# Act-On vs Brevo Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brevo Marketing Platform excels in user experience, with a score of 4.5 compared to Act-On's 4.1. Users appreciate Brevo's intuitive interface, stating it is "easy to use and works perfectly without giving me any trouble," making it a strong choice for those seeking a seamless experience.
- **According to verified reviews** , Act-On is praised for its customer support, with users noting that it is "very easy-to-use software" and that the support team is "really appreciable." This highlights Act-On's commitment to assisting users, particularly those who may not be as tech-savvy.
- **Users say** that Brevo Marketing Platform offers a more comprehensive set of features for bulk marketing activities, allowing for integration of mail, SMS, and WhatsApp messaging. This versatility is a significant advantage for businesses looking to streamline their marketing efforts across multiple channels.
- **Reviewers mention** that Act-On provides effective tools for lead capture and email marketing, enabling users to track performance and nurture leads efficiently. One user highlighted its capability to manage multiple email accounts, which enhances operational efficiency for teams.
- **G2 reviewers indicate** that Brevo Marketing Platform has a higher ease of setup score, making it easier for new users to get started. Users appreciate the straightforward tools that allow them to add images, videos, and clickable buttons, which enhances their data collection efforts.
- **According to recent feedback** , while Act-On has a solid feature set, it faces challenges in meeting specific workflow needs, with some users reporting configuration difficulties. In contrast, Brevo's higher ratings in customization and integration features suggest it may better accommodate diverse marketing strategies.



| | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,069 | 2,566 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (84.2% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Brevo Marketing Platform

Pros:
- Ease of Use (271 reviews)
- Features (167 reviews)

Cons:
- Missing Features (94 reviews)
- Limited Features (72 reviews)

---
## Ratings Comparison
| Rating | Act-On | Brevo Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.2 (897 reviews) | 8.9 (2042 reviews) | 
  | **Ease of Use** | 8.0 (904 reviews) | 9.0 (2078 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.9 (1386 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 9.0 (1140 reviews) | 
  | **Quality of Support** | 8.7 (863 reviews) | 8.7 (1837 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.9 (1088 reviews) | 
  | **Product Direction (% positive)** | 8.1 (886 reviews) | 8.8 (1999 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Brevo Marketing Platform

#### Entry-Level Pricing

Plan: Brevo Plus

Price: Contact Us

Description: For large organizations with specific needs


Key Features:
- Enterprise-grade security
- Advanced integrations
- Sub-account management

[Browse all 4 editions](https://www.g2.com/products/brevo-marketing-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 154 |

#### Sales Force Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.6 (99 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.1 (90 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.4 (90 reviews) | 
| **Task / Activity Management** | Not enough data | 8.5 (90 reviews) | 
| **Territory & Quota Management** | Not enough data | 8.0 (85 reviews) | 
| **Desktop Integration** | Not enough data | 8.3 (86 reviews) | 
| **Product & Price List Management** | Not enough data | 7.8 (84 reviews) | 
| **Quote & Order Management** | Not enough data | 7.9 (77 reviews) | 
| **Customer Contract Management** | Not enough data | 7.9 (77 reviews) | 

#### Marketing Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.4 (110 reviews) | 
| **Campaign Management** | Not enough data | 9.4 (100 reviews) | 
| **Lead Management** | Not enough data | 8.9 (92 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 8.2 (86 reviews) | 

#### Customer Support

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Case Management** | Not enough data | 8.6 (80 reviews) | 
| **Customer Support Portal** | Not enough data | 8.5 (79 reviews) | 
| **Knowledge Base** | Not enough data | 8.5 (82 reviews) | 
| **Call Center Features** | Not enough data | 7.9 (75 reviews) | 
| **Support Analytics** | Not enough data | 8.3 (76 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (87 reviews) | 
| **Dashboards** | Not enough data | 8.7 (86 reviews) | 
| **Forecasting** | Not enough data | 8.3 (72 reviews) | 

#### Mobile & Social

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.9 (73 reviews) | 
| **Social Network Integration** | Not enough data | 8.0 (70 reviews) | 
| **Mobile User Support** | Not enough data | 7.8 (72 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 8.4 (120 reviews) | 
| **Workflow Capability** | Not enough data | 8.5 (113 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (115 reviews) | 
| **Internationalization** | Not enough data | 8.3 (108 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.9 (104 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.3 (104 reviews) | 
| **Performance and Reliability** | Not enough data | 9.0 (113 reviews) | 
| **Output Document Generation** | Not enough data | 8.3 (103 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (96 reviews) | 
| **Integration APIs** | Not enough data | 8.7 (89 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (87 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (63 reviews) | 

