# Act-On vs Brevo Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brevo Marketing Platform excels in user-friendliness, with many users appreciating its intuitive interface and the ability to manage multiple communication channels like email, SMS, and social media from a single dashboard. In contrast, while Act-On is noted for its ease of use, some users mention that it can be less straightforward when setting up complex campaigns.
- **Users say** that Brevo's all-in-one approach is a significant advantage, integrating email marketing, CRM, and automation seamlessly. This comprehensive functionality is highlighted by users who enjoy the convenience of managing various marketing efforts in one place, whereas Act-On, while effective, is often seen as more focused on specific marketing tasks.
- **Reviewers mention** that both platforms offer solid support, but Act-On stands out for its responsive customer service. Users have praised the team for their collaborative spirit and willingness to listen to feedback, which fosters a supportive environment for troubleshooting and improvements.
- **According to verified reviews** , Brevo Marketing Platform has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. Users appreciate the generous plans and the flexibility of the platform, while Act-On, despite its strengths, has received mixed feedback regarding its ability to adapt to specific user workflows.
- **G2 reviewers highlight** that Brevo's automation workflows are particularly well-received, making it easier for users to set up and manage campaigns. In comparison, while Act-On offers automation features, some users find them less intuitive, which can lead to a steeper learning curve for new users.
- **Users report** that Act-On's integration capabilities with CRM systems are a strong point, allowing for efficient data updates and management. However, Brevo's broader integration options across various platforms, including social media and messaging apps, provide a more versatile solution for businesses looking to engage customers through multiple channels.



| | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,070 | 2,574 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (83.9% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Brevo Marketing Platform

Pros:
- Ease of Use (271 reviews)
- Features (167 reviews)

Cons:
- Missing Features (94 reviews)
- Limited Features (72 reviews)

---
## Ratings Comparison
| Rating | Act-On | Brevo Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.9 (2052 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 9.0 (2088 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.9 (1396 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 9.0 (1140 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.8 (1847 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.9 (1088 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.8 (2009 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Brevo Marketing Platform

#### Entry-Level Pricing

Plan: Brevo Plus

Price: Contact Us

Description: For large organizations with specific needs


Key Features:
- Enterprise-grade security
- Advanced integrations
- Sub-account management

[Browse all 4 editions](https://www.g2.com/products/brevo-marketing-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 154 |

#### Sales Force Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.6 (99 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.1 (90 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.4 (90 reviews) | 
| **Task / Activity Management** | Not enough data | 8.5 (90 reviews) | 
| **Territory & Quota Management** | Not enough data | 8.0 (85 reviews) | 
| **Desktop Integration** | Not enough data | 8.3 (86 reviews) | 
| **Product & Price List Management** | Not enough data | 7.8 (84 reviews) | 
| **Quote & Order Management** | Not enough data | 7.9 (77 reviews) | 
| **Customer Contract Management** | Not enough data | 7.9 (77 reviews) | 

#### Marketing Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.4 (110 reviews) | 
| **Campaign Management** | Not enough data | 9.4 (100 reviews) | 
| **Lead Management** | Not enough data | 8.9 (92 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 8.2 (86 reviews) | 

#### Customer Support

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Case Management** | Not enough data | 8.6 (80 reviews) | 
| **Customer Support Portal** | Not enough data | 8.5 (79 reviews) | 
| **Knowledge Base** | Not enough data | 8.5 (82 reviews) | 
| **Call Center Features** | Not enough data | 7.9 (75 reviews) | 
| **Support Analytics** | Not enough data | 8.3 (76 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (87 reviews) | 
| **Dashboards** | Not enough data | 8.7 (86 reviews) | 
| **Forecasting** | Not enough data | 8.3 (72 reviews) | 

#### Mobile & Social

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.9 (73 reviews) | 
| **Social Network Integration** | Not enough data | 8.0 (70 reviews) | 
| **Mobile User Support** | Not enough data | 7.8 (72 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 8.4 (120 reviews) | 
| **Workflow Capability** | Not enough data | 8.5 (113 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (115 reviews) | 
| **Internationalization** | Not enough data | 8.3 (108 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.9 (104 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.3 (104 reviews) | 
| **Performance and Reliability** | Not enough data | 9.0 (113 reviews) | 
| **Output Document Generation** | Not enough data | 8.3 (103 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (96 reviews) | 
| **Integration APIs** | Not enough data | 8.7 (89 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (87 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (63 reviews) | 

