1,994
Features by Category
Sales Force Automation
Not enough data
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.5
90
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Marketing Automation
Not enough data
9.4
110
Not enough data
9.4
100
Not enough data
8.9
92
Not enough data
8.2
86
Customer Support
Not enough data
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Reporting & Analytics
Not enough data
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Mobile & Social
Not enough data
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Platform
Not enough data
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Integration
Not enough data
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Generative AI
Not enough data
7.3
63
Agentic AI - CRM
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Email Marketing
Not enough data
9.0
1171
|
Verified
Not enough data
8.8
1245
|
Verified
Not enough data
8.7
1077
|
Verified
Not enough data
8.9
1220
|
Verified
Not enough data
9.0
1179
|
Verified
Not enough data
8.8
1165
|
Verified
Not enough data
8.5
988
|
Verified
Not enough data
8.3
660
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.3
791
|
Verified
Not enough data
8.8
1137
|
Verified
Generative AI
Not enough data
7.3
370
Not enough data
7.3
362
Agentic AI - Email Marketing
Not enough data
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Integration
Not enough data
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Email Marketing
8.4
708
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
641
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
534
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
429
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
338
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
37
8.7
413
7.3
36
8.3
399
8.0
36
8.6
385
8.3
36
8.6
380
6.7
26
8.4
320
7.6
30
8.7
361
Integrations
7.1
26
8.6
286
7.2
24
8.6
280
7.1
25
8.8
296
7.8
31
8.2
279
Platform
7.6
26
8.8
295
7.3
25
8.6
259
7.6
28
8.5
247
7.4
28
8.6
316
7.6
27
8.5
299
7.9
36
8.9
373
7.4
29
8.6
272
7.8
37
8.9
361
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Tracking
Not enough data
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Reporting
Not enough data
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Agentic AI - Email Deliverability
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Visitor Behavior
Not enough data
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Templates
Not enough data
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Personalization
Not enough data
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Multichannel
Not enough data
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Administration
Not enough data
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Analytics
Not enough data
8.0
14
Not enough data
8.2
15
Optimization
Not enough data
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Edit
Not enough data
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Logistics
Not enough data
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Generative AI
Not enough data
7.2
104
Not enough data
7.2
101
Agentic AI - Email Template Builder
Not enough data
6.9
12
Not enough data
6.8
12
Text Messaging
Not enough data
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
SMS Platform
Not enough data
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Platform Basics
Not enough data
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Platform Data
Not enough data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Agentic AI - Email Testing
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.5(won by default)
33
Agentic AI - Social Media Advertising
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Social Functionality
Not enough data
8.1(won by default)
36
Campaign Management
Not enough data
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Targeting
Not enough data
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Platform
Not enough data
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Responses
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Platform
Not enough data
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Generative AI
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
7.8
40
9.2
81
|
Verified
7.4
39
8.7
83
|
Verified
7.2
36
8.4
75
|
Verified
7.6
39
8.5
70
|
Verified
Page Optimization
7.2
31
8.6
66
|
Verified
7.2
43
8.8
71
|
Verified
7.3
34
8.7
68
|
Verified
6.6
27
8.4
62
|
Verified
Integrations
5.4
17
8.4
58
|
Verified
7.9
34
9.0
70
|
Verified
7.8
31
8.8
68
|
Verified
Generative AI
6.7
10
7.5
20
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
Not enough data
7.9
18
Not enough data
8.0
18
Shared Calendar
Not enough data
7.9
17
Not enough data
7.8
17
Accessibility
Not enough data
8.1
18
Not enough data
7.8
18
Integration
Not enough data
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Notifications
Not enough data
8.8
17
Not enough data
7.5
17
Generative AI
Not enough data
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Agentic AI - Calendar
Not enough data
6.9
6
Notifications
Not enough data
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Settings
Not enough data
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Personalization
Not enough data
9.0
23
Not enough data
9.0
21
Integrations
Not enough data
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Communication
Not enough data
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Internal Use
Not enough data
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.6
20
Not enough data
7.3
20
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Analytics
Not enough data
8.8
129
Not enough data
8.8
125
Not enough data
8.5
118
Customizations
Not enough data
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Generative AI
Not enough data
7.2
99
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Categories
Categories
Shared Categories
Act-On and Brevo Marketing Platform are categorized as Landing Page Builders and Transactional Email
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, Visitor Identification, and Marketing Automation
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.0%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