#### Agentic AI - CRM

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (21 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (21 reviews) | 
| **Decision Making** | Not enough data | 7.1 (21 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 1441 |

#### Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 9.0 (1172 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.8 (1248 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.7 (1078 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.9 (1222 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.0 (1183 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.8 (1166 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (990 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.3 (661 reviews) ✓ Verified | 
| **Surveys** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (791 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.8 (1139 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (371 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (362 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (48 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.6 (46 reviews) | 
| **Multi-step Planning** | Not enough data | 6.6 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (47 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (797 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (640 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (576 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 7.9 (514 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.9 (521 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 7.9 (500 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 763 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Email Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (616 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (641 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (79 reviews) | Not enough data | 

#### Social

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Brevo Marketing Platform** | 8.6/10 | 466 |

#### Administration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | 8.7 (413 reviews) | 
| **Preset Template Availability** | 7.3 (36 reviews) | 8.3 (399 reviews) | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | 8.6 (385 reviews) | 
| **Email Segmentation** | 8.3 (36 reviews) | 8.6 (380 reviews) | 
| **Detailed Server Logs** | 6.7 (26 reviews) | 8.4 (320 reviews) | 
| **Notifications** | 7.6 (30 reviews) | 8.7 (361 reviews) | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | 8.6 (286 reviews) | 
| **Event Tracking API** | 7.2 (24 reviews) | 8.6 (280 reviews) | 
| **Mail Send API** | 7.1 (25 reviews) | 8.8 (296 reviews) | 
| **Spam Filter Testing** | 7.8 (31 reviews) | 8.2 (279 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | 8.8 (295 reviews) | 
| **Multiple Domains** | 7.3 (25 reviews) | 8.6 (259 reviews) | 
| **Dedicated IP** | 7.6 (28 reviews) | 8.5 (247 reviews) | 
| **Documentation** | 7.4 (28 reviews) | 8.6 (316 reviews) | 
| **Sender Reputation Management** | 7.6 (27 reviews) | 8.5 (299 reviews) | 
| **Tracking & Reporting** | 7.9 (36 reviews) | 8.9 (373 reviews) | 
| **Enterprise Scalability** | 7.4 (29 reviews) | 8.6 (272 reviews) | 
| **Performance and Reliability** | 7.8 (37 reviews) | 8.9 (361 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 785 |

#### Diagnosis

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **IP Address ** | Not enough data | 8.6 (459 reviews) | 
| **Domains** | Not enough data | 8.7 (508 reviews) | 
| **Content ** | Not enough data | 8.8 (555 reviews) | 
| **Policy Compliance** | Not enough data | 8.9 (517 reviews) | 

#### Tracking

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Processing Time** | Not enough data | 8.9 (627 reviews) | 
| **Placement ** | Not enough data | 8.7 (552 reviews) | 
| **Open Rate** | Not enough data | 8.9 (649 reviews) | 
| **Time to Open** | Not enough data | 8.9 (612 reviews) | 
| **Alerts** | Not enough data | 8.7 (553 reviews) | 

#### Reporting

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (678 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (533 reviews) | 
| **Brand Reputation** | Not enough data | 8.8 (529 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.8 (598 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (12 reviews) | 
| **Decision Making** | Not enough data | 8.1 (12 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.5/10 | 31 |

#### Visitor Behavior

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (23 reviews) | 
| **Targeting** | Not enough data | 8.5 (25 reviews) | 
| **Guided Selling** | Not enough data | 8.4 (22 reviews) | 

#### Templates

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Library** | Not enough data | 8.3 (22 reviews) | 
| **Customization** | Not enough data | 8.5 (24 reviews) | 
| **Optimization** | Not enough data | 8.2 (22 reviews) | 

#### Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Recommendation** | Not enough data | 8.4 (21 reviews) | 
| **Content** | Not enough data | 8.3 (22 reviews) | 
| **Cart Abandonment** | Not enough data | 8.4 (23 reviews) | 
| **Search** | Not enough data | 8.2 (21 reviews) | 
| **Personalization Engine** | Not enough data | 8.0 (22 reviews) | 
| **Product Recommendations** | Not enough data | 8.3 (21 reviews) | 
| **A/B Testing** | Not enough data | 8.0 (21 reviews) | 
| **Personalized Messaging** | Not enough data | 8.8 (22 reviews) | 

#### Multichannel

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Web** | Not enough data | 8.6 (23 reviews) | 
| **Email** | Not enough data | 9.0 (26 reviews) | 
| **Mobile** | Not enough data | 8.4 (23 reviews) | 