#### Agentic AI - CRM

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (21 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (21 reviews) | 
| **Decision Making** | Not enough data | 7.1 (21 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 1447 |

#### Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 9.0 (1172 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.8 (1249 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.7 (1080 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.9 (1226 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.0 (1188 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.8 (1166 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (993 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.3 (661 reviews) ✓ Verified | 
| **Surveys** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (791 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.8 (1144 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (371 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (362 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (48 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.6 (46 reviews) | 
| **Multi-step Planning** | Not enough data | 6.6 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (47 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (797 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (640 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (576 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 7.9 (514 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.9 (520 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 7.9 (500 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Brevo Marketing Platform** | 8.6/10 | 466 |

#### Administration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | 8.7 (413 reviews) | 
| **Preset Template Availability** | 7.3 (36 reviews) | 8.3 (399 reviews) | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | 8.6 (385 reviews) | 
| **Email Segmentation** | 8.3 (36 reviews) | 8.6 (380 reviews) | 
| **Detailed Server Logs** | 6.7 (26 reviews) | 8.4 (320 reviews) | 
| **Notifications** | 7.6 (30 reviews) | 8.7 (361 reviews) | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | 8.6 (286 reviews) | 
| **Event Tracking API** | 7.2 (24 reviews) | 8.6 (280 reviews) | 
| **Mail Send API** | 7.1 (25 reviews) | 8.8 (296 reviews) | 
| **Spam Filter Testing** | 7.8 (31 reviews) | 8.2 (279 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | 8.8 (295 reviews) | 
| **Multiple Domains** | 7.3 (25 reviews) | 8.6 (259 reviews) | 
| **Dedicated IP** | 7.6 (28 reviews) | 8.5 (247 reviews) | 
| **Documentation** | 7.4 (28 reviews) | 8.6 (316 reviews) | 
| **Sender Reputation Management** | 7.6 (27 reviews) | 8.5 (299 reviews) | 
| **Tracking & Reporting** | 7.9 (36 reviews) | 8.9 (373 reviews) | 
| **Enterprise Scalability** | 7.4 (29 reviews) | 8.6 (272 reviews) | 
| **Performance and Reliability** | 7.8 (37 reviews) | 8.9 (361 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 786 |

#### Diagnosis

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **IP Address ** | Not enough data | 8.6 (459 reviews) | 
| **Domains** | Not enough data | 8.7 (508 reviews) | 
| **Content ** | Not enough data | 8.8 (555 reviews) | 
| **Policy Compliance** | Not enough data | 8.9 (517 reviews) | 

#### Tracking

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Processing Time** | Not enough data | 8.9 (627 reviews) | 
| **Placement ** | Not enough data | 8.7 (552 reviews) | 
| **Open Rate** | Not enough data | 8.9 (650 reviews) | 
| **Time to Open** | Not enough data | 8.9 (612 reviews) | 
| **Alerts** | Not enough data | 8.7 (553 reviews) | 

#### Reporting

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (678 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (533 reviews) | 
| **Brand Reputation** | Not enough data | 8.8 (529 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.8 (598 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (12 reviews) | 
| **Decision Making** | Not enough data | 8.1 (12 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.5/10 | 31 |

#### Visitor Behavior

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (23 reviews) | 
| **Targeting** | Not enough data | 8.5 (25 reviews) | 
| **Guided Selling** | Not enough data | 8.4 (22 reviews) | 

#### Templates

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Library** | Not enough data | 8.3 (22 reviews) | 
| **Customization** | Not enough data | 8.5 (24 reviews) | 
| **Optimization** | Not enough data | 8.2 (22 reviews) | 

#### Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Recommendation** | Not enough data | 8.4 (21 reviews) | 
| **Content** | Not enough data | 8.3 (22 reviews) | 
| **Cart Abandonment** | Not enough data | 8.4 (23 reviews) | 
| **Search** | Not enough data | 8.2 (21 reviews) | 
| **Personalization Engine** | Not enough data | 8.0 (22 reviews) | 
| **Product Recommendations** | Not enough data | 8.3 (21 reviews) | 
| **A/B Testing** | Not enough data | 8.0 (21 reviews) | 
| **Personalized Messaging** | Not enough data | 8.8 (22 reviews) | 

#### Multichannel

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Web** | Not enough data | 8.6 (23 reviews) | 
| **Email** | Not enough data | 9.0 (26 reviews) | 
| **Mobile** | Not enough data | 8.4 (23 reviews) | 