#### Administration 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 9.2 (23 reviews) | 
| **Reports & Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Data** | Not enough data | 8.7 (26 reviews) | 
| **Integrations** | Not enough data | 8.6 (22 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 16 |

#### Campaigns

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customize** | Not enough data | 8.6 (15 reviews) | 
| **Scheduling** | Not enough data | 9.4 (15 reviews) | 
| **Retarget** | Not enough data | 8.7 (15 reviews) | 
| **Segmentation** | Not enough data | 8.6 (15 reviews) | 
| **Triggered Notifications** | Not enough data | 8.6 (15 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.0 (14 reviews) | 
| **Audience Insights** | Not enough data | 8.2 (15 reviews) | 

#### Optimization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (15 reviews) | 
| **Personalization** | Not enough data | 9.1 (15 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (15 reviews) | 
| **Integrations** | Not enough data | 8.8 (15 reviews) | 

#### Agentic AI - Push Notification

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 249 |

#### Templates

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (216 reviews) | 
| **Stock Images** | Not enough data | 7.8 (180 reviews) | 
| **Proofing** | Not enough data | 8.3 (180 reviews) | 
| **Mobile Responsive** | Not enough data | 8.7 (210 reviews) | 

#### Edit

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.6 (192 reviews) | 
| **Build** | Not enough data | 8.9 (209 reviews) | 
| **HTML** | Not enough data | 8.5 (187 reviews) | 

#### Logistics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (198 reviews) | 
| **Issues** | Not enough data | 8.1 (175 reviews) | 
| **Integrations** | Not enough data | 8.5 (179 reviews) | 
| **Shareable Link** | Not enough data | 8.7 (180 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (104 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (101 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (12 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.3/10 | 191 |

#### Text Messaging

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.5 (143 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 8.5 (131 reviews) ✓ Verified | 
| **Text Scheduler** | Not enough data | 8.6 (143 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.4 (132 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.4 (133 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.2 (127 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.5 (63 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.5 (60 reviews) | 

#### SMS Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (149 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.8 (149 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 8.3 (60 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 328 |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Editing Platform** | Not enough data | 9.0 (274 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.6 (227 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (229 reviews) | 
| **Deliverability Testing** | Not enough data | 8.8 (257 reviews) | 
| **Design Testing** | Not enough data | 9.0 (265 reviews) | 

#### Platform Data

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Performance** | Not enough data | 9.1 (285 reviews) | 
| **Dashboard** | Not enough data | 9.0 (292 reviews) | 
| **Analytics** | Not enough data | 9.0 (284 reviews) | 

#### Agentic AI - Email Testing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 15 |

#### Productivity Tools

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Notes** | Not enough data | 7.5 (12 reviews) | 
| **Internal Discussion** | Not enough data | 7.7 (13 reviews) | 
| **Assignments and Tasks** | Not enough data | 7.3 (13 reviews) | 
| **Workflows** | Not enough data | 7.8 (12 reviews) | 
| **Templates** | Not enough data | 8.1 (14 reviews) | 
| **Integrations** | Not enough data | 8.3 (12 reviews) | 
| **Tagging System** | Not enough data | 7.4 (12 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Trends** | Not enough data | 7.4 (13 reviews) | 
| **Performance Tracking** | Not enough data | 8.6 (14 reviews) | 
| **Email Tracking** | Not enough data | 9.0 (14 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.7/10 | 44 |

#### Platform Interoperability

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (33 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 5.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 6.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.1 (36 reviews) | 

#### Campaign Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (39 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (39 reviews) | 
| **Reach** | Not enough data | 8.3 (39 reviews) | 
| **Bulk Editing** | Not enough data | 7.9 (38 reviews) | 
| **Batch Uploading** | Not enough data | 7.9 (39 reviews) | 
| **Brand Safety** | Not enough data | 8.4 (39 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (38 reviews) | 
| **Frequency Capping** | Not enough data | 8.0 (37 reviews) | 
| **Budget Pacing** | Not enough data | 7.8 (37 reviews) | 
| **Creative Optimization** | Not enough data | 8.1 (36 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (37 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (36 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (36 reviews) | 

#### Targeting

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 8.2 (37 reviews) | 
| **Retargeting** | Not enough data | 8.2 (37 reviews) | 
| **Geo-Targeting** | Not enough data | 8.0 (36 reviews) | 
| **Contextual Targeting** | Not enough data | 7.9 (35 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (35 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (35 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (36 reviews) | 
| **Customization** | Not enough data | 8.3 (37 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (36 reviews) | 
| **Internationalization** | Not enough data | 7.8 (35 reviews) | 
| **Notifications** | Not enough data | 8.1 (35 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 16 |