#### Administration 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 9.2 (23 reviews) | 
| **Reports & Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Data** | Not enough data | 8.7 (26 reviews) | 
| **Integrations** | Not enough data | 8.6 (22 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 17 |

#### Campaigns

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customize** | Not enough data | 8.6 (15 reviews) | 
| **Scheduling** | Not enough data | 9.5 (16 reviews) | 
| **Retarget** | Not enough data | 8.7 (15 reviews) | 
| **Segmentation** | Not enough data | 8.6 (15 reviews) | 
| **Triggered Notifications** | Not enough data | 8.6 (15 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.0 (14 reviews) | 
| **Audience Insights** | Not enough data | 8.2 (15 reviews) | 

#### Optimization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (15 reviews) | 
| **Personalization** | Not enough data | 9.1 (15 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (15 reviews) | 
| **Integrations** | Not enough data | 8.8 (15 reviews) | 

#### Agentic AI - Push Notification

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 249 |

#### Templates

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (216 reviews) | 
| **Stock Images** | Not enough data | 7.8 (180 reviews) | 
| **Proofing** | Not enough data | 8.3 (180 reviews) | 
| **Mobile Responsive** | Not enough data | 8.7 (210 reviews) | 

#### Edit

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.6 (192 reviews) | 
| **Build** | Not enough data | 8.9 (209 reviews) | 
| **HTML** | Not enough data | 8.5 (187 reviews) | 

#### Logistics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (198 reviews) | 
| **Issues** | Not enough data | 8.1 (175 reviews) | 
| **Integrations** | Not enough data | 8.5 (179 reviews) | 
| **Shareable Link** | Not enough data | 8.7 (180 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (104 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (101 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (12 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.3/10 | 191 |

#### Text Messaging

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 8.5 (131 reviews) ✓ Verified | 
| **Text Scheduler** | Not enough data | 8.6 (143 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.4 (132 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.4 (133 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.2 (127 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.5 (63 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.5 (60 reviews) | 

#### SMS Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (149 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.8 (149 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 8.3 (60 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 328 |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Editing Platform** | Not enough data | 9.0 (274 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.6 (227 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (229 reviews) | 
| **Deliverability Testing** | Not enough data | 8.8 (257 reviews) | 
| **Design Testing** | Not enough data | 9.0 (265 reviews) | 

#### Platform Data

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Performance** | Not enough data | 9.1 (285 reviews) | 
| **Dashboard** | Not enough data | 9.0 (292 reviews) | 
| **Analytics** | Not enough data | 9.0 (284 reviews) | 

#### Agentic AI - Email Testing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 15 |

#### Productivity Tools

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Notes** | Not enough data | 7.5 (12 reviews) | 
| **Internal Discussion** | Not enough data | 7.7 (13 reviews) | 
| **Assignments and Tasks** | Not enough data | 7.3 (13 reviews) | 
| **Workflows** | Not enough data | 7.8 (12 reviews) | 
| **Templates** | Not enough data | 8.1 (14 reviews) | 
| **Integrations** | Not enough data | 8.3 (12 reviews) | 
| **Tagging System** | Not enough data | 7.4 (12 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Trends** | Not enough data | 7.4 (13 reviews) | 
| **Performance Tracking** | Not enough data | 8.6 (14 reviews) | 
| **Email Tracking** | Not enough data | 9.0 (14 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.7/10 | 44 |

#### Platform Interoperability

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (33 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 5.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 6.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (36 reviews) | 

#### Campaign Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (39 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (39 reviews) | 
| **Reach** | Not enough data | 8.3 (39 reviews) | 
| **Bulk Editing** | Not enough data | 7.9 (38 reviews) | 
| **Batch Uploading** | Not enough data | 7.9 (39 reviews) | 
| **Brand Safety** | Not enough data | 8.4 (39 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (38 reviews) | 
| **Frequency Capping** | Not enough data | 8.0 (37 reviews) | 
| **Budget Pacing** | Not enough data | 7.8 (37 reviews) | 
| **Creative Optimization** | Not enough data | 8.1 (36 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (37 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (36 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (36 reviews) | 

#### Targeting

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (37 reviews) | 
| **Retargeting** | Not enough data | 8.2 (37 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (36 reviews) | 
| **Contextual Targeting** | Not enough data | 7.9 (35 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (35 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (35 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (36 reviews) | 
| **Customization** | Not enough data | 8.3 (37 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (36 reviews) | 
| **Internationalization** | Not enough data | 7.8 (35 reviews) | 
| **Notifications** | Not enough data | 8.1 (35 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 16 |

#### Responses

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 8.6 (13 reviews) | 
| **Control** | Not enough data | 7.8 (13 reviews) | 
| **Route To Human** | Not enough data | 8.1 (13 reviews) | 
| **Menu bars** | Not enough data | 8.5 (13 reviews) | 
| **Drip sequences** | Not enough data | 8.3 (12 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Live chat** | Not enough data | 8.7 (13 reviews) | 
| **Integrations** | Not enough data | 7.9 (11 reviews) | 
| **Branding** | Not enough data | 8.5 (13 reviews) | 
| **Analytics** | Not enough data | 9.0 (12 reviews) | 
| **A/B testing** | Not enough data | 8.3 (13 reviews) | 
| **Role-based access** | Not enough data | 7.9 (13 reviews) | 
| **Collection of information** | Not enough data | 8.2 (13 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Brevo Marketing Platform** | 8.5/10 | 91 |

#### Page Customization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 9.2 (81 reviews) ✓ Verified | 
| **Templates** | 7.4 (39 reviews) | 8.7 (83 reviews) ✓ Verified | 
| **Advanced Customization** | 7.2 (36 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Content Library** | 7.6 (39 reviews) | 8.5 (70 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.6 (66 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.8 (71 reviews) ✓ Verified | 
| **Web Analytics** | 7.3 (34 reviews) | 8.7 (68 reviews) ✓ Verified | 
| **SEO** | 6.6 (27 reviews) | 8.4 (62 reviews) ✓ Verified | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 8.4 (58 reviews) ✓ Verified | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 9.0 (70 reviews) ✓ Verified | 
| **Domain Integration** | 7.8 (31 reviews) | 8.8 (68 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 7.5 (20 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Calendar

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.6/10 | 20 |

#### Calendar View

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Multi-Calendar View** | Not enough data | 7.9 (18 reviews) | 
| **Customizable Viewing** | Not enough data | 8.0 (18 reviews) | 

#### Shared Calendar

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Calendar Collaboration** | Not enough data | 7.9 (17 reviews) | 
| **Multiple Calendar Management** | Not enough data | 7.8 (17 reviews) | 

#### Accessibility

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Screen Reader Compatibility** | Not enough data | 8.1 (18 reviews) | 
| **Keyboard Shortcuts** | Not enough data | 7.8 (18 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Sync Multiple Calendars** | Not enough data | 8.1 (18 reviews) | 
| **Import Events** | Not enough data | 8.1 (18 reviews) | 
| **Software Integrations** | Not enough data | 7.9 (17 reviews) | 

#### Notifications

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customized Calendar Notifications** | Not enough data | 8.8 (17 reviews) | 
| **Location-Based Alerts** | Not enough data | 7.5 (17 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | 6.6 (17 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.6 (16 reviews) | 
| **AI Image-to-Text** | Not enough data | 6.7 (16 reviews) | 

#### Agentic AI - Calendar

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 28 |

#### Notifications

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.3 (21 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (19 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.7 (23 reviews) | 

#### Settings

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.3 (19 reviews) | 
| **Availability Settings** | Not enough data | 9.2 (24 reviews) | 
| **Blocked Time Settings** | Not enough data | 9.2 (22 reviews) | 

#### Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Branding** | Not enough data | 9.0 (23 reviews) | 
| **Links** | Not enough data | 9.0 (21 reviews) | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.8 (16 reviews) | 
| **Website Integration** | Not enough data | 8.9 (19 reviews) | 
| **Payment Acceptance** | Not enough data | 8.8 (14 reviews) | 
| **Video Conferencing** | Not enough data | 8.9 (18 reviews) | 
| **Communication** | Not enough data | 8.8 (20 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (14 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (14 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (14 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (13 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.1 (13 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.8/10 | 50 |

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.9 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (11 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.9 (11 reviews) | 

#### Communication

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.6 (23 reviews) | 
| **Notifications** | Not enough data | 8.7 (23 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (23 reviews) | 
| **In-App Messaging** | Not enough data | 8.3 (20 reviews) | 
| **Co-Browsing** | Not enough data | 8.1 (20 reviews) | 