#### Responses

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 8.6 (13 reviews) | 
| **Control** | Not enough data | 7.8 (13 reviews) | 
| **Route To Human** | Not enough data | 8.1 (13 reviews) | 
| **Menu bars** | Not enough data | 8.5 (13 reviews) | 
| **Drip sequences** | Not enough data | 8.3 (12 reviews) | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Live chat** | Not enough data | 8.7 (13 reviews) | 
| **Integrations** | Not enough data | 7.9 (11 reviews) | 
| **Branding** | Not enough data | 8.5 (13 reviews) | 
| **Analytics** | Not enough data | 9.0 (12 reviews) | 
| **A/B testing** | Not enough data | 8.3 (13 reviews) | 
| **Role-based access** | Not enough data | 7.9 (13 reviews) | 
| **Collection of information** | Not enough data | 8.2 (13 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Brevo Marketing Platform** | 8.5/10 | 91 |

#### Page Customization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | 9.2 (81 reviews) ✓ Verified | 
| **Templates** | 7.4 (39 reviews) | 8.7 (83 reviews) ✓ Verified | 
| **Advanced Customization** | 7.2 (36 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Content Library** | 7.6 (39 reviews) | 8.5 (70 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | 8.6 (66 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.2 (43 reviews) | 8.8 (71 reviews) ✓ Verified | 
| **Web Analytics** | 7.3 (34 reviews) | 8.7 (68 reviews) ✓ Verified | 
| **SEO** | 6.6 (27 reviews) | 8.4 (62 reviews) ✓ Verified | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | 8.4 (58 reviews) ✓ Verified | 
| **Email Marketing Integration** | 7.9 (34 reviews) | 9.0 (70 reviews) ✓ Verified | 
| **Domain Integration** | 7.8 (31 reviews) | 8.8 (68 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | 7.5 (20 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Calendar

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.6/10 | 20 |

#### Calendar View

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Multi-Calendar View** | Not enough data | 7.9 (18 reviews) | 
| **Customizable Viewing** | Not enough data | 8.0 (18 reviews) | 

#### Shared Calendar

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Calendar Collaboration** | Not enough data | 7.9 (17 reviews) | 
| **Multiple Calendar Management** | Not enough data | 7.8 (17 reviews) | 

#### Accessibility

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Screen Reader Compatibility** | Not enough data | 8.1 (18 reviews) | 
| **Keyboard Shortcuts** | Not enough data | 7.8 (18 reviews) | 

#### Integration

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Sync Multiple Calendars** | Not enough data | 8.1 (18 reviews) | 
| **Import Events** | Not enough data | 8.1 (18 reviews) | 
| **Software Integrations** | Not enough data | 7.9 (17 reviews) | 

#### Notifications

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customized Calendar Notifications** | Not enough data | 8.8 (17 reviews) | 
| **Location-Based Alerts** | Not enough data | 7.5 (17 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | 6.6 (17 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.6 (16 reviews) | 
| **AI Image-to-Text** | Not enough data | 6.7 (16 reviews) | 

#### Agentic AI - Calendar

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 28 |

#### Notifications

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.3 (21 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (19 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.7 (23 reviews) | 

#### Settings

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.3 (19 reviews) | 
| **Availability Settings** | Not enough data | 9.2 (24 reviews) | 
| **Blocked Time Settings** | Not enough data | 9.2 (22 reviews) | 

#### Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Branding** | Not enough data | 9.0 (23 reviews) | 
| **Links** | Not enough data | 9.0 (21 reviews) | 

#### Integrations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.8 (16 reviews) | 
| **Website Integration** | Not enough data | 8.9 (19 reviews) | 
| **Payment Acceptance** | Not enough data | 8.8 (14 reviews) | 
| **Video Conferencing** | Not enough data | 8.9 (18 reviews) | 
| **Communication** | Not enough data | 8.8 (20 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (14 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (14 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (14 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (13 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.1 (13 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 7.8/10 | 50 |

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.9 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (11 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.9 (11 reviews) | 

#### Communication

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.6 (23 reviews) | 
| **Notifications** | Not enough data | 8.7 (23 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (23 reviews) | 
| **In-App Messaging** | Not enough data | 8.3 (20 reviews) | 
| **Co-Browsing** | Not enough data | 8.1 (20 reviews) | 

####  Internal Use

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | Not enough data | 8.7 (43 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (24 reviews) | 
| **Lead Development** | Not enough data | 8.3 (23 reviews) | 
| **Knowledge Base** | Not enough data | 8.8 (22 reviews) | 
| **Team Inbox ** | Not enough data | 8.4 (19 reviews) | 
| **Customer Profiles** | Not enough data | 7.9 (23 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.2/10 | 25 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.1 (21 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.7 (23 reviews) | 
| **Conversational Messaging** | Not enough data | 8.2 (19 reviews) | 
| **Personalization** | Not enough data | 8.7 (21 reviews) | 
| **Promotional Messages** | Not enough data | 8.6 (20 reviews) | 
| **Automated Replies** | Not enough data | 7.3 (20 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation** | Not enough data | 8.0 (21 reviews) | 
| **API Integration** | Not enough data | 8.3 (20 reviews) | 
| **WhatsApp Commerce** | Not enough data | 7.8 (18 reviews) | 
| **Analytics** | Not enough data | 7.8 (20 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 147 |

#### Agentic AI - Email Tracking

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 
| **Decision Making** | Not enough data | 7.5 (18 reviews) | 

#### Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Open Rates** | Not enough data | 8.8 (129 reviews) | 
| **Link Activity** | Not enough data | 8.8 (125 reviews) | 
| **Attachment Activity** | Not enough data | 8.5 (118 reviews) | 

#### Customizations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (122 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (128 reviews) | 
| **Notifications** | Not enough data | 8.7 (117 reviews) | 
| **Email Categorization** | Not enough data | 8.7 (117 reviews) | 
| **Templates** | Not enough data | 8.9 (125 reviews) | 

#### Generative AI

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (99 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Brevo Marketing Platform** | 8.2/10 | 29 |

#### Features

| Feature | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Standalone Booking** | Not enough data | 8.5 (24 reviews) | 
| **Integrated App** | Not enough data | 8.3 (21 reviews) | 
| **SMS** | Not enough data | 8.0 (16 reviews) | 
| **Email** | Not enough data | 9.2 (25 reviews) | 
| **Voice** | Not enough data | 7.3 (16 reviews) | 
| **Confirmation and Cancellation** | Not enough data | 8.6 (23 reviews) | 

---
## Categories
**Shared Categories (2):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Act-On (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Brevo Marketing Platform (18):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Chatbots Software](https://www.g2.com/categories/chatbots), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Live Chat Software](https://www.g2.com/categories/live-chat), [CRM Software](https://www.g2.com/categories/crm), [Calendar Software](https://www.g2.com/categories/calendar-software), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Brevo Marketing Platform | 
|---|---|---|
| **Small-Business** | 38.3% | 84.2% | 
| **Mid-Market** | 50.1% | 12.3% | 
| **Enterprise** | 11.6% | 3.5% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Brevo Marketing Platform

- **Marketing and Advertising:** 11.5%
- **Information Technology and Services:** 5.6%
- **Computer Software:** 4.9%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.0%
- **Education Management:** 2.9%
- **Leisure, Travel & Tourism:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.1%
- **Internet:** 2.0%
- **Other:** 59.9%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Brevo Marketing Platform

- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (739 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Brevo Marketing Platform

- Title: [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) — 6 comments
  > **Top comment:** "Sendinblue is freemium. It has a free tier."
- Title: [How do you know where an email were opened?](https://www.g2.com/discussions/how-do-you-know-where-an-email-were-opened) — 4 comments, 1 upvote
  > **Top comment:** "IP country and many other info can be traced through Webhook with the API."
- Title: [Why import contacts directly from an existing mailing list](https://www.g2.com/discussions/16261-why-import-contacts-directly-from-an-existing-mailing-list) — 3 comments, 2 upvotes
  > **Top comment:** "You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer. 
You can copy and paste the contacts from an..."
- Title: [If I wish to create a template using coding can I convert it into a drag and drop template?](https://www.g2.com/discussions/50631-if-i-wish-to-create-a-template-using-coding-can-i-convert-it-into-a-drag-and-drop-template) — 2 comments, 1 upvote
  > **Top comment:** "I recommend you use https://stripo.email/ as your drag and drop editor/coding platform. It allows you to export to sendinblue at the push of a button...."
- Title: [Could you augment the -emails per day sending amount on the free plan?](https://www.g2.com/discussions/30343-could-you-augment-the-emails-per-day-sending-amount-on-the-free-plan) — 2 comments
  > **Top comment:** "I guess it would be a great idea. Hope Sendinblue could do it especially with the pandemic. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-brevo-marketing-platform)