####  Internal Use

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | Not enough data | 8.7 (43 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (24 reviews) | 
| **Lead Development** | Not enough data | 8.3 (23 reviews) | 
| **Knowledge Base** | Not enough data | 8.8 (22 reviews) | 
| **Team Inbox ** | Not enough data | 8.4 (19 reviews) | 
| **Customer Profiles** | Not enough data | 7.9 (23 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.2/10 | 24 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.1 (21 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.6 (22 reviews) | 
| **Conversational Messaging** | Not enough data | 8.2 (19 reviews) | 
| **Personalization** | Not enough data | 8.7 (21 reviews) | 
| **Promotional Messages** | Not enough data | 8.5 (19 reviews) | 
| **Automated Replies** | Not enough data | 7.3 (20 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation** | Not enough data | 8.0 (21 reviews) | 
| **API Integration** | Not enough data | 8.3 (20 reviews) | 
| **WhatsApp Commerce** | Not enough data | 7.8 (18 reviews) | 
| **Analytics** | Not enough data | 7.8 (20 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 147 |

#### Agentic AI - Email Tracking

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 
| **Decision Making** | Not enough data | 7.5 (18 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Open Rates** | Not enough data | 8.8 (128 reviews) | 
| **Link Activity** | Not enough data | 8.8 (125 reviews) | 
| **Attachment Activity** | Not enough data | 8.5 (118 reviews) | 

#### Customizations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (122 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (129 reviews) | 
| **Notifications** | Not enough data | 8.7 (117 reviews) | 
| **Email Categorization** | Not enough data | 8.7 (117 reviews) | 
| **Templates** | Not enough data | 8.9 (125 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (99 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.3/10 | 32 |

#### Features

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Standalone Booking** | Not enough data | 8.5 (25 reviews) | 
| **Integrated App** | Not enough data | 8.3 (23 reviews) | 
| **SMS** | Not enough data | 8.2 (18 reviews) | 
| **Email** | Not enough data | 9.3 (28 reviews) | 
| **Voice** | Not enough data | 7.4 (17 reviews) | 
| **Confirmation and Cancellation** | Not enough data | 8.7 (25 reviews) | 

---
## Categories
**Shared Categories (2):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Act-On (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Brevo Marketing Platform (18):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Chatbots Software](https://www.g2.com/categories/chatbots), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Live Chat Software](https://www.g2.com/categories/live-chat), [CRM Software](https://www.g2.com/categories/crm), [Calendar Software](https://www.g2.com/categories/calendar-software), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Small-Business** | 38.2% | 83.9% | 
| **Mid-Market** | 50.1% | 12.6% | 
| **Enterprise** | 11.7% | 3.4% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Brevo Marketing Platform

- **Marketing and Advertising:** 11.4%
- **Information Technology and Services:** 5.7%
- **Computer Software:** 4.9%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.0%
- **Education Management:** 2.9%
- **Leisure, Travel & Tourism:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.1%
- **Internet:** 2.0%
- **Other:** 59.9%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14835 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (310 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1132 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Brevo Marketing Platform

- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (715 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1132 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (730 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1202 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (743 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7400 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Brevo Marketing Platform

- Title: [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) — 6 comments
  > **Top comment:** "Sendinblue is freemium. It has a free tier."
- Title: [How do you know where an email were opened?](https://www.g2.com/discussions/how-do-you-know-where-an-email-were-opened) — 4 comments, 1 upvote
  > **Top comment:** "IP country and many other info can be traced through Webhook with the API."
- Title: [Why import contacts directly from an existing mailing list](https://www.g2.com/discussions/16261-why-import-contacts-directly-from-an-existing-mailing-list) — 3 comments, 2 upvotes
  > **Top comment:** "You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer. 
You can copy and paste the contacts from an..."
- Title: [If I wish to create a template using coding can I convert it into a drag and drop template?](https://www.g2.com/discussions/50631-if-i-wish-to-create-a-template-using-coding-can-i-convert-it-into-a-drag-and-drop-template) — 2 comments, 1 upvote
  > **Top comment:** "I recommend you use https://stripo.email/ as your drag and drop editor/coding platform. It allows you to export to sendinblue at the push of a button...."
- Title: [Could you augment the -emails per day sending amount on the free plan?](https://www.g2.com/discussions/30343-could-you-augment-the-emails-per-day-sending-amount-on-the-free-plan) — 2 comments
  > **Top comment:** "I guess it would be a great idea. Hope Sendinblue could do it especially with the pandemic. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-brevo-marketing-platform